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AIESEC India Social Media provides education on the some DOs and DONTs for social media keeping the AIESEC brand in mind.
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Brand Summit 2012
Social MediaSocial Mediafor AIESEC Indiafor AIESEC India
Facebook Timeline
What’s new about the timeline?
Cover image
Profile picture smaller and square
Custom icons for third-party apps
Messaging
More prominent “About” section
Visitors see their friends
Pinning and highlighting posts
Milestones
Timeline
Analytics
Facebook Timeline
What’s new about the timeline?
Cover image
Profile picture smaller and square
Custom icons for third-party apps
Messaging
More prominent “About” section
Visitors see their friends
Pinning and highlighting posts
Milestones
Timeline
Analytics
Analytics
Competitor Analysis
Who are your competitors?
What are they doing?
What is the audience saying about them?
What are they doing well?
Key takeaways and insights
Your Goals
Connect with new businesses
Recruit students to join AIESEC
Increase awareness of what AIESEC is
Promote all the awesome things that we are doing
Your Audience
• Who is your audience?
Students, what faculties?
Businesses, what industry?
Alumni, what are their names?
• Who is your ideal audience?
Where can you find them?
Your Key Messages
• What are your key messages?
AIESEC is great because it’s the best place for someone like me to develop into a person that could impact the world
AIESEC offers young people like me the opportunity to get experience and skills that matter today
AIESEC has challenging leadership experiences
AIESEC offers international internships
AIESEC allows me to interact with an extensive global network
What to post?
• Facebook:
More visuals (video/photos)
Updates that will not garner a reply tweet but a like.
• Facebook and Twitter are not the same!
What to post?
Updates
What is the world talking about?
Articles/Books
News
Interviews
Testimonials
110reasons
Blog posts
Mandatory
•It is mandatory for every LC to have a Facebook Page. No LC is allowed to have more than 1 facebook page.
•The name of the LC Page should be in the format, ‘AIESEC in LCName’. For Eg. The LC Facebook Page of AIESEC Hyderabad should be ‘AIESEC in Hyderabad’ only.
•It should be ensured that AIESEC should be spelled correctly and IN CAPITAL LETTERS.
•It should be noted, that only a facebook PAGE should be created for the LC’s Facebook Presence. no Groups, People Profiles or any other forms of identity should be created for an LC. For all internal Purposes, GROUPS with a Private Setting should be used. No External should have any exposure to the internal communication of AIESECers.
Facebook Guidelines
Dos•When creating AIESEC Page, use the proper AIESEC colors and logo provided on myAIESEC.net. •To have followers, engage maximum people, be out there in the market and use all the facilities that facebook provides.•Promote partners(brand aligned) •Keep AIESEC secrets, don’t talk @ on walls.•Use polls to engage your audience into useful discussions•Every standardized event can have a page, Balakalaakar, Youth to Business, Empower. No pages should be made for matching mania, no GBM’s, no AGM’s, no mailers etc.•All inspiring videos, events, short films, no skolling punishments, no jives and parties.
Donts• Use the fan page. Don’t leave it
unattended; delete the non-active fan pages and accounts.
• No slang, no AIESEC “terms”, campaigns• Don’t post random stuff, and use
offensive language Media• Do Not Spam non AIESECers with event
Invitations and other messages, no mafia wars Farmville poker on LC pages, no games no activities, NO non-AIESEC applications.
• No LC Facebook Accounts• Don’t share internal messages• Don't use applications which ask random
and embarrassing questions about people.
Finding Content
Follow blogs:
Google Reader
Discover blogs:
Google Alerts
Flipboard (mobile)
Twitter lists
Keywords, hashtags
Pinterest, YouTube, Google Alerts/News/Blogs
Attend events
Finding Content• Twitter lists:
AIESEC India LCs
International LCs
Your LC members
Other campus clubs or faculties
Journalists
Private list of alumni and TN takers
Private list of potential TN takers
Private list of competitors
How often?
Twitter 8-10/day
Facebook 2-3/day
Who’s in charge?
