29785143 mba-annual-2009-sargodha-university-syllabus (1)

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Program Contents

Syllabus for

MBA PROGRAM (Annual System)

(Masters in Business Administration)

Faculty of Management & Administrative Sciences

University of Sargodha

Department of Business Administration, Faculty of Management & Administrative Sciences (UOS)

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CONTENTS

No. Contents Page

01 Introduction 02

02 Admission Eligibility Criteria 02

02 Degree Awarding Requirement 03

03 Course Description of Program 03

04 Syllabus with detailed course outlines 04


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MBA(Masters Of Business Administration)

2 Years Degree Program (Annual System)

1. INTRODUCTION:

Master of Business Administration (MBA) program aims at producing well-trained

Business graduates who have capacity for independent thought and work, as well as for

teamwork. There has always been a great demand for Marketing, accounting and finance

executives and Corporate Auditors. The emerging global scenario has compelled the

Commerce and Industry to look for a new breed of business graduates capable of

responding to the market demands. The innovative MBA program develops critical and

conceptual thinking skills in the participants. It also provides them exposure of cutting-

edge business/industrial issues being faced by the real world and provides their solutions.

The program has been devised keeping in view the current market needs, economy

requirements and the globalization demands of Trade & Commerce.

2. ELIGIBILITY CRITERIA:

2.1 Qualifications:

Candidates having a B.Com or BBA (02-years) or B.A/B.Sc. (two year) with

Mathematics or Statistics or Economics as an elective course and the candidates having

professional degrees with 04 year duration are eligible to apply for admission in MBA.

The candidates must have at least 45% marks to apply for admission to the

program.


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3. DEGREE AWARDING REQUIREMENTS:

3.1 Course Work.

Minimum Pass percentage for each course shall be 40% provided that for

completion of degree program aggregate of 45% marks shall be required.

3.2 Internship

Students enrolled in MBA Annual System will be required to do an internship of

6 to 8 weeks duration in any commercial/Industrial organization and submit the

Internship report for evaluation in final oral examination. The external examiner/s for

this purpose shall be appointed by the University. Minimum passing marks for oral

examination shall be 45%.

3.3 Final Oral Examination/Viva Voce

Students fulfilling the requirements mentioned at 3.1 and 3.2 shall be eligible for

appearing in final Oral Examination. The external examiner/s for oral evaluation / viva

voce shall be appointed by the University. Those who will be declared pass in the oral

examination will be awarded the degree of MBA.

4. COURSE DESCRIPTION OF THE ANNUAL PROGRAME:

The MBA Program shall comprise on two years duration. The first year shall

comprise on 11 courses of 100 marks each. In the Second year 10 courses shall be

taught. At the end of program oral examination relating to degree/internship of 100 marks

shall be conducted.


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SYLLABUS WITH DETAILED COURSE OUTLINES

4.1 PAPERS:

MBA Part-I:

Papers Paper Title MarksPaper-I Principles of Management 100Paper-II Principles of Marketing 100Paper-III Business Computer Applications 100Paper-IV Financial Accounting 100Paper-V Economics(Micro & Macro) 100Paper-VI Business Mathematics & Statistics 100Paper-VII Human Resource Management 100Paper-VIII Cost & Management Accounting 100Paper-IX Applied Business Research 100Paper-X Organizational Behaviour & Communication 100Paper-XI Financial Management 100

Total Marks Part-I 1100

MBA Part-II:

Paper-I Data Base Management Systems in Business 100Paper-II Production & Operations Management 100Paper-III Entrepreneurship 100Paper-IV Managerial Economics 100Paper-V Financial Statement Analysis & Corporate

Finance100

Paper-VI Marketing Management 100Paper-VII Strategic Management 100Paper-VIII Sales & Brand Management 100Paper-IX Total Quality Management 100Paper-X Investment Security Analysis & International

Finance100

Total Marks Part-II 1000

Comprehensive Oral Examination/ Viva Voce 40 Internship / Report / Viva Voce 60 100

Total Marks for the Program 2200


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4.2. Curriculum with detailed Course outlines.

Course Outlines

MBA (Annual System) Part-I

PAPER -I: PRINCIPLES OF MANAGEMENT:

Introduction: Management Concept, Definition and process, Managerial levels, roles & skills, Evolution of management thought in changing environment, management’s ethical and social responsibilities; Management Functions, Determination of Objectives & Goals, Effective goal setting, Management by objectives; Management Functions and Management Process: Planning, Organizing, Leading and Controlling; Planning: The nature, purpose and process, Hierarchy and types of organization’s plans, Strategic planning, Environment analysis, SWOT analysis, corporate, business and functional strategies, Operational planning tools, Flow charts, the Gantt charts, the load charts, PERT, and the logical framework, Effective planning; Decision Making & Problem Solving: The rational Decision-making Model, Decision making styles, Committee and group aided decision-making, Organizing: Authority, Nature, Committee Leadership: The Nature of leadership, Leadership Theories, Styles, and Skill; Motivation: Concept, Primary and Secondary motives, Motivation theories; Elements of Controlling: An overview of control, control process, critical control points and standards, control system, Effective control system requirements, Resistance to control, Control strategy choice, and Methods of control.

Text Books: Harold Knootz & Heins Weihrich: Management(Latest Edition) Drucker, P.F,: The Practice of Management. (Latest Edition) Stephen P. Robbins and Mary Coulter: Management. (Latest Edition)

PAPER-II: PRINCIPLES OF MARKETING:

Introduction: Marketing in Changing World: Creating Customer Value and Satisfaction. Strategic Planning and the Marketing Process, Global Marketing Environment; Marketing Research and Information Systems, Consumer Markets and Consumer Buyer Behaviour, Business Markets and Business Buyer Behaviour; Marketing Segmentation, Targeting, and Positioning for Competitive Advantage Product and Services strategy. New Products Development and Product Life-Cycle Strategies; Pricing Products: Pricing Considerations and Approaches, Pricing Strategies Distribution Channels and Logistics Management, Retailing and Wholesaling; Integrated Marketing


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Communication Strategy, Advertising, Sales Promotion and Public Relations, Personal Selling and Sales Management, Direct and Online Marketing; Competitive Strategies: Building Lasting Customer Relationships

Text Books: Philp, Kotler and Gary Armstrong : Principle of Marketing, McGraw Hill, Co.

