Using Google Analytics For Content & Email Marketing @ Demand Generation Marketers Dublin

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  • Copyright 2016 JEM 9http://jem9.com

    Google Analytics For Content & Email Marketing

    Jane Morgan

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    After 20 years high-tech marketing from Boston to Billund, Berlin to Bangalore, she changed vowels from intrapreneur to entrepreneur, and founded JEM 9 Marketing Consultancy.

    Today she works with CEOs, founders & marketing directors. Jane was recently shortlisted for an Accenture Digital Media Award.

    @Jane_E_Morgan

    Jane Morgan helps organizations

    understand and reach customers

    using an analytic approach to marketing

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9http://jem9.com/best-conversion-strategy/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    Google Analytics Dashboards Content Marketing

    Ways to Use Google Analytics For Content Idea Generation

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    Content Idea Generation Methods

    Your Internal Brains Keyphrase Research Competitive Assessment In-Person Methods

    o conferences, meetups, focus groups, interviews (grounded theory), usability

    Digitally Methods o public statistics, forums, social media, reviews, surveys, analytics

    Your Website

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    Content Idea Generation Methods

    Your Internal Brains Keyphrase Research Competitive Assessment In-Person Methods

    o conferences, meetups, focus groups, interviews (grounded theory), usability

    Digitally Methods o public statistics, forums, social media, reviews, surveys, analytics

    Your Website

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    Using analytics for analytics, not reporting

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    USING ANALYTICS FOR ANALYTICS,

    not reporting

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    Your Website Content

    Customer Info

    Needs

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    Your Website Content

    Customer Info

    Needs

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    Your Website Content

    Customer Info

    Needs

    ID The Gap

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    BACKYARD PUPPIESSearch Engine Queries

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    How To Locate Your Backyard Puppies

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    How To Locate Your Backyard Puppies

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    How To Locate Your Backyard Puppies

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    How To Locate Your Backyard Puppies

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    How To Locate Your Backyard Puppies

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    How To Set Up Email Notifications

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    Sample Backyard Puppies B2B

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    LOYAL PUPPIES / PAGES

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    How To Locate Your Loyal Puppies Pages

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    How To Locate Your Loyal Puppies Pages

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    Google Analytics Dashboards Email Marketing

    Jane Morgan

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    UTM TRACKING CODE

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    http://

  • Copyright 2016 JEM 9http://jem9.com

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

  • Copyright 2016 JEM 9http://jem9.com

    http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_