Syllabus - Mba

Master of Business Administrator (Entrepreneurship & Leadership)

Programme Code: MEL

Duration – 2 Years Full Time

Programme Structureand

Curriculum & Scheme of Examination

2008

AMITY UNIVERSITY UTTAR PRADESHGAUTAM BUDDHA NAGAR

PREAMBLE

Amity University aims to achieve academic excellence by providing multi-faceted education to students and encourage them to reach the pinnacle of success. The University has designed a system that would provide rigorous academic programme with necessary skills to enable them to excel in their careers.

This booklet contains the Programme Structure, the Detailed Curriculum and the Scheme of Examination. The Programme Structure includes the courses (Core & Elective), arranged semester wise. The importance of each course is defined in terms of credits attached to it. The credit units attached to each course has been further defined in terms of contact hours i.e. lecture Hours (L), Tutorial Hours (T), Practical Hours (P). Towards earning credits in terms of contact hours, 1 Lecture and 1 Tutorial per week are rated as 1 credit each and 2 Practical hours per week are rated as 1 credit. Thus, for example, an L-T-P structure of 3-0-0 will have 3 credits, 3-1-0 will have 4 credits, and 3-1-2 will have 5 credits.

The Curriculum & Scheme of Examination of each course includes the course objectives, course contents, scheme of examination and the list of text & references. The scheme of examination defines the various components of evaluation and the weightage attached to each component. The different codes used for the components of evaluation and the weightage attached to them are:

Components Codes Weightage (%)Case Discussion/ Presentation/ Analysis C 10 - 15Home Assignment H 5 - 10Project P 10 - 15Seminar S 5 - 10Viva V 5 - 10Quiz Q 5 - 10Class Test CT 20Term Paper TP 10 - 15End Semester Examination EE 60

It is hoped that it will help the students study in a planned and a structured manner and promote effective learning. Wishing you an intellectually stimulating stay at Amity University.

July 2008

PROGRAMME STRUCTURE

FIRST SEMESTERCourse Code Course Title Lectures

(L) Hours Per Week

Tutorial (T) Hours Per

Week

Practical (P) Hours Per Week

Total Credits

Page No.

MELEL 10101 Entrepreneurial Process & Behavior 3 1 - 4MELEN 10101 Economic Analysis 3 1 - 4MELFN 10101 Accounting for Management 3 1 - 4MELOM 10101 Quantitative Methods in Management 3 - - 3MELCS 10101 Computer Applications 2 - 2 3MELMK 10101 Marketing Management 3 - - 3MELEL 10102 Evolution of Global Business – An

Entrepreneurial Perspective 2 - - 2

MELEL 10103 Evaluating Ventures Opportunities & Developing Business Model

2 - - 2

MELBS 10101 Business Communication – I 1 - - 1MELBS 10102 Behavioural Science – I 1 - - 1

MELFR 10101MELGR 10101MELSH 10101MELJP 10101MELCE 10101

Foreign Business Language – IFrenchGermanSpanishJapaneseChinese

2 - - 2

TOTAL 29

SECOND SEMESTERMELLW 10201 Business Environment & Law 3 1 - 4MELMK 10201 Market Research & Report Preparation 3 - 2 4MELFN 10201 Financial Management 3 1 - 4MELOM 10201 Processes and Operations Management 2 1 - 3MELEL 10201 Innovation & Business Growth 2 - 2 3MELEL 10202 Creating & Leading Entrepreneurial

Organization 3 - - 3

MELFN 10202 Financing New Ventures & Businesses 2 - - 2MELEL 10203 Mentored Study in Entrepreneurship

(MSIE) – I 1 - 2 2

MELBS 10201 Business Communication – II 1 - - 1MELBS 10202 Behavioural Science – II 1 - - 1


Foreign Language – IIFrenchGermanSpanishJapaneseChinese

2 - - 2

TOTAL 29

SUMMER INTERNSHIP (8-10 WEEKS)

THIRD SEMESTERMELGM 20301 Strategic Management 3 1 - 4MELEL 20301 MSIE - 2 (Emerging Business Sectors

and New Technologies)1 - 2 2

MELHR 20301 Building High Performance Organization Culture

1 - 2 2

MELSI 20350 Summer Internship (Evaluation) - - - 9MELBS 20301 Business Communication – III 1 - - 1MELBS 20302 Behavioural Science – III 1 - - 1

MELFR 20301MELGR 20301

Foreign Language – IIIFrenchGerman

2 - - 2

MELSH 20301MELJP 20301MELCE 20301

SpanishJapaneseChinese

Specialization Courses (Select any three courses from one stream and any two from another from the following three Groups A, B and C)* - Total 15 credit unitsGroup A : Managing New Ventures and Family BusinessMELEL 20302 Startup Ventures & Small Business

Management Strategies 3 - - 3

MELEL 20303 Family Enterprises: Issues & Solutions 3 - - 3MELEL 20304 Managing Enterprise Growth &

Successful Exit3 - - 3

MELEL 20305 Corporate Crises and Restructuring 3 - - 3Group B: Sales & MarketingMELMK 20301 Consumer Behaviour & Entrepreneurial

Marketing3 - - 3

MELMK 20302 Product & Brand Management 3 - - 3MELMK 20303 Sales & Distribution Management 3 - - 3MELMK 20304 Services Marketing 3 - - 3Group C: Production & Operation Management MELOM 20301 Manufacturing Planning & Control 3 - - 3MELOM 20302 Strategic Quality Management 3 - - 3MELOM 20303 Technology Management & Intelligent

Systems 3 - - 3

MELOM 20304 Project Management 3 - - 3TOTAL 36

* As an alternative to any of the elective course, students may opt for one of the courses of BSI or EMC2 The students will be required to pay an additional (nominal) fees for the BSI courses. Students can also take these courses as additional courses and in such a case they will be treated as non-credit courses.

FOURTH SEMESTERMELGM 20401 Management in Action – Social,

Economic & Ethical Issues3 1 - 4

MELEL 20401 Managing Corporate Intrapreneurship 2 - - 2MELDI 20460 Dissertation - - - 9MELBS 20401 Business Communication IV 1 - - 1MELBS 20402 Behavioural Science – IV 1 - - 1


Foreign Language – IVFrenchGermanSpanishJapaneseChinese

2 - - 2

Specialization Courses (Select three courses from one and two courses from another out of the following three Groups A, B and C)*Group A: Managing New Ventures and Family BusinessMELEL 20402 Managerial Strategic Relationship 3 - - 3MELEL 20403 Leading Change in Closely-Held Family

Companies3 - - 3

MELEL 20404 Managing a Growing Business 3 - - 3MELEL 20405 Corporate Culture & Intrapreneurship 3 - - 3MELEL 20406 Entrepreneurial Management in

Turnaround Environment 3 - - 3

Group B: Sales and MarketingMELMK 20401 Customer Relationship Management 3 - - 3MELMK 20402 Advertising & Sales Promotion 3 - - 3MELMK 20403 Social & Rural Marketing 3 - - 3MELMK 20404 Negotiations & Business Growth 3 - - 3MELMK 20405 Business to Business Marketing 3 - - 3Group C: Production & Operation Management MELOM 20401 Supply Chain Management & Logistics 3 - - 3MELOM 20402 Service Operations Management 3 - - 3

MELOM 20403 Operations Management & Strategy 3 - - 3MELOM 20404 Process Analysis, Application and

Improvement3 - - 3

MELOM 20405 World Class Manufacturing System 3 - - 3TOTAL 34

* As an alternative to any of the elective course, students may opt for one of the courses of BSI or EMC2

The students will be required to pay an additional (nominal) fees for t he BSI courses. Students can also take these courses as additional courses and in such a case they will be treated as non-credit courses.

Curriculum & Scheme of Examination

ENTREPRENEURIAL PROCESS AND BEHAVIOUR

Course Code: MELEL 10101 Credit Units: 04

Course Objective: Entrepreneurship is the first course in a specifically designed graduate curriculum geared towards potential

entrepreneurs. This course seeks the following objectives: Overall development of student’s appreciation and respect for the problems - foreseeable and unforeseeable

- that face the potential entrepreneur. This understanding promotes the chances of entrepreneurial success through a disintegration of entrepreneurial failure and development of an "Entrepreneurial Perspective."

To develop an understanding of the roles of the entrepreneur and intrapreneur together with an ability to

recognize the qualities required to perform these roles. To understand Organizational and Entrepreneurial behavior - how it differs from that of professional

management.

To understand organizational and Entrepreneurial processes - the activities involved in taking ideas to the commercial realization.

To build on the knowledge gained in the course of organizational behavior and functional management by

extending the consideration of subject matter to the issue present in the creating of a new company or the development of the existing one.

To identify the attributes and attitudes of the entrepreneur. The use of case-study analysis for a thorough understanding in various aspects of Entrepreneurship theory.

Lectures to reinforce pertinent aspects reflected in chapter readings and cases. Group project to develop an appreciation for the special challenges in entrepreneurial companies that are

important for today's innovative climate. Course Contents:Module I: The Entrepreneurial PsychePsychology of enterprise, The entrepreneurial urge, Concept of Entrepreneurship, Entrepreneur as an Individual, Motivation, attitudes, attributes, skillsets, competencies, Optimization vs. managing, Types of Entrepreneurs.

Module II: Entrepreneurship DevelopmentThe Entrepreneurial Perspective: Understanding the Entrepreneurial Perspective in Individuals, Developing Creativity and Understanding Innovation, Ethical and Social Responsibility Challenges for Entrepreneurs, Intrapreneurship: Developing Entrepreneurship in the Corporation Initiating Entrepreneurial Ventures: Assessment and Examination of Entrepreneurial Opportunities, Structuring the New Business Venture,

Module III: Growth and Development of Entrepreneurial Ventures Strategic Planning for Emerging Ventures, Managing Entrepreneurial Growth, Global Opportunities for Entrepreneurs. Contemporary Challenges in Entrepreneurship and Continuous Challenges for Entrepreneurs,

Module IV: Individual & GroupsLearning, Perception, Personality, Conflict Management, Motivation and Job Performance, Group Processes, Introduction to team, Leadership, Power and Politics

Module V: The Entrepreneurial OrganizationOrganizational Structure, Organizational Design & Organizational Culture

Module VI: Analysis of Entrepreneur and Entrepreneur BehaviorProfiling the entrepreneur/entrepreneur - traits, skills and activities analysis; Innovation and the entrepreneur / intrapreneur. Risk and rewards to the entrepreneur; entrepreneurial stress and coping mechanisms, Entrepreneurship models - aspiring entrepreneurs, opportunistic entrepreneurs, collaborative affiliation, venture incubator.

Examination Scheme:

Components P-1 C-1 CT-1 EEWeightage (%) 10 10 20 60

Text & References:

Text: Robert P. Hisrich & Michael P. Peters, Entrepreneurship, Tata McGraw Hill Udai Parikh, Understanding Org. Behavior, Oxford Press

References: Luthans, F. 1998, Organizational Behavior, McGraw – Hill International Greenberg, J. & Baron, R.A. 1993, Behaviors in Organizations, Allyn and Bacon, Boston. Mainiero, L. A. & Tromley, 1994, Developing Managerial Skills in Organizational Behavior, Exercises,

Cases and Readings, Prentice Hall International. Robbins, S.P. 1983, Organizational Theory: The structure and design of organizations, Prentice Hall

International

Journals Articles: Amabile, T, 1988, “Model of creativity and Innovation in Organizations”, in Staw, B & Cummings L (eds),

Research in Organizational Behavior, Vol.10, Jai Preee, Greenwich. Churchill, N & Lewis, V, “The five stages of Small Business Growth”, Harvard Business Review, May-

June, 1983 Gnyawali D & Fogel D, 1984, “Environments for Entrepreneurship Development: Key Dimensions and

Research Implications” Entrepreneurship theory and Practice, Spring

ECONOMIC ANALYSIS

Course Code: MELEN 10101 Credit Units: 04

Course Objective: To familiarize the students with theoretical concepts of modern Economic Analysis so that they can use these as inputs in managerial decision making process. Emphasis would be laid on the understanding of key economic variables both at micro and macro level which influence the business operations and strategies of the firm and the business environment under which they operate.

Course Contents:

Module I: Nature and scope of economic analysis

Nature and scope of economic analysis: its relevance for a manager, Demand analysis: nature of demand for a product- individual demand and market demand, demand by market segmentation. Demand function and determinants of demand. Supply function: determinants of supply of a product, law of supply. Elasticity of supplyConcept of elasticity of demand- income, cross, price and advertizing elasticity. Theorems on the price elasticity of demand. Applications of the concept of price elasticity of demand in business decisions. Demand forecasting-- need for forecasting and techniques of forecasting. Cost concepts: costs relevant for management decision making. Economies of scale: internal and external. Cost function: cost and output relationship. Short run and long run.Production analysis: production function-- neo-classical, Cobb- Douglas, Leontief. Least cost combination of inputs for a firm. Concept of an isoquant-- smooth curvature and right angle. Returns to scale and returns to a factor.Expansion path of a firm.

Module II: An Analysis of the Objectives of a Business FirmProfit Maximization Model, Bumoul’s Sales Maximization Model, Marris’s Model Of ‘Managerial Enterprise'Williamson’s Model Of 'Managerial Discretion, Pricing And Output Decisions – Perfectly Competitive And Monopoly Markets Pricing And Output Decisions –Under Monopolistically Competitive Market-- Product Differentiation; Price Discriminating Monopolist; Models Of Oligopolistic Market :Price Rigidity-- The Kinky Demand Curve Model Interdependence-- The Cournot Model, Price Leadership Models, Cartels And Collusion, Game Theory And Strategic Behavior Module III: Macro Economics Principles - I Economic Policy and Analysis: Macro Economic Variables and Functional Relationships. Business Environment: An Exogenous Variable. Factors Influencing the Business Environment. National Income Analysis: Concept of National Income and Wealth. National Income Aggregates. Approaches to National Income Measurement. Models of Circular Flow of Money- Incorporating Savings, Investment, Foreign Trade and Government Sector. Models of Income Determination: Keynesian Model and Neo-Classical Models. Consumption Function, Saving Function and Investment Function. Concept of Investment Multiplier. Factors Influencing Consumption Function- Objective, Subjective And Structural. Demand and Supply of Money: Transaction, Precautionary and Speculative Demand for Money; Liquidity Preference Function; Components of Money Supply. Business Cycles: An Analysis of the Fluctuations in the Level of Economic Activity. Phases of Business Cycles.

