Analysing Duffy’s website By Liat Shamash

What a viewer First see’s when looking at the website.• The website is very simple. Once you enter the site 8

images of Duffy appear all in black and white and there is a black and white theme.

• There is then an advertisement in black and white of Duffy’s new single ‘Endlessly’ on her album ‘Rockferry’ One could then click on it and it takes you to I tunes where you can buy any songs on the album.

• At the top of the page you can see a music tool player where you can play Duffys songs for free.

• Additionally at the top are logos for Facebook, Twitter, MySpace, I Tunes and YouTube, where you can click on any one you want and it will open up the link for ou

What the CD and website has in common• The album cover is in black and white and so is

the pictures on the website and the theme so it compliments each other.

• They are both using contrasting colours.• The same font is used which could make it

relatable when the fans look at both the website and CD.

• I like that it is a simple website and the CD is simple too so that you can focus on the music and do not need to worry about all the these new features of technology.

What the webpage includes• There are 9 different slides instead of menus which is unusual and

different for a website. • 1. Homepage• 2. Places Duffy has appeared at and in. • 3. Gallery – of images of Duffy and magazines and articles she has been in• 4. There is a ‘now playing’ box with a YouTube video ad there are little boxes at

the bottom with more videos that you can choose from.• 5. Duffy Live – Can watch live performance videos or stills and there is also a

‘now playing’ box where you can choose which music you want and see which one is playing.

• 6. ITunes and HMV – There are pictures of the different albums and singles of Duffy and if you click on it and it opens up a link where you can buy them.

• 7. Duffy film – also displaying a ‘Now playing’ box and information about a film made about her. There is a ‘buy on ITunes’ sign which you can click on and buy films.

• 8. Store- coming soon – not open yet but would be a place for people to buy Duffy merchandise.

• 9. A form to sign up for updates about new releases, ticket pre-sales, PA's, exclusive music downloads from Duffy.

More Analysation…• Duffy is quite old fashioned and so is her style so

maybe the use of black and white on the album cover and website is not only for the mood and atmosphere but to give it an old feel to the time when there was no colour film.