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How To Create The Perfect SEO Article

How To Create the Perfect SEO Article

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If you believe that SEO is dead, then you've been fooled. SEO is definitely alive, it's just that it evolved into search marketing and content is an integral part of it. Learn the art and science of creating the perfect SEO article here.

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Page 1: How To Create the Perfect SEO Article

How To Create The

Perfect SEO Article

Page 2: How To Create the Perfect SEO Article

Business Owners Are Obsessed With SEO

Google has become the proverbial “velvet rope” for everything the web

has to offer

Page 3: How To Create the Perfect SEO Article

The Simplest Definition Of SEO

Figuring out how to tell the search engines what your site is all about so that search engines (like Google) can recommend your content to others.

Page 4: How To Create the Perfect SEO Article

So, is that all there is to good SEO?

Page 5: How To Create the Perfect SEO Article

Not quite!

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The Key To Understanding SEO

It’s not your site that gets ranked on Google, it’s THE PAGE (the URL).

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You should focus on optimizing individual URLs…

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Guide to Creating the Perfect SEO Article

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1. Use H1 Tags

• Typically your article’s title• Tells Google what your article is all

about• Use relevant keywords with high

search volume• Use the Keyword Planner tool to

search for keywords

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2. Avoid Keyword Stuffing

• Google’s definition of keyword stuffing: “The practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking on Google search results”

• Use keywords once in the H1 Tag, once in the first paragraph and once in the body of the article

Page 11: How To Create the Perfect SEO Article

3. Emphasize Important Content

• Help Google find your article’s key points

• Use bullet points for important instructions

• Insert numbered lists• Highlight relevant keywords

in bold or italics

Page 12: How To Create the Perfect SEO Article

4. Link Out To Other Sites

• An overlooked search marketing strategy

• Link out to other sites as a way to support a particular point you are making

• Link to your older articles or blog posts

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5. Build Your Credibility

• Establish authorship• Sign your name after each

blog post• Make sure that your name

links to a Google+ profile• Your profile has to be

updated, informative, and establish your authority on a given subject

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Your Seriously Simple Marketing Hack

1. Pick one of your blog posts & find a keyword phrase that it should rank for

2. Incorporate that phrase in your H1 tag (the Title), the first paragraph and once in the body copy.

3. Make sure that your entire article reads well--proofread for typos and grammatical mistakes.