Module IV: Macro Economics Principles - II Inflation and Deflation: Demand - Pull and Cost -Push Inflation. Impact Of Inflation On Employment, Price Level And Other Macro Economic Variables. Philips Curve. An Analysis Of Policies To Control Inflation. Deflation. Monetary Policy: Objectives of Monetary Policy. Functions of Central Bank. Credit Policy and Its Implications on the Corporate Sector. Money Market and Its Components. Capital Market and Its Functioning. Fiscal Policy: Direct and Indirect Taxes. Concept of Deficit Financing. Central Budget. Foreign Exchange Market: Functions. Exchange Rate Determination. Flexible and Fixed Rates of Exchange. Spot and Forward Exchange Rates. Managed Float. Intervention by the RBI In The Forex Market.

Examination Scheme:


Text & References:

Text:

Gupta, G.S. 2006, Managerial Economics, 2nd Edition Tata McGraw Hill Peterson, H.C and Lewis, W.C. 2005, Managerial Economics, 4th Edition, Prentice Hall of India

References: R Ferguson, R., Ferguson, G.J and Rothschild, R.1993 Business Economics Macmillan. Varshney, R. Land Maheshwari, 1994 Managerial; Economics, S Chand and Co. Koutsoyiannis, A. Modern Economics, Third Edition. Chandra, P.2006, Project: Preparation Appraisal Selection Implementation and Review, 6th Edition, Tata

McGraw Hill. Goldfield, S.M and Chandler, L.V. The Economics of Money and Banking. Salvatore, D, International Economics, 9th Edition, John Wiley & Sons. Salvatore, D, Managerial Economics, 5 the edition, Thomson-South Western

ACCOUNTING FOR MANAGEMENT

Course Code: MELFN 10101 Credit Units: 04

Course Objective:Participants in this course will develop the essential ability of all managers, to use complex accounting information as a platform for decision-making. As the course unfolds, participants will build an increasingly sophisticated level of understanding of the language of accounting and its key concepts. In addition the course develops skills in interpreting earnings statements, balance sheets, and cash flow reports. This ability to analyze financial statements will enable participants to deal more effectively with strategic options for their businesses or business units.

Course Contents:

Module I: Accounting BasicsIntroduction, Foundations, Accounting policies, Accounting and management control, Branches of accounting, Recording of transactions and classification, Trial Balance & Errors, Cash book and Bank reconciliation statement.

Module II: Final AccountsPreparation, Adjustments, Analysis, Depreciation Accounting, Reserves & Provisions.

Module III: Financial Statement AnalysisRelation and Comparison of Accounting data and using financial statement information, Ratio Analysis, Fund flow and Cash flow analysis. Determination of Existing and future capital requirement.

Module IV: Accounts for CompaniesShares & Share capital, Issue & forfeiture, Legal requirements & SEBI guidelines for IPO, Form and contents of Financial statements with reference to Indian Companies Act.

Module V: Cost AccountingElements of cost, Cost Classification and Allocation, Cost sheet & Tenders, Methods of Inventory Valuation, Marginal Costing & Management decision making.

Module VI: Common Issues and recent trends in Accounting Accounting for Investments, Payroll Accounting, Inflation Accounting & Pricing decisions. Activity Based Costing & responsibility Accounting.

Examination Scheme:

Components P1 C1 CT1 EE1Weightage (%) 10 10 20 60

Text & References:

Text: Bhattacharya, S.K. and Dearden, J. 2006 - Accounting for Management, Vikas Publishing House

References: Narayanaswamy R,2005, 2nd Edition,Finanacial Accounting –A Managerial Perspective,PHI (Prentice Hall

of India.) Maheshwari S N and S K Maheshwari, 2006, Accounting for Management, Vikas Publishing House Pvt.

Ltd. Tulsian, P.C. 2006 - Financial Accounting, 2nd Ed, Tata McGraw Hill. Banerjee, A. 2005 - Financial Accounting, 2nd Ed, Excel Books. Ghosh,T.P, 2005, Fundamentals of Management Accounting, Excel Books

QUANTITATIVE METHODS IN MANAGEMENT

Course Code: MELOM 10101 Credit Units: 03

Course Objective:The aim of this course is to develop the understanding of the various Statistical models and Optimization Techniques used for decisions making in the functions of the management of any organization using contemporary computer-based technology

Course Contents:

Module I: IntroductionApplication of Statistics in Business & Management; Classification of Data; Diagrammatic & Graphical Presentation of Data

Module II: Summary StatisticsMeasures of Central Tendency; Measures of Dispersion

Module III: Forecasting TechniquesCorrelation & Regression Analysis, Time Series Analysis

Module IV: Probability & Testing of HypothesisIntroduction of Probability Theories, Concepts, Addition & Multiplication Theorems, Probability Distributions, Sampling & Sampling Distribution, Null Hypothesis & Alternative Hypothesis, Z-test, t-test, F-test, Non-parametric Tests (χ 2 Test)

Module V: Decision TheoryIntroduction of Decision Theory, Decision Environments, Decision Making under Uncertainty- Maximax, Maximin, Minimax, Regret & Laplace Criterion, Decision Making under Risk- EMV & EOL.

Module VI: Linear ProgrammingIntroduction of Operations Research, Scope and Models in Operations Research, Introduction of Linear Programming, Formulation of LPP, Solution of LPP- Graphical Method & Simplex Procedure, Duality. Introduction of Transportation Problems, Procedure of finding optimal solution, Assignment Problem & its solution.

Examination Scheme:


Text & References:

Text: Levin R.I. & Rubin S.R. 2005, Statistics for Management, 7th Ed. Prentice Hall Of India Taha H. A. 2007, Operations Research: An Introduction, 8th Ed. Prentice Hall of India

References: Gupta S.P.& Gupta M.P. 2006, Business Statistics, 10th Ed. Sultan Chand & Sons Kapoor V.K. 2006, Operations Research, 5th Ed. Sultan Chand & Sons Sharma J.K. 2006, Operations Research: Theory & Application, Mac Millan India Ltd. Gupta S.P., Statistical Techniques, Sultan Chand & Sons Grobner D.F. & Shannon P.W., Essential of Business Statistics: A Decision Making Approach, MacMillan

College Publishing Co.

COMPUTER APPLICATIONS

Course Code: MELCS 10101 Credit Units: 03

Course Objective: The course will expose the students to the latest trends in computer and understand the concepts and working of latest business application packages.

Course Contents:

Module I: Introduction to Computers Computer fundamentals: History and development of computers, Computer architecture. Introduction to hardware and software , Generations of software, Types of software, System Software (Operating Systems, Computer Languages), Introduction to various application softwares

Module II: DBMS Introduction to DBMS, Traditional file system, Benefits of DBMS over traditional file system, Types of DBMS Advantages and disadvantages of each. MS ACCESS as tools for understanding of DBMS concepts

Module III: Management Information SystemsIntroduction to Information Systems, Roles, scope and advantage of Transaction Processing Systems, Management Information Systems, Decision Support Systems, Executive Support Systems. Success factors in implementation of Information Systems,

Module IV: Computer Networks:Introduction to networking, Components, Types of networking, Network , Advantages of Network Environment, Introduction of Network operating system, Introduction to Internet, , Intranet and Extranet, Basis concepts of Internet and IP Address, DNS, Protocols, Services of internet, Technology behind Internet, Application of Internet, Introduction of Mobile Technologies Module V: E-Commerce and IS Security Introduction to E-Commerce and M-Commerce, Advantages and Disadvantages of each. Concept of B2B, B2C, C2C etc. Concept of Internet Banking and Online Shopping.. The IS Security, Security Threats and remedies. (Piracy, Hacking, Cracking, Spamming Etc.), Overview of Antivirus, Firewalls and Overview of IT-ACT 2000

Module VI: E-governance E-governance as an effective tool to manage the country’s citizens and resources, Advantages and Disadvantage of e-governance, History and Future of e-governance, e-governance perspective in India Advantages of E-governance to a developing economy like India. Examination Scheme:


Text & References:

Text: Peter Norton’s, Introduction to Computers, Tata McGraw-HILL Turbon, Potter, Introduction to Computers, John Wiley & Sons (Asia) Pte Ltd

References: Rajaraman, V. 1998, an Introduction to Computers, Prentice Hall of India. Nagpal, 1999, Computer fundamentals, Wheeler Publishing, New Delhi. Bhatnagar, S.C. and Ramani, K.V., Computers and Information Management. Hunt and Shelly. 1994, Computers and Commonsense, Prentice Hall of India. Manuals for Ms-Office, Excel, MS -Word, MS – Access, FoxPro Mansfield. 1994, Compact Guide to MS - Office, BPB Publications.

MARKETING MANAGEMENT

Course Code: MELMK 10101 Credit Units: 03

Course Objective:The objective of this course is to introduce the basic concepts of marketing and to develop a feel of the marketplace.

Course Contents:

Module I: Understanding Marketing Management The orientations towards market place, Relationship marketing, Social marketing, Strategic Planning.Module II: Market research & environmental scanningResearch, Objectives, Primary and Secondary Research, Gathering and Analyzing Data

Module III: Understanding Consumer Behaviour The factors influencing consumer behaviour. The stages in the buying process, the buying decision making process, factors effecting the buying decision. The industrial buying processModule IV: Segmentation, Segmentation, targeting, positioning. Product life cycles, stages in lifecycle and factors affecting each stage, Managing product life cycles.

Module V: Managing Competition Analysing Competition, reaction patterns of various market playersModule VI: Product ManagementClassification of products, New Product development, stages of product development, Adoption process, Product mix decisions and line management, Length, width and depth of a line, line analysis, and brand management.

Module VII: Pricing StrategiesSetting the price, adapting the price, initiating and responding the price changes.Module VIII: Designing& managing value networks & marketing channels. Channel functions and flows. Channel design decisions. Channel management decisions. Channel

dynamics; vertical horizontal and multi channel marketing systems. Conflict, cooperation and competition.

Module IX: Managing the Integrated Communication Advertising, sales promotions, public relations, direct marketing.

Module X: Marketing implementationFormulating the marketing plan.

Examination Scheme:


Text & References:

Text: Philip Kotler 13th Ed, Principles of Marketing, PHI publications

References: Rajan Saxena, latest edition, Marketing Management Tata McGrow Hill Ramaswamy, latest edition Ed, Marketing Management, Namakumari

EVOLUTION OF GLOBAL BUSINESS - ANENTREPRENEURIAL PERSPECTIVE


Course Objective:The main objectives of this course are to: Understand what is meant by the term globalization. Introduce students to the process of globalization and

the implications of globalization for business firms, entrepreneurs and their managers Be familiar with the main causes of globalization. Explain how and why the world's countries differ Understand why globalization is now proceeding at a rapid rate. Present a review of the economies and

policies of global trade and investment Appreciate how changing international trade patterns, foreign direct investment flows, differences in

economic growth rates among countries, and the rise of new MNCs are all changing the nature of the world economy and creating challenges for local companies and entrepreneurs.

Examine the different strategies that businesses can adopt to compete in the global marketplace and enter specific foreign markets

Have a good grasp of the main arguments in the debate over the impact of globalization on job security, income levels, labor, environmental policies, and national sovereignty.

Appreciate that globalization is giving rise to numerous opportunities and challenges that entrepreneurs and business managers must confront.

Explore the role played by marketing, operations, and human resource management within an international business

Course Contents:

Module I: Overview of Global BusinessGlobalization Issues/Forces the big picture. The importance of IB in the world economyIB Theories: Evolution of global business Student submit a written proposal/outline for term paperGlobal Activities of a Nation: Balance of Payments. Term paper topic selection. CASE - I Global Monetary and Financial System World Bank, IMF, BIS Foreign Exchange Markets: Size, patterns, mechanics, and value

Module IIEconomic & Financial Integration. NAFTA, EU, and Emerging Markets Issues. Different classification of the World National Trade & Investment Policies. International Politics, Regulation, and Law Project II The Cultural Challenge.

Module IIIGlobal Business Operations and Management. Global Business Strategy Market Research/Market Entry Strategies Global Marketing

Module IVGlobal Marketing: Products, Services/Distribution. Global Financial ManagementContemporary Issues/ Student presentationsReview/Student presentations

Examination Scheme:


Text & References:

Text: Manab Adhikari, Global Business Management, Macmillan

References: Bartlett, C. A. & Ghoshall, S. (2004). Transnational Management: Text, Cases, and Readings in Cross-

Border management, 4th Edition. Boston: Irwin McGraw-Hill. Donald F. Kuratko and Richard M.Hodgetts (1998): Entrepreneurship: A Contemporary Approach, 4th ed.

by The Dryden Press (division of Harcourt Brace & Co.). Mintzberg, H., Lampel, J., Quinn, J.B., & Ghoshall, S. (2003). The Strategy Process: Concepts, Contexts,

Cases (Global 4th Edition). Upper Saddle River, NJ: Prentice-Hall.

Research articles from journals such as Entrepreneurship Theory & Practice, Strategic Management Journal, Journal of Business Venturing, and Journal of Small Business Management will be examined. Research articles from journals such as Entrepreneurship Theory & Practice, Strategic Management Journal, Journal of Business Venturing, and Journal of Small Business Management will be examined.

EVALUATING VENTURES OPPORTUNITY AND DEVELOPING BUSINESS MODEL


Course Objective: To develop an understanding of the principles behind new venture planning To become aware of and practice the skills required to develop a credible business plan. To encourage and enable students to take an integrative and holistic view of business processes. To develop the understanding how to evaluate the various opportunities for business To provide an opportunity for students to apply business planning theory to real life situations. To develop a business plan for the identified opportunity To create an opportunity where students can present their business plan to venture capitalist for

Examination To provide a supportive environment in which students can test out their own business ideas

Course Contents:

Module I: Initiating Entrepreneurial Ventures Identifying the Business opportunitiesAssessment and Examination of Entrepreneurial Opportunities Structuring the New Business Venture Legal Issues Related to Emerging Ventures

Module II: Developing the Entrepreneurial Plan Environmental Assessment: Preparations for a New Venture Marketing Research for New Ventures Financial Preparation for Entrepreneurial Ventures Developing an Effective Business Plan

Module III: Financing new ventureSources of Capital Formation for EntrepreneursPresenting the Business plan to Venture CapitalistAssessment of Business plan by Venture capitalist and other funding agencies

Examination Scheme:


Text & References:

Text: Timmons, J. (1999): New Venture Creation (5th edn.), McGraw-Hill

References: Blackwell, E. (1998): How to Prepare a Business Plan, (3rd edn.), Kogan Page Stutely, R. (2002): The Definitive Business Plan, (2nd edn.), FT Prentice Hall West, A (1998): A Business Plan (3rd edn.), Financial Times Management Practical guides to new venture

planning

BUSINESS COMMUNICATION - I

Course Code: MELBS 10101 Credit Units: 01

Course Objective: One cannot‘not communicate’. This course is designed to facilitate our young Amitians to communicate effectively by emphasizing on practical communication through refurbishing their existing language skills and also to bring one and all to a common take-of level.