(Latest Edition) William J. Stanton: Fundamental of Marketing, Etzel, and Walker McGraw

Hill(Latest Edition)

PAPER-III: BUSINESS COMPUTER APPLICATIONS:

Introduction: Definition of Computers, Types of Computers, And Generation of Computers Hardware: Hardware components and peripherals.

Software: Introduction and function of systems software, Application Packages, Level of languages Windows – XP: Introduction and concept of Operating Systems, Function Accessories

MS – Word: Introduction to Word Processing. Inserting, deleting text, save and exit file, open and close file, copy and paste text. Find and replace contents, bold, underline, italic, font and font size, paragraph settings, bullets and numbering, border and shading, columns, tab setting, change case, header and footer, print preview and print, insert page, page break, date and time, spelling and grammar, mail merge, tables, insert/delete column and row.

MS –Excel: Introduction to spreadsheets, inserting data in a worksheet, save and exit file, open and close, cut copy and paste the data, formatting, cell, column, bold, italic, underline, font and font size, borders. Formula writing, print preview and print, insert: cell, row, column, pictures, full and filter data, generating charts, spell checker, find and replace.

MS – Power Point: Creating a basic presentation, building presentation, modifying visual elements, formatting and checking text, inserting objects, applying transitions,. Preparing handouts and slides for display.

MS – Access: Introduction to database, designing database files, commands in database, working with file, brows and edit, sort, indexing and filter printing and reporting, set command and functions, data importing and exporting, link with the files.

Text Books: Peter Norton: Introduction to Computers. (Latest Edition) Obrien: Management Information System. (Latest Edition) David Olson: Management Information System. (Latest Edition)

PAPER-IV: FINANCIAL ACCOUNTING:


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Introduction: Purpose and Nature of Accounting, Various areas of Accounting, Forms of Business enterprises, Accounting Information users, GAAP, Conventions, Business transactions and Accounting equation; Accounting Process: Recording changes in financial position, Double entry Accounting system, Journal, Ledger, Trial Balance, the Accounting cycle, Measuring business income, adjusting process, Completion of Accounting Cycle, Work sheet, Financial Statements, and Accounting for merchandize business; Accounting Systems: Special Journals, and Internal control of Cash transactions, Bank Reconciliation, Accounts Receivables, and Inventories accounting Methods, Plant Assets, Depreciation, Intangible Assets, Amortization and Depletion Methods, Liabilities; Partnership: Formation, Division of Income and Liquidation process; Corporation: Organization, Classes of Stock, Stock holder’s Equity statement, Stock value, Issuance of Stock, Stock Dividend, Treasury Stock, Stock split, Measuring Corporation Income, and Earnings Per Share; Measuring Cash Flows: Statement of Cash Flows, and Classification of cash flows

Text Books: Robert F. Meigs and Walter B. Meigs: Accounting: The Basis for Business

Decisions. (Latest Edition) Flamholtz, Michael A. Diamond: Principle of Accounting. (Latest Edition) Frankwood: Business Accounting-I and Business Accounting-II. (Latest Edition)

PAPER-V: ECONOMICS (MICRO & MACRO):

Introduction: Basic Economics Concepts, problems of Economic Organizations, Markets and Elements of supply and demand. Supply, demand and product markets: demand, utility and consumer behavior and business organizations. Theory of production and marginal products, analysis of costs, competitive markets, monopoly and imperfect competition. Production Function and Distribution: Factors of Production, Pricing of factors of production. Markets and Economic Efficiency, role of Government, Economic Systems, Economic Growth and International Trade. National Economy facts: National income Accounting, Measurement. Income and Spending, Money, Monetary and Fiscal Policy, International Linkages. Aggregate Demand, Supply and Growth, Consumption and Saving, Inflation, Unemployment, Budget Deficit and International Adjustment.

Text Books: Robert S.Pindyck & Danial L. Rubinfeld: Microeconomics, Prentice Hall. (Latest

Edition) Rudiger Dornbusch & Stanley Fischer: Microeconomics, McGraw Hill. (Latest

Edition) C.E.Ferguson & J.P.Gould: Microeconomics Theory. (Latest Edition) Samuleson & Nordhausan: Economics,Tata McGraw Hill. (Latest Edition)

PAPER-VI: BUSINESS MATHEMATICS & STATISTICS:


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Mathematics: Basic mathematical concepts and their application in various business real numbers, discrete and continuous variables, functions, linear and exponential functions, simultaneous equations, matrix algebra, compounding and discounting techniques, basic algebra and set theory, permutation and combination, and differential calculus.

Statistics: Introduction. The statistical analysis of managerial problems. The important aspects of statistics, which are applicable to management, are discussed. This includes collection and classification of data, measures of central tendency and dispersion, probability, probability distribution, estimation, regression and correlation analysis, time series analysis and forecasting and index numbers.

Text Books: Mansfield, E., Statistics for Business & Economics: Methods and Applications.

(Latest Edition) Danier, W.W., Terrell, J.C., Business Statistics: Basic Concepts and

Methodology. (Latest Edition) Iqbal Bhatti: Fundamental of Statistics. Latest Edition. (Latest Edition) Sher Muhammad, Elements of Statistics, Latest Edition. (Latest Edition)

PAPER-VII: HUMAN RESOURCE MANAGEMENT:

Introduction: Concepts of human resource management, Human Resource Challenges, Human Resource Functions, Philosophical approaches to Human Resource Management Job Design and Analysis: An overview of Job design, Techniques of job design, Job analysis, Collection of job information, Applications of job analysis information Human Resources Planning & Recruitment: Significance of Human Resource Planning, The planning process, the implementation of program, Recruitment & selection policy issues, Source of recruitment, Selection process & procedure, Evaluation of Human resource Planning & Recruitment Career Planning & Development: Promotion, Anachronism, Demotion, Separation Training and Development: Significance of training & development, Principles of training & development, Training & development methods, Evaluation of training & development, Motivation and Reward System: Concept of motivation, Reward systems, Motivation through job design, Motivation through employee participation, Other motivation techniques Performance Appraisal: Appraisal: Definition and applications, Basic consideration in appraisal, Appraisal methods, Legal issues for appraisal, Appraisal challenges Compensation and Services: Objectives/Rationale of Financial compensation, Challenges affecting compensation, Wage criteria, Policy and principles, Job evaluation and its system, Compensation for administrators & professionals, Financial benefits and other services Discipline: Concepts of discipline, Preventive & corrective discipline, Negative & positive approach, Administration of disciplinary action, Grievance handling.

