7th Annual Aimia Digital Summit

www.aimiadigitalsummit.com.auResearched and developed by:

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Brand new format for 2011!AIMIA Digital Summit now features 3 separate focus days

3 dayS

13 CaSe StUdIeS

25+ fantaStIC SPeaKerS

Reid Elliott, Acting Director, Digital Economy, Policy Section, Department of Broadband, Communications and the Digital Economy

Vishy Narayanan, Online Strategy Programme Manager, Cochlear

Amanda Suefong, Ecommerce Manager Australia and New Zealand, Lenovo

Gaurav Patni, Technology Integration Leader, David Jones

David Egan, Manager, Web Services and Online Engagement, VicRoads

Dan Ferguson, Country Manager, Australia and New Zealand, Vistaprint

Dean McEvoy, CEO, Spreets

Dr. Cecile Paris, Science Leader, Human Computer Interaction, ICT Centre, CSIRO

Mick Liubinskas, Co-founder, Pollenizer

Matt Barrie, Founder and CEO, Freelancer.com

Rebekah Campbell, Founder and CEO, Posse

Michael Fox, Director of Operations and Co-founder, Shoes of Prey

day 1the BUSIneSS

of dIgItal

day 2InteraCtIve

dIgItal

day 3the dIgItal

Start-UP SCene

gold Sponsor:

Supported by:

www.aimiadigitalsummit.com.au

day 1: monday 24th october 20118.00 Registration and coffee

8.50 welcome and speed networking session

9.00 Opening remarks from the Chair

dIgItal: the CatalySt for Change9.10 the digital economy: are we there yet? n A snapshot of how Australia compares globally on key

digital metrics n Insights into the Australian government’s vision for an

NBN-enabled digital economy n An overview of the way forward towards a more connected

and digitally engaged Australia Reid Elliott, Acting Director, Digital Economy Policy Section,

Department of Broadband, Communications and the Digital Economy

teChnology InnovatIon and CUStomer InteraCtIon9.50 driving customer engagement with online video n Drive customer engagement using Online Video combined

with SEO, Syndication, Social Media and Mobile delivery n How leading Australian brands are realising the power of

online video for positive customer engagement n Understand the power of online video to bring products

to life, increase audience engagement, drive conversion, improve communications with stakeholders and increase brand equity

Mark Blair, Senior Director, Asia Pacific, Brightcove

10.30 the evolving expectations of the digital consumer and the greater interaction between producer and consumer

n The impact of technology innovation on customer interaction n Risks in failing to embrace consumer empowerment in the

digital age n Allowing customer driven innovation as leading sources of

new products and services n Utilising online communities as feedback mechanisms Vishy Narayanan, Online Strategy Programme Manager,

Cochlear

11.10 Morning tea

11.30 Integrating an online channel into your business model – issues to consider

n How far behind the US and UK is Australia in transforming businesses in the digital era?

n The 3 stages of online integration and the impact your existing organisational structure has on adapting online into your business model

n The best way to structure the online channel to achieve the best results and who leads the change

n What can you start doing today to create balance between your online channel growth and your existing business channels?

Amanda Suefong, Ecommerce Manager Australia and New Zealand, Lenovo

12.10 the rise of the digital consumer n The rate of technological change and the impact on consumer

behaviour n Emerging trends that are changing the way we work and

play; blurring the lines between our real and digital lives n How businesses and marketers can thrive in the booming

digital economy Foad Fadaghi, Research Director, Telsyte

12.50 Lunch

dIgItISatIon of Core BUSIneSS fUnCtIonS2.00 digitisation of supply chain for retail and

consumer goods n Exploring the transformational power of digital on supply

chain functions n Leveraging digital collaboration and connectivity tools to build

a digitised supply network n Integrating key business functions to streamline information

flow and improve enterprise agility n Illustrating the synergistic value of an integrated supply network Gaurav Patni, Technology Integration Leader, David Jones Limited

2.40 CaSe StUdy: the increasing prevalence of online interaction with premium clients in the wealth management industry

n Factors driving the increasing digitalisation of the wealth management relationship

n Regulatory constraints on the use of social media and online tools

n Receptiveness of premium clients to online interaction n Implications for the future of the wealth management industry Andrew Haslip, Lead Financial Services Analyst, Datamonitor

3.20 Afternoon Tea

3.40 CaSe StUdy: vicroads – the digital opportunities for government

n Leading the way in the digital space for the Victorian Government

n Challenges and opportunities in the digital journey n Integrating digital into every aspect of the Agency and in

key channels David Egan, Manager, Web Services and Online Engagement,

VicRoads

e-CommerCe4.20 e-commerce: So what’s the big deal? n Is your online channel just not making as much revenue as all

the (rosy) forecasts suggested? n Or maybe it’s making money but the growth isn’t there? n Or worse - there’s growth and topline but the business just

isn’t profitable and the road to redemption isn’t clear? This session looks at the common drivers behind lacklustre

off-the-blocks performance for pure plays and multi-channel online businesses. You should walk away with clear takeaways to re-ignite your growth curves and enhance profitability.

