Candidate Name: Thomas McEnaney Candidate Number: 4096 Center: St. Andrew’s Catholic SchoolCenter Number: 64135

OCR – Level 3 Cambridge Introductory Diploma in Media

Unit 13: UK Media Publishing

Proposal One

Proposal Two

Title Connotations

I believe the best font style for my magazine will be Lemon milk from dafonts.com because it is very similar to the style of NME my magazine of inspiration and carries through the similar genre of the new indie different looking text which my magazine focuses on (New music from indie bands and artists)

I have chosen this title because I am passionate about finding new bands and artists who are yet to be discovered by major record labels. Within my magazine I want to include these artists as I believe that with the popularity of my magazine it will help the artists/bands grow and gain a strong support which will enable them to get a record label deal and help there careers progress to where they belong. I have used white and black because white stands for purity which I want the music within my magazine to be as well as the interviews and reviews my writers will be producing. Black has been used as it is the colour of unknown which is what some of the bands and artists will be when they first appear in the issue.

Hand drawn Drafts Front Cover SHUTTERS

The masthead for my magazine will be SHUTTERS and will be in the Lemon Milk font style I am going to make the font colour white as it follows the house style of magazines of inspiration like Q and NME

The strapline for my magazine is new music discovered in which I want my magazine to focus on new artist and bands upcoming in British Music industry

The barcode is in the bottom right corner with the social media sites my magazine will be on keeping readers up to date with latest news and information about what's going to be in the next issue

By having another two images in the top right corner it can quickly establish what other bands feature within the magazine and are available as a poster. This is another way of getting readers by offering free posters inside the magazine

The puff promotion I have included on the front cover shows that you have a chance to win a prize if you purchase and read the magazine. The promotion I have offered on this draft are tickets to see Alt-J live which is a very popular band after there newly released album being very popular across the country giving the Richard Dyer Star Appeal to Readers purchasing the magazine The main headline and image for my magazine will be one of the leading rock/indie artist e.g. Arctic Monkeys with lead singer Alex Turner being the focus of the interview inside the magazine and double page spread.

Hand drawn draft (DPS) SHUTTERS

I have decided to place the interview on both the left and ride hand side of the page because the interview has a lot of content I believe the reader will want to know about and this is the only way it can be put onto the DPS. The font colours will be red for the questions and black for the answer as red is the house colour of my magazine and black is and easy to read colour on a white background. At the bottom of the page in the middle I will have the social media sites and issue no. to show where to get the latest news and information for the magazine and what other issues they can purchase if the have not read the magazine before.

The page number I have chosen for the double page spread is 49-50 because this is directly in the middle of the page and it is what NME also do `Repeat` Steve Neal 1980 By having the dps in the middle of the magazine it allows the reader to reach the middle and then carry on reading the whole magazine

The stand first font my magazine is a introduction about what the Killers have been doing for the last ten years and what they have done to get where they are now and the interview will lead onto what they want to do in the future.

The main headline for the double page spread is `A decade of history` as I interview about what hey have done in the last ten years and what they are looking to do in the future and goals the y have set to reach.

The main image for the DPS is to be in the middle of page as it represents that the artists tis the centre of attention and everyone is looking to him to see what the future of The Killers holds.

Hand drawn Drafts Front Cover OFF THE RADAR

I have included a puff promotion at the top of the page next to the masthead because I believe that this is were it is most likely to catch the readers attention or potential customer. Also by using a bright yellow for the puff promotion background it makes my magazine stand out to other competitors next to one another. The main headline and image for my magazine will be one of the leading artist e.g. Slipknot and the lead singer looking down the camera with a close up shot as this is a very common technical code used by Kerrang! Repeat-Steve Neale 1980

The barcode is in the bottom right corner with the social media sites my magazine will be on keeping readers up to date with latest news and information about what's going to be in the next issue

I have included cover lines on both sides of the main image because I feel that starting from the top left corner in the puff promotion the readers eye line will flow from left to right which is why the cover lines on the left are higher to those on the right hand side . The cover lines for my magazine will also have the ‘star appeal’ to attract rock fans because this will strengthen their idea to purchase the magazine as it includes more bands and artists which they want to find out the latest news/reviews about.

Hand drawn draft (DPS) OFF THE RADAR

The page number I have chosen for the double page spread is 49-50 because this is directly in the middle of the page and it is what NME also do `Repeat` Steve Neal 1980 By having the dps in the middle of the magazine it allows the reader to reach the middle and then carry on reading the whole magazine

At the bottom of the page in the middle I will have the social media sites and issue no. to show where to get the latest news and information for the magazine and what other issues they can purchase if the have not read the magazine before.