Text Books:


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William B. Werther & Keith Davis: Human Resource & Personnel, McGraw Hill. (Latest Edition)

Bernardin & Russell: Human Resource Management McGraw Hill. (Latest Edition)

Fred Luthans: Organizational Behavior. McGraw Hill. (Latest Edition) Robert Kreitner & Angelokinicki: Organizational Behavior, IRWIN. (Latest

Edition)

PAPER-VIII: COST & MANAGEMENT ACCOUNTING:

Introduction: Managerial accounting: A perspective, Cost terms, concepts and classification. Responsibility Accounting and Cost Allocation concepts: Responsibility accounting centers and performance reports. Cost Flows and Accumulation: The basic cost flow model, Cost accumulation: Merchandising organizations- Manufacturing organizations- Service organizations. Costing Systems: Job order-costing systems, Process costing system, Hybrid product costing system, Cost management systems for new manufacturing environment. Cost Behavior and Estimation: Cost behavior patterns, Cost estimation methods. Cost – Volume – Profit Analysis: The breakeven point, CVP analysis, CVP with multiple products, Cost structure and leverage analysis. Standard Costing Systems: Standard costs and control, setting cost standards, Overhead application in a standard costing system, Analysis of cost variances. Differential Cost Analysis: Differential costs versus variable costs, Differential costs versus total costs, Cost analysis for pricing decisions, Make-or-buy decision. Variable Costing: Variable costing versus full absorption costing, Appropriateness of variable costing & full absorption costing methods. Flexible Budgeting: Static budget versus Flexible budget, Sales activity (Volume) Variance, Profit variance analysis, Variable, manufacturing costs variance. Budgeting & Monitoring: Framework of budgeting, The master budget development process, Budgeting in merchandising operations, service enterprising & non-profit organization, Budget under uncertainty, Reports for monitoring.

Text Books: Ronald W. Hilton Managerial Accounting McGraw Hill. (Latest Edition) Charles T. Hongren Inroduction to Managerial Accounting Prentice Hall,

International. (Latest Edition) Grarrison: Managerial Accounting McGraw Hill. (Latest Edition) Matz & Usry, Cost Accounting. (Latest Edition)

PAPER-IX: APPLIED BUSINESS RESEARCH:

Introduction to Business Research: Business Research: Definition & Nature, The Scientific Method, The Business Research Process, Errors in Business Research. Research Design and Data Sources: Types of research and research designs, Primary data and its sources, Secondary data and its sources. Data Collection Procedures: The Measurement Process, Concepts of validity and reliability, The casual design procedures,


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Data Collection Methods, Observation, Documentary-Historical Method, The Survey Method, Data Collection Instruments: Questionnaire, Interview and Scheduling, Problems in Data Collection. Sampling: Sampling Concepts, The Sampling Procedures (Types of Sampling), Determining a sample size & Selection of sample. Data Processing And Analysis: Basic concepts of data processing: Computer representation, Data Matrix, Data Storage Data Processing flow: Editing, Coding, Handling Blank Responses, Coding, Categorization, Converting, Weighting, Storing etc., Alternative processing flows, University data analysis, Measurement of central tendency, Measurement of dispersion, Hypothesis Testing, Bavaria data analysis, Linear Correlation, Simple Regression, The Chi-Square Test, The Cross-Tabular Tables, Elaboration of relationships, Multivariate data analysis: Interdependence Methods, Factor analysis, Cluster analysis, multidimensional analysis, Multivariate data analysis: Dependence methods, Multiple Regressions, Analysis of Variance & Covariance, Discriminate analysis. Research Project Proposal: Rationale for the study defining the problem, Research Objectives, Information needs, Research design, Data collection procedure, Data processing & analysis, Research Team and its profile, Budget, Time Table

Text Books: Ranjit Kumar, Research Methodology, Sage Publications. (Latest Edition) Dam Remenyl, Doing Research in Business and Management, Sage Publications.

(Latest Edition) C. William Emory, Business Research Methods, IRWIN. (Latest Edition)

PAPER-X: ORGAINZATIONAL BEHAVIOUR & COMMUNICATION

ORGANIZATIONAL BEHAVIOUR:

Introduction and Background: Organizational behavior: Key concepts, A historical perspective on organizational behavior, Organizational behavior and contemporary issues. Organization: Structure and Design: The nature and purpose of organization, The classical and modern concepts of organization, Span of control and organization structures, Authority relations: Line, staff and functional, Authority: Delegation and decentralization, Departmentalization, Organizational life cycle stages, The contingency approach of organization design, Today’s organizations and various designs, Organizational effectiveness Organizational Culture: The dynamics of organization’s culture, the basic approaches to organizational culture, the cross-cultural awareness, total quality culture creation, changing and developing cohesive organization’s culture Organizational Change and Development: The nature and typology of organizational change, The diagnosis of forces for change, The models and dynamics of planned change, Resistance to change and its management, Techniques for managing change, Organizational development: Objective & model, Change management and contemporary issues in TQM. Foundations of Individual Behaviour: The perception process, The attribution theory, Personality and organizational behaviour, Attitudes, personal values and ethics: Learning & behavioural modification Behaviour Modification: Behavioural learning models, Principles of behavior modification, the


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process of modifying on-the-job behaviour, Behavioural selfmanagement Socialization and Mentoring: The organizational socialization process, The socialization techniques, Mentoring, Organizational roles and norms Work Group Behaviour: Work group: Types, functions & development process, Work group structure, composition and effectiveness, Inter group interactions, Organization influence tactics, Organization’s politics, Strategies for improving work group performance. Organizational Conflicts Management: The nature of conflict, Functional versus dysfunctional conflict, Approaches to effective conflict resolution, Conflict stimulation

