Club Achievement 101Competition Intro

What is the club achievement competition?

On the surface:

Chapters compete by entering “Achievement Books” to be recognized as the strongest in the country based on 8 categories and the size of their chapter.

8 AAF Categories / Achievement Books

1 - - - - - - - - - - - Advertising Education2 - - - - - - - - - - - Club Operations3 - - - - - - - - - - - Communications4 - - - - - - - - - - - Diversity & Multicultural5 - - - - - - - - - - - Government Relations6 - - - - - - - - - - - Membership Development7 - - - - - - - - - - - Programs8 - - - - - - - - - - - Public Service

Narrative(8 pages double-spaced)

Exhibits(to support narrative)

5 Divisions - Based on chapter size:

1 - - - - - - - - - - - 500+ members2 - - - - - - - - - - - 250 to 499 members3 - - - - - - - - - - - 100 to 249 members4 - - - - - - - - - - - Under 100 members5 - - - - - - - - - - - Ad 2 chapters

Competition Year:

Approx. April to March• Exact dates are announced via Call for entry• Usually available by September on the AAF.org page

Awards

• Chapters with winning books are recognized at the “Salute to Achievers” luncheon during National Conference• Chapters are awarded plaques • Some categories earn prize money • Education • Public Service • Communications • Diversity• Overall winner from each Division is awarded Club of the Year and President of the Year

What is the club achievement competition?

On the deeper level:

The competition provides a framework to run a successful chapter

8 AAF Categories - What value do they provide to a chapter?

1 - - - - - - - - - - - Advertising Education2 - - - - - - - - - - - Club Operations3 - - - - - - - - - - - Communications4 - - - - - - - - - - - Diversity & Multicultural5 - - - - - - - - - - - Government Relations6 - - - - - - - - - - - Membership Development7 - - - - - - - - - - - Programs8 - - - - - - - - - - - Public Service

1 ) Advertising Education

- Goal = educate students, members + public

- Benefits to your chapter = ! - more informed / educated chapter members! - public that understands advertising better! - makes members feel fulfilled! - draws in / helps develop student talent

2 ) Club Operations

- Goal = create strong policies, procedures and leadership development

- Benefits to your chapter = ! - foster future leadership for succession ! - a well organized + maintained business

3 ) Communications

- Goal = communicate with your board, members and the community

- Benefits to your chapter = (duh)! - increased participation! - increased community awareness! - increased members

4 ) Diversity & Multicultural

- Goal = increase minority representation in your chapter

- Benefits to your chapter = ! - increased talent pool! - increased perspectives! - increased members

5 ) Government Relations

- Goal = promote favorable legislation, defeat adverse legislation, educate lawmakers and promote industry self-regulation

- Benefits to your chapter = ! - lower taxes! - jobs and job security! - freedom from government restrictions

6 ) Membership Development

- Goal = recruit, retain and engage members

- Benefits to your chapter = (duh, again)! - more members! - more money for chapter! - increased / volunteer leadership pool

7 ) Programs

- Goal = host high-quality programs / events

- Benefits to your chapter = ! - member education! - member inspiration! - increased membership! - increased value of membership

8 ) Public Service

- Goal = run a pro-bono public service campaign in your community

- Benefits to your chapter = ! - increase favorable reputation in community! - contribute to a “greater good” cause! - increase member participation! - provide professional development opportunities

Additional benefits for competing:

• Document your year• Share your ideas + accomplishments • Prize money• Bragging rights

Club Achievement 201How to win

Plan your year

1 - - - - - - - - - - - Plan - - - - - - - - - - - July2 - - - - - - - - - - - Execute - - - - - - - - July to Feb3 - - - - - - - - - - - Track - - - - - - - - - - July to Feb4 - - - - - - - - - - - Compile - - - - - - - - Feb5 - - - - - - - - - - - Write - - - - - - - - - - March6 - - - - - - - - - - - Vacation - - - - - - - - April

Build your Committee

• Leadership / Planning team• Asset organization and storage (results, pieces, etc.) • Photography at all events and programs• Writers (for eight 8-page “sales pieces”)• Designers (for up to 500 pages of basic layout)• Midnight coffee runner (optional)

Budget your expenses

• Printing (600+ pages) - Seek vendor, agency donation• Binders• Plastic Sleeves• Tabs (be sure to purchase large format)• Shipping (to and from DC)• Entry Fee

Tip: Buy binder early and use to collect info throughout year

Follow Directions!

• Read CFE very carefully (see “Diversity” guidelines)• “Results” means hard data• Binder width, type size, length of narrative• Make sure you understand what the CFE is asking for• (read “Award Winning Ideas” for examples)• Grammar, typos, etc.• Consider your audience• Must enter all 8 books to win Club of the Year

Mind your rubric

A) Outline and relevance of objectives, 10 pointsB) Methods used to achieve objective(s), 25 pointsC) Results of methodology, 30 pointsD) Degree to which the collateral material documents the narrative description of the project or activities, 35 points

Total points equal 100.

Insider Tips

★ Advertising Education: Itʼs not just about students★ Communications: High tech isnʼt everything★ Diversity & Multicultural: BE the change★ Government Relations: Leverage the Rally in Tally★ Membership Development: Thereʼs more than 1 strategy ★ Programs: Quality, not quantity★ Public Service: The right client is everything★ Club Operations: Tie in everything else★ Overall: Positioning, positioning, positioning

Questions?

AAF - 4th District Achievements Directors

Kate Whatley - - - - - - - - - - - kate@socialforces.comCarl Vervisch - - - - - - - - - - - carl@socialforces.com