Course Contents:

Module I: Fundamentals of communication Relevance of communicationEffective communication Models of communicationEffective use of language

Module II: Tools of communication Proficiency in English – The international Language of businessBuilding vocabulary(Denotative & connotative)Extensive vocabulary drills (Synonyms / Antonyms / Homonyms)One Word substitutionIdioms & phrasesMechanics and Semantics of sentencesWriting sentences that really communicate(Brevity, Clarity, and Simplicity)Improving the tone and style of sentences

Module III: Barriers to Effective use of languageAvoiding clichésRemoving redundanciesGetting rid of ambiguityEuphemismJargonsCode switching Note: 2 tests of 20 marks of one hour duration each will be conducted over and above the teaching hours. They will have to be programmed accordingly. Text & References:

Working in English, Jones, Cambridge Business Communication, Raman –Prakash, Oxford Echoes: Jha Madhulika: Orient Longman Practical English Usage, Swan M , Cambridge

BEHAVIOURAL SCIENCE - I(SELF-DEVELOPMENT AND INTERPERSONAL SKILLS)


Course Objective:This course aims at imparting an understanding of:Self and the process of self exploration Learning strategies for development of a healthy self esteemImportance of attitudes and their effect on work behaviourEffective management of emotions and building interpersonal competence.

Course Contents:

Module I: Understanding Self Formation of self concept Dimension of SelfComponents of selfSelf Competency

Module II: Self-Esteem: Sense of Worth Meaning and Nature of Self EsteemCharacteristics of High and Low Self EsteemImportance & need of Self EsteemSelf esteem at workSteps to enhance Self Esteem

Module III: Emotional Intelligence: Brain Power Introduction to EIDifference between IQ, EQ and SQRelevance of EI at workplace Self assessment, analysis and action plan

Module IV: Managing Emotions and Building Interpersonal Competence Need and importance of Emotions Healthy and Unhealthy expression of emotionsAnger: Conceptualization and CycleDeveloping emotional and interpersonal competenceSelf assessment, analysis and action plan

Module V: Leading Through Positive Attitude Understanding Attitudes Formation of AttitudesTypes of AttitudesEffects of Attitude on BehaviorPerceptionMotivationStressAdjustmentTime ManagementEffective PerformanceBuilding Positive Attitude

Module VI: End-of-Semester Appraisal Viva based on personal journalAssessment of Behavioral change as a result of trainingExit Level Rating by Self and Observer

Text & References:

Towers, Marc: Self Esteem, 1st Edition 1997, American Media Pedler Mike, Burgoyne John, Boydell Tom, A Manager’s Guide to Self-Development: Second edition,

McGraw-Hill Book company. Covey, R. Stephen: Seven habits of Highly Effective People, 1992 Edition, Simon & Schuster Ltd.,

Khera Shiv: You Can Win, 1st Edition, 1999, Macmillan Gegax Tom, Winning in the Game of Life: 1st Edition, Harmony Books Chatterjee Debashish, Leading Consciously: 1998 1st Edition, Viva Books Pvt Ltd., Dr. Dinkmeyer Don, Dr. Losoncy Lewis, The Skills of Encouragement: St. Lucie Press. Singh, Dalip, 2002, Emotional Intelligence at work; First Edition, Sage Publications. Goleman, Daniel: Emotional Intelligence, 1995 Edition, Bantam Books Goleman, Daniel: Working with E.I., 1998 Edition, Bantam Books.

FRENCH - I

Course Code: MELFR 10101 Credit Units: 02

Course Objective: To familiarize the students with the French language with the phonetic system with the accents with the manners with the cultural aspects To enable the students to establish first contacts to identify things and talk about things

Course Contents:

Unité 1, 2: pp. 01 to 37

Contenu lexical: Unité 1: Premiers contacts1. Nommer des objets, s’adresser poliment à quelqu’un2. se présenter, présenter quelqu’un3. entrer en contact : dire tu ou vous, épeler4. dire où on travaille, ce qu’on fait5. communiquer ses coordonnées

Unité 2: Objects1. identifier des objets, expliquer leur usage2. Dire ce qu’on possède, faire un achat, discuter le prix.3. Monter et situer des objets4. Décrire des objets5. comparer des objets, expliquer ses préférences

Contenu grammatical: 1. articles indéfinis, masculin et féminin des noms, pluriel des noms 2. Je, il, elle sujets, verbes parler, habiter, s’appeler, être, avoir, masculin et

féminin des adjectifs de nationalité 3. tu, vous sujets, verbes parler, aller, être, c’est moi/c’est toi

4. verbes faire, connaître, vendre, c’est/il est + profession, qui est-ce ? qu’est- ce que ... ?

5. article défini, complément du nom avec de, quel interrogatif 6. adjectifs possessifs (1), pour + infinitif 7. verbe avoir, ne...pas/pas de, question avec est-ce que ?, question négative,

réponse Si 8. Prépositions de lieu, il y a/qu’est-ce qu’il y a 9. accord et place des adjectifs qualificatifs, il manque... 10. comparatifs et superlatifs, pronoms toniques, pronom on

Examination Scheme:

Components V H CT EEWeightage (%) 10 10 20 60

Text & References:

le livre à suivre : Français.Com (Débutant)

GERMAN - I

Course Code: MELGR 10101 Credit Units: 02

Course Objective: To enable the students to converse, read and write in the language with the help of the basic rules of grammar, which will later help them to strengthen their language. To give the students an insight into the culture, geography, political situation and economic opportunities available in Germany

Course Contents:

Module I: Introduction Self introduction: heissen, kommen, wohnwn, lernen, arbeiten, trinken, etc.All personal pronouns in relation to the verbs taught so far.Greetings: Guten Morgen!, Guten Tag!, Guten Abend!, Gute Nacht!, Danke sehr!, Danke!, Vielen Dank!, (es tut mir Leid!), Hallo, wie geht’s?: Danke gut!, sehr gut!, prima!, ausgezeichnet!,

Es geht!, nicht so gut!, so la la!, miserabel!

Module II: InterviewspielTo assimilate the vocabulary learnt so far and to apply the words and phrases in short dialogues in an interview – game for self introduction.

Module III: Phonetics Sound system of the language with special stress on Dipthongs

Module IV: Countries, nationalities and their languagesTo make the students acquainted with the most widely used country names, their nationalitie and the language spoken in that country.

Module V: Articles The definite and indefinite articles in masculine, feminine and neuter gender. All Vegetables, Fruits, Animals, Furniture, Eatables, modes of Transport

Module VI: ProfessionsTo acquaint the students with professions in both the genders with the help of the verb “sein”.

Module VII: Pronouns Simple possessive pronouns, the use of my, your, etc.The family members, family Tree with the help of the verb “to have”

Module VIII: ColoursAll the color and color related vocabulary – colored, colorful, colorless, pale, light, dark, etc.

Module IX: Numbers and calculations – verb “kosten”The counting, plural structures and simple calculation like addition, subtraction, multiplication and division to test the knowledge of numbers.“Wie viel kostet das?”

Module X: Revision list of Question pronouns W – Questions like who, what, where, when, which, how, how many, how much, etc.

Examination Scheme:

Components CT-1 CT-2 H-1 + V-1 EEIWeightage (%) 15 15 10 60

Text & References:

Wolfgang Hieber, Lernziel Deutsch Hans-Heinrich Wangler, Sprachkurs Deutsch Schulz Griesbach, Deutsche Sprachlehre für Ausländer P.L Aneja, Deutsch Interessant - 1, 2 & 3 Rosa-Maria Dallapiazza et al, Tangram Aktuell A1/1,2 Braun, Nieder, Schmöe, Deutsch als Fremdsprache 1A, Grundkurs

SPANISH – I

Course Code: MELSH 10101 Credit Units: 02

Course Objective:To enable students acquire the relevance of the Spanish language in today’s global context, how to greet each other. How to present / introduce each other using basic verbs and vocabulary

Course Contents:

Module IA brief history of Spain, Latin America, the language, the culture…and the relevance of Spanish language in today’s global context.Introduction to alphabets

Module IIIntroduction to ‘Saludos’ (How to greet each other. How to present/ introduce each other).Goodbyes (despedidas) The verb llamarse and practice of it.

Module IIIConcept of Gender and NumberMonths of the years, days of the week, seasons. Introduction to numbers 1-100, Colors, Revision of numbers and introduction to ordinal numbers.

Module IVIntroduction to SER and ESTAR (both of which mean To Be).Revision of ‘Saludos’ and ‘Llamarse’. Some adjectives, nationalities, professions, physical/geographical location, the fact that spanish adjectives have to agree with gender and number of their nouns. Exercises highlighting usage of Ser and Estar.

Module VTime, demonstrative pronoun (Este/esta, Aquel/aquella etc)

Module VIIntroduction to some key AR /ER/IR ending regular verbs.

Examination Scheme:

Components C-1 CT V EEIWeightage (%) 10 20 10 60

Text & References:

Español, En Directo I A Español Sin Fronteras

JAPANESE - I

Course Code: MELJP 10101 Credit Units: 02

Course Objective: To enable the students to learn the basic rules of grammar and Japanese language to be used in daily life that will later help them to strengthen their language.

Course Contents:

Module I: Salutations Self introduction, Asking and answering to small general questions

Module II: Cardinal NumbersNumerals, Expression of time and period, Days, months

Module III: TensesPresent Tense, Future tense

Module IV: PrepositionsParticles, possession, Forming questions

Module V: DemonstrativesInterrogatives, pronoun and adjectives

Module VI: DescriptionCommon phrases, Adjectives to describe a person

Module VII: ScheduleTime Table, everyday routine etc.

Module VIII: OutingsGoing to see a movie, party, friend’s house etc.

Learning Outcome Students can speak the basic language describing above mentioned topics

Methods of Private study /Self help Handouts, audio-aids, and self-do assignments and role-plays will support classroom teaching

Examination Scheme:


Text & References:

Text: Teach yourself Japanese

References: Shin Nihongo no kiso 1

CHINESE – I

Course Code: MELCE 10101 Credit Units: 02

Course Objective:There are many dialects spoken in China, but the language which will help you through wherever you go is Mandarin, or Putonghua, as it is called in Chinese. The most widely spoken forms of Chinese are Mandarin, Cantonese, Gan, Hakka, Min, Wu and Xiang. The course aims at familiarizing the student with the basic aspects of speaking ability of Mandarin, the language of Mainland China. The course aims at training students in practical skills and nurturing them to interact with a Chinese person.

Course Contents:

Module IShow pictures, dialogue and retell.Getting to know each other.Practicing chart with Initials and Finals. (CHART – The Chinese Phonetic Alphabet Called “Hanyu Pinyin” in Mandarin Chinese.)Practicing of Tones as it is a tonal language.Changes in 3rd tone and Neutral Tone.

Module IIGreetings Let me IntroduceThe modal particle “ne”.Use of Please ‘qing” – sit, have tea ………….. etc.A brief self introduction – Ni hao ma? Zaijian!Use of “bu” negative.

Module IIIAttributives showing possessionHow is your Health? Thank youWhere are you from?A few Professions like – Engineer, Businessman, Doctor, Teacher, Worker.Are you busy with your work?May I know your name?

Module IVUse of “How many” – People in your family?Use of “zhe” and “na”.Use of interrogative particle “shenme”, “shui”, “ma” and “nar”.How to make interrogative sentences ending with “ma”.Structural particle “de”.Use of “Nin” when and where to use and with whom. Use of guixing.Use of verb “zuo” and how to make sentences with it.

Module VFamily structure and Relations.Use of “you” – “mei you”.Measure wordsDays and Weekdays.Numbers.Maps, different languages and Countries.

Examination Scheme:

Components V H CT EEIWeightage (%) 10 10 20 60

Text & References: “Elementary Chinese Reader Part I” Lesson 1-10

BUSINESS ENVIRONMENT AND LAW

Course Code: MELLW 10201 Credit Units: 04

Course Objective:The objective of this course is to develop in students the understanding of the role of business environment in general and the legal environment in particular in management decision making. It aims at giving insight into various Business and Economic Laws so that the students are able to interpret the provisions of some of the important laws and apply the same in commercial and industrial organizations.

Course Contents:

Module I: Legal Environment of Business Environment of Business, Its importance, Change in business environment consequent to economic reform, industrial policy, trade policy, macro reform, MNC’s role, financial services, private sector, Legal environment of business.

Module II: Indian Contract Act, 1872Nature and kinds of Contracts, Concepts related to offer, Acceptance and Consideration, Principles Governing Capacity of Parties and Free Consent, Legality of Objects, Performance and Discharge of Contract, Breach of Contract and its Remedies, Basic Elements of Law Relating to Agency, Guarantee and Pledge.

Module III: Law of TortsMeaning of tort – Contractual and Tortious Liability, Application of Tortious Liability in Business Situations.

Module IV: Indian Sale of Goods Act, 1930Sale and Agreement to Sell, Hire Purchase – Pledge – Mortgage – Hypothecation Lease, Goods – Different types of Goods, Passing of Property in Goods, Conditions and Warranties, Doctrine of Caveat emptor, Rights of an unpaid Seller.

Module V: Negotiable Instruments Act, 1881Meaning of Negotiability and Negotiable Instruments – Cheques Bill of Exchange and Promissory Note – Crossing of Cheques – Endorsement – Dishonour of Cheques.

Module VI: Elements of Company Law Meaning and types of companies, Formation of a company, Memorandum and Articles of Association, Prospectus and Issue of Shares, Share Capital and Shareholders, Company Meetings and Proceedings, Powers and Liabilities of Directors and Winding up of Company.

Module VII: Miscellaneous ActsConsumer Protection Act, 1986 – Need for Consumer Protection, Intellectual Property Laws (IPR) – Overview of Law & Procedure relating to Patents , Trade marks & Copyrights, Infringement, Provisions of Central Sales Tax Act and Central Excise Act & Customs Act 1962, Provisions of Income Tax Act relating to individuals, Calculation of Tax Liability under the head Salary Income.

