A Healthier Appetite—MPI Minnesota January 2014

MPI Minnesota A Healthier Appetite January 16, 2014

A Healthier AppetiteUsing Food to Engage & Energize Your Audience


RE: Invent your meeting menus to address dietary needs and serve healthier alternatives for everyone.

RE: Examine ways you can add value to your event through food and health.

RE: Invest in your health with 10 keys to staying healthy while planning your meeting.

u

v

w

Essential Learning Components


our common ground,

~James Beard

“Food is

a universal experience.”

“Food is the only thing

you're going to buy that

becomes you.”Carlo Petrini


Gluten Free

Food Allergies

RAW

Organic LocalVEGAN

Vegetarian

PescitarianH

alal

Kos

her

Tree Nuts

Celiac

Corn Clean EatingMacrobiotic

PaleoRave

Buddhism

Crohn’s

Menu Labeling

Food Safety

AD

A

FALC

PA


1 : 13335% / 17%Obesity7 : 10Chronic Disease15 million27 million25.8 million11.2 millionFood AllergyVegetarian & VeganCeliac DiseaseDiabetes36%KosherReligious


1.8 MillionMeetings205 Million

People$54.5 BillionFood & Beverage

food functions 23,1904,931 eventsday

$149.3 million$6,439114 people

each


Dietary Need % of Guests # Guests

Celiac Disease (3m) 1.46% 2

Diabetes (25.8 million) 12.59% 14

Food Allergies (15m) 5.85% 7

Gluten Intolerance (18m) 8.78% 10

Vegetarian (27m) 11.12% 13

Vegan (1m) 0.49% 1

Kosher 5.46% 6

53 people 46%

MPI Minnesota A Healthier Appetite January 16, 2014ELC #1

Addressing Dietary Needs

u

Food Allergies | Medical Conditions | Personal Preferences | Religious Beliefs


Food Allergy

Potentially

Immune System Response

LIFE-THREATENING

120

8150+

90


• Cereals• Crackers• Cookies• Candy• Chocolates• Energy bars• Flavored coffee• Frozen desserts• Marinades• Barbecue sauces• Cold cuts• Alcoholic beverages


• Dressings• Sauces• Stocks• Bouillabaisse• Cuttlefish ink• Glucosamine• Fish stock• Seafood flavoring• Surimi


• Baked goods • Candy• Chili• Egg rolls

• Enchilada sauce• Marzipan• Mole sauce• Nougat


• Flavoring base• Caesar dressing• Worcestershire

sauce

• Bouillabaisse• Imitation or

artificial fish• Meatloaf• Barbecue

sauce• Caponata


• Baked goods• Egg substitutes• Macaroni• Marzipan• Marshmallows

• Nougat• Pasta• Foam or topping • Pretzels


• Ale/Beer• Baking mixes• Baked products• Batter-fried foods• Bread crumbs• Breaded foods• Candy• Cereals• Couscous• Crackers• Ice cream• Imitation crabmeat • Pasta• Play dough• Potato chips• Processed Meats• Rice cakes• Salad dressings• Sauces• Soups• Soy sauce


• Artificial butter• Baked goods• Caramel• Chocolate• Processed Meat• Margarine• Nondairy products• Nougat• Canned tuna• Shellfish


• Asian cuisine• Vegetable gum• Vegetable starch• Vegetable broth• Baked goods• Canned tuna• Cereals• Cookies• Crackers• Energy bars• Low-fat peanut butter• Processed meats• Sauces• Canned broth & soups


Leading cause of

death worldwide

“Chronic disease is a

foodborne illness. We ate our

way into this mess, and we

must eat our way out.”Dr. Mark Hyman


• Tobacco Use

• Physical Activity

• Unhealthy Diet

• Harmful use of Alcohol

• High blood pressure• High blood glucose• Physical Inactivity• Overweight & obesity• High cholesterol• Low fruit & vegetable intake

}

Behavioral Risk Factors


Celiac Disease

Genetic autoimmune disease

1 in 133

Malabsorption

Avoid Gluten

No cure

Wheat | Rye | Barley


Diabetes

1:3 Americans

Manage blood sugar

Low salt, fat & sugar

High in fiber

What, when & how much

Epidemic of 21st Century


World’s population lives in countries

where being overweight

or obesity kills more people

than malnutrition

65%


Vegetarian

NoBeefPork

PoultryFish

Shellfish

Vegan

Paleo• Processed

foods• Sugar, candy

• Sweet fruit• Grains• Beans

• Dairy• Seed Oils

No

Arlene Mathes-Scharf

Kashrut.com “Food is an

important part

of my religionand the way I live my life.”


Judaism Kosher x Kosher finned fish only Kosher Not with

meat

Buddhism x x some P P

Hinduism x x Restricted/Avoided

Restricted/Avoided ? x

Islam Halal x Halal x x

Rastafarianism x x no fish over 12” x

Seventh Day Adventist x x x ?

