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ASSIGNMENT 1: MUSIC VIDEO
RESEARCH
LAWSON – "JULIET" (2013)Artist: Lawson – English pop rock band
Genre: Pop rock, reggae
Type of video: Performance & Narrative - Illustration
Purpose of video:
• Publicise the song & band
• May show the cunningness of women
Inspirational features:
• Do a narrative & performance at the same time.
KELLY CLARKSON – "MY LIFE WOULD SUCK WITHOUT YOU" (2009)
Artist: Kelly Clarkson – American singer & songwriter
Genre: Pop rock
Type of video: Narrative – Illustration
Purpose of video:
• Give message that despite there being quarrels between partners, they should still love each other
• Shows what relationships between young people can be like
Inspirational features:
• Cross cutting between singer & band, & plotline
THE BEATLES – "REVOLUTION" (1968) Artist: The Beatles – English rock band
Genre: Hard rock
Type of video: Performance
Purpose of video:
• Promote the band (The Beatles) so that audiences would buy their songs & albums
• Encourage people to go to their concerts
Inspirational features:
• Fast editing between band members
• Low-angle shots
TOVE LO – "HABITS (STAY HIGH) - HIPPIE SABOTAGE REMIX" (2013)
Artist: Tove Lo – Swedish singer & songwriter
Genre: Pop, electropop
Type of video: Narrative - Amplification
Purpose of video:
• May show all the different actions & experiences that an average person undergoes
• May show that getting drunk is not a good idea
Inspirational features:
• Most to all of the shots face the lead singer
• Ellipsis to speed up plot
RIHANNA, KANYE WEST, & PAUL MCCARTNEY – "FOURFIVESECONDS" (2015)Artists:
• Rihanna – Barbadian singer & songwriter
• Kanye West – American hip hop recording artist & songwriter
• Paul McCartney – English singer-songwriter & musician
Genre: Folk-pop, pop, soul pop
Type of video: Conceptual – Symbolic
Purpose of video:
• Reflect the low-mood of the song & the singers
Inspirational features:
• Square framing
• Shots of singers & musician, & then a shot of all them
HOZIER – "TAKE ME TO CHURCH" (2013) (INDIE)Artist: Hozier – Irish musician, singer & songwriter
Genre: Indie rock, soul, blues
Type of video: Narrative – Amplification
Purpose of video:
• Publicise the song & singer
• Promote the issue of homophobia
Inspirational features:
• A theme on a particular social issue, such as prejudice & discrimination
OREN LAVIE – "HER MORNING ELEGANCE" (2007) (INDIE)Artist: Oren Lavie – Israeli singer & songwriter
Genre: Indie
Type of video: Conceptual – Symbolic
Purpose of video:
• Publicise the song
• Make the song more famous
• Make the song more calm
Inspirational features:
• Using stop-motion by using people's bodies
ABBA – "DANCING QUEEN" (1976) Artist: ABBA – Swedish pop group
Genre: Europop, Euro disco
Type of video: Performance
Purpose of video:
• Promote the group (ABBA) so that audiences would buy their songs & albums
• Encourage people to go to their concerts
• Reflects that the song is for discos
Inspirational features:
• Small stage show
• People dancing in the foreground
ELLIE GOULDING – "SOMETHING IN THE WAY YOU MOVE" (2016) Artist: Ellie Goulding – English singer & songwriter
Genre: Electropop
Type of video: Performance
Purpose of video:
• Promote the singer (Goulding) so that audiences would buy her songs & albums
• Encourage people to go to her concerts
Inspirational features:
• High-angle & long shots
• Flashing lights
• Cross cutting between close-up & long shots
ALEXANDRA STAN – "MR SAXOBEAT" (2011) Artist: Alexandra Stan – Romanian singer
Genre: Eurodance
Type of video: Narrative - Disjuncture
Purpose of video:
• May show power & cunningness of women
• Entertain audiences with a short plot as well as music
Inspirational features:
• Sudden slow-motions
• Cross-cutting between lead singer dancing & plotline
MISTERWIVES – "REFLECTIONS" (2014) (INDIE)Artist: MisterWives – American indie pop band
Genre: Indie pop
Type of video: Narrative - Disjuncture
Purpose of video:
• Entertain audiences with a short plot as well as music
Inspirational features:
• Storyline where ironic events happen at certain place (eg students rebelling at school)
THE BLACK EYED PEAS – "LET'S GET IT STARTED" (2004)
Artist: The Black Eyed Peas – American hip hop group
Genre: Hip hop, funk
Type of video: Conceptual - Thematic
Purpose of video:
• Encourage upbeat & lively dancing
• Entertain audiences with a dance sequence as well as music
Inspirational features:
• Camera panning at 90 degrees to show a new scene
• Singers dressing up as a certain social group (in this case, teenagers)
PVRIS – "MY HOUSE" (2014)
Artist: PVRIS – American rock band
Genre: Electropop, pop, post-hardcore, psychedelic, synthpop
Type of video: Narrative - Amplification
Purpose of video:
• May give a message that you can do whatever you want in your house
• May give out message that sitting at home all day is boring
Inspirational features:
• Underwater scenes
• Black-&-White footage
PROFESSOR GREEN FT. EMELI SANDÉ – "READ ALL ABOUT IT" (2009)Artist:
• Professor Green – British rapper & songwriter
• Emeli Sandé – Recoding artist & songwriter
Genre: Hip hop, R&B
Type of video: Narrative – Amplification
Purpose of video:
• Shows the what the lead singer's (Professor Green) early life was like
