Upload
chengjun-wang
View
136
Download
8
Embed Size (px)
DESCRIPTION
A brief introduction to computational communication
Citation preview
The Way to Computational Communication 通往计算传播学之路
Cheng-Jun Wang
王成军 @ 深圳大学
20130104
s i o i v n
1/5/2013 1 Cheng-Jun Wang
Outline
• Background 背景
• Three metaphors of theory 关于理论的三个比喻
• Sandglass of generalization 归纳理论的沙漏
• Five levels of research 研究的五个阶段
• Network science网络科学
• Computational thinking 可计算化思维
• The way to computational communication 通往计算传播学之路
• Vision 愿景
1/5/2013 Cheng-Jun Wang 2
Background
1/5/2013 Cheng-Jun Wang 3
Net Lens Map 1/5/2013 Cheng-Jun Wang 4
A = B Follow
Your
Logic Immanuel Kant: All our knowledge begins with the senses, proceeds then to the
understanding, and ends with reason. There is nothing higher than reason.
Three metaphors of theory
Sandglass Model of
Generalization
Method
Hypothesis
Theory
Findings
Discussion
Sandglass of generalization
1/5/2013 Cheng-Jun Wang 5
Claim • Because of
Reason • Based on
Evidence
Five levels of Research
principle
mechanism
law
pattern
data
1/5/2013 6 Cheng-Jun Wang
Network Science
1/5/2013 7 Cheng-Jun Wang
e
g
d b
c
h f
a
Public Attention (LOG)
UG
C (
LOG
)
Mathematics
Natural Science
Computer Science
Computational Science
Computational Thinking
1/5/2013 Cheng-Jun Wang 8
Computer Science
Communication
Physics
Years since born
Co
mp
uta
bili
ty
Economics
Biology
Network Science
The Way to Computational Communication
1/5/2013 9 Cheng-Jun Wang
Behavioral Data
Relational Data
Longitudinal Data
Big Data
Digital Data
Vision: Where are we?
1/5/2013 Cheng-Jun Wang 10
• Network science
• Statistical linguistics
• Human Communication dynamics
What we can learn from?
• Digital media
• Big data& digital traces What we have?
• Data journalism
• Computational advertising
What is happening or have done?
Immanuel Kant: Two things awe me most, the starry sky above me and the moral law within me.
1/5/2013 11 Cheng-Jun Wang
Thank you for your attention!