Examination Scheme:


Text & References

Gulshan S. S, Elements of Mercantile Law, Excel Books, N. Delhi Suresh Bedi, Business Environment, Excel Books, N. Delhi

MARKETING RESEARCH AND REPORT PREPARATION


Course Objective:This course in marketing research aims at familiarizing the participants of the MBA program with scientific research and its various methods in the field of management. The focus of the course is applied and decisional. It aims at providing the relevant inputs to the participants so that they could study systematically various complex management problems and provide information and solutions for the same. Besides the course work, the participants shall be required to undertake a market research project incorporating the research techniques studied during the semester

Course Contents:

Module I: Nature and Scope of Marketing ResearchMarketing research as input in decision making process, Marketing research and marketing information system. Applications of marketing research, Planning a research project: Problem identification and formulation. Research Design: Exploratory, Descriptive and Experimental research designs, Market research on the Internet

Module II: Data collection methodsObservation Methods and Questionnaire Method, Questionnaire Design: Steps in constructing a questionnaire, types of questions, Attitude measurement and Scaling techniques: Ratio, interval, ordinal and nominal scales. Likert’s scale, Thurstone scale, Semantic differentiation method etc. Projective techniques. Multidimensional scaling and perceptual mapping, Sampling decisions: Sampling frame, sample selection methods- Probability and non- probability, sample size, Application of sampling methods to marketing problems.

Module III: Data collection and field force Field work procedure. Common sources of error in the field work. Minimizing fieldwork errors, Tabulation of the collected data

Module IV: Data analysis-ITests of significance Z, t, F and chi-square, Data analysis-II: Correlation and Regression techniques, Data analysis-III: Over-view of Multivariate Techniques-Factor analysis, conjoint analysis, Cluster analysis

Module V: Pre-Writing ConsiderationsFormat of the Marketing research report, Common Problems Encountered when preparing the marketing research report. Presenting the Research Report

Module VI: Selected applications of marketing researchIdentifying market segments, Product research, Sales research and Advertising research

Examination Scheme:

Components P C CT EEWeightage (%) 10 10 20 60

Text & References:

Text: Malhotra, Naresh; Market Research- 6th Edition-PHI Churchill, Gilbert A, Lacobucci, Dawn; Marketing Research: Methodological Foundations, 8 th Edition,

South Western

References: Luck, David J And Rubin, Ronald S, Marketing Research, Seventh Edition, Prentice Hall Of India Beri, Gc., Marketing Research, Second Edition, Tata McGraw Hill Thomas H. Wancott and R. Wancott, Introductory Statistics for Business and Economics, John Wiley and

Sons, New York. Burns, Alvin C and Bush, Ronald F: Marketing Research, 5 th Edition, Pearson Education

Software: Students can use SPSS 15.0 for analyzing the data for marketing research.The software is available in the computer lab.

FINANCIAL MANAGEMENT


Course Objective:The objective of this course is to develop an understanding of short-term and long-term financial decisions of a firm and various financial tools used in taking these decisions. It is also aimed to develop the understanding of the financial environment in which a company operates and how it copes with it.

Course Contents:

Module I: IntroductionA Framework for Financial Decision-Making- Financial Environment, Changing Role of Finance Managers, Objectives of the firm

Module II: Valuation ConceptsTime Value of Money, Risk and Return, Financial and Operating Leverage

Module III: Financing DecisionsCapital Structure and Cost of Capital, Marginal Cost of Capital

Module IV: Capital BudgetingEstimation of Cash Flows, Criteria for Capital Budgeting Decisions, Issues Involved in Capital Budgeting, Risk analysis in Capital Budgeting – An Introduction

Module V: Working Capital Management Factors Influencing Working Capital Policy, Operating Cycle Analysis, Management of Inventory, Management of Receivables, Management of Cash and Marketable Securities, Financing of Working Capital.

Module VI: Dividend Policy DecisionsAn introduction: Different Schools of Thought on Dividend Policy

Examination Scheme:


Text & References:

Text: Chandra, P. 2006, Financial Management: Theory and Practice, 6th Ed., Tata McGraw Hill.

References: Damodaran, A. 2004, Corporate Finance: Theory and Practice, 2nd Ed., Wiley & Sons. Van Horne, J.C. 2006, Financial Management and Policy, 12th Ed., Prentice Hall of India. Brearly, R. A. and Myers, S. C. 2006, Principles of Corporate Finance, 8th Ed., Tata McGraw Hill Pike, R and Neale, B. 1998, Corporate Finance and Investment: Decisions and Strategies, Prentice Hall of

India Rustagi, R.P. 1999, Financial Management: Theory, Concepts and Problems, Galgotia Publishing

Company. Pandey, I.M. 1999, Financial Management, 9th Ed., Vikas Publishing House

PROCESSES AND OPERATIONS MANAGEMENT


Course Objective:The aim of this course is to develop the understanding of the strategic and operational issues in the operational environment of any organization; various decisions involved the operational activities and the methods by which best possible alternative decision can be taken.

Course Contents:

Module I: IntroductionIntroduction of operations function and Production & Operation Management, Transformation process, Input transformed and transforming resources in service and manufacturing units, Using Operations as an competitive advantage, Forecasting in POM.

Module II: Strategic DecisionsPlanning and Designing the products/services, Designing the facility location and layout, Selection and Management of Product Technology, Long-range Capacity Planning, Resource allocation (Numerical) CPM & PERT.

Module III: Operating DecisionsPlanning Production Schedules, Aggregate Planning and Master Production Scheduling, Inventory Planning, Materials and Capacity Requirement Planning, JIT Manufacturing, Planning and Scheduling Services Operations.

Module IV: Controlling and Improvement DecisionControlling the Operations for Productivity, Quality and Reliability, Quality Control, Total Quality Management, Maintenance Management, Improving the Operations Process.

Examination Scheme:


Text & References:

Text: Production & Operations Management Concepts: Models & Behaviour Everett. E-Adam, Ronald J Ebert

Prentice Hall.

References: Buffa E.S. and Sarin R.K. 1994, Modern Production Operations Management, 8th Ed. John Wiley & Sons. Brown S., Lamming R., Besant J. and Jones P. 2000, Strategic Operations Management, 1 st Ed. Butterworth

Heinmann Dilworth J.B. 1992, Operations Management, McGraw-Hill International Editors Haksever, Render, Russell & Murdick 1990, Service Management and Operations, 2nd Ed. Prentice Hall

International,Inc. Krajewski L.J. & Ritzman L.P. 1996, Operations Management: Strategy and Analysis, 4 th Ed. Addison-

Wesley Lee S.M. & Schniederzans M.J. 1997, Operations Management, 1st Ed. All India Publishers & Distributers Slack, Chambers, Hardland, Harrison, Johnston 1995, Operations Management, Pitman Publishing Waters D. 1996, Operations Management: Producing goods and services, Addison-Wesley

INNOVATION AND BUSINESS GROWTH


Course Objective:The objective is to introduce, to the students, an important new expression of Innovation and to familiarize its usefulness in management. To make them familiar with several proven principles, and processes. The aim is also to make them familiar with Innovation management system’s suitability for generating superior degrees of short and long term profitability, employment stability and stakeholder loyalty through innovation. .

Course Contents:

Module I Introduction to Innovation, Concept, Importance of innovation

Module II Creation of ideas, development of ideas, environment to create & capture sparks, pressing business needs.

Module III Innovation at workplace, business drivers, five steps to ideation, capturing & processing of thoughts.

Module IV Conversion of ideas, business dimensions of innovation

Module V Lasting & differentiating leadership, motivation & success morale.

Module VIVarious Lateral and Horizontal technique of Innovation

Examination Scheme:


Text & References:

Text:

Frederick Betz, Managing Technological Innovation, Competitive Advantage from Change

References: Stefan H. Thomke, Experimentation Matters: Unlocking the potential of New Technological for

Innovation Marco Marsan , Think Nated: Childlike Brillance in the Rough Adult world

CREATING AND LEADING ENTREPRENEURIAL ORGANIZATION


Course Objective:The goals of this course are to give the student a broad understanding of the field of enterprise creation and to provide an introduction to the important tools and skills necessary to create and grow a successful new venture. The course is designed to simulate the real life activities of entrepreneurs in the start-up stage of a new venture.. Focuses on the key issues faced by entrepreneurs in new ventures and small businesses; taught in five modules: Strategy Formulation, Finance, Marketing, Operations, and Practical Issues; involves lecture discussions, guest lectures by a variety of entrepreneurs and interactive case discussions with the entrepreneurs. Students, in teams, will develop a new venture concept with business plan and determine if a demand exists for their product or service. Through a business plan project we will cover the practical areas of a new venture including the management team, strategic planning, funding, and operations

Students in this course will be able to: 1. Understand the entrepreneurial traits and skills needed in entrepreneurial ventures. 2. Through the development of a business plan, evaluate the opportunities of a selected venture idea along

with the constraints on its feasibility.

Course Contents:

Module I: Creation of New VenturesIdentifying new Projects, Ideas versus Opportunities, Preparing Project Profiles, Developing the Entrepreneurial Plan, Perspectives about Growth and Emerging Enterprises.

Module II: Developing the Entrepreneurial Plan Environmental Assessment: Preparations for a New Venture, Marketing Research for New Ventures, Financial Preparation for Entrepreneurial Ventures, Developing an Effective Business Plan

Module III: Opportunity IdentificationAssessment and Examination of Entrepreneurial Opportunities, Risk Analysis mitigation and Management.

Module IV: Initiating Entrepreneurial VenturesStructuring the New Business Venture Assessing the Feasibility of a New Venture Marketing, Technical and Financial Feasibility, Structuring the New Venture, Legal Structures and Issues, Sources and Types of Capital, Buying Out versus Starting a Business

Module V: Growth & Development of Entrepreneurial Venture Managing Growth, Financing Growth, Developing a Team of Advisors, Attracting and Retaining Employees

Module VI: Managing EnvironmentsEconomic, Social and technological environment, Trends, Business cycles, Industry cycles, Supporting Institutions, Incentives and Subsidies, How to avoid enterprise failures.

Examination Scheme:


Text & References:

Text: M.P. Jaiswal & Ganesh Kumar, E-Business Model Success Strategy, Excel

References: Butler, J.E, 2001,E – Commerce and Entrepreneurship, Information Age Chell, E. Haworth, J .M & Brearley, S. S, The Entrepreneurial Personality: Concepts, Cases and Categories,

Lomnon: Routledge Drucker, P, Innovation and Entrepreneurship, Heinemann Hisrich R, 2002, Innovation and Entrepreneurship, Mc Graw Hill Kao, J, Entrepreneurship, Prentice-Hall

FINANCING NEW VENTURES AND BUSINESSES


Course Objective: To develop skills in upcoming entrepreneurs to raise equity funds. To comprehensively understand the working & problems of VC funding in India and the world. Important theories, techniques, regulations and certain advancements in theory of investments will be covered with an aim to helping the students to make sound financing decisions.

Course Contents:

Module I: Investment EnvironmentTypes of securities, Types of Financial Markets – Primary & Secondary markets, Financial Intermediaries, Concepts of Risk, Return and diversification.

Module II: Primary MarketsMeaning, Importance & Role in the Indian Financial System, Corporate Counseling, Project Counseling And Appraisal, Loan Syndication And Accessing Debt and Capital Markets, Procedural Aspects Of Public Issues, Bought Out Deals, Book Building, Pre-Issue Decision; Post Issue Management And Related Provisions Of Companies Act And SEBI Guidelines For Protection Of Interests Of Investors.

Module III: Value Addition in Financial ServicesFinancial services and Value production, Value added in Financial Services, ROI in Financial Services, Elements in the Financial Services Value Chain, Role of Financial Services in Economic Development

Module IV: Venture Capital FinancingInternational Experiences In Venture Capital Financing, Venture Capital Financing In India, Pitfalls To Be Avoided.

Module V: Types of Venture Capitals Stages of VC funding, types of VC’sAngel Investors – features, merits & demeritsIncubators – features, merits & demeritsPrivate Equity – features, merits & demerits

Module VI: Implementing Venture Capital fundsVarious agencies providing VC funds, the procedure of raising VC funding, the tax implication of VC funding, Exit Routes for Venture Capitalists.

Examination Scheme:

Components CH P TP EEWeightage (%) 10 10 20 60

Text & References:

Text: Khan M Y, Financial Service, Latest Edition, Tata McGraw Hill

References: Regular reading of Financial / SEBI Journals and Financial Dailies. Chandra, P. 2002, Investment Analysis, Tata McGraw Hill Pandey, I.M. 2005, Financial Management, 8th Edition, Vikas Publishing House SEBI BULLETIN, December 2004, Vol.2, No.12l

MENTORED STUDY IN ENTREPRENEURSHIP (MSIE)-1

Course Code: MELEL 10203 Credit Units: 02,Course Objective: This course provides a strategy framework for managing new, entrepreneurial high-technology businesses. The emphasis throughout is on the development and application of conceptual models, which clarify the interactions between competition, patterns of technological and market change, and the structure and development of internal firm capabilities. The emphasis is on new enterprises in new industries based on emerging technologies.This is not a course in how to manage product or process development. The main focus is on the acquisition of a set of powerful analytical tools that are critical for the development of a technology strategy. These tools can provide the framework for insightful planning when deciding what strategies to use in exploiting complex emerging technologies, and how to anticipate and respond to the behavior of competitors, suppliers, and customers. The course should be of particular interest to those interested in creating and managing a new enterprise with significant technical content, and to those interested in venture capital, incubation and industry analysis in new sectors.

Course Contents:

A Detailed Master case to be developed on an Entrepreneurial Organization Covering following:

What was the idea? How the idea came? What was the motivation of starting the venture? Background of Entrepreneur Challenges and roadblocks faced by entrepreneur Industry Scenario then and now Funding of the venture then and now First Employee / First Customer Competition then and now Evolution of business Environment and business ecosystem Evolution & Growth of Business Organization strategy then & now (business, culture, HR, technology etc.) Turning points of the organization Organization Culture evolution & development Organization focus then and now Customer Experiences Stakeholders satisfaction Future Plans & strategy Creating and maintaining the Entrepreneurial spirit in the organization Dilemma, issues, challenges of Entrepreneur now Company profile

Once the Master case is developed, specific functional cases will be developed as per the need

Examination Scheme:


BUSINESS COMMUNICATION - II


Course Objective: This course is designed to hone the PR skills of the budding managers and enable them to be an integral part of the corporate communication network. The Verbal Communication (oral and written) will be the lingua franca of this endeavour.

Course Contents:

Module I: Communication in PracticeVerbal Communication 1. Communication Networks2. Developing writing skillsInter- office communicationThe business lettersE mail – Netiquette (etiquette on the mail)Intra- office communicationMemosNoticesCircularsAgenda and MinutesBusiness Report writingResume writing

Module II: Cross Functional Communication Marketing/ Integrated marketing communicationProject management communicationHuman Resource communicationFinancial Communication

Module III: Communication for Public RelationsFunctions and activities of PRReputation ManagementBuilding Corporate Image and IdentityNegotiation Techniques

Note: 2 tests of 20 marks of one hour duration each will be conducted over and above the teaching hours. They will have to be programmed accordingly.