• Shows the hardships & trouble a young child can experience when having a step-parent
Inspirational features:
• Cross cutting between plotline & singers singing in different locations
• Plotline where it shows the trouble & hardships that certain people face
AC/DC – "SHOOT TO THRILL" (1980)Artist: AC/DC – Australian rock band
Genre: Hard rock
Type of video: Performance
Purpose of video:
• Promote the band – Encourage audiences to buy their songs & albums
• Encourage people to go to her concerts
• It is common that rock bands perform on live stage
Inspirational features:
• Coloured stage lights
• Funky costumes
OK GO – "THIS TOO SHALL PASS – RUBE GOLDBERG MACHINE" (2010)Artist: Ok Go – American alternative rock band
Genre: Power pop, alternative rock
Type of video: Conceptual - Thematic
Purpose of video:
• Make the video unique, & potentially the song as well
Inspirational features:
• The Rube Goldberg machine
• Band members singing along while machine course is going
A-HA – "TAKE ON ME" (1984)Artist: A-ha – Norwegian band
Genre: New wave, synthpop
Type of video: Narrative – Disjuncture & Conceptual – Symbolic
Purpose of video:
• Promote the song
• May try to make the song more unique
Inspirational features:
• Fantasy-like theme
THE LA'S – "THERE SHE GOES" (1994) (INDIE)Artist: The La's – English rock band
Genre: Alternative rock, power pop, jangle pop, & psychedelic pop
Type of video: Performance & Conceptual – Thematic
Purpose of video:
• Publicise the song & band
• Make the song dreamy
Inspirational features:
• Overlapping footage
MICHAEL JACKSON – "THRILLER" (1984)Artist: Michael Jackson – American singer & songwriter
Genre: Disco, funk
Type of video: Narrative – Amplification
Purpose of video:
• Promote the song
• Visually entertain the audience
Inspirational features:
• Film genre theme to song (eg in this case horror)
QUEEN – "DON'T STOP ME NOW" (1979)Artist: Queen – British rock band
Genre: Glam rock, pop rock
Type of video: Performance
Purpose of video:
• Publicise the song & band
Inspirational features:
• At the start, only the main singer is shown; but when the chorus comes up, the whole band is revealed
QUEEN – "I WANT TO BREAK FREE" (1984)Artist: Queen – British rock band
Genre: Rock
Type of video: Conceptual – Thematic & Conceptual
Purpose of video:
• Promote the song & band
• Satirise Coronation Street
• Point out the 1984–85 Miners strike
Inspirational features:
• Parody of a certain TV series
• Reflect a certain event currently happening
BRITNEY SPEARS – "EVERYTIME" (2004)Artist: Britney Spears – American singer
Genre: Pop ballad
Type of video: Narrative – Amplification
Purpose of video:
• Inform the audience about the stress that she (or celebrities in general) experience from paparazzi
• Also slightly reflects the lyrics about bad relationships
Inspirational features:
• Storyline which reflects the troubles people face
SIA – "ELASTIC HEART" (2015)Artist: Sia – Australian singer & songwriter
Genre: Pop ballad
Type of video: Narrative – Disjuncture
Purpose of video:
• Promote the song
• Metaphorically tell the story of Sia's relationship with her ex-boyfriend
Inspirational features:
• Storyline is a metaphor for something
CARLY RAE JEPSEN – "CALL ME MAYBE" (2011)Artist: Carly Rae Jepsen – Canadian singer & songwriter
Genre: Teen pop, dance-pop
Type of video: Narrative – Illustration
Purpose of video:
• Promote the song
• Visually entertain the audience
• Gives out a humorous warning that some attractive people are homosexuals
Inspirational features:
• A plot twist (in this case: the attractive person is homosexual)
THE BEATLES – "STRAWBERRY FIELD FOREVER" (1967)Artist: The Beatles – British rock band
Genre: Psychedelic rock, psychedelic pop, art pop
Type of video: Conceptual – Symbolic
Purpose of video:
• Promote the song & band
Inspirational features:
• Jump cuts
• Bright costumes
M83 – "MIDNIGHT CITY" (2011)Artist: M83 – French Electronic music band
Genre: Dream pop, new wave, electropop
Type of video: Narrative – Disjuncture
Purpose of video:
• Visually entertain the audience
Inspirational features:
• Storyline has a supernatural person
BONEY M. – "RASPUTIN (SOPOT FESTIVAL 1979)" (1978)Artist: Boney M. – West German vocal group
Genre: Euro disco, pop
Type of video: Performance
Purpose of video:
• Publicise the song & band
Inspirational features:
• Costumes
• Dancing along with the song
REPUBLICA – "READY TO GO" (1996)Artist: Republica – English alternative rock band
Genre: Alternative, industrial rock, dance
Type of video: Performance
Purpose of video:
• Make the song more upbeat
Inspirational features:
• Zoom in/out transitions
MADNESS – "OUR HOUSE" (1982)Artist: Madness – English ska band
Genre: Ska, New wave, pop
Type of video: Performance, Illustration
Purpose of video:
• Publicise the song & band
• Reflect the song's lyrics to make it more memorable
Inspirational features:
• Sped up footage to display plot quicker
• Artist performing in location that reflects the lyrics
TONY CHRISTIE – "(IS THIS THE WAY TO) AMARILLO" (1971)Artist: Tony Christie – English musician & singer
Genre: Pop
Type of video: Performance, Conceptual
Purpose of video:
• Publicise the song
• Raise money for Comic Relief
Inspirational features:
• The artist "walks" through various locations
• The lead singer changes
• Different people come & "walk" with the artist