The stand first font my magazine is a introduction about what the interviewee have been doing for the last year years and what they have done to get where they are now and the interview will lead onto what they want to doing in the future.

The main image for the DPS is to be in the middle of page as it represents that the artists is the centre of attention and everyone is looking to him/her to see what they are doing

I have decided to place the interview on both the left and ride hand side of the page because the interview has a lot of content I believe the reader will want to know about and this is the only way it can be put onto the DPS. The font colours will be white for the questions and black for the answer as light grey is the house colour of my magazine and black is and easy to read colour on a light grey background. I will use the largest font size for main headline because I have seen this in other versions of my inspiration (Kerrang!) so I will repeat this as it catches the readers eye quickly and they can already establish what the interview s about from reading the main headline

Graphic Layout (Front Cover) SHUTTERS

Main Headline

Puff Promotion

Secondary Headline

Barcode

Image

ImageMasthead

Cover Lines

Main Image

Cover Lines

Cover Lines

Strapline

The main headline I have chosen for my front cover is The Killers in a bold font Myriad Pro with a drop shadow effect on it. In a red font colour with signifies love and passion which the band have for music and want to express this through the interview in my DPS. The strapline for my magazine is New music discovered which is what I want to feature my magazine as I feel that there a lot of artists and Bands in Britain who are not signed yet who should be and I want my magazine to give them the audience the should have.

For my main image on the front cover it will be the leading singer from The Killers as for the first issue I release of the magazine it will generate a large target audience due to the Richard Dyer Star Appeal With the puff promotion being in the top left corner below the strapline in a bright circle it stands out from the page being bright and eye catching because if someone Is deciding what magazine they are going to read and they have a chance to win a to prize which is eye catching they are more likely to purchase my magazine.

Graphic Layout DPS (SHUTTERS)

Main Headline Main

Imag

e

Interview

Interview

Interview

Interview

Pull Quote

Date & Issue

Date & Issue

Date & Issue

Page no.

Page no.

I have included social media links at the bottom of the page so that readers can keep up to date with what new content will be in the magazine for next months issue

The page number I have decided to use as the same place as NME also by placing the DPS in the middle of the magazine I am Repeating Steve Neale 1980 by following this brand identity it conveys the realism between NME and SHUTTERS

I have split the interview over both pages because I feel that if I just used one page for the interview it would look to cramped and unprofessional. Also by using both sides of the DPS it enabled me to ad more questions and answers from the interview

The main image is going to be in the centre of the page because I believe that by having the image in the middle it puts the focus on the artist or band. Also I will look to do this for future issues to give the brand identity I am looking to get

The main headline for my interview is The Killers in the Myriad Pro font because I like to keep it simplistic for the reader with the font being easy to read and setting out how the interview will be with a simple Q and A.

The stand first for my DPS is about the previous ten years of where they have started and where they are now leading into the interview about where they want to go in the future after they just picked up best festival act award.

Graphic Layout (Off The Radar)

MastheadPuff Promotion

Main Image

Main Headline Cove

r Lines

Secondar

y headline

Image

Strapline

Barcode

Cover

Lines

The main headline I have chosen for my front cover is Atilla in a bold font Swiss721 with a drop shadow effect on it. In a red colour which signifies love and passion. Also by having it in red it also grabs the attention of the reader or anyone choosing a magazine to read. The strapline for my magazine is Undiscovered talent which is what I want to feature my magazine as I feel that there a lot of artists and Bands in Britain who are not signed yet who should be and I want my magazine to give them the audience the should have.

For my main image on the front cover it will be the leading singer from Atilla as for the first issue I release of the magazine it will generate a large target audience due to the Richard Dyer Star Appeal

The puff promotion for my magazine is in the top right corner in a bright yellow circle as it is a very bright and vibrant colour that grabs the attention of the reader

Graphic Layout (Off The Radar)

Main Headline

Main Image

Stand first

Pull Quote

Interview

Interview

The stand first for my DPS is about the recent tour of the UK they have been on and are discussing the crowds they met and performed for and then leads into the interview about what they are planning for the future and bigger shows and arenas they want to play next time they are in the UK.

For the main headline I have chosen the swiss721 font which is the same as the front colour headline as I think it stands out and is eye catching to the reader as well as fitting to the genre.

The main image for my magazine is the lead singer for the band while he was signing at one of their recent gigs in London

There will be social media links at the bottom of the page next to the magazine issue number so that readers can keep up to date with latest news.