Text & References: Business Communication, Raman –Prakash, Oxford The Oxford Handbook of Commercial Corrospondence, Ashley A, OxfordBusiness Communication for

Managers: An Advanced Approach, Penrose,Thomson Business Communication, Krizan, Thomson Understanding Human Communication,9/e, Adler R Oxford

BEHAVIOURAL SCIENCE - II(BEHAVIOURAL COMMUNICATION AND RELATIONSHIP

MANAGEMENT)


Course Objective:This course aims at imparting an understanding of:Process of Behavioural communicationAspects of interpersonal communication and relationshipManagement of individual differences as important dimension of IPR

Course Contents:

Module I: Behavioural Communication Scope of Behavioral CommunicationProcess – Personal, Impersonal and Interpersonal CommunicationGuidelines for developing Human Communication skillsRelevance of Behavioural Communication in relationship management

Module II: Managing Individual Differences in Relationships PrinciplesTypes of issuesApproachesUnderstanding and importance of self disclosureGuidelines for effective communication during conflicts

Module III: Communication Climate: Foundation of Interpersonal Relationships Elements of satisfying relationshipsConforming and Disconfirming CommunicationCulturally Relevant CommunicationGuideline for Creating and Sustaining Healthy Climate

Module IV: Interpersonal Communication Imperatives for Interpersonal CommunicationModels – Linear, Interaction and TransactionPatterns – Complementary, Symmetrical and ParallelTypes – Self and Other OrientedSteps to improve Interpersonal Communication

Module V: Interpersonal Relationship Development Relationship circle – Peer/ Colleague, Superior and SubordinateInitiating and establishing IPREscalating, maintaining and terminating IPRDirect and indirect strategies of terminating relationshipModel of ending relationship


Text & References:

Vangelist L. Anita, Mark N. Knapp, Inter Personal Communication and Human Relationships: Third Edition, Allyn and Bacon

Julia T. Wood. Interpersonal Communication everyday encounter Simons, Christine, Naylor, Belinda: Effective Communication for Managers, 1997 1st Edition Cassell Harvard Business School, Effective Communication: United States of America Beebe, Beebe and Redmond; Interpersonal Communication, 1996; Allyn and Bacon Publishers.

FRENCH - II


Course Objective: To enable the student to talk about his time schedule to talk about travel

Course Contents:

Unité 3, 4: pp. 42 to 72:

Contenu lexical: Unité 3: Emploi du temps1. demander et donner l’heure, des horaires2. raconter sa journée3. parler de ses habitudes au travail, de ses loisirs4. dire la date, parler du temps qu’il fait5. fixer rendez-vous (au téléphone par e-mail), réserver une table au restaurant

Unité 4: Voyage1. réserver une chambre d’hôtel, demander la note2. expliquer un itinéraire3. parler de ses déplacements, situer sur une carte4. exprimer un conseil, une interdiction, une obligation5. acheter un billet de train, consulter un tableau d’horaires

Contenu grammatical: 1. question avec à quelle heure ? adjectifs démonstratifs 2. verbes pronominaux au présent, les prépositions à et de : aller à venir de

3. adverbes de fréquence, pourquoi... ? Parce que ... ?4. expression indiquant la date, verbes impersonnels5. verbe pouvoir + infinitif, le lundi, lundi prochain6. adjectifs possessifs (2), adjectif tout7. impératif présent (1), nombres ordinaux8. questions avec est-ce que ? à et en + moyen de transport, en/au+pays9. verbes devoir+infinitif, il faut+ infinitif, il est interdit de

10. verbes : aller, venir, partir , questions avec d’où, où,par où, à quel, de quel

Examination Scheme:


Text & References:


GERMAN – II


Course Objective: To enable the students to converse, read and write in the language with the help of the basic rules of grammar, which will later help them to strengthen their language. To give the students an insight into the culture, geography, political situation and economic opportunities available in GermanyIntroduction to Grammar to consolidate the language base learnt in Semester - I

Course Contents:

Module I: Everything about Time and Time periodsTime and times of the day.Weekdays, months, seasons. Adverbs of time and time related prepositions

Module II: Irregular verbsIntroduction to irregular verbs like to be, and others, to learn the conjugations of the same, (fahren, essen, lessen, schlafen, sprechen und ähnliche).

Module III: Separable verbsTo comprehend the change in meaning that the verbs undergo when used as suchTreatment of such verbs with separable prefixes

Modules IV: Reading and comprehensionReading and deciphering railway schedules/school time table Usage of separable verbs in the above context

Module V: Accusative caseAccusative case with the relevant articlesIntroduction to 2 different kinds of sentences – Nominative and Accusative

Module VI: Accusative personal pronounsNominative and accusative in comparisonEmphasizing on the universal applicability of the pronouns to both persons and objects

Module VII: Accusative prepositions Accusative propositions with their useBoth theoretical and figurative use

Module VIII: DialoguesDialogue reading: ‘In the market place’

‘At the Hotel’

Examination Scheme:


Text & References:

Wolfgang Hieber, Lernziel Deutsch Hans-Heinrich Wangler, Sprachkurs Deutsch Schulz Griesbach , Deutsche Sprachlehre für Ausländer P.L Aneja , Deutsch Interessant- 1, 2 & 3 Rosa-Maria Dallapiazza et al, Tangram Aktuell A1/1,2 Braun, Nieder, Schmöe, Deutsch als Fremdsprache 1A, Grundkurs

SPANISH – II


Course Objective:To enable students acquire more vocabulary, grammar, Verbal Phrases to understand simple texts and start describing any person or object in Simple Present Tense.

Course Contents:

Module IRevision of earlier modules.

Module IISome more AR/ER/IR verbs. Introduction to root changing and irregular AR/ER/IR ending verbs

Module IIIMore verbal phrases (eg, Dios Mio, Que lastima etc), adverbs (bueno/malo, muy, mucho, bastante, poco).Simple texts based on grammar and vocabulary done in earlier modules.

Module IVPossessive pronouns

Module VWriting/speaking essays like my friend, my house, my school/institution, myself….descriptions of people, objects etc, computer/internet related vocabulary

Examination Scheme:


Text & References:

Español, En Directo I A, Español Sin Fronteras

JAPANESE - II Course Code: MELJP 10201 Credit Units: 02

Course Objective: To enable the students to converse in the language with the help of basic particles and be able to define the situations and people using different adjectives.

Course Contents:

Module I: Verbs Transitive verbs, intransitive verbs

Module II: More prepositions More particles, articles and likes and dislikes.

Module III: Terms used for instructionsNo parking, no smoking etc.

Module IV: AdverbsDifferent adverbial expression.

Module V: Invitations and celebrationsGiving and receiving presents, Inviting somebody for lunch, dinner, movie and how to accept and refuse in different ways

Module VI: Comprehension’sShort essay on Family, Friend etc.

Module VII: ConversationsSituational conversations like asking the way, At a post office, family

Module VIII: Illness Going to the doctor, hospital etc.

Learning Outcome Students can speak the language describing above-mentioned topics.

Methods of Private study/ Self help Handouts, audio-aids, and self-do assignments. Use of library, visiting and watching movies in Japan and culture center every Friday at 6pm.

Examination Scheme:


Text & References:



CHINESE – II


Course Objective:Chinese is a tonal language where each syllable in isolation has its definite tone (flat, falling, rising and rising/falling), and same syllables with different tones mean different things. When you say, “ma” with a third tone, it mean horse and “ma” with the first tone is Mother. The course aims at familiarizing the student with the basic aspects of speaking ability of Mandarin, the language of Mainland China. The course aims at training students in practical skills and nurturing them to interact with a Chinese person.

Course Contents:

Module IDrillsPractice reading aloudObserve Picture and answer the question.Tone practice.Practice using the language both by speaking and by taking notes.Introduction of basic sentence patterns.Measure words.Glad to meet you.

Module IIWhere do you live? Learning different colors.Tones of “bu”Buying things and how muchit costs?Dialogue on change of Money.More sentence patterns on Days and Weekdays.How to tell time. Saying the units of time in Chinese. Learning to say useful phrases like – 8:00, 11:25, 10:30 P.M. everyday, afternoon, evening, night, morning 3:58, one hour, to begin, to end ….. etc.Morning, Afternoon, Evening, Night.

Module IIIUse of words of location like-li, wais hang, xiaFurniture – table, chair, bed, bookshelf,.. etc.Description of room, house or hostel room.. eg what is placed where and how many things are there in it?Review Lessons – Preview Lessons.Expression ‘yao”, “xiang” and “yaoshi” (if).Days of week, months in a year etc.I am learning Chinese. Is Chinese difficult?

Module IVCounting from 1-1000Use of “chang-chang”.Making an Inquiry – What time is it now? Where is the Post Office?Days of the week. Months in a year.Use of Preposition – “zai”, “gen”.Use of interrogative pronoun – “duoshao” and “ji”.“Whose”??? Sweater etc is it?Different Games and going out for exercise in the morning.

Module VThe verb “qu”Going to the library issuing a book from the libraryGoing to the cinema hall, buying ticketsGoing to the post office, buying stampsGoing to the market to buy things.. etcGoing to the buy clothes …. Etc.Hobby. I also like swimming.Comprehension and answer questions based on it.

Examination Scheme:

Components V H CT EEIWeightage (%) 10 10 20 60

Text & References:

“Elementary Chinese Reader Part I” Lesson 11-20

STRATEGIC MANAGEMENT

Course Code: MELGM 20301 Credit Units: 04

Course Objective:The objective of this course is to develop an understanding of: The integrative role of all areas of management in business. The prescriptive and descriptive ideas of theorist’s practitioners and researchers in the field. The principles of management and their relevance in business. The methods and techniques of strategic choice and strategic implementation over different industries Measurement of performance in various business and effect of strategies Difference between traditional and contemporary business management

Course Contents:

Module I: IntroductionConcept of Planning, Evolution of Strategic Management, Corporate Strategy, Patterns of Strategy Development, Levels of Strategy, Competitive scope and value chain

Module II: Strategic AnalysisMission, Vision and Business Definition, Environmental Threat and Opportunity Profile (ETOP), Industry Analysis, Strategic Advantage Profile (SAP), Competitor analysis, market analysis, environmental analysis and dealing with uncertainty, scenario analysis and SWOT Analysis.

Module III: Strategic ChoiceTraditional Approach - Strategic Alternatives, Various models like BCG, GE Nine Cell Matrix, Hofer’s Model, Strickland’s Grand Strategy Selection Matrix, Basis of Choice; Michael Porter’s Approach - Generic competitive strategies, Cost advantage, differentiation, technology and competitive advantage, substitution, competitor, complementary products and competitive advantage, strategic vision vs. strategic opportunism, Coevolving and patching.

Module IV: Offensive and Defensive Competitive StrategiesIndustry scenarios, advantages and disadvantages of defensive strategies, advantages and disadvantages of offensive strategies.

Module V: Strategic ImplementationOperationalizing Strategy, Institutionalizing Strategy, Strategic Control, Balanced Scorecard – Concepts and applications in strategy implementation.

Examination Scheme:


Text & References:

Text: Azhar Kazmi, Business Policy and Strategic Management, 2nd Edition, Tata McGraw Hill. Kaplan Robert & Norton David P., 2001, Strategic Focused Organization, 1st Ed., Harvard Business School

Press.

References: Pearce John A & Robinson R B, 1977, Strategic Management: Strategy Formulation and Implementation,

3rd Ed., A.I.T.B.S. Publishers & Distributors. Aaker David, Strategic Market Management, 8th Ed., John Wiley and Sons Regular reading of all latest Business Journals: HBR, Strategist, Business World, Business India, Business

Today. Porter Michael, Competitive Advantage: Creating and sustaining superior performance, Free press. Thomson & Strickland, Business Policy and Strategic Management, 14th Ed., Tata Mc Graw Hill

MSIE-2 (EMERGING BUSINESS SECTORS AND NEW TECHNOLOGIES)

Course Code: MELEL 20301 Credit Units :02

Course Objective:This course provides a strategy framework for managing new, entrepreneurial high-technology or emerging sector businesses. The emphasis throughout is on the development and application of conceptual models, which clarify the interactions between competition, patterns of technological and market change, and the structure and development of internal firm capabilities as well as new business sectors emerges. The emphasis is on new enterprises in new industries.This is not a course in how to manage product or process development. The main focus is on critical analysis the of a business strategy. The course should be of particular interest to those interested in creating and managing a new enterprise with significant technical content, and to those interested in venture capital, incubation and industry analysis in new sectors.

Course Contents:

Module I: IntroductionEmerging technologies & opportunities, Industry life cycles.

Module II: Creative Value through Emerging TechnologyEmerging technologies and markets, Technology dynamics, and their assessment, markets and organizational needs.

Module III: Emerging Business SectorsOverview of emerging business sectors, challenges and opportunities in each sector. Impact of industry on other sector.

Module IV: Delivering ValueOrgansiational competencies, universities and commercialization, incumbents and universities, incubents and venturing.

Module V: A detailed master case to be developed on an emerging business sector and technologies, covering following:Overview of industry sector, SWOT analysis of industry sector, Major players in the Industry sector, SME’s in the industry sector, employment opportunities & key persons in major organization, emerging technologies in the sector & their viability/feasibility analysis, companies adopting new & emerging technologies, challenges faced for implementing new technologies, acceptance of new technology by venture capitalists/financial institutions

Once the master case is developed, specific functional cases will be developed as per the need

Examination Scheme:


Text & References:

No Text & Reference being prescribed. Entirely left on the discretion of Faculty.

BUILDING HIGH PERFORMANCEORGANIZATIONAL CULTURE AND TEAM

Course Code: MELHR 20301 Credit Units: 02

Course Objective:This paper serves the needs of budding entrepreneur how he can transform a SSI into a successful organization. In the process the entrepreneurs develop teams and lay the foundation of organizational culture.

Course Contents:

Module I: Leadership and Team buildingPerspective of Leadership cross cultural and gender issues in leadership, decision making and creativity, foundations of team dynamics, developing high performance teams..

Module II: Sustainable Competitive EdgeWhat is sustainable competitive edge? Factors, characteristics and practices that distinguish the purposeful values driven enterprise. Inspiring leadership Innovative strategy, Process driven Execution, Win-Win relationships .Distinct identity purpose, Values and culture, The purposeful values driven enterprise

Module III: Steps in Developing and Entrepreneurial organizational CultureOrganizational culture, Organization change. Entrepreneurial organization culture.

