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Best practice for editing your online web content
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Editing for the Web Learn how to edit your online wri0en content to grab – and keep – your
readers’ a0en9on!
This module will cover:
1. What is editing? 2. What makes editing for the web different? 3. How should we edit?
?
WHAT
is
e d i t i n g
What comes first
vs
What's the difference
Copy-editing Proofreading
The overall picture... The details...
Would readers like – and read – this article? Would a mean
grammar teacher like this article?
Copy-editing Proofreading
As an editor of a youth or citizen media outlet,
what are YOU looking for?
plagiarism & sourcing
accuracy
form/format
style
appropriateness
consistency
objectivity / balance
content
• no copy/paste allowed here! (but
hyperlinks are)
correct spelling, grammar, punctuation
& facts?
check length of article, paragraphs, sentences
etc; title & sub-headings?
followed your outlet’s style guidelines / AP style?
article appropriate for your outlet, your audience; &
tone appropriate?
article keeps consistent format, style, tone, etc?
article covering both/all sides of an argument?
multiple quotes/opinions?
content logical & interesting?
overall structure
good?
consistent & appropriate style, tone,
etc?
how is the content?
logical? focused?
interesting?
Copy-editing
grammar good?
check details
!punctuation?
spellling?
are their homonyms?
hyperlinks?
Proofreading
Citizen media editors normally need to look out for all these things!
☺
Do you know @ny online tools that can help you?
Online tools
To check for grammar, punctuation + more: Grammarly
and to check for plagiarism: VeriGuide
And many others. What do you need help with? What can you find?
What about online content?
Short headlines, short paragraphs, short sentences, short everything!
Conciseness
Headline and first paragraph must be snappy to draw the reader in.
Grab the reader’s attention!
Subheadings are essential • Think in blocks. Each paragraph must stand
semi-independently from each other. • Try using bullets or lists.
Scannable & Navigable?
Encourage the reader to comment on, share, and
dig deeper into the article.
Eye-tracking technology shows the general pattern to the way people browse web-pages. Here is an example of an article
RED = Most viewed BLUE = Least viewed
Pattern generally is shaped like an
F
Consider creating your own editing checklist The checklist should be a list of clear questions each writer & editor needs to ask him/herself when preparing an article for publication.
Q1: Q2: Q3:
Does the order matter?
A. ? B. ? C. ? D. ? E. ?
D. ? C. ? A. ? B. ? E. ?
Thank you! Please visit www.altcity.me to learn more about our work