The page number I have decided to use as the same place as NME also by placing the DPS in the middle of the magazine I am Repeating Steve Neale 1980 by following this brand identity it conveys the realism between NME and SHUTTERS

I have split the interview over both pages because I feel that if I just used one page for the interview it would look to cramped and unprofessional. Also by using both sides of the DPS it enabled me to ad more questions and answers from the interview

Interview

House Style (SHUTTERS)

The colours that I will use in my magazine will hold consistent of red white and the image background as it is for my front cover of the magazine.

I will have red text for the headline which will be on the top of the page and spread across the middle of the page. Hopefully when my magazine becomes more popular I will be able to cover some of the masthead like Kerrang! and NME do.

Red- It is associated with energy, power, determination as well as passion, desire, and love.

White- It is associated with purity which is what Shutters want to be as we produce an honest interview in our magazine with hard working musicians to get there story across.

House Style (Off The Radar)

The colours I will use for my Off The Radar magazine will be red and black because it will be a more heavy rock magazine like Kerrang!

I will have red text for the headline which will be on the top of the page and spread across the middle of the page. The background I will use for my magazine throughout will be black.

Black- relates to the hidden, the secretive and the unknown, and as a result it creates an air of mystery. It keeps things bottled up inside, hidden from the world. To find new artist and bands which my magazine is focusing on.

Red-It is associated with energy, power, determination as well as passion, desire, and love.

Target Audience

From research at http://www.mediauk.com:8080/magazines/36168/nme/readership-figures

It shows me that 93.1% of the readers are from the age of 15 to 34 with a weekly reading audience of 269000 compared to the 35+ weekly audience of 23,000 6.9%. By having a young audience the magazine could attract them with brighter colours and images to entice them from looking at the front colour. In contrast to this the 35+ age group may not be attracted to Shutters because the music is “Too young” for them.

Katz Uses & Gratifications

My magazine is able to fit 3 of the uses and gratifications and these are:

Inform and Educate- This is because when you read my magazine you are able to inform and educate yourself with information you will not find in any other magazine with the exclusive interviews.

Personal Identity- You are able to relate and replicate your role models behaviour and interests to the band/artist.

Entertainment- The readers is able to escape and relax when reading my magazine as well as emotional release

Hartley’s 7 subjectivities

The 7 subjectivities are age, gender , class, ethnicity, self-image, nation and family.

For my magazine as mentioned previously the class that my magazine is targeted at is A to C1.

Another of Hartley's subjectivities that is relate to my magazine is the age of reader. From my primary and secondary research I have found out that the audience will be from 15 to 34 with it being a potentially 92% of my readership.

Hartley’s 7 subjectivities

Following on from secondary research at http://www.mediauk.com/magazines/36168/nme/readership-figures

It shows that 65.7% of the readers for NME are male and as it is my main competitor i should try and aim the content and advertisements more at males compared to females as this is a larger potential audience from the male gender.

Hartley’s 7 subjectivities

The target audience for my readership are aged between 15-34 this is from research into a similar and magazine of inspiration NME http://www.abc1demographic.co.uk Furthermore I also carried out my own primary research will solidified these results as 93% of the population I asked that were interested in this genre of magazine were aged between U18-24.

Target Audience-Hartley’s 7 subjectivities

The 7 subjectivities are age, gender , class, ethnicity, self-image, nation and family.

For my magazine the age group that I am targeting my magazine for are aged between 16 to 35 as this is what age group from my primary research were most popular. Furthermore NME readership figures also match back this up as over 60% of there readers are from this age range.

Following on I carried out primary research to see which gender would be most interested into a new indie/rock magazine and 61.54% were male which

shows that for my magazine I am able to identify what advertisements and competitions should be carried out to keep this audience purchasing the monthly issue.

Target Audience-Hartley’s 7 subjectivities

The social class I look to sell my magazine is the A-C1 because in my first year of sales I am starting in London and then expanding from their. Currently London is the country's most expensive living rates which means that those can afford to live in London are from London and this is where my target audience for year 1 will be living. However with the cheap price I am looking to expand the magazine sales to other cities in the country including Leeds, Manchester and Liverpool where living rates are cheaper and can also afford my magazine every month.

Socio Economic Needs

Socio-Economic NeedsIn recent years there has been an increase of adults

who fall into the A,B and C1 Socio economic group which means that the spending power of a growing audience is getting larger meaning that potentially my magazine is going to grow faster than first anticipated with this research. I researched this from (Source at the bottom of the page) Over 60% of readers are from the ABC1 band of demographic 70% Of the readers are aged 15 to 34.

Source: http://www.abc1demographic.co.uk

To see the rest of the pitch please see my blog page with attached YouTube video