Module IV: Case StudiesDell,Microsoft, IBM, Cisco, Congizant Technology Solutions, Wipro ,Ranbaxy Laboratries,Gujrat Ambuja Cement,Titan,Ifosys,Asian Paints,HDFC, HCLThe Indian Sect oral StudiesIT SectorsPharmacy SectorAutomobile sectorFMCG

Examination Scheme:


Text & References:

Text: Abad Ahmad and DP Chopra, Passion to Win, Excel book private Limited Human Technology Inc., Building a team based organization, Jaico Books.

References: Susan Nash, Turning Team Performance Inside out, Published by Jaico Books. Colin Coulson Thomas, Transforming the company, Published by Kogan Page.

SUMMER INTERNSHIP

Course Code: MELSI 20350 Credit Units: 09

BUSINESS COMMUNICATION - III


Course Objective: ‘Actions speak louder than words.’ Every business communicator needs to understand the nuances of ‘body language and voice.’ This course is designed to enable the young Amitian to decipher the relevance of Kinesics, Proxemics and Para Language that cater to the fundamental requirements of effective business presentations and speeches.

Course Contents:

Module I: Non- Verbal Communication Principles of non- verbal communicationKinesicsProxemicsParalanguage and visible code

Module II: Speaking SkillsPronunciation drills (Neutralizing regional pulls)Conversational EnglishGuidelines to an effective presentation

Module III: Interviews and GDs

Note: 1 written test of 20 marks of one hour duration will be conducted. Also, each student will be required to make a presentation for 20 marks over and above the teaching hours. They will have to be programmed accordingly.

Text & References: Business Communication, Raman –Prakash, Oxford Business Communication for Managers: An Advanced Approach, Penrose,Thomson Business Communication, Krizan, Thomson Understanding Human Communication,9/e, Adler R Oxford

BEHAVIOURAL SCIENCE - III(LEADING THROUGH TEAMS)


Course Objective:This course aims to enable students to:Understand the concept and building of teamsManage conflict and stress within teamFacilitate better team management and organizational effectiveness through universal human values.

Course Contents:

Module I: Teams: An Overview Team Design Features: team vs. groupEffective Team Mission and VisionLife Cycle of a Project TeamRationale of a Team, Goal Analysis and Team Roles

Module II: Team & Sociometry Patterns of Interaction in a TeamSociometry: Method of studying attractions and repulsions in groupsConstruction of sociogram for studying interpersonal relations in a Team

Module III: Team Building Types and Development of Team Building Stages of team growthTeam performance curveProfiling your Team: Internal & External DynamicsTeam Strategies for organizational visionTeam communication

Module IV: Team Leadership & Conflict ManagementLeadership styles in organizationsSelf Authorized team leadershipCauses of team conflictConflict management strategiesStress and Coping in teams

Module V: Global Teams and Universal Values Management by values Pragmatic spirituality in life and organizationBuilding global teams through universal human values Learning based on project work on Scriptures like Ramayana, Mahabharata, Gita etc.


Text & References:

Organizational Behaviour, Davis, K. Hoover, Judhith D. Effective Small Group and Team Communication, 2002,Harcourt College Publishers LaFasto and Larson: When Teams Work Best, 2001, Response Books (Sage), New Delhi Dick, Mc Cann & Margerison, Charles: Team Management, 1992 Edition, viva books J William Pfeiffer (ed.) Theories and Models in Applied Behavioural Science, Vol 2, Group (1996); Pfeiffer

& Company Smither Robert D.; The Psychology of Work and Human Performance, 1994, Harper Collins College

Publishers

FRENCH - III


Course Objective: To furnish linguistic tools to talk about work and problems related to work to perform simple communicative tasks (explaining a set back, asking for a postponement of appointment,

give instructions, place orders, reserve) to master the current social communication skills oral (dialogue, telephone conversation) Written (e-mails, reply to messages)

Course Contents:

Unité 5, 6: pp. 74 to 104

Contenu lexical: Unité 5: Travail1. manger au restaurant, comprendre un menu, commander 2. engager une conversation téléphonique3. parler de sa formation, de son expérience, de ses compétences4. Raconter des événements passes5. consulter sa boite e-mails, répondre aux messages

Unité 6: Problèmes1. identifier un problème, demander des précisions2. expliquer un contretemps, déplacer un rendez-vous3. demander de l’aide (par téléphone, par e-mail)4. donner des instructions5. expliquer un problème, suggérer une solution

Contenu grammatical: 1. futur proche, articles partitifs, un peu de, beaucoup de, une bouteille de, un morceau de…2. pronoms COD, venir de + infinitif, verbes appeler (au présent)3. passé composé avec avoir, affirmatif et interrogatif, savoir et connaître4. passé composé avec être, accord du participe passé, négation5. pronoms COI, être en train de6. ne…rien, ne…personne, ne…plus, ne…pas encore, qu’est-ce que/ qu’est-ce

qui/qui est-ce que/qui est-ce qui7. passé composé des verbes pronominaux8. si/quand+présent, ne…plus, ne …pas encore9. impératif présent (2) place du pronom et verbes pronominaux10. trop/pas assez, verbe devoir au conditionnel présent

Examination Scheme:


Text & References:


GERMAN - III


Course Objective: To enable the students to converse, read and write in the language with the help of the basic rules of grammar, which will later help them to strengthen their language. To give the students an insight into the culture, geography, political situation and economic opportunities available in Germany

Course Contents:

Module I: Modal verbsModal verbs with conjugations and usageImparting the finer nuances of the language

Module II: Information about Germany (ongoing)Information about Germany in the form of presentations or “Referat”– neighbors, states and capitals, important cities and towns and characteristic features of the same, and also a few other topics related to Germany.

Module III: Dative caseDative case, comparison with accusative caseDative case with the relevant articlesIntroduction to 3 different kinds of sentences – nominative, accusative and dative

Module IV: Dative personal pronouns Nominative, accusative and dative pronouns in comparison

Module V: Dative prepositions Dative preposition with their usage both theoretical and figurative use

Module VI: DialoguesIn the Restaurant, At the Tourist Information Office,A telephone conversation

Module VII: Directions Names of the directions Asking and telling the directions with the help of a roadmap

Module VIII: ConjunctionsTo assimilate the knowledge of the conjunctions learnt indirectly so far

Examination Scheme:


Text & References:


SPANISH – III


Course Objective:To enable students acquire knowledge of the Set/definite expressions (idiomatic expressions) in Spanish language and to handle some Spanish situations with ease.

Course Contents:

Module I Revision of earlier semester modulesSet expressions (idiomatic expressions) with the verb Tener, Poner, Ir….Weather

Module IIIntroduction to Gustar…and all its forms. Revision of Gustar and usage of it

Module IIITranslation of Spanish-English; English-Spanish. Practice sentences.How to ask for directions (using estar)Introduction to IR + A + INFINITIVE FORM OF A VERB

Module IVSimple conversation with help of texts and vocabularyEn el restauranteEn el institutoEn el aeropuerto

Module VReflexives

Examination Scheme:


Text & References:

Español, En Directo I A Español Sin Fronteras -Nivel Elemental

JAPANESE - III


Course Objective: To enable the students to converse in the language with the help of basic verbs and to express themselves effectively and narrate their everyday short encounters. Students are also given projects on Japan and Japanese culture to widen their horizon further.Note: The Japanese script is introduced in this semester.

Course Contents:

Module I: VerbsDifferent forms of verbs: present continuos verbs etc

Module II More Adverbs and adverbial expressions

Module III: CountersLearning to count different shaped objects,

Module IV: TensesPast tense, Past continuous tense.

Module V: Comparison Comparative and Superlative degree

Module VI: Wishes and desiresExpressing desire to buy, hold, possess. Usage in negative sentences as well. Comparative degree, Superlative degree.

Module VII: AppointmentOver phone, formal and informal etc.

Learning Outcome Students can speak the language and can describe themselves and situations effectively They also gain great knowledge in terms of Japanese lifestyle and culture, which help them at the time of

placements.

Methods of Private study /Self help Handouts, audio-aids, and self-do assignments. Use of library, visiting and watching movies in Japan and culture center every Friday at 6pm.

Examination Scheme:


Text & References:



CHINESE – III


Course Objective:Foreign words are usually imported by translating the concept into Chinese, the emphasis is on the meaning rather than the sound. But the system runs into a problem because the underlying name of personal name is often obscure so they are almost always transcribed according to their pronciation alone. The course aims at familiarizing the student with the basic aspects of speaking ability of Mandarin, the language of Mainland China. The course aims at training students in practical skills and nurturing them to interact with a Chinese person.

Course Contents:

Module IDrillsDialogue practiceObserve picture and answer the question.Introduction of written characters.Practice reading aloudPractice using the language both by speaking and by taking notes.Character writing and stroke order

Module IIMeasure wordsPosition words e.g. inside, outside, middle, in front, behind, top, bottom, side, left, right, straight.Directional words – beibian, xibian, nanbian, dongbian, zhongjian.Our school and its different building locations.What game do you like?Difference between “hii” and “neng”, “keyi”.

Module IIIChanging affirmative sentences to negative ones and vice versaHuman body parts.Not feeling well words e.g. ; fever, cold, stomach ache, head ache.Use of the modal particle “le”Making a telephone callUse of “jiu” and “cal” (Grammar portion)Automobiles e.g. Bus, train, boat, car, bike etc.Traveling, by train, by airplane, by bus, on the bike, by boat.. etc.

Module IVThe ordinal number “di”“Mei” the demonstrative pronoun e.g. mei tian, mei nian etc.use of to enter to exitStructural particle “de” (Compliment of degree).Going to the Park.Description about class schedule during a week in school.Grammar use of “li” and “cong”.Comprehension reading followed by questions.

Module VPersuasion-Please don’t smoke.Please speak slowlyPraise – This pictorial is very beautifulOpposites e.g. Clean-Dirty, Little-More, Old-New, Young-Old, Easy-Difficult, Boy-Girl, Black-White, Big-Small, Slow-Fast … etc.Talking about studies and classmatesUse of “it doesn’t matter”Enquiring about a student, description about study method.Grammar: Negation of a sentence with a verbal predicate.

Examination Scheme:


Text & References:

“Elementary Chinese Reader Part I, Part-2” Lesson 21-30

START UP VENTURES AND SMALL BUSINESS MANAGEMENTSTRATEGIES


Course Objective: To familiarize you with the essential requirements for the successful management a small and medium size

business in the North American and international markets, To understand how to acquire, control, and use all necessary resources to build a growth oriented SME by

improving your ability to analyze, articulate, present, and defend various business decisions. It is important to recognize that no one course of action is necessarily correct nor the best.

To develop competencies associated with innovative management in business environments where uncertainty and lack of adequate resources are typical,

To create a "can do" and "make it happen" attitudes toward working in and operating small and medium size enterprises and to challenge your current thinking and assumptions about what works and why in these types of firms.

To improve your written and oral presentation skills by better organizing your thoughts and expressing them clearly, concisely, and persuasively.

To expose you to owner/managers of SME's, professionals involved with SME's, and these types of businesses based in Miami, south Florida, and internationally.

To apply a variety of tools and concepts including organizational and work flow analysis, economic trends analysis, opportunity recognition, and financial analysis for reaching and making effective management decisions in the holistic context of a SME.

Course Contents:

Module I-orientation to small business and the course-issues facing small businesses in the 21st century-consulting to the small/medium size firm

Module II-strategic planning for the sme: planning is more than just writing a plan -developing competitive survival and growth strategies for small business-hiring and firing: human resources as the biggest asset

Module III-the role of the family in sme's-small business marketing and public relations niche versus frontal assault

Module IV-compensation planning and financing the sme-financing the sme and how to harvest or extract money from a business -local government & the small business owner

Examination Scheme:


Text & References:

There exists a number of publications, both academic and professional, on entrepreneurship and small business management. Students are expected to become familiar with the research literature in order to develop insights, analytical skills, and to your effectiveness as an entrepreneur. Each student should become familiar with appropriate research in the following: Frontiers of Entrepreneurship Research Journal of Business Venturing, Harvard Business Review Entrepreneurship and Regional Development Journal of Small Business Management Family Business Review , Inc.

FAMILY ENTERPRISES: ISSUES AND SOLUTIONS


Course Objective:This course addresses many of the unique situations family businesses face. These topics range from successor ship and family dynamics to continuity planning and strategic performance. The course will benefit family foundations and family investment offices, family firm successors, entrepreneurs, consultants and advisers, and investors for the following reasons: Leading consulting firms are developing family business practice areas. The class will involve case discussions, guest speakers, field and research assignments, and class presentations of new ideas in family enterprises

Course Contents:

Module I: Family BusinessLessons from Human Behavior Intertwining Strategic Management And Family BusinessFamily Business Boards of Directors and Corporate Governance of the Family Firm Power Struggles in the Family Firm

Module II Historical & Cultural Perspectives on Understanding the Family Firm Effective Governance and the Family Business, Capital Structure of Closely Held Firms Cash, Growth, and The Family Business

Module III: Developing Effective GovernanceTools for the Family Business Understanding the Complex Relationships between Family, Business and Ownership Issues In Closely Held and Family Owned & Managed Business Behavioral Issues In Closely Held and Family Owned & Managed Business

Module IVUsing MBA & Engineering Students to Develop and Write Effective Cases on Family Business & Entrepreneurial Issues Estate Planning Issues Being the Outsider in a Family or Closely-held Business Course Orientation on Issues In Family Owned & Managed Business

Module VInvolving Non-Family Members of the Firm Power Struggles in the Family Firm Issues of Succession in a Family Firm Valuation of the Closely Held Firm the Changing Role of Women in the Family Firm.

Examination Scheme:


Text & References:

Text: Managing Family Business, Sudipt Gupta

References: Dr. Alan Carsrud, Family Business Management Division, University of Florida. John L. Ward, Perpetuating Family Business, www. John L Ward. com Aruna Kaulgud , Entrpreneurship Management,

http://www.entrepreneurship.fiu.edu/downloads/alan_carsrud/family_business/conflict.ppt

http://www.entrepreneurship.fiu.edu/downloads/alan_carsrud/family_business/conflict.ppt

http://www.entrepreneurship.fiu.edu/downloads/alan_carsrud/family_business/review%20_lecture.ppt

MANAGING ENTERPRISE GROWTH AND SUCCESSFUL EXIT


Course Objective: This course focuses on developing a tiny organization into a successful professionally managed organization. When it is feasible for a entrepreneurial venture to exit from the business

Course Contents:

Module IScope, focus, and requirements, managing the emerging enterprise.

Module IIChanging goals, roles and responsibilities and setting the direction

Module III Desire for growth and ability to manage the growth; entrepreneurs and great managers: concept of organizational life cycles; family business issues.

