Research Into Potential Audiences – Acoustic PopG324 Media Studies

FANS OF ED SHEERAN

Main Demographics:According to Yougov, Fans of acoustic pop artist Ed Sheeran mostly in the age range of 18-24 years old and mostly a female audience. I disagree with this, looking at Ed Sheeran, it would seem more likely that the general audience would be a wider mix of ages and a mix between genders. This is because his music doesn’t always consist of one specific style, even though he manages to fit in themes of love in most songs, which appeals to a female audience, but he also fits in themes of alcohol abuse, smoking and sometimes drugs. There are female fans who see Ed Sheeran as an idol or love interest, which is completely different to how male fans view Ed Sheeran, which is as someone to be like musically, someone who is just cool or people who are just fans of his music. Another way Ed Sheeran appeals to pretty much everyone is the fact his music does not offend or any anyone.

Brands:According to Yougov, the favorite brand of Ed Sheeran fans is converse. This might be to do with the fact the Ed Sheeran wears converse and fans wanting to be just like him. If so, then I think having Converse branding in my music video would be a good idea, because it relates back to a part of the audience where they might associate converse trainers to be part of a style of music.

Personality:According to Yougov, fans of Ed Sheeran like to keep up with the latest fashion trends. As I said before I disagree with the age of the audience saying that it would be more likely for the general audience to be a wider mix of ages and with different aged people you get different senses of fashion. Because he appeals to such a wide audience it is almost impossible to determine whether most fans keep up with fashion, especially the older members of the audience. This claim by Yougov doesn’t take into account that Ed Sheeran himself is a very casual dresser, In most of his gigs he is seen wearing a shirt, denim jeans and trainers which by modern standards of fashion is slightly out of date.

FANS OF JASON MRAZ

Main Demographics:According to Yougov, the fans of Jason Mraz are aged 18-24 years old and female. The style of music for Jason Mraz supports this as the lyrics to his songs are not too deep or meaningful, whilst they do represent something young adults relate to in love and heartbreak. In addition to this the beats and tempo are not too slow or make it sad, but at the same time maintains a steady tempo which is more relaxing for a younger audience.

Brands:According to Yougov, fans of Jason Mraz tend to buy from bands such as Swarovski and Harrods. I disagree with this because the type of brand people buy from usually has no correlation with their favorite artist, unless their favorite artist is known for wearing branded clothes. Since Harrods is an expensive to buy I find even more unlikely that the majority of Jason Mraz fans would buy from an expensive shop. Jason Mraz is similar to Ed Sheeran in the fact that he can appeal to almost everyone, so I don’t think a specific brand would represent his fans more than any other, especially as he never seems to wear branded clothes.

Personality:According to Yougov, fans of Jason Mraz tend to experiment with different music genres and listen to music all day. The fact that they tend to experiment with different genres would suggest that Jason Mraz doesn’t have much of a dedicated fan base in the UK, on the other hand it could suggest that his music is so widely appreciated because so many fans of various genres listen to it.