Dan Ferguson, Country Manager Australia and New Zealand, Vistaprint

5.00 Closing remarks from the Chair

5.05 Networking drinks

day 1: the BUSIneSS of dIgItal

7th ANNUAL AIMIA Digital Summit | 24 - 26 OCTOBER 2011 SYDNEY HARBOUR MARRIOTT

Please visit the website for regular updates and changes to the program. Be kept in the loop with this event via LinkedIn, Twitter, You Tube and our Blog. Full details at www.aimiadigitalsummit.com.au

day 2: InteraCtIve dIgItal


day 2: tuesday 25th october 20118.00 Registration and coffee



the groUP BUyIng Phenomenom

9.05 CaSe StUdy: Spreets – the explosive growth of group buying websites

n Yahoo!7’s $40m acquisition and Spreets 12 month rapid transformation

n The group buying business model and growth forecasts for Australia – is it here to stay?

n Implications for small businesses and alternatives to advertising

n Impact on online advertising and search Dean McEvoy, Founder and CEO, Spreets

dIgItal medIa and PUBlIShIng9.45 the dawning of the a new digital video

distribution era n Facing the challenges of a new broadcasting landscape n Examining the opportunities around delivering content to new

audiences in new ways n Maximising these opportunities without compromising content

value and existing distribution channels Rob Leach, Strategy and Business Development Director,

BBC Worldwide

10.25 measurement in the digital media and publishing space, pending the launch of the new nielsen hybrid measurement System in australia

n The role of data and research at CBS Interactive and how digital publishers can use this insight to direct product development and cater to audience and commercial demands

n Challenges the current ratings and panel systems present to publishers’ transparency

n Perception of the current/previous audience measurement system by other media and marketers

n The components of an ideal measurement system in Australia n Importance of the Hybrid System for providing improved

accuracy and accountability in audience measurement in the Australian digital space

Jo Gaines, General Manager of Consumer Brands, CBS Interactive

11.05 Morning Tea

dIgItal marKetIng11.30 CaSe StUdy: Below the line content strategies n Approaching content from a social broadcast perspective n Strategies for success n The success of the Goa Hippy Tribe Josh Firth, Managing Director, The Dubs

aPPS and taBletS12.10 CaSe StUdy: apps and tablets as channels for

content delivery n Delivering on the user experience n Understanding the technical challenges and achieving the

marketing objectives n Case study examples: n The Economist iPad App n Eureka Special Edition iPad App n The Telegraph iPad App Alex Burke, Managing Director, TigerSpike

12.50 Lunch

moBIle CommerCe2.00 delivering transactional based services for

mobile devices n Facilitating mobile transactions and allowing anytime,

anywhere convenience n Providing a mechanism to connect consumers with merchants

to enhance the user experience

SoCIal medIa2.40 Improving services through social media

monitoring n CSIRO’s social media monitoring tool n Working with Centrelink to understand and respond to

customer needs n Developing the monitoring tools and exploring new social

technologies n Unique features and identifying between tweets, blogs and posts Dr. Cecile Paris, Science Leader, Human Computer Interaction,

ICT Centre, CSIRO

3.20 Afternoon tea

3.40 CaSe StUdy: an early adopter approach to google+ n Lessons from the first brand ever in Google+ n What Google+ means for brands, the potential and pitfalls. n Planning for platform adoption and brand engagement n The shift to social business planning and branding n What’s next for social platform strategy? Ben Hourahine, Head of Strategy, Amnesia Razorfish

4.20 Panel dISCUSSIon: a refresher course – connecting with your customers via online media

n Methods for promoting products in the social media space via blogs and online publications

n The right steps in generating free publicity via social media n Correctly engaging and retaining a conversation for free

content on sites and social networking platforms n Understanding online behaviour and targeting the right users n Implementing strategies and leveraging the right online tools [music] Bianca O’Neill, Online Promotions and Publicity

Manager, EMI Music Australia [agency] Duncan Byrne, Creative Director, ONE [not for profit] Kate vanderVoort, Social Media Specialist,

3 Degrees of Connection


5.05 End of Day 2

www.aimiadigitalsummit.com.au

day 3: Start-UPS In the dIgItal SPaCe


day 3: wednesday 26th october 20118.00 Registration and coffee



e-CommerCe and the dIgItal Start UP SCene9.10 CaSe StUdy: Pollenizer – the machine for

e-commerce start ups n Overview of the start up community in Australia n The growth of digital and e-commerce n The Pollenizer story and lessons learnt to date n Case study examples Mick Liubinskas, Co-founder, Pollenizer

9.50 CaSe StUdy: Posse – enabling and empowering the entertainment industry

n Connecting performers and fans through social networks n Generating buzz and ticket sales through the innovative Posse

business model n Working in partnership to achieve global success n The next phase of the Posse story Rebekah Campbell, Founder and CEO, Posse

10.30 Morning tea

Crowd SoUrCIng10.50 Crowdsourcing creativity – new models for

making, distributing and monetizing work n The concept and history of crowdsourcing n The impact of digital media on crowdsourcing n Democratic participation of crowdsourcing n Examples from across the world Simon Moss, Co-founder, ImageBrief

11.30 CaSe StUdy: freelancer – the world’s largest outsourcing site

The Internet’s next great act is disruption of the global labour markets as the remaining 5 billion of the world’s population come online. Discover how this leads to unparalleled opportunity to start the next big thing, transform your business and turn your ideas into reality.

Matt Barrie, Founder and CEO, Freelancer.com *BRW Magazine Entrepreneur of the Year 2011

12.10 Lunch

onlIne retaIlIng1.10 CaSe StUdy: Shoes of Prey – innovation in

fashion online n The evolution of Shoes of Prey from a hobby to an established

brand n Shoes of Prey’s 3 biggest lessons from their innovative use of

YouTube, Facebook and blogging n Engaging with the community through 22michaels.com and

developing a dialog through this blog n A look into the future and highlighting the next strategic

direction and goals for the team Michael Fox, Director of Operations and Co founder,

Shoes of Prey

1.50 CaSe StUdy: viparo – catering for a gap in the market

n An overview of VIPARO and the transition from concept to online business

n The business of selling fashion online and appealing to the right audience

n Capturing the online market and taking advantage of e-commerce

n The Gen Y approach to entrepreneurialism n The importance of outsourcing for small business Paul Romero, Entrepreneur and Director, Viparo Roberto Ranoa, Entrepreneur and Director, Viparo

2.30 Afternoon tea

moBIle aPPS2.50 CaSe StUdy: Buuna – In the steps of a recently

launched brand new start up n A behind the scenes look at a newly launched start up n Overview of Buuna and its defining features n A walk-through from inception to launch – the journey so far n Where to from here? Paul Lin, CEO and Founder, Buuna

SerIal entrePreneUrShIP3.30 Panel dISCUSSIon: embracing the opportunities

of digital entrepreneurship in the 21st century n Future of technological entrepreneurship in the changing

digital landscape n Is Australia in the middle of another dot com boom and are

viable business models possible? n Observations on start ups by seasoned campaigners n Venture capital and fund-raising the key ingredients n Advice and recommendations for those looking to make

the leap Matt Fayle, Director and Founder, The Loop * Refer to website for further panelist updates


4.15 End of Conference

SPonSorShIP & exhIBItIon oPPortUnItIeSTo enquire about sponsorship, exhibition or speaking opportunities,

please contact:Samuel Wilson

Phone: 02 9080 4371 orEmail: [email protected]

gold Sponsor:

aImIa dIgItal SUmmIt – Brand new format for 2011!The annual AIMIA Digital Summit delivers a comprehensive analysis of the key trends within the digital sector and the implications that advancements in digital have on the broader business community. It endeavours to examine and educate companies across industries and sectors - large and small - on the transformational powers of digital on traditional businesses, the digitization of core business functions as well as examine the more popular elements of digital – e.g. digital marketing, social media, apps and tablets etc. This year, the conference will also incorporate a third day examining the growth of start ups in the digital space.

Attend all 3 days, combine 2 days, or attend 1 only – you decide!

networKIng oPPortUnItIeS7th annual aImIa digital Summit

Monday 24th October 2011 – 5.00pm

Sydney Harbour Marriott Hotel

At the end of day one, join your colleagues, peers and potential business partners whilst enjoying relaxing drinks and reflecting on the day’s conference proceedings.

SPonSorShIP and exhIBItIon oPPortUnItIeSA range of tailored sponsorship & exhibition options are available to suit your needs including corporate sponsor, lunch sponsor, cocktail sponsor & exhibition.

For further information please contact:

Samuel Wilson, Sponsorship & Exhibition Manager, Informa Australia on Phone: +61 2 9080 4371 or Email: [email protected]

day 1the BUSIneSS

of dIgItal

day 2InteraCtIve dIgItal

day 3the dIgItal Start-UP

SCene

n Digital – The catalyst for change

n Technology innovation and customer interaction

n Digitization of core business functions

n E-commerce

n The group buying phenomenon

n Digital media and publishing

n Digital marketing

n Apps and tablets

n Mobile commerce

n Social media

n The digital start-up scene

n Crowdsourcing

n Online retailing

n Mobile apps

n Serial Entrepreneurship

Conference VenueSydney Harbour Marriott30 Pitt Street, Sydney, New South Wales 2000 AustraliaPhone: (02) 9259 7000www.marriott.com.au

Accommodation & TravelFor your convenience, please access this event via our website and click on the ‘Venue, Accommodation and Travel’ tab or call the Lido Group on 1800 817 339. Travel and accommodation fees are not included in the conference fees. We do not refund airfares or hotel expenses if the event is cancelled.