VP should train and supervise
Requires system to receive LC updates
Make VPs responsible for their own updates
Social Media Schedule
Analytics
Hootsuite (ow.ly) or bit.ly
Facebook analytics
Website/blog analytics
Track followers, RTs, likes, comments
Klout and other websites
Brand Monitoring
Google Alerts
Google yourself
Search tweets
SocialMention.com
And Now
What to Do and What
Not to Do on Social
Media
Mandatory
•It is mandatory for every LC to have a Facebook Page. No LC is allowed to have more than 1 facebook page.
•The name of the LC Page should be in the format, ‘AIESEC in LCName’. For Eg. The LC Facebook Page of AIESEC Hyderabad should be ‘AIESEC in Hyderabad’ only.
•It should be ensured that AIESEC should be spelled correctly and IN CAPITAL LETTERS.
•It should be noted, that only a facebook PAGE should be created for the LC’s Facebook Presence. no Groups, People Profiles or any other forms of identity should be created for an LC. For all internal Purposes, GROUPS with a Private Setting should be used. No External should have any exposure to the internal communication of AIESECers.
Facebook Guidelines
Dos•When creating AIESEC Page, use the proper AIESEC colors and logo provided on myAIESEC.net. •To have followers, engage maximum people, be out there in the market and use all the facilities that facebook provides.•Promote partners(brand aligned) •Keep AIESEC secrets, don’t talk @ on walls.•Use polls to engage your audience into useful discussions•Every standardized event can have a page, Balakalaakar, Youth to Business, Empower. No pages should be made for matching mania, no GBM’s, no AGM’s, no mailers etc.•All inspiring videos, events, short films, no skolling punishments, no jives and parties.
Donts• Use the fan page. Don’t leave it
unattended; delete the non-active fan pages and accounts.
• No slang, no AIESEC “terms”, campaigns
• Don’t post random stuff, and use offensive language Media
• Do Not Spam non AIESECers with event Invitations and other messages, no mafia wars Farmville poker on LC pages, no games no activities, NO non-AIESEC applications.
• No LC Facebook Accounts
• Don’t share internal messages
• Don't use applications which ask random and embarrassing questions about people.
Mandatory:•Use the AIESEC Information Document for the Info’s. Do not add your Own LCs info there.
•Every LC should have one Twitter Account Only.
•Update the Info of your profile with AIESEC India’s Website and other Information about the LC.
•Put a sober AIESEC related background.
•Publish Tweets related to Leadership, Youth and Social Impact
Twitter Guidelines
Dos•Promote Partners in a smart way aligning them to the organization goals •Tweet Often at least 2 per days•Reply to mentioned Tweets •Retweet relevant AIESEC/Non-AIESEC Tweets •Schedule tweets from Hootsuite or TweetDeck daily•Holds twitter interviews with national influencers. • Run twitter hashtag based contest. •Promote FB Conversation [Photo Quote Conversations]
Don’ts•Don’t have any misspellings or grammatical mistakes. •Always punctuate. Add a period to the end of your tweet.•Don’t be too random.•Don’t add a space before punctuation. •Take out unnecessary words and be concise as possible.•Don’t start off your tweet with an @mention. Twitter could read this tweet as a conversation, in which case, only the people who follow both you and the @mention user will see the tweet. •If you’re going to mention another person or organization, use their username so they’ll be notified•Don’t post things out of context.
Youtube
Mandatory:
•Every LC should have one and only one channel.
•The Channel should be named as "AIESEC In <Name>".
•The link should be eg. www.youtube.com/aiesec<entityname>
•Videos encouraging/publicizing/showing AIESECers drinking, smoking etc should not be uploaded.
Youtube Guidelines
Do’s:•The videos have to be of good quality.
•Put the AIESEC Logo or any related picture as the background of the page.
•Upload videos on a regular basis.
•Mark only relevant and other LC videos as "Favorite".
Donts•Do not upload unfocused, confused videos.
•Do not upload videos that are not your own.
•Do not upload videos of LCMs, Chill-outs, etc.
•Do not refer to informal AIESEC events, parties etc in your personal accounts.
•Do not spam other videos/channels.
TA-DA• Now you’re social media pros.