Module IVPlacing a value on a business and why it matters in entrepreneurship: Approaches to valuation: quantitative and qualitative issues, structuring the deal; negotiable terms and negotiating issues, purchasing a business.

Module VChoosing your exit strategies. Successful exit routes. Harvesting firm’s value; Process and results.

Examination Scheme:


Text & References:

Text: R. Baron and S. Shane, 2004, Entrepreneurship: A Process Perspective, Thomson/ Southwestern.

References: Butler, J.E, 2001, E – Commerce and Entrepreneurship, Information Age Chell, E. Haworth, J .M & Brearley, S. S, 1991, The Entrepreneurial Personality: Concepts, Cases And

Categories, Lomnon: Routledge Drucker, P, 1985, Innovation and Entrepreneurship, Heinemann Hisrich R, 2002, Innovation and Entrepreneurship, Mc Graw Hill Kao, J, 1995, Entrepreneurship, Prentice-Hall

CORPORATE CRISES AND RESTRUCTURING


Course Objective:The focus for this course, however, will be on how companies make mistakes that lead to crises, and what strategies they can use to manage the situations. The business world has been rocked by a series of scandals over the last two years, starting with the bursting of the Internet bubble, and moving on to problems in the telecomm industry all of which have greatly affected several other leading companies. While much of the news has centered around allegedly fraudulent activities, a much bigger story is at work that has not been given the attention it deserves. Companies have been failing for some time, and most of the time the reasons come down to misguided strategy, weak leadership, and inept corporate communications. Yet beyond such generalities the underlying reasons for corporate crises, mistakes, and failures have not been well documented. At the same time, much of the curriculum in a business school focuses to some extent on best practices. Much less attention has been directed toward worst practices, despite the common intuition that some of the best learning comes from understanding why mistakes occur. This course is designed to address this need.

Course Contents:

Module I The rise and fall of companies, Why Smart Executives Fail, Mistakes in Innovation and Change, Learning from Mistakes

Module II Why do leaders go wrong? Corporate Crises and Mistakes, Corporate Social Responsibility and Business Strategy in Connection, Perceptions of Corporate Social Responsibilities: A Cross Cultural Comparison, Organizational Defensive Routines

Module IIIIntroduction to corporate financial restructuring, Force driving the Corporate Restructuring, Restructuring Debt & Equity to create corporate value.

Module IVFinancial restructuring techniques divestitures, spin-offs, equity carveouts, tracking stock, rollups, leveraged recapitalizations, and leveraged buyouts (LBOs)

Module VRestructuring of financially distressed firms. BFIR Sick Firms, issues involved in restructuring firms.

Module VIThe financial, strategic, and business issues surrounding corporate restructuring.

Examination Scheme:


Text & References:

Patrick A. Gauham , 2002, Merger, Acquisition & Corporate Restructuring by, 3rd Edition, John Willey & Sons

CONSUMER BEHAVIOUR AND ENTREPRENEURIALMARKETING


Course Objective:To develop a managerial understanding of the consumer behavior and use the knowledge to adopt appropriate marketing strategies.

Course Contents:

Module I: Understanding Consumer Behaviour- Introduction: Definition & Scope of Consumer Behaviour- Consumer Behaviour & Decision making are interdisciplinary.- Interpersonal Influence- Demographic, Psychographic and CB relationship

Module II: Consumer Research- Researching the Consumer- Consumer Research Process

Module III: External Influences on Consumer Behavior- Culture & Subculture- Social Class - Lifestyle Profiles of the Social Classes, - Group Influence ---- Understanding the power of Reference Groups- Household Consumption Behavior--- Family Decision Making & Consumption Related Roles

Module IV: Internal Influence on Consumer Behavior- Needs & Motivation--- Dynamics of Motivation- Learning--- Behavioural Learning Theories- Personality Factor--- Theories of Personality, Brand Personality, Self& Self Image- Attitude--- Structural Models of Attitudes, Attitude formation, Strategies of Attitude Change- Perception --- Dynamics of Perception, Consumer Imagery.

Module V: Cross Cultural Consumer Behaviour: An International perspective- Cross- Cultural Consumer Analysis- Alternative Multinational Strategies- Cross Cultural Psychographic Segmentation- Marketing Mistakes

Module VI: Consumer’s Decision – Making Process- Dynamics of Opinion Leadership- Diffusion of Innovations

Module VII: Consumer Decision Making & Beyond- Consumer Decision Making Process- Consumer Decision Making Models- Problem Recognition & Decision Making- Post-Purchase Behavior

Examination Scheme:


Text & References:

Text: Shiffman & Kanuk, Consumer Behavior by Prentice Hall References: Peter, J.P. Olson, J.C. and Grunert, K.G., (1999) Consumer Behaviour and Marketing Strategy, European

Edition, McGraw Hill.

Solomon, M., Bamossy, G. and Askegaard, S., (1999), Consumer Behaviour: A European Perspective, Prentice Hall.

Hoyer, W. and MacInnis, D. (2000) Consumer Behaviour, 2nd Edition. Houghton Mifflin. Hawkins Best Coney (Aug 2000). Consumer Behaviour Building Marketing Strategy, McGraw Hill 8th

International Edition. Foxall, Gordon R., Goldsmith, Ronald E., Brown, Stephen. (1998) Consumer Psychology for Marketing.:

Second Edition Thompson Business Press.

PRODUCT AND BRAND MANAGEMENT


Course Objective:The course aims at preparing students to develop and apply analytical, decision making and planning concepts and tools for a career as marketing, brand and product managers. It will expose student to contemporary issues in new product development and brand management, faced by firms operating in competitive markets. This includes product policy, selection of products market strategies, and managing innovations, creating and managing brand equity, brand extensions and developments affecting the future of branding.

Course Contents:

Module I: Introduction to Product Management Product definitionProduct HierarchyProduct ClassificationProduct ManagementProduct PlanningProduct Lifecycle

Module II: New Product DevelopmentNeed for new productsManaging the new Product Development ProcessNew Product Marketing Strategies

Module III: Understanding BrandsWhat is a Brand?How is it different from a product? Branding Challenges and opportunitiesBrand Image and Brand identityBrand PositioningBrand EssenceBrand Personality

Module IV: Managing Brands Various Branding StrategiesLine ExtensionBrand ExtensionMulti-brandsNew BrandsCo-brandingBranding Challenges Brand /Product FailuresManaging Brands over Geographic boundaries and Market segments

Module V: Brand EquityMeaning of Brand EquityThe Brand Equity ConceptCustomer Based Brand EquitySources of Brand EquityBrand Building ImplicationsMeasuring Sources of Brand Equity: Capturing Customer MindsetCRM and Brand Management

Examination Scheme:


Text & References:

Text: Kevin Lane Keller, 2003,Building, Measuring and Managing Brand Equity, Prentice Hall of India Private

Ltd

References: David A Aaker, 1991, Managing Brand Equity, The Free Press S Ramesh Kumar, 2003, Managing Indian Brands, Marketing Concepts and Strategies, Vikas Publishing

House Pvt Ltd David A Aaker, 1996, Building Strong Brands by The Free Press

SALES AND DISTRIBUTION MANAGEMENT


Course Objective: The purpose of this paper is to acquaint the student with the concepts which are helpful in developing a sound sales and distribution policy and in organising and managing sales force and marketing channels. Course Contents:Nature and Scope of Sales Management; Setting and Formulating Personal Selling Objectives; Recruiting and Selecting Sales Personnel; Developing and Conducting Sales Training Programmes; Designing and Administering Compensation Plans; Supervision of Salesmen; Motivating Sales Personnel; Sales Meetings and Sales Contests; Designing Territories and Allocating Sales Efforts; Objectives and Quotas for Sales Personnel; Developing and Managing Sales Evaluation Programme; Sales Cost and Cost Analysis. An Overview of Marketing Channels, their Structure, Functions and Relationships; Channel Intermediaries – Wholesaling and Retailing; Logistics of Distribution; Channel Planning, Organisational Patterns in Marketing Channels; Managing Marketing Channels; Marketing Channel Policies and Legal Issues; Information System and Channel Management; Assessing Performance of Marketing Channels; International Marketing Channels.

Examination Scheme:

Text & References:

Anderson, R. Professional Sales Management. Englewood Cliffs, New Jersey, Prentice Hall Inc., 1992. Anderson, R. Professional Personal Selling. Englewood Cliffs, New Jersey, Prentice Hall Inc., 1991. Buskirk, R. H. and Stanton, W. J. Management of Sales Force. Homewood Illinois, Richard D. Irwin, 1983. Dalrymple, D. J. Sales management: Concepts and Cases. New York, John Wiley, 1989. Johnson, E M etc. Sales Management: Concepts, Practices and Cases. New York, McGraw Hill, 1986. Stanton, William J etc. Management of Sales Force. Chicago, Irwin, 1995. Stern, Louis W etc. Marketing Channels. New Delhi, Prentice Hall of India, 1996. Still, Richard R., Sales Management: Decisions Strategies and Cases, Prentice Hall.

SERVICES MARKETING


Course Objective:Ever after the postindustrial era, services have grown immensely owing to the dynamic technical, economic, political, social and competitive environment. The understanding of the concepts of services is very critical as they now form the backbone of a healthy organisation.

The course aims to introduce the concepts of services and marketing of services. To draw a clear distinction between products and services and further make the students understand the complexities involved in handling services.

Course Contents:

Module I: Understanding servicesConcept of ServicesDistinction between products and services, goods- services continuumGrowth of service industriesCharacteristics of services: The 4 I’s of servicesClassification of services

Module II: Marketing Mix for ServicesProductPricePlacePromotionProcessPhysical EvidencePeople

Module III: Service QualityPrinciples of Service QualityMeasuring Service QualityThe Gaps of Service QualityEnhancing value by improving quality

Module IV: Customer FocusUnderstanding customer expectationsFundamentals of customer satisfactionUnderstanding customer serviceMonitoring and measuring customer satisfactionCustomer Retention: Complaint Handling and Service Recovery Customer Loyalty

Module V: Marketing StrategiesStrategies for service marketing with respect to 4 I’sService Marketing Triangle: External/Internal/Interactive MarketingCompetitive Marketing StrategiesManaging Productivity

Module VI: Industry TrendsHospitalityBankingTelecomLogisticsOthers

Examination Scheme:


Text & References:

Text: Helen Woodruffe, Service Marketing Ravishankar, Service Marketing

References: Bidhi Chand, Marketing of Services Gupta and Rampal, Service Marketing Adrian Payne, The Essence of Service Marketing Harsh V. Verma, Marketing of Services, Strategies for Success Cook D & Wallers, Retail Marketing, Theory & Practical Mc Goldrick, P.J., Retail Marketing, Tata Mcgraw Cox R & Bittain, P., Retail Marketing, London Bitten David Gilbert, Retail Marketing Management, Peasons Education

MANUFACTURING PLANNING AND CONTROL

Course Code: MELOM 20301 Credit Units : 03

Course Objective:The aim of this course is to develop the understanding of the various techniques of manufacturing management. The objective is to acquaint the student the approaches to manufacturing management.

Course Contents:

Module I: Introduction to Manufacturing Functions of manufacturing; Industrial Engineering; Production & Productivity; Maintenance Management; Methods improvement & work simplification; Work measurement & Production standards.

Module II: Production Process, Analysis & Planning Preplanning analysis; Capital Investment; Product Mix; Capacity Planning; Revenue budget & cost of production; Profitability analysis; Break-even analysis; Assembly line balancing; Resources planning & leveling.

Module III: Production Planning & Control Production methods & Procedures; Production planning, Master forecasting, Planning-time, capacity, scheduling & tracking, Materials Requirement Planning (MRP)

Module IV: Modern TrendsLean manufacturing & Customization; Supply Chain orientation in manufacturing; TPM, JIT, Kaizen & six sigma; Value Management; Environment-friendly waste management; Technology management.

Examination Scheme:


Text & References:

Text: Nair N.G., 2002 Ed., Production & Operations Management, Tata McGraw-Hill

References: Tony Arnold J.R. & Chapman N. Stephen, 2001, Introduction to Materials Management, Pearson

Education, Asia

STRATEGIC QUALITY MANAGEMENT


Course Objective:This is multidisciplinary course and deals with the philosophy of Total Quality Management. The objective is to introduce the TQM from leadership & operating managers, perspective. The course objectives are: To help identify the opportunities & issues of TQM implementation To study various processes, technologies, methods and approach to quality management

Course Contents:

Module I: Introduction to TQM Basic concepts of TQM, History of Quality Revolution, Leadership policy, External leadership, Strategic Planning – Strategic development process, Company Strategy, Customer & market Integration, Customer Satisfaction Enhancement

Module II: Process ManagementManagement of product process, service process & support process, Supplier & partnering process, Managing Change, Human Resource Development & Management, Work Systems, Training, education & development, Employee well-being & satisfaction

Module III: Measurement & Continuous Improvement Measurement of Quality, Performance Measures, Cost of Quality, Basic tools of continuous improvement, Statistical application, Advanced improvement tools, House of Quality, Quality Function Deployment etc.

Module IV: Six-Sigma Concept & understanding, Continuous improvement, Tools and techniques, problem resolution, Training, Deployment and management of Six-sigma Organization.

Module V: Examination & Benchmarking ISO 9000-2000, Malcolm Baldridge Examination, Quality Audit, Re-engineering, Benchmarks & Landmarks, Best practices

Examination Scheme:


Text & References:

Text: Rao & Carr, Total Quality Management

References: Oakland, J. S. 1997, TQM: Text with Cases, Butteworth – Heinmann Wankulu C.A., 1994, TQM: A Road Map, Tata-McGraw Hill India Ahuluwalia J.S. Lt. Gen. – Editor, 1997, Total Quality Management, Tata-McGraw Hill India Crosby P., 1990, Let us Talk Quality, Penguin Publications Davenport S., Kimberly & Others, 1996, Focused Quality, John Wiley Sons Inc.

TECHNOLOGY MANAGEMENT AND INTELLIGENT SYSTEMS


Course Objective:(a) Understanding of the practical aspects of manufacturing technology, selection of processes,

infrastructure development and management of technological resources. Also understand the changing environment and processes to ensure proper alignment

(b) Understanding the practical application of intelligent support systems enabled by IT to excel in technology adoption

Course Contents:

Module I: Basic Precepts of Technology ManagementCompetition and Technology, Concurrent Engineering, Dimensions of technology

Module II: Developing Process TechnologyTechnology Strategy, Back office v/s Front office technology, Technology for manufacturing units, types of technology Module III: Technology Adoption ProcessThe dimensions of technology, Degree of Automation, Scale of Technology, Degree of integration, Process of adoption & integration of technology

Module IV: Refining and Improving Technology Process efficiency & effectiveness, Feedback systems, control systems, Reliability, Technology comparison, tools of technology control, replacement of obsolete technology

Module V: Intelligent SystemsBusiness Intelligence, Data Warehousing, SAS

Module VI Al, Expert Systems, ESS, MIS, IS

Examination Scheme:


Text & References:

Text: Manufacturing Strategy: Strategic Management of Manufacturing Function, T. Hill (2nd Edition)

Macmillan.