Text Books: Judith R. Gordon, Organizational Behavior, Prentice Hall. (Latest Edition) Fred Luthans: Organizational Behaviour. (Latest Edition) Davis and Newstrom, Human Behavior at Work: Organizational Behavior,

McGraw Hill. (Latest Edition) Robert Kreitner & Angelo Kinicki Organizational Behavior, IRWIN. (Latest

Edition)

BUSINESS COMMUNICATION:

Process of communication: Communication model, Channels of communication, Flow of communication, Barriers to effective communication, How to make communication effective. Communication theories: Interaction-information-Completeness. 7’c of communication: Conciseness-Correctness-Completeness, Clarity-Consideration- Courtesy-Concreteness. Written communication: Letter-Memorandum-Circular, Agenda and minutes of meeting, Business research report: Types, Format, Language & Style, Market report: Types- Format, Thesis and assignment writing. Oral communication: Meeting: Types and conduct, Interview: Types and conduct, Presentation or speech: Types-Planning-Delivering the presentation or speech, Workshop and seminar: Planning-Conduct. Communication strategy: Image building, Minus image and its implications, Developing a positive corporate image, Messages choice: Favorable, unfavorable, negative and persuasive. Précis writing: Methods of précis writing, Principle points to be kept in mind while writing précis, Specimen of passages and their précis. Essay writing: Characteristic of a good essay, Classification, Hints on essay writing: general preparation, special preparation.

Text Books: Murphy and Hildebrandt, Effective Business Communication. (Latest Edition) Coutland L. Bovee, Jhon V. Thill, Business Communication Today. (Latest

Edition)

PAPER-XI: FINANCIAL MANAGEMENT:

Introduction: Nature, scope and functions, Financial decisions areas, Objectives of financial management, Framework for financial management, Working Capital Management: Concepts and components, Determinants of working capital requirement,


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Working capital conversion cycle and identification of risk. Cash and Marketable Securities Management: Objectives of cash management, Rational for holding cash, Determinants of cash needs, Cash management strategies. Credit Policy: Optimal credit policy, Credit granting policy, Credit collection policy, Analysis of changes in credit policy Financial Markets: Money market, Institutional framework with reference to Pakistan, Capital Markets, Primary vs secondary markets, Sources of Finance: Short term financing: Trade credit, commercial bank loans, collateral supported loans and commercial paper, Intermediate financing. The Valuation Concepts: Key concepts of value, Time-value concept, The valuation process, The fundamental valuation model, Valuation of securities. Financial Forecasting: Short term financial projections: Cash budget and pro-forma financial statements, Long term financial projections. Capital Budgeting: Nature & process, Estimation and identification of the relevant cash flows, Capital budgeting evaluation techniques, Capital rationing. Dividend Policy: Determinants of dividend policy, Alternate dividend policies.

Text Books: Weston & Brigham: Essentials of Managerial Finance, The Dryden Press. (Latest

Edition) James C. Van Horne: Financial Management & Policy, Prentice Hall. (Latest

Edition) Gitman: Managerial Finance. (Latest Edition) Richard Brearly & Stewart Myers: Principles of Corporate Finance. McGraw Hill.

(Latest Edition)


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Course Outlines

MBA (Annual System) Part-II

PAPER-I: DATA BASE MANAGEMENT SYSTEMS IN BUSINESS:

INTRODUCTION TO INFORMATION TECHNOLOGY INTRODUCTION TO COMPUTER SYSTEM: Hardware, Software, Electronic

Data Processing, Input, Processing and Output TechniquesMANAGEMENT INFORMATION SYSTEM: Needs for MIS, Evolution &

Types of Information System, (MIS, DSS, Expert System), The concept of Data and Information

DATABASE MANAGEMENT SYSTEMS: The concept of DBMS, Hierarchy of Database, Elements of DBMS, Contents of Files

INFORMATION SYSTEMS FOR BUSINESS APPLICATION: Executive Information System, Manufacturing Information System, Marketing Information System, FIS, HRIS.

COMPUTER NETWORKS: Types of Networks, Application of Networks, Network Structure, Network Standardization, Example Networks, Network Software.

INTRODUCTION TO BUSINESS TELECOMMUNICATION: Communication Channels, Channel Configuration, Channel Sharing, Modes of Transmission

OTHER RELEVANT TOPICS: Artificial Intelligence (AI), Office Automation, Multimedia, Computer Viruses

Text Books: Jmaes O, Brien Introduction of Information Systems with supplement. McGraw

Hill, New York. (Latest Edition). Robert Schulthies & Mary Sumner: Management Information System, with supplement. McGraw Hill, New York. (Latest Edition). David Olson: Management Information System, McGraw Hill. (Latest Edition).

PAPER-II: PRODUCTION & OPERATIONS MANAGEMENT:

Introduction: Importance off operation management, design of and effective operational system including a thorough understanding of various operational strategies and their implicative impact on the over all production and operation of a company. Operations management and corporate profitability. Characteristics of a manufacturing system. Difference between manufacturing and service operations. Various forecasting techniques including simulations and aggregate product planning for attaining TQM. Japanese style of manufacturing utilizing techniques and trends for attaining quality


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assurance with the use of techniques such “kanban”. Capacity planning, process design, facility layout and location. Implementation of an effective operational strategy with a perspective emphasizing on the operational system of the future in the global market.

Text Books: James D.Dilworth: Production and Operations Management, McGraw Hill.

(Latest Edition). Elwood S. Buffa and Rakesh K. Sarin: Modern Production/Operations

Management,8e,Wiley (Latest Edition).

PAPER-III: ENTREPRENEURSHIP

Introduction: Entrepreneurial Perspective, economics and entrepreneurship, process, ventures, practices and characteristics. Entrepreneurship and new free enterprise: Entrepreneurship venture opportunities, innovations, change, fantasies, Environment of small business, sources and resolutions, corporate entrepreneurship, risk failure and new venture unit, feasibility of planning and concepts of planning, stages of growth model, responsibility of feasibility plan. Product and services concepts: Product servicing concepts and commercial opportunities (macro over view), products and technology, identification opportunities, product development life cycle, product protection, trade mark and patents, process of patents, validity of property rights and accessing government information. Human resources side of enterprise, infrastructure of services, types of service venture, success factors. Marketing and new venture development: Marketing research foe new ventures, marketing concepts, startup of marketing research, market focused on organization, sources of market intelligence, competitive analysis and implications of market research. Marketing strategies and functions and product concepts, 4 Ps, making marketing plan, changing international ventures. Entrepreneurial team and business formation: human resource and relations, BOD,legal aspects, acquiring a business, evaluation of acquisition opportunities and methods of valuation. Financial resources and asset management, different types of financing, buy or lease. Organization cycle and grouth of organization, strategic management for success of enterprise, looking towards entrepreneurial career.

