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The perfect HASHTAG in

7 rules to create the perfect hashtag

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Page 1: 7 rules to create the perfect hashtag

The perfect HASHTAG in

Page 2: 7 rules to create the perfect hashtag

Hashtags are part of Social Media Marketing

Have you create your own?

Page 3: 7 rules to create the perfect hashtag

USE A FAMILIAR SINGLE WORD, FIND A CATCHY PHRASE OR INTUITIVE ABBREVIATION FOR YOUR TOPIC.

#1

CINZIADIMARTINO.IT

Memorable

Page 4: 7 rules to create the perfect hashtag

#2

USE YOUR BRAND NAME TO START CONVERSATION, BUT CREATE YOURHASHTAG CAMPAIGN PERIODICALLY AND BOOST IT!

CINZIADIMARTINO.IT

Not Just a Brand Name

Page 5: 7 rules to create the perfect hashtag

BE NARROW THE FOCUS! THIS WILL HELP MAKE CONVERSATIONS AROUND YOUR HASHTAG.

#3

Make Sense

CINZIADIMARTINO.IT

Page 6: 7 rules to create the perfect hashtag

#4

USE HASHTAGS WITH LESS THAN 10 CHARACTERS.KEEP YOUR HASHTAG DOWN TO ONE WORD, THREE MAXIMUM IF IT REALLY SERVES A PURPOSE. 

CINZIADIMARTINO.IT

Short & Simple

Page 7: 7 rules to create the perfect hashtag

#5

USE HASHTAG ALREADY DESIGNATED FOR A CERTAIN EVENT OR ALREADY BEING SEARCHED FOR FREQUENTLY. MAKE THEM AS SPECIFIC AS POSSIBLE SO YOUR MESSAGE DOESN’T GET BURIED.

CINZIADIMARTINO.IT

Be Relevant

Page 8: 7 rules to create the perfect hashtag

#6

ENCOURAGE THE USE OF IT FOR YOUR (PERSONAL) BRAND JUST AS YOU WOULD USE ANY OTHER MARKETING TOOL. 

CINZIADIMARTINO.IT

Use it everywhere

Page 9: 7 rules to create the perfect hashtag

#7

SPREAD THE WORD ABOUT YOUR HASHTAG BY USING IT REPEATEDLY WHENEVER RELEVANT. 

CINZIADIMARTINO.IT

Be consistent

Page 10: 7 rules to create the perfect hashtag

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