References: John Wiley, Data Warehousing

PROJECT MANAGEMENT


Course Objective: Project Management is a broad multi-level activity. The objectives of this course are to provide a thorough understanding of its various essentials to the student. At the completion of the course the student should be able to apply criteria of selection for identification of a project and carry out a rational appraisal. He should be able to do planning and network scheduling, including the use of PERT. He should be familiar with project control systems.

Course Contents:

Module I: Philosophy and Context of Project Management Concept of Projects, Project Management, importance, Project Goals, Project FunctionsCategories of Projects, Phases of Projects, 7S’ of Projects,systems Approach, Systems Analysis, Life Cycles, System Development Cycle

Module II: Project Selection and Appraisal Criteria for selection, identification of the projectProject appraisal: Technical appraisal, Commercial appraisal, Economic appraisal, Financial appraisal, Management appraisal, Project approval, Creation of team, Role of the leader, Organizational structure & Linkages

Module III: Project Planning and Organization Planning steps, Master plan, Project Activity, Project Coordination, Scheduling ChartsDeveloping Work Breakdown Structure Schedule, Gantt Charts, Project Organization: Pure, Matrix, Mixed; Project Team.

Module IV: Project Control Control Process, Control as a Function of Management, Cybernetic controls, Go-No-go Controls, Post controls, Project audit

Module V: Cost Estimation, Budgeting, Measurement of Risk Cost Estimating Process, Risk analysis, Beta Coefficient, Capital Asset Pricing ModelProject Management Information System

Examination Scheme:


Text & References:

Text: Nagarajan, Project Management, New Age John M Nicholas, Project Management for Business & Technology, Prentice Hall Meredith & Mantel, Project Management- A Managerial Approach, John Wiley

References: Harvey Maylor, Pitman, Project Management Harold Kerznor, Project Management, CBS Ramaraju Thirumalai, Project Management, Himalaya Publishing House Meredith & Mantel, Project Management: A Managerial Approach, John Wiley

MANAGEMENT IN ACTION – SOCIAL, ECONOMIC ANDETHICAL ISSUES

Course Code: MELGM 20401 Credit Units: 04Course Objective:The course aims at bringing the students closer to reality by developing their understanding of the professional prerequisites to practice of management in terms of required skills and attitude to respond proactively to rapid discontinuous change in business environment. Integrative in approach, this course aims at developing not theoreticians but practitioners who are expected to sense the ongoing conflict between environmental change and internal desire of management for stability.

Course Contents:

Module I: Introduction Modern Management Practices and Issues Involved, Outsourcing Management Services and Evolution of Management Consultancy, Skills-set Required for Management Consultants. Consulting and performance counseling.

Module II: The Process of Management Consulting Consulting Proposals. Identification and Definition of Problem, Fact-Finding Leading to Solution Development and Implementation, Developing Strategic and Tactical Plans and Subcontracting, Pricing of Consultancy, Acquiring and Developing Talents for Consulting.

Module III: In-house Management versus Management Outsourced Why a Sense of Skepticism and Unease Towards Management Consultants. Cost versus Value of Advice, Separating Consulting Success from Consulting, Disaster. Some Revealing Situations.

Module IV: Cross Cultural Management Systems and Processes Types of organizational culture, Strength of organizational culture, Function of organizational culture, Importance of culture to the organization, Cultural Models, Cross- Cultural Perspectives, Geert Hofstede and Cross- Cultural Issues

Module V: Economic and Social Issues in Management Adaptation to Changing Environment in General and Economic Environment in Particular, Economic Growth and Change Areas, Emerging Opportunities in Various Sectors including Social Sector, Management Practice and Cultural Issues, The global Political Situation, The Global Competitive Environment and the internal scene in India, War Game.

Module VI: Ethical Issues in ManagementRelationship among Various Stakeholders, Reasons for Conflict of Interests Among Stakeholders, Corporate Governance and Ethics. Why Unethical Decisions Leading to Conflicts are Taken, Power and Politics, Initiatives on Corporate Governance by the Governments.

Examination Scheme:


Text & References:

Text: Lt. Gen. Ahluwalia J.S., Editor, 1997, Total Quality Management, Tata McGraw Hill India. Bareus S.W. &Wilkinson J.W., 1994, Management Consulting Services, McGraw Hill, 2nd Edition.

References: Cadbury, Sir Adrian, “Ethical Managers Make Their Own rules”. Harvard Business Review, 65, September

/ October 1987. Cogner, Jay A, David Finegold and Edward E Lawler III, ‘appraising Boardroom Performance. Harvard

Business Review, January-February 1998. Drucker, Peter F. “Managing the Future: The 1990s and Beyond”. Dutton 1992 Kumar Mangalam Birla Committee Report on Corporate Governance – “Legislation alone is not enough”,

“activating adult committees”. “Shareholder – friendly steps” - The Hindu, October 10, 1999. Parekh, Deepak S, “The Real Meaning of Corporate Governance”. Indian Management, August 1999. Paine, Lynn Sharp, “Managing Organizational Integrity”. Harvard Business Review, March – April 1994.

Salmon W.J. “Crises Prevention’s; How to Gear up Your Board”. Harvard Business Review, January-February 1993, pp 68-75.

Sodarn, Dr. Kailash, “Transparency in Corporate Governance”, Indian Management Vol. 38, No.10. October 1999.

Cadbury, Sir Adrian, “The Company Chairman”, Director Books, Simon Schuster International Group 1990.

Crosby, Philips. 1990, Let us talk Quality, Penguin Publications. Davenport S. Kimberly & Others. 1996 Focused Quality, John Wily Sons Inc. Eccles, R.G. and Crane, D.B. 1995, Doing Deals: Investment Banks at Work, McGraw Hill International.

MANAGING CORPORATE INTRAPRENEURSHIP


Course Objective: The main focus is to build intrapreneurs mindset in manager to think differently beyond the walls come out from traditional managerial concept.

Course Contents: Module IMeaning of Corporate Intrapreneurship, Distinction between Entrepreneurship & Intrapreneurship, Need & Importance.

Module II Life cycle of Intrapreneur, Classification of Intrapreneur, Changing rate of traditional mangers

Module IIIStages of Intrapreneurial Team Development- Solo Phase, Network Phase, bootleg Phase Format Team Phase, Changing Environment for corporate Intrapreneurs, Implications & Future for Intrapreneur

Examination Scheme:


Text & References:

Text: Raymond W Y Kao, Tan Wee Ling, Entrepreneurship and Enterprise Development in Asia, Prentice Hall

References: Mary Coulter, Entrepreneurship in Action, Prentice Hall.

DISSERTATION

Course Code: MELDI 20460 Credit Units: 09

BUSINESS COMMUNICATION - IV


Course Objective: The influx of multinationals, FDIs and Retail Management makes global communication a harsh reality and offers cultural communication challenges. This course is designed to inculcate transcultural communication skills among the young Amitians.

Course Contents:

Module I: Importance of Culture in Communication Principles of effective cross cultural communicationDeveloping Communication Competence

Module II: Barriers to effective communicationSender, Receiver and Situation related barriersMeasures to overcome the barriersListening skills

Module III: Cross cultural communicationCharacteristics of cultureSocial differencesContextual differencesNonverbal differencesEthnocentrism

Note: 1 written test of 20 marks of one hour duration will be conducted. Also, each student will be required to make a presentation for 20 marks over and above the teaching hours. They will have to be programmed accordingly. Text & References: Business Communication, Raman –Prakash, Oxford Business Communication for Managers: An Advanced Approach, Penrose,Thomson Understanding Human Communication,9/e, Adler R Oxford

BEHAVIOURAL SCIENCE - IV(PERSONAL AND PROFESSIONAL EXCELLENCE)


Course Objective:This course aims at imparting an understanding of:Build and leverage your professional reputation Maintain focus in pressure situations Make a balanced choice between professional and personal commitments

Course Contents:

Module I: Individual, Society and NationIndividual Differences and Dimensions of PersonalitySocialization ProcessRelating to the Nation: Values, Culture, ReligionSense of pride and PatriotismManaging Diversity

Module II: Components of Excellence Personal Excellence: Identifying long-term choices and goals Uncovering the talent, strength & styleAnalyzing choke points in your personal processes by analysis in area of placements, events, seminars, conference, extracurricular activities, projects etc.Developing professional power: Goal-setting, time management, handling criticism, interruptions and time wasters

Module III: Career Planning Knowing one’s Interest and AptitudeIdentifying available ResourcesSetting goals to maintain focus: Developing Positive attributes in personalitySelf-reliance and Employability skills

Module IV: Stress Management for Healthy Living Meaning and Nature of StressStages of stressCauses and Consequences of stress: Personal, Organizational and EnvironmentalPersonal Styles and strategies of coping

Module V: Professional Success Building independence & interdependenceReducing resistance to changeContinued reflection (Placements, events, seminars, conferences, projects extracurricular Activities etc.)


Text & References:

J William Pfeiffer (ed.) Theories and Models in Applied Behavioural Science, Vol 2, Group (1996); Pfeiffer & Company

Smither Robert D.; The Psychology of Work and Human Performance, 1994, Harper Collins College Publishers

Raman, A.T. (2003) Knowledge Management: A Resource Book. Excel Books, Delhi. Kamalavijayan, D. (2005). Information and Knowledge Management. Macmillan India Ltd. Delhi

FRENCH - IV


Course Objective: To strengthen the language of the students with both oral and writtenTo provide the students with the know-how to master the tenses – present, past and future to express emotion to accomplish simple tasks of day-to-day programmes to prepare résumé

Course Contents:

Unité 7: pp. 106 Rédiger un résumé (Cf. Campus 2 – P.6, Français.Com, Intermédiaire- p.98)Passer un entretien d’embauche. Français.Com, Intermédiaire – p.100

Contenu lexical: Unité 7: Tranches de vie1. évoquer un souvenir2. raconter une histoire3. rapporter des événements marquants d’une vie professionnelle4. expliquer une situation de stress, donner son avis5. faire des projets

Contenu grammatical: 1. formation de l’imparfait, chaque/chacun 2. emploi du passé composé et de l’imparfait 3. relatifs qui, que, où, mise en relief, indicateurs de temps : depuis, il y a, pendant, pour, en 4. pronom en de quantité, propositions complétives : je pense que…, je crois que... 5. futur simple, pronom y

Examination Scheme:


Text & References:


GERMAN - IV


Course Objective: To enable the students to converse, read and write in the language with the help of the basic rules of grammar, which will later help them to strengthen their language. To give the students an insight into the culture, geography, political situation and economic opportunities available in Germany.Introduction to Advanced Grammar Language and Professional Jargon

Course Contents:

Module I: Present perfect tensePresent perfect tense, usage and applicabilityUsage of this tense to indicate near pastUniversal applicability of this tense in German

Module II: Letter writingTo acquaint the students with the form of writing informal letters.

Module III: Interchanging prepositionsUsage of prepositions with both accusative and dative casesUsage of verbs fixed with prepositionsEmphasizing on the action and position factor

Module IV: Past tense Introduction to simple past tenseLearning the verb forms in past tenseMaking a list of all verbs in the past tense and the participle forms

Module V: Reading a Fairy TaleComprehension and narration RotkäppchenFroschprinzessinDie Fremdsprache

Module VI: Genitive caseGenitive case – Explain the concept of possession in genitive Mentioning the structure of weak nouns

Module VII: Genitive prepositions Discuss the genitive propositions and their usage: (während, wegen, statt, trotz)

Module VIII: Picture DescriptionFirstly recognize the persons or things in the picture and identify the situation depicted in the picture;Secondly answer questions of general meaning in context to the picture and also talk about the personal experiences which come to your mind upon seeing the picture.

Examination Scheme:


Text & References:


SPANISH - IV


Course Objective:To enable students acquire working knowledge of the language; to give them vocabulary, grammar, voice modulations/intonations to handle everyday Spanish situations with ease.

Course Contents:

Module IRevision of earlier semester modulesIntroduction to Present Continuous Tense (Gerunds)

Module IITranslation with Present Continuous TenseIntroduction to Gustar, Parecer, Apetecer, doler

Module IIIImperatives (positive and negative commands of regular verbs)

Module IVCommercial/ business vocabulary

Module VSimple conversation with help of texts and vocabularyEn la recepcion del hotelEn el restauranteEn la agencia de viajesEn la tienda/supermercado

Examination Scheme:


Text & References:

Español Sin Fronteras (Nivel – Elemental)

JAPANESE - IV


Course Objective: To enable the students to comfortably interact using basic Japanese.Note: Teaching is done in roman as well as Japanese script, students will be taught katankana (another form of script) in this semester i.e. to be able to write all the foreign words in Japanese.

Course Contents:

Module I Comparison using adjectives, making requests

Module IISeeking permission

Module IIIPractice of conversations on:Visiting people, Party, Meetings, After work, At a ticket vending machine etc

Module IVEssays, writing formal letters

Learning Outcome Students can speak the language describing above-mentioned topics.

Methods of Private study /Self help Handouts, audio-aids, and self-do assignments, role-plays. Students are also encouraged to attend Japanese film festival and other such fairs and workshops organized

in the capital from time to time.

Examination Scheme:


Text & References:



CHINESE – IV


Course Objective:How many characters are there? The early Qing dynasty dictionary included nearly 50,000 characters the vast majority of which were rare accumulated characters over the centuries. An educate person in China can probably recognize around 6000 characters. The course aims at familiarizing the student with the basic aspects of speaking ability of Mandarin, the language of Mainland China. The course aims at training students in practical skills and nurturing them to interact with a Chinese person.

Course Contents:

Module IDialogue PracticeObserve picture and answer the questionPronunciation and intonationCharacter writing and stroke order.Electronic items

Module IITraveling – The Scenery is very beautifulWeather and climateGrammar question with – “bu shi …. Ma?”The construction “yao … le” (Used to indicate that an action is going to take place)Time words “yiqian”, “yiwai” (Before and after).The adverb “geng”.

Module IIIGoing to a friend house for a visit meeting his family and talking about their customs.Fallen sick and going to the Doctