Using Google Analytics For Content & Email Marketing @ Demand Generation Marketers Dublin

Copyright © 2016 JEM 9http://jem9.com

Google Analytics For Content & Email Marketing

Jane Morgan

http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9


After 20 years high-tech marketing from Boston to Billund, Berlin to Bangalore, she changed vowels from intrapreneur to entrepreneur, and founded JEM 9 Marketing Consultancy.

Today she works with CEOs, founders & marketing directors. Jane was recently shortlisted for an Accenture Digital Media Award.

@Jane_E_Morgan

Jane Morgan helps organizations

understand and reach customers

using an analytic approach to marketing



http://jem9.com/best-conversion-strategy/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9


Google Analytics Dashboards Content Marketing

Ways to Use Google Analytics For Content Idea Generation



Content Idea Generation Methods

• Your Internal Brains

• Keyphrase Research

• Competitive Assessment

• In-Person Methods o conferences, meetups, focus groups, interviews (grounded theory), usability

• Digitally Methods o public statistics, forums, social media, reviews, surveys, analytics

• Your Website

















Content Idea Generation Methods

• Your Internal Brains

• Keyphrase Research

• Competitive Assessment

• In-Person Methods o conferences, meetups, focus groups, interviews (grounded theory), usability

• Digitally Methods o public statistics, forums, social media, reviews, surveys, analytics

Your Website



Using analytics for analytics, not reporting



USING ANALYTICS FOR ANALYTICS,

…… not reporting



Your Website Content

Customer Info

Needs




Customer Info

Needs




Customer Info

Needs

ID The Gap





BACKYARD PUPPIESSearch Engine Queries



How To Locate Your Backyard Puppies















How To Set Up Email Notifications



Sample Backyard Puppies B2B







LOYAL PUPPIES / PAGES



How To Locate Your ‘Loyal Puppies’ Pages



How To Locate Your ‘Loyal Puppies’ Pages





Google Analytics Dashboards Email Marketing

Jane Morgan







UTM TRACKING CODE



http://<yourwebsite.com/landing-page/?utm_campaign=<campaign-name>

&utm_medium=email&utm_source=<name-of-email-list>

&utm_content=CTA-RSVP-NOW















Set Up Tips & Resources

For Content Idea Generation / Puppy Pages• Follow Steps In This Presentation Then

• Enable The Automated Monthly / Quarterly Email

For Email Marketing Dashboard• Install Email Marketing Dashboard In 2 Clicks

• How To Use Google Analytics Custom Campaign Tagging

Setting Up Google Analytics & Search Console• How To Set Up GA Universal Analytics on your

websiteo Using WordPress Header and Footer Plugin

o Using Google Tag Manager & Install Google Tag Manager

• How To Set Up Goals In Google Analyticso To use ‘page value’ make sure to add a goal value.

Tip: use 1 if you can’t yet estimate the value.

• How To Connect Google Analytics To Google Search Consoleo If you don’t already have a Google Search Console

account (formerly Google Webmaster) you will need to set up your search console account

o Verify your Google Search Console account using either GTM or GA


http://bit.ly/JEM9-EmailDashboard

http://bit.ly/JEM9-CampaignTaggingArticle

https://support.google.com/analytics/answer/1008080?hl=en


https://wordpress.org/plugins/header-footer/

https://support.google.com/tagmanager/answer/6103696?hl=en

https://tagmanager.google.com/#/home

https://support.google.com/analytics/answer/1032415


https://support.google.com/webmasters/answer/6001104?hl=en


THE BEGINNING


Data & Analytics

Using Google Analytics For Content & Email Marketing @ Demand Generation Marketers Dublin