Privacy Policy & Updating Your DetailsPlease visit us online for our full privacy policy at www.informa.com.au/privacy. Database amendments can be sent to [email protected] or by calling (+61 2) 9080 4307 asking for the database department.

Payment TermsPayment must be made prior to the event or admittance will not be permitted. A tax invoice and confirmation letter will be emailed to the attendee upon completion of a valid registration. Payment may be made by EFT, cheque or credit card. Credit card payments will not be accepted by email or fax and must be made via our secure credit card gateway.

Please reference the Event Code below when making your booking.

EVENT CODE

P11K33

New format this year! The summit features 3 focus days: Tailor your attendance and attend 3, 2 or 1 day only - you choose!

The summit features 20+ leading speakers , including 13 case studies. Learn and network with Australia’s forward-thinking digital executives.

Registration Fees IncludeEntrance to the relevant conference package purchased plus refreshments, lunch and online access to available presentations (five working days post event). Please note: travel and accommodation is not included.

Dress CodeSmart casual wear is suggested along with a sweater or jacket in case the conference room is cool.

Cancellation Policy & SubstitutionsCancellations must be advised in writing at least 10 working days prior to the event. An administration fee of $550 (inc 10% GST) will be incurred for cancellations. A refund will not be given if a delegate fails to attend or cancels within 10 working days prior to the event. Fully paid delegates unable to attend will be provided with on line access to speaker presentations post event. Substitutions can be made at any time before the event without penalty. Informa reserves the right to cancel, alter the content and/or speakers on any program. Paid registration fees will be fully refunded for cancelled events.

Use your QR Reader App on your smartphone and scan this code to take you directly to the website

A.B.N. 66 086 268 313

3 EASY WAYS TO REGISTER

WEb www.aimiadigitalsummit.com.au

Telephone (+61 2) 9080 4307 – Please quote the event code P11K33 with your booking.

Email [email protected] – Please quote the event code P11K33 with your booking.

STAY CONNECTED

LinkedIn Group www.aimiadigitalsummit.com.au/linkedin

Twitter www.twitter.com/aimiasummit (#AIMIASummit)

blog informaaustralia.wordpress.com

YouTube www.youtube.com/informaoz

SELECT 3, 2 OR 1 DAY ONLY AIMIA MeMber rAte

ONE DAY PASS Early Bird Rate - Register by 16/09/11 $895.00 $89.50 $984.50 $1,095.00 $109.50 $1,204.50 $300.00 $30.00 $330.00 Day 1 or Day 2 ONLY Standard Rate - Register from 17/09/11 $995.00 $99.50 $1,094.50 $1,295.00 $129.50 $1,424.50 $350.00 $35.00 $385.00 ONE DAY PASS Early Bird Rate - Register by 16/09/11 $395.00 $39.50 $434.50 $395.00 $39.50 $434.50 $300.00 $30.00 $330.00 Day three ONLY Standard Rate - Register from 17/09/11 $495.00 $49.50 $544.50 $495.00 $49.50 $544.50 $350.00 $35.00 $385.00 TWO DAY PASS Early Bird Rate - Register by 16/09/11 $1,395.00 $139.50 $1,534.50 $1,695.00 $169.50 $1,864.50 $550.00 $55.00 $605.00 Day 1 and Day 2 Standard Rate - Register from 17/09/11 $1,595.00 $159.50 $1,754.50 $1,895.00 $189.50 $2,084.50 $650.00 $65.00 $715.00 TWO DAY PASS Early Bird Rate - Register by 16/09/11 $1,395.00 $139.50 $1,534.50 $1,695.00 $169.50 $1,864.50 $550.00 $55.00 $605.00 Day 2 and Day 3 Standard Rate - Register from 17/09/11 $1,595.00 $159.50 $1,754.50 $1,895.00 $189.50 $2,084.50 $650.00 $65.00 $715.00 Three DAY PASS Early Bird Rate - Register by 16/09/11 $1,795.00 $179.50 $1,974.50 $2,095.00 $209.50 $2,304.50 $800.00 $80.00 $880.00 All 3 Days Standard Rate - Register from 17/09/11 $1,995.00 $199.50 $2,194.50 $2,295.00 $229.50 $2,524.50 $900.00 $90.00 $990.00

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7th ANNUAL AIMIA DIGITAL SUMMIT24 - 26 OCTObER 2011 | SYDNEY HARbOUR MARRIOTT

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Education

7th Annual Aimia Digital Summit