Aju john - Global Entrepreneurship Week -Bangalore

SOCIAL ENTREPRENEURSHIPopportunities in

EDUCATION, TRAINING & CSR space

Aju JohnIRMA Alumnus

Business Head, Teach70

Objectives…

• SOCIAL ENTREPRENEURSHIP with examples• Entrepreneurship pointers• Contemporary Gyan • Opportunities in EDUCATION, TRAINING & CSR

space• An opportunity/invitation to partner with us!

Social entrepreneurship

• Social entrepreneurship is the attempt to draw upon business techniques to find solutions to social problems

• Social entrepreneurs are individuals with innovative solutions to society's most pressing social problems. They are ambitious and persistent, tackling major social issues and offering new ideas for wide-scale change

IRMA…Verghese Kurien

• AMUL

AMUL Framework

Procurement Share

Processing Share

Marketing Share

Entrepreneurship pointer

• You need to figure out/dig out the framework for your Business/Industry

Examples of 2 of my IRMA batch mates who are award winning Social Entrepreneurs & lessons from each case…

Arindam Dasgupta• “There were two paths in front of me.

One went to city and another to village. I selected the village road which was very new and unknown for me but I thought there were lots of opportunity for me in this path. On my decision people laughed at me saying you are mad on selecting this path. Today I am known for my Arecanut leaf plate initiative”


• Spotting opportunity, creating organizations/teams/systems/channels for business, creating visibility, showcasing unique aspects


• Partnership is important• Strategic Management perspective is

important, especially from Funder’s point of view

Some related Gyan…from 3 contemporary books which are best sellers &

the basis of all-VUCA Economy!

VUCA economy-Jan–Feb issue of

HBR

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically

Successful Businesses-Eric Ries

• Startup -dedicated to creating something new under conditions of extreme uncertainty-1 man/group of professionals in a Fortune 500

• Common denominator- mission to penetrate uncertainty to discover a successful path to a sustainable business

• Inspired by lessons from lean manufacturing, relies on:– “validated learning,” – experimentation, – shorten product development cycles, – measure actual progress & not just metrics,– learn what customers really want.

• It enables a company to shift directions with agility & alter plans if needed real-time

• Instead of elaborate business plans, way to test their vision continuously, to adapt and adjust before it’s too late

The Lean Start-up Process - Diagram

The Hard thing about Hard things (Building a Business when there are no easy answers) by

BEN HOROWITZ

Peace-time CEO War-time CEOEric Schmidt Larry PageJohn Chambers Andy Grove

Steve Jobs

What about You? Let us analyze together

Peacetime CEO Wartime CEO

knows that proper protocol leads to winning

violates protocol in order to win

focuses on the big picture and empowers her people to make detailed decisions

cares about a speck of dust on a gnat’s ass if it interferes with the prime directive (details- Jobs example)

builds scalable, high-volume recruiting machines

does that, but also builds HR organizations that can execute layoffs

spends time defining the culture lets the war define the culture

always has a contingency plan knows that sometimes you gotta roll a hard six

knows what to do with a big advantage is paranoid

strives not to use profanity sometimes uses profanity purposefully

thinks of the competition as other ships in a big ocean that may never engage

thinks the competition is sneaking into her house and trying to kidnap her children

Peacetime CEO Wartime CEOaims to expand the market aims to win the marketstrives to tolerate deviations from the plan when coupled with effort and creativity

is completely intolerant

does not raise her voice rarely speaks in a normal toneworks to minimize conflict heightens the contradictionsstrives for broad-based buy-in neither indulges consensus building nor

tolerates disagreementssets big, hairy, audacious goals is too busy fighting the enemy to read

management books written by consultants who have never managed a fruit stand

trains her employees to ensure satisfaction and career development

trains her employees so they don’t get their asses shot off in the battle

has rules like “We’re going to exit all businesses where we’re not number one or two.” (GE –CC)

often has no businesses that are number one or two and therefore does not have the luxury of following that rule

My own take on above with reference to Social Entrepreneurship

• A mix of Peace & War time styles might be required- depending on the environment- both internal & external, the book is written more from a tech-start up point of view & not from a Social Entrepreneurship angle

• Since most of the Social Ventures will have people who care about Social causes, an empathetic approach might be advisable to relate with them as well as the cause

From Zero to One (Notes on Start ups) by Peter thielFor the 4th option of TAKE OFF- Use of Technology &

You need to Make IT HAPPEN!

