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The ‘Google Generation’: Using online resources and social media to assist student choice. Presentation given at University of Glamorgan Teachers/Advisers Conference. January 2010.
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The ‘Google Generation’: Using online resources and social media to assist student choice
http://careerswork20.blogspot.com
Google GenerationBorn 1995-2010•Oldest now 15•exposed to technology very early•Internet always existed for this group•most already have an online identity•too many extra-curricular activities•Used to mobile computing•Used to online collaboration
applying to university
“ All the modern student needs is open, transparent information about all aspects of the course, including its wage earning potential and actual job prospects, based on past graduates. Social networks will do the rest.”
John Morgan, President of the ASCL Jan 2010
• Over 350m active users worldwide
• 50% log on each day
• Over 2.5b photos uploaded to the site each month
• Over 3.5b pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
• More than 3.5m events created each month
• More than 1.6m active Pages on Facebook
• Pages have created more than 5.3 billion fans
Source: Facebook
23 million active users in UK (December 2009)
2m are aged 50 and over
3m are aged 40-49
5m are aged 30-39
8m are aged 20-29
5m are aged 19 and under
Time on social networks increased 86% over last year
Source: The Nielsen Company Jan 2010
5 ½ hours
Average time On social networks in Dec 2009 - Source: The Nielsen Company Jan 2010
The Google generation
• show ease and familiarity with computers
• rely on the most basic search tools
• lack critical and analytical skills to asses the information that they find on the web
• impatience in search and navigation
• zero tolerance for any delay in satisfying their information needs – common to all age groups
• need to equip users of all age-groups with wider information and digital literacy skills
Information Behaviour of the Researcher of the Future: JISC/British Library/University College London 2009
20.4 billion
The Indexed Web contains at least 20.4 billion pages (worldwidewebsize.com January, 2010).
Search Providers market share
67%
14 %
10%
Nielsen MegaView Search December 2009 – US search providers home and work
Search results aren’t always what they seem...
the problem
• Not always asking the right question
• Not always asking the right people
• Some answers are helpful or insightful
• Many answers are partial, prejudiced, ill-informed, or wrong
• Users not always good at evaluating and analysing search results
SEARCH: “University of Glamorgan”
Does anyone have examples of personal statements?
Do I stand a chance of Oxbridge?
Does anyone else’s parents hate their university choices?
What do universities think of Duke of Edinburgh Award?
Do you need good English GCSE grade for Medicine?
Would university benefit my planned career in the Police?
Where is the closest Roman Catholic Church to Treforest?
Did you have a nice time living in treeforest?
Hull or Glamorgan. Which is better for business students?
Which BTEC do I need to get into the Atrium for computer animation?
What’s the cheapest way to get to Treforest from London?
Can UK universities reject you if you have cancer?
Which is better for Law? Glamorgan or Swansea for teaching, location, accommodation?
How hard to get onto a netball team at Aber, Bath Spa or Glamorgan?
Outside Oxbridge where’s best for English Literature and why?
Any advice for applying for sociology?
Is anyone going to Glamorgan open day?
What kind of portfolio for Game Art and Animation?
Which is the best place to study?
Elitist Value seeker
Rebel Social
What does bestmean to you
Value seeker
Rebel Social
What does bestmean to you
Rebel Social
What does bestmean to you
Rebel
What does bestmean to you
http://www.flickr.com/photos/greenboy/
What does bestmean to you
www.flickr.com/photos/jemsweb/
How do you know who can offer valuable advice?
getting to know your social network
• Help students to:
– Map their network (online and offline)
– Uncover the resources within their network
– Develop connection strategies to strengthen and expand their network
– Learn to tap into the resources in their network
– Seek and offer advice, recommendations and referrals
– Link their goals to people in your network
Map your network
Twitter Friends
Network Browser
Social media tools and resources
Popular websites for uni applicants
Website Dec 2009 visitors
Peak month visitors
The Student Room 132,351 164,425 in May
UCAS 6,354 11,785 in January
Studential 4,147 5,989 in October
Hot Courses 3,865 11,118 in June
What Uni 1,790 3,472 in June
Horsesmouth 1,138 3,347 in September
Merlin Helps Students 860 2376 in September
Push 856 936 in March
Yougofurther 719 2831 in April
UK Coursefinder n/a 1025 in July
Icould n/a 1485 in June
Open Days 1 493 in JuneSource: Site analytics by Compete.com
Online resources
Get and share web page recommendations on your subject
Learn from undergraduates on the course you’re considering
Find out about facilities where you want to study
Update your status on Facebook, blog or twitter
Subscribe to podcasts by university or subject. Listen to a University’s internet radio station.
View a video clip about your chosen university.
Find out about people’s career paths and university specialisation
See what places look like
Try university level study online with Open Learn or MIT Open Courseware
More online resources
Join an online group, or be a fan of university facebook page, or follow them on Twitter
Ask people for their views on your career/university plans
Seek an online mentor who is working in a sector you aspire to
Subscribe to feeds on your chosen university, discipline or career – consume them in Google Reader or on your i-Google homepage
Check out the local part-time job market near your chosen university
Find out about Graduate employment for your subject or career area
Map your social network, network with others with similar goals
Meet up in real life with people with shared interests
Set and monitor your goals and share experience with others with similar goals
Build your own a personal university application research tool?
The student room - wikis
The student room - forums
Google maps
Google - reviews
University radio on the internetURN – NottinghamSURGE – SouthamptonURY – YorkRaw - WarwickSubcity – GlasgowGU2 – SurreyKUBE – KeelePure FM – PortsmouthCLICK TEESSIDE – TeessideXtreme radio – SwanseaTEQUILA radio – GlamorganXpressradio – CardiffBurst – BristolBAY RADIO – AberystwythFusefm – ManchesterBurn FM – BirminghamURB – BathCur1350 – CambridgeOXIDE – OxfordPurple radio - Durham
Join
groups
Get a
mentor
Get
answers
10 roles to support Higher
Education applicants
explorer
reviewer
producer
networker
safety officer
intelligence officer
tutor/coach
curator
equalities officer
guide
Contact me
http://careerswork20.blogspot.com