Text Books: David H. Holt: Entrepreneurship, New Venture Creation, Prentice Hall (Latest

Edition). Bill Bolton & John Thompson: Entrepreneurs Talent, Temperament, Technique,

Butterworth Heinemann (Latest Edition).

PAPER-IV: MANAGERIAL ECONOMICS:

Nature, Scope and Overview of Managerial Economics

The Nature and Scope of Managerial Economics. The Managerial decision making process. Theory of the firm. Profit maximization, Cost Minimization. Economic


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optimization. Economic relations of variables. The Incremental concept in Economic Analysis. Demand, Supply and Equilibrium.

Demand Analysis, Estimation and Forecasting

The Basis for Demand. The Market Demand function. Demand sensitivity analysis: Elasticity, Price Elasticity of Demand with Managerial applications. Income Elasticity of Demand with Managerial applications. Application of Regression Analysis: Demand estimation. Demand forecasting.

Production and Cost Analysis

Production functions. Total, Marginal and Average Product.Revenue and Cost in Production. Production function estimation. Productivity Measurement. Homogenous and Homothetic Production Function. Short run and long run cost curves. Learning curves and application. Cost-value-profit analysis.

Linear Programming

Production planning for a single product Production planning for a multiple products. Graphic specification and solution. Simplex method of solution. The dual in linear programming. Shadow prices in linear programming.

Decision Making Under Risk and Uncertainty

Introduction. Risk Analysis of Decision Alternatives. Adjustment for Risk in Decision Making. The Expected Value Criterion. The Standard Deviation Criterion. The Coefficient of Variation Criterion. The Certainty Equivalent Criterion. The Maxima and Maximax Criterion. The Decision Tree and Joint Probabilities. Optimal decision Strategy. Limit Pricing and Preventing entry.

Pricing Analysis and Decisions

A Review of Market Structures and Basic Pricing Models. Perfect Competition. Monopoly. Monopolistic Competition. Oligopoly. Selected Pricing Models. Marginalist Pricing. Mark up pricing. New Product Pricing. Oligopoly Model. Contestable Markets. Pricing Strategies for Firms and Market Power. Monopolistic Competition. Price Discrimination, Monoposony and Price Product.

A Critique of Traditional Theory of the Firm

Full Cost Pricing Model. Mark-up Pricing Model. Problem fro Marginal Price-formula. Limit Pricing Models.

Managerial Theories and Models of the Firm


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Baumol’s Theory of Sales Revenue Maximization. Marris’s Model of Managerial Enterprise. Williamson’s Model of Managerial Discretion Topics, Behavioral Model by Cyert and March.

Public Sector Production and Pricing of Goods.

Public and Private Goods and their pricing mechanism. Decreasing cost Industry and pricing. Externalities and Market Pricing issues. Rent seeking and control. Government Policy and International Trade, tariff and pricing. Import Competitiveness and tax, International pricing Techniques / Strategies.

Capital Budgeting and Investment

Pre-requisites of Capital Budgeting. Investment Criteria and Decisions. Cash flow estimation, Internal Rate of Return, Profitability-Index Criterion and other criterion. Optimal Capital Budget.

Text Books1. Douglas, E. J., Managerial Economics, Prentice Hall(Latest Edition).2. Hirschey, M. Managerial Economics, (10th edition) U.S.A. Thomson South-Western, (Latest Edition).3. Hirschey, M. and J.L. Pappas; Fundamentals of Managerial Economics, Dryden Press, (Latest Edition).4. Kent P, and P Young., Managerial Economics: Economic Tools for Today’s Decision Makers., (4th Edition) Pearson (Latest Edition).

PAPER-V: FINANCIAL STATEMENT ANALYSIS & CORPORATE FINANCE

FINANCIAL STATEMENT ANALYSIS:

(a) INTRODUCTION TO FINANCIAL STATEMENTS1.1 Financial Statements: Their Nature and Importance 1.2 Accounting Principles and Limitation of Financial Statements.1.3 Construction and Contents of Financial Statements1.4 Prudent Policies to Financial Current and Fixed Assets and their utility in

Financial Statements Analysis1.5 Different Groups Interested in Financial Statement Analysis1.6 Types of analysis

1.6.1 Ratio analysis1.6.2 Trend percentages1.6.3 Common size statement analysis 1.6.4 Comparative statement analysis

(b) COMPARISON STANDARDS1.1. Industry Averages1.2. Sources of Industry Averages


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SHORT -TERM POSITION ANALYSIS2.1. Net Working Capital 2.2. Current and Quick Asset to total Current Assets Ratio2.3. Total Current Liabilities to total Liabilities Ratio2.4. Individual Current Liability to total Current Liabilities

LONG-TERM POSITION ANALYSIS3.1. Debt / Equity Ratio3.2. Total Liabilities to Owner’s Equity Ratio3.3. Debt to Capitalization Ratio3.4. Owner’s Equity to total Assets Ratio3.5. Owner’s Equity to fixed Assets Ratio3.6. Long-term Liabilities to total Assets Ratio3.7. Long-term Liabilities to fixed Assets Ratio3.8. Times Interest. Earned Ratio

ASSETS UTILIZATION ANALYSIS4.1. Average Collection Period and Receivable Turnover 4.2. Inventory Turnover Ratio4.3. Fixed Assets Turnover Ratio4.4. Current Assets Turnover Ratio4.5. Average Payment Period and Accounts Payable Turnover

PROFITABILITY ANALYSIS5.1. Gross Profit Margin5.2. Operating Profit Margin5.3. Net Profit (BT) Margin5.4. Net Profit (AT) Margin5.5. Return on Equity5.6. Return on Total Assets5.7. Return on Fixed Assets5.8. Net Sales to total Operating Assets5.9. Earning per Share5.10. P / E Ratio5.11. Divided Payout Ratio5.12. Book Value Per Share5.13. Book Value to Market Value Ratio5.14. Yield on Common Stocks

