Using Google Analytics For Content & Email Marketing @ Demand Generation Marketers Dublin

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<ul><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>Google Analytics For Content &amp; Email Marketing</p><p>Jane Morgan</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>After 20 years high-tech marketing from Boston to Billund, Berlin to Bangalore, she changed vowels from intrapreneur to entrepreneur, and founded JEM 9 Marketing Consultancy. </p><p>Today she works with CEOs, founders &amp; marketing directors. Jane was recently shortlisted for an Accenture Digital Media Award.</p><p>@Jane_E_Morgan</p><p>Jane Morgan helps organizations </p><p>understand and reach customers </p><p>using an analytic approach to marketing</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9http://jem9.com/best-conversion-strategy/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>Google Analytics Dashboards Content Marketing</p><p>Ways to Use Google Analytics For Content Idea Generation</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>Content Idea Generation Methods</p><p> Your Internal Brains Keyphrase Research Competitive Assessment In-Person Methods </p><p>o conferences, meetups, focus groups, interviews (grounded theory), usability</p><p> Digitally Methods o public statistics, forums, social media, reviews, surveys, analytics</p><p> Your Website</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>Content Idea Generation Methods</p><p> Your Internal Brains Keyphrase Research Competitive Assessment In-Person Methods </p><p>o conferences, meetups, focus groups, interviews (grounded theory), usability</p><p> Digitally Methods o public statistics, forums, social media, reviews, surveys, analytics</p><p>Your Website</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>Using analytics for analytics, not reporting</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>USING ANALYTICS FOR ANALYTICS, </p><p> not reporting</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>Your Website Content</p><p>Customer Info </p><p>Needs</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>Your Website Content</p><p>Customer Info </p><p>Needs</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>Your Website Content</p><p>Customer Info </p><p>Needs</p><p>ID The Gap</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>BACKYARD PUPPIESSearch Engine Queries</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>How To Locate Your Backyard Puppies</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>How To Locate Your Backyard Puppies</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>How To Locate Your Backyard Puppies</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>How To Locate Your Backyard Puppies</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>How To Locate Your Backyard Puppies</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>How To Set Up Email Notifications</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>Sample Backyard Puppies B2B</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>LOYAL PUPPIES / PAGES</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>How To Locate Your Loyal Puppies Pages</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>How To Locate Your Loyal Puppies Pages</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>Google Analytics Dashboards Email Marketing</p><p>Jane Morgan</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>UTM TRACKING CODE</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>http://</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>Set Up Tips &amp; Resources</p><p>For Content Idea Generation / Puppy Pages Follow Steps In This Presentation Then Enable The Automated Monthly / Quarterly </p><p>Email</p><p>For Email Marketing Dashboard Install Email Marketing Dashboard In 2 Clicks How To Use Google Analytics Custom </p><p>Campaign Tagging</p><p>Setting Up Google Analytics &amp; Search Console How To Set Up GA Universal Analytics on your </p><p>websiteo Using WordPress Header and Footer Plugin</p><p>o Using Google Tag Manager &amp; Install Google Tag Manager</p><p> How To Set Up Goals In Google Analyticso To use page value make sure to add a goal value. </p><p>Tip: use 1 if you cant yet estimate the value.</p><p> How To Connect Google Analytics To Google Search Consoleo If you dont already have a Google Search Console </p><p>account (formerly Google Webmaster) you will need to set up your search console account</p><p>o Verify your Google Search Console account using either GTM or GA</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9http://bit.ly/JEM9-EmailDashboardhttp://bit.ly/JEM9-CampaignTaggingArticlehttps://support.google.com/analytics/answer/1008080?hl=enhttps://support.google.com/analytics/answer/1008080?hl=enhttps://wordpress.org/plugins/header-footer/https://support.google.com/tagmanager/answer/6103696?hl=enhttps://tagmanager.google.com/#/homehttps://support.google.com/analytics/answer/1032415https://support.google.com/analytics/answer/1308621?hl=enhttps://support.google.com/webmasters/answer/6001104?hl=en</p></li><li><p>Copyright 2016 JEM 9http://jem9.com</p><p>THE BEGINNING</p><p>http://jem9.com/?utm_source=Demand-Gen-Markers&amp;utm_medium=speaking&amp;utm_content=presentation&amp;utm_campaign=JEM9</p></li></ul>

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