OGCDP CommissionAnnual Leaders Conference - Kolkata ‘15

UNIVERSITY RELATIONS

O R G A N I C A P P R O A C H

I N A D E Q U AT E S U P P O R T F R O M T H E U N I V E R S I T Y

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D O W E R E A L LY H AV E T O G I V E U P O N D E L I V E R I N G E X P E R I E N C E S T O S T U D E N T S F R O M A M A R K E T J U S T B E C A U S E T H E U N I V E R S I T Y D O E S N T WA N T T O M A K E T H I N G S F O R M A L ?

H O W D O W E G O A B O U T TA P P I N G I N T O A U N I V E R S I T Y M A R K E T T H E N ?

E X P E R I M E N TAT I O N & I N N O VAT I O N

S T E P 1 : L I S T D O W N A L L U N I V E R S I T I E S P R E S E N T I N Y O U R C I T Y

S T E P 2 : C AT E G O R I Z E B A S E D O N M A R K E T R E S E A R C H

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1. Campus Ambassador Program

2. On ground activities 3. Targeted Online Marketing

1. Specialized Units 2. University Partnership

1. Information Seminars 2. University Partnership 3. Events

1. Event partnerships 2. On ground activities

S T E P 3 : S P E C I F I C T E A M S F O R P R O J E C T S

S P E C I A L I Z E D U N I T S

C A M P U S A M B A S S A D O R

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O F F I C I A L PA R T N E R S H I P S

OGCDP CommissionAnnual Leaders Conference - Kolkata ‘15

campus ambassador program

P U R P O S E

• To tap into colleges with a good student strength, but no strong administrative support.

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S C O P E O F O P E R AT I O N S

• Event partnerships

• Seminars

• C2C Promotions

• On ground material promotions

G E N E R AT E L E A D SA Campus Ambassador

& D R I V E S P E O P L E T O T H E S I G N U P S TA G E

T E A M M E M B E R S U N D E R T L C A TA K E F O R W A R D E P X P D E L I V E R Y

A C C O U N TA B I L I T Y Checklist

R E W A R D S

Full Membership Subsidized Internships