INTERPRETATION OF ANALYSIS6.1. How to interpret the data6.2. The Dn Port Formula6.3. Comparison of the Ratios with Industry Averages6.4. Interpretation of the Data and Precautions

ANALYSIS OF CASH FLOW STATEMENT7.1 Importance of Cash flow Statement7.2 Construction and use of Cash flow Statement7.3 Analysis of Cash flow Statement and Sufficiency of Cash for Overall

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COMPARATIVE ANALYSIS OF FINANCIAL STATEMENTS & TREND PERCENTAGES 8.1. Comparative Financial Statements8.2. Horizontal and Vertical Analysis8.3. Trend Analysis8.4. Interpretation

(a) SHORT-TERM AND LONG-TERM CREDIT ANALYSIS9.1. Role of Credit Information Bureau (CB) of State Bank of Pakistan to

know the Outstanding Credit and the Repayment Behavior of Firms9.2. Use of Different Ratios, Trends and Their Interpretation in the Light of

CB Report for Credit Decision Makingb) EQUITY INVESTMENT ANALYSIS9.3. Use of Dividends, Payout Ratios, EPS, P/Es Book Value to Market Value

to Market Value Ratios for Equity Investment Decisions.

Text Books:1) Financial Statement Analysis by Martin S. Fridson. (Latest Edition).2) Financial Analysis by Bowlin, Martin Scott. (Latest Edition).3) Financial Statement Analysis by kannedy. (Latest Edition).

CORPORATE FINANCE

Valuation and Capital Structure

Here, the focus is on production, investment, and financing decisions in a world without information or incentive problems.

1) Valuation under Certainty2) Valuation under Uncertainty3) Real Options4) Optimal Capital Structure in MM world

Information Transmission: Asymmetric Information

Ever since Akerlof (1970), it has been argued that information flow is necessary for markets to survive in a world of asymmetric information. The argument is that without such transfers, the market will value the average quality. If that happens then the supply of low-quality projects will be much higher than the supply of high-quality projects since high-quality projects will be less interested in a market that has under-valued them. This in turn, will cause the true average to be lower than the average used by the market initially. Realizing this, the market lowers its evaluation of average quality resulting in further exit of best projects still present leading to another revision and yet another round of exits. The process goes on and the market may eventually cease to function. However, markets do exist in this world of asymmetric information. Their existence hints at the presence of credible information transmission mechanisms:

1) Debt as a signal of private information2) Self-financing by entrepreneurs as a signal


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3) Dividends as a signal4) Stock repurchases as a signal

Agency Costs

The decline in the value of a firm due to conflicts of interest between stakeholders is termed as the agency cost.

1) Agency cost of new equity2) Agency cost of debt

Financial Contracting

What kinds of deals are made between financiers and those who need financing?Consider a single entrepreneur, a single investor, and a single project. The question is, how should the right to make future decisions be allocated between the entrepreneur and the investor? Who should have the right to replace the CEO or terminate the project?In order to answer these questions, we must first understand why the allocation of decision making authority matters. This is the subject matter of this module

1) The design of an optimal contract

Capital Restructuring

1) Going public decision2) IPO under-pricing3) Going private decision4) LBOs5) Mergers and Acquisitions

Unique Issues in Emerging Economies

1) Banking sector spreads2) Badla financing3) Pyramid ownership structure

Text Books:1) Fundamentals of Corporate Finance by Richard A.Brealey, Stewart

C.Myers & Alan J.Marcus. (Latest Edition).

PAPER-VI: MARKETING MANAGEMENT:

Marketing an overview: Definitions, Evolution of marketing management, concept, social responsibility, basic functions of marketing & importance and scope of marketing. The marketing environment analysis: An organization’s external microenvironment and macro environment, An organization’s internal environment.


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Marketing information systems: Concept and components of marketing information systems, MKIS, MRS, Analytical marketing system, marketing decision support system. Consumer markets and consumer behavior analysis: Demographic dimensions of consumer market, Behavioral dimensions of consumer marker. Buyer behavior: objectives & structure. STP marketing: An overview of marketing opportunities and target markets, Market segmentation concept patterns & procedure. Product marketing strategies: Basic concepts of product planning, the product life cycle: Stages and marketing strategies, new product planning and development, product-mix strategies, rending, packaging and labeling. Pricing strategies and policies: Procedure for price setting, Methods of setting prices. Marketing channel systems: The nature of marketing channels, Various marketing channel systems, Channel – design decisions, Channel – management decisions, Channel dynamics. Promotion strategies: Meaning and importance of promotion, Communication and promotion mix strategy, Effective advertising programs, Sales promotion and public relations programs, The strategic personal selling process, Strategic sales-force management.

Text Books: Philip Kotler, Marketing Management, Analysis, Planning, Control. (Latest

Edition). Jegdesh Sheth and Dennis E. Garrett, Marketing Management: A Comprehensive

Reader. (Latest Edition). E. Jerome McCarthy & William. D. Pareanth, Basic Marketing: Managerial

Approach. (Latest Edition).

PAPER-VII: STRATEGIC MANAGEMENT:

Introduction: Strategic management, Definition and process, nature of strategic decisions, The strategy managers: the role and tasks. Strategy Formulation: Information Inputs: Operating environment scanning, Structural analysis of competitive forces, The Structure and performance of the industry as a whole. Strategy Formulation: Mission and Objective: Concepts: Mission, goals, objectives and targets, Mission development and statement, Relationship. The strategy-making hierarchy, corporate strategy, Functional strategies, operating strategy, factors shaping strategy. Action Plan Choice: The generic competitive strategies, the offensive strategic postures, the defensive strategic postures, corporate diversification strategies. Strategies Evaluation and Selection: Evaluation models, Growth share matrix (GSM), General electric’s stop light grid, Life cycle analysis, Gap analysis, Directional policy matrix (DPM), Selection models and contexts. Function Strategy Formulation: Selection of functional areas, Formulation of functional objectives, Formulation of functional action plans. Strategy Implementation: Analyzing strategy-change, Analyzing organizational structure, Analyzing organizing culture, selecting an implementation approach. Strategic Control: The strategic control process. A Case Analysis Framework: Diagnosis and record of the current situation, Identification and record of the strategic issues and key problems.