Opportunities in EDUCATION, TRAINING & CSR space


• Education- Schools:– GEM schools, Pearson Schools, International Schools-

Conglomerates– Partnerships -T.I.M.E. and similar players running the

academics– Identify & connect

• Education- B-Schools: B-school consultants– 200 B-Schools in 2000 to 4000 B-Schools in 2010 to 1000

B-Schools in 2015– AICTE/UGC, B-School Rankings, Faculty & Research,

Students- admission & placements, Industry Interphase

• National Policy on Skill Development and Entrepreneurship 2009 & 2015

• Ministry of Skill Development & Entrepreneurship (MSDE)– National Skill Development Agency (NSDA)– National Skill Development Corporation (NSDC) –PPP– Sector Skill Councils (SSC)– National Skill Development Fund– National Institute of Entrepreneurship and Small Business

Development (NIESBUD)– Indian Institute of Entrepreneurship (IIE)


CSR Clause

Forms of organizations which can accept CSR fund for implementation from other

companies

• Trust • Section 8 Company• Society• Foundation• Section-25 Company (old companies Act)

Company (Figures in Rs. Cr)

Revenue Avg. PAT Actual Spend

2% of PAT

Difference

Tata Steel 135,976 3,895 146 78 187%

Jaiprakash Associates 15,651 1,396 47 28 168%

Hindustan Petroleum Corp 195,891 1,118 27 22 123%

Jindal Steel & Power 22,473 3,184 88 76 116%

JSW Steel 36,964 1,569 32 31 103%

MMTC 67,023 129 3 3 100%

Oil India 17,215 2,988 50 60 83%

Hero Motocorp 25,235 2,179 33 44 75%

Larsen & Toubro 64,960 4,818 70 96 73%

Gail (India) 44,861 3,891 54 78 69%

Reliance Industries 368,571 21,138 288 423 68%

Steel Authority of India Ltd 51,428 5,153 61 103 59%

Indian Oil Corporation 442,459 7,783 83 156 53%

Coal India 78,410 11,759 119 235 51%

Leading CSR spenders among top 100 Indian companies

Education is The Main CSR thrust area

Rough estimate of total spend…

Quoted from, ‘Mapping education initiatives of 100 companies with largest CSR budgets-Samhita, 2015’

Challenges?

• UNORGANISED SECTOR & NEW LEGISLATION!• Identification of right partner development

organizations (NGOs) with required compliance mechanism in place

• Identifying companies that are looking for CSR spend

• Match-making & monitoring

Teach70

• An entity which combines many of the learnings above• Which focuses/boundary conditions:

– Target segment-digitally unreached 70%– Skill training & Education– Scalable– Technology enabled learning & assessment– Not teacher dependent

• Full owned subsidiary of Madura Micro Finance-(erstwhile Bank of Madurai –was headed by Dr. K M Thiagarajan), now headed by his daughter Dr. Tara Thiagarajan

Current status…• Present in 2 states – TN & now KA • NSDC partner• 50+ learning centres (all-company owned)• 4 courses- 1 running currently and 3 at various phases of testing and

development- all based on MR with TG• NGO tie-ups initiated

WIP: • Technology enabling from start to finish• Adding franchisees/NGO partners• Corporate tie-ups for Marketing/CSR• New courses/up-gradations

Horizon…

• In 10 years, a network of 1000+ rural learning centres across India (80-20 ratio),

• With seamless tech-enabled processes, • Having 100+ courses that are of use to the rural

populace, • That can act as a platform for taking any useful

learning content in local language to this TG,• With certifications that enable people to get

jobs/skilled

An MBE Session…

• Set Up for Srishti Aadhaar Card Enrollment and Authentication.

Teach 70 – Srishti App

Teach 70 – Srishti App

• Microsoft QCards App for Attendance, Assessment & Results.

Teach 70 – Microsoft App

Teach 70 – Microsoft App

Recognition and partnerships

44

How can you partner with us?

• Help us identify more NGOs/franchisee partners

• Get us more corporate tie-ups for Marketing• Connect us to CSR departments in companies• Become a content partner/developer• Become a volunteer (various options)