Sikh in some sectsHalal or Kosherin some sects

Halal or Kosherin some sects

Halal or Kosher x


Protestants Few RestrictionsFew RestrictionsFew Restrictions

Roman Catholicism

Restricted on certain daysRestricted on certain daysRestricted on certain days

Eastern Orthodox

Restrictions Restrictions

Jainism x x x x x x

Mormonism x

Baha’i some are vegetarianssome are vegetarianssome are vegetarianssome are vegetarians x


JANUARY Chinese New Year (Confucian/Taoist/Buddhist)

FEBRUARY Ash Wednesday (Christian)Lent (Christian)

APRIL Good Friday (Christian)Easter (Christian)Shavuot (Jewish)Passover (Jewish)

JUNE/JULYRamadan (Islamic)

JULY/AUGUST Eid al-Fitr (Islamic)Krishna Janmashtami (Hindu)

SEPTEMBER/OCTOBERSukkot (Jewish)Rosh Hashanah (Jewish)

OCTOBER Navratri (Hindu)Shemini (Jewish)Yom Kippur (Jewish)Simchat Torah (Jewish)Eid al-Adha (Islamic)

NOVEMBER Diwali (Hindu/Buddist/Sikhism/Jainism)Thanksgiving

DECEMBERHanukkah (Jewish) Christmas (Christian)


• Review Menu

• Note which items:• Top 8 Allergens• Gluten-free• Vegetarian• Vegan

ELC #1

Discovery ExperienceParticipate | Understand | Comprehend | Learn

GF

V

E

VG

N SFWM F SP

@tstuckrath @thrivemeetingsMPI San Diego: A Healthier Approach to MeetingsJanuary 21, 2014ELC #1


Top 8 Food Allergens• Egg• Wheat• Tree Nuts• Peanuts• Shellfish• Fish• Soy• Milk

Gluten-Free• No Wheat• No Rye• No Barley• Oats?

Vegetarian• Only Eggs & Milk• No sea or land

animals

Vegan• No Eggs or Milk• No sea or land

animals• No honey

GF V

E

VGN

SF

W

M

FS

P

P



V

E NW M

WM

MM W

M W

M W

WF

FW

VG

ME

EE

W EV

VV

V

GF

M W E P



V

EW M

MM

FE

W

S

W M

N VV

V

M W E V

M N V

V

VG V

GFGF

GF

GFGF

GF

GF

VG VX


Adding ValueFood | Health | Exercise

v


• Bringing back customers

• More referrals

• Increased incremental spending

• Demonstrating professionalism

• Increase client base

• Improve liking

Benefits of Good Service


• Gain trust

• New client base

• Fine-tune customer service

• Budget Savings

• Less Waste

Benefits of Good Service

.15

.25Host would not be able

to meet need

EmbarrassedAsking is impolite

Unsure how to tell

Perceived lack of empathy to

their need

Don’t want to

be a burden Low

Expectations of Products &

Services

$125,000Five-day conference


Once guests feel safe & satisfied with their eating experience,

they become a loyal & repeat customers.

80%

%50Do not return to eventsDo not attend events

Seeing, hearing, walking

Eating learning, interacting with others, breathing

Bodily functions immune,

digestive, bowel, brain, respiratory,

cardiovascular systems

Atlanta Foodservice Expo Navigating the Dietary Needs of Guests October 21, 2013

• Invitations• Registration Sites• Site Visits• Action Stations• Bars• Green Rooms• Amenities• Place Cards• Apps

Consider

Atlanta Foodservice Expo Navigating the Dietary Needs of Guests October 21, 2013

Consider• SOPs• Menus• Back of House• Front of House• Set-up• Staffing• Communication• Sundries


• Tobacco Use

• Physical Activity

• Unhealthy Diet

• Harmful use of Alcohol}Discovery Experience

What can YOU

do to positively

effect these

behaviorsfor your guests?


Staying HealthyWhole Foods | Sleep | Sugar | Outlook

w

MPI Minnesota A Healthier Appetite January 16, 20148hours

• Memory• Weight• Inflammation• Weight

• Performance• Creativity• Attention• Stress


• Low energy• Headaches• Muscle cramps • Digestive issues• Poor concentration• Illness• Hunger

Hydration

75%1/2body weight


SugarAddictive,

destructive substance

142 pounds

Inflammation “Diabesity”A little creates

desire for more 57 different

names for sugar


Factvs.Fiction


5Ingredientsor less

• Listed in order of quantity

• Avoid those your 3rd grader can’t pronounce

• Avoid those where sugar as top 3 ingredients

• High Fructose Corn Syrup


• Nutrient Dense• Outside edge of supermarket• Farmer’s Market• Will eventually rot• Ingredients in their raw state• Made by Humans• NOT from a plant not made in a plantReal


Eat Clean

• Choose Organic • Avoid Processed Foods• Consume Healthy Fats• Watch Portion Sizes• Reduce Carbon Footprint• Slow Down• Share


• Health• Wallet• Planet

Eat LessMeat


• Prevents disease

• Strengthen & Tone

• Enhance Flexibility

• Controls Weight

• Improves Stamina

• Prolong Life

30 exercise

minutes


&ConnectDisconnect


Tracy [email protected]

404-242-0530www.thrivemeetings.com

www.facebook.com/thrivemeetingseventswww.linkedin.com/tracystuckrath

CSEP, CMM, CHC

mailto:[email protected]

mailto:[email protected]

http://www.thrivemeetings.com






Education

A Healthier Appetite—MPI Minnesota January 2014