Text Books: G. Johnson & K. Scholes: Exploring Corporate Strategy, Prentice Hall.


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Wheelen: Strategic Management (Latest Edition). Fried. R. David: Strategic Management, Prentice Hall. (Latest Edition). Thomous, Stricklend: Strategic Management, BPI, IRWIN. (Latest Edition).

PAPER-VIII: SALES AND BRAND MANAGEMENT

Sales Management

This course provides the student with a comprehensive view of retailing, an analysis of the retail environment and exposure to issues and developments in the industry. Retailing is changing today, and the successful business will know how to identify, adapt, and plan with these changes.

The course is divided into four (4) sections:

Retailing Environment Retailing Strategy Merchandise Management Store Management

There are five major objectives for this course. Upon successfully completing the course, you should be able to:

1. Understand the impact of retailing on the economy. 2. Comprehend retailing’s role in society and, conversely, society’s impact on

retailing. 3. See how retailing fits within the broader disciplines of business and marketing. 4. Recognize and understand the operations-oriented policies, methods, and

procedures used by successful retailers in today’s global economy. 5. Know the responsibilities of retail personnel in the numerous career positions

available in the retail field.

Essentially this will be done through analysis of retail cases and accompanying readings,

field assignments, individual and group reports and presentation of a retail plan at the end

of the term.

2 Types of Retailing, Multi-channel RetailingCase – Land’s EndReadings – Retail Institutions and Multi-channel

(Levy and Weitz; Berman and Evans)Retailing Strategy


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3 Retail StrategyCase – Jollibee or Sear’sReadings – Strategic Planning in Retailing

(Berman and Evans) Retail Market Strategy

(Levy and Weitz)4 Retail Audit

Assignment of Retail Establishments

5 Retail CustomerCase – Streamline, Inc.Readings – Identifying and Understanding Consumers

(Berman and Evans) Customer Buying Behavior

(Levy and Weitz)

6 Retail/Site SelectionCase – Just FreshReadings – Retail/Site Selection (Levy and Weitz)

Trade Area Analysis (Berman and Evans)

7 Retail Audit Presentation

8 Retail Audit Presentation

9 Retail Organization and Human Resource ManagementCase – Homeworld AmericaReadings – Retail Organization and HR Mgt

(Levy and Weitz)

10 Customer Relationship ManagementCase – Saks FirstReadings – CRM (Levy and Weitz)

Merchandise Management

11 Developing and Implementing Merchandise PlansCase – Sears and BennettonReadings - Developing and Implementing Merchandise Plans (Levy and Weitz)

12 Financial ManagementCase – Planned Purchases and Open to Buy or Neiman Marcus and Family DollarReadings – Financial Merchandise Mgt (Levy and Weitz)Financial Strategy (Berman and Evans)


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13 Pricing in RetailingCase – eBay or BojanglesReadings – Pricing (Levy and Weitz; Berman and Evans)

14 Retail CommunicationCase – The Power of Being DifferentReadings – Retail Communication Mix (Levy and Weitz)Retail Image and Promotional Strategy (Berman and Evans)

Store Management

15 Operations ManagementCase – Sheetz or Borders BookstoreReadings – Operational Dimensions (Berman and Evans)

Managing the Store (Levy and Weitz)

16 Store Layout, Design and Visual MerchandisingAssignment – Store CritiqueReadings – Store Layout, Design and Visual Merchandising (Levy and Weitz)Retail Image and Promotional Strategy (Berman and Evans)

17 Customer ServiceCase – NordstromReadings – Customer Service (Berman and Evans)

Brand Management

- Introduction to Integrated Branding

Framework and philosophy for the course

Definitions and trends in branding Why branding is critical to success Review the foundations of brand hierarchy

Key Drivers of Branding: Corporate and Customer Strategy

Importance of corporate strategy in driving branding

Linking branding with strategy Applying the right customer knowledge to build the brand strategy Balancing multiple levels of branding


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Defining the Brand

Developing a brand identity

Branding through the customer experience Mapping customer touch points Review the brand architecture of current Canadian brands Bringing the Brand to Life

Building the Brand Platform

Elements of the brand platform

Protecting your brand through trademarking Managing the brand platform process Brainstorming and critiquing creative ideas against the brand strategy

Leveraging the Marketing Mix

Designing the communications strategy

Extending the brand to all communication vehicles Leveraging product and service in brand delivery Managing the brand through distribution channels

Integrating External Communications

Using different media to build the brand

Difference between a campaign plan and a brand plan Leveraging channel-specific approaches to build the brand Employing non-traditional media to generate increased awareness

Building the Brand with and through Employees

Developing the internal branding framework

Aligning the external and internal brand Creating the internal brand plan Managing customer touch points with consistent brand standards

Measuring Brand Value

Understanding how to measure overall brand value

Using financial metrics How to set up, measure and evaluate brand value by media Evaluating brand impact by media Apply the Learning


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Managing a New Brand or Re-Branding Assignment

Review the process to establish a new brand or enhance an existing brand

When and what to brand Investment required to build and maintain a brand Brand audit process

Branding Case Studies

Review of real-life branding case studies

Critiquing brand strategies Assessing customer impact Guest speakers

PAPER-IX: TOTAL QUALITY MANAGEMENT

1.Introduction to Total Quality Management1.1 Defining Total Quality Management1.2 Basic Approaches of Total Quality Management1.3 Gurus of Total Quality Management1.4 TQM Framework1.5 Awareness about the improved quality1.6 Historical Review1.7 Obstacles in implementing TQM1.8 Benefits of TQM

2. Leadership and Total Quality Management2.1 Defining Leadership2.2 Characteristics of Quality Leaders2.3 Leadership Concepts2.4 The seven habits of highly effective people2.5 Ethics and Quality2.6 Deming Philosophy2.7 Role of Leaders in TQM2.8 Implementation 2.9 Quality control2.10 Core Values, Concepts and Framework2.11 Strategic Planning and Communication2.12 Decision Making

3. Customer Satisfaction and Employee Involvement 3.1 Customer Satisfaction (An Overview)3.2 What is customer?3.3 Customer perception of Quality and feedback from customer3.4 Effectively using customer complaints3.5 Transforming needs into requirement of customers and importance of customer retention.3.6 Employee involvement in improving quality.3.7 Motivational theories


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3.8 Empowerment3.9 Teams and there effectiveness3.10 Rewards, Recognition and Performance appraisal3.11 Union and employee involvement3.12 Benefits of employee involvement

4. Continuous Process of Improvement and Performance Measures4.1 Perfection through continuous improving process4.2 Process4.3 The Juran Approach to continuous improvement process 4.4 Improvement Strategies4.5 Types of Problems4.6 Problem solving method

Kaizan Reengineering Six Sigma

4.7 Objectives of Performance measures4.8 Appropriate Strategy4.9 Presentation of Performance Measures4.10 Quality Costs4.11 Malcolm Baldrige National Quality Award.

5. Benchmarking “A tool for Continuous Improvement”5.1 Concept of Benchmarking5.2 Importance of Benchmarking5.3 Definition of Benchmarking5.4 Important Reasons of Benchmarking5.5 Process of Benchmarking5.6 Deciding what to Benchmark5.7 Benchmark Planning5.8 Actions to close the Gap between Benchmark5.9 Pitfalls and Criticisms of Benchmarking

6. Quality Management System6.1 ISO 6.2 Benefits of ISO registration6.3 ISO 9000 Series of Standards6.4 ISO 9001 requirements6.5 Implementation of Quality Management System (ISO)6.6 Documentation6.7 Internal Audits6.8 ISO Certification for Service Organizations6.9 ISO Vs Baldrige Award6.10 Standards in Pakistan

7. Environmental Management System7.1 Introduction to Environmental Management Standards7.2 ISO 14000 Series Standards7.3 Concept of ISO 140017.4 Requirements of ISO 140017.5 Benefits of Environmental Management System7.6 Integrating ISO 14000 with ISO 9000


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7.7 Relationship of Standards with Health and Safety

8. Quality Function Deployment and Quality by Design8.1 Concept of Quality Function Deployment8.2 Role of team in QFD8.3 Benefits of QFD8.4 Driving force behind QFD8.5 Process of information by organization8.6 House of Quality8.7 Building House of Quality8.8 Quality Function Deployment Process8.9 Concept of Quality by Design8.10 Rational of Implementing Quality by Design8.11 Benefits of Quality by Design8.12 Communication Models8.13 Implementation of Quality by Design8.14 Tools used for implementing Quality by Design

9. Management and Technical Tools for improving0.1 Introduction of Management Tools and there importance0.2 Forced Field Analysis0.3 Nominal Group Technique0.4 Affinity Diagram0.5 Tree Diagram0.6 Matrix Diagram0.7 Process decision program chart0.8 Activity network diagram0.9 Just in Time and Just in Case0.10 Concept of Statistical Process Control

0.10.1 Pareto Diagram0.10.2 Process Flow diagram0.10.3 Cause and effect diagram0.10.4 Check sheets0.10.5 Histogram0.10.6 Control Charts0.10.7 Scatter Diagram

Text Books1. Total Quality Management

By: Dale H. Besterfield(Latest Edition).

2. Quality ManagementBy: Donna C.S. Summers (Latest Edition).

3. Total Quality ManagementBy: Joel E. Ross (Latest Edition).

PAPER-X: INVESTMENT SECURITY ANALYSIS & INTERNATIONAL FINANCE:

INVESTMENT MANAGEMENT:

Course Objectives:


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The objective of this course is to explain the techniques, vehicles and strategies forimplementing investment goals in light of risk return trade offs.

Course Contents: Introduction to Investment, Types of investment, Structure, functioning and players of investment market, Sources of investment information, Equity and its characteristics, Stock Market , Money and Currency Markets, Bonds, TFCs, debentures and fixed income securities, Fundamental and technical analysis, Rate of Return, Risk and Uncertainty, Portfolio Risk Management, Capital Asset Pricing Model and Arbitrage Pricing Theory, Efficient Market Theory.

Text Books: Lewis Mandell: Investment. (Latest Edition). Charles P. Jones: Investment, Analysis and Management. (Latest Edition).

INTERNATIONAL FINANCE

Introduction

Additional opportunities and additional risks faced by a multinational corporationIntegration of world marketsInternational monetary systemExchange rate systems

International Financial Environment

International financial markets - overviewThe foreign exchange market and currency risk managementExchange rate determinationInternational Parity ConditionsForecasting exchange rates

Foreign Exchange Derivatives

Currency forwards and futuresCurrency optionsPut-call parity; reproducing securitiesCurrency swaps

Global Financing

Offshore financial markets: Euro-Banking products; Euro-securitiesInternational bond and stock markets

Corporate FX Risk Management


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The relevance of currency hedging Types of currency exposure: economic (contractual and operating) and accounting exposure

Valuation and the Structure of Multinational Operations

Cross-border capital budgetingMultinational capital structure and cost of capital

International Portfolio Investment and Asset Pricing

Text Books:

International Financial Markets and the Firm by P. Sercu and R. Uppal (Latest Edition)

Multinational Finance by Kirt Charles Butler, 3rd edition (Southwestern Publishing (Latest Edition).


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11. a) Comprehensive oral examination: 40 Marks

A comprehensive oral examination comprising of all the courses of study will be conducted by the panel of external examiners. Comprehensive oral examination will comprise of a total of 40 marks and all students will be required to obtain minimum passing marks to become eligible for internship viva voce.

b) Internship, Report and Viva Voce: 60 Marks

Students after completion of their course work will be required to complete an internship of 8 to 10 weeks duration in any commercial / industrial organization. All internees will be required to submit an internship report alongwith a letter of completion by the organization in which the internship was done. The internship report should bear the hard binding on A-4 size paper of good quality typed in font size of 12. Report must consist of title page, table of contents, executive summary, mission and vision statement, industry introduction and background, description of major organizational functions, assignments performed by internee, SWOT / financial analysis, suggestions / recommendations and summary. Students must be well versed about their internship and their report. A viva voce pertaining to their internship work and its report will be conducted by a panel of external / internal examiners. The viva voce will be comprised of a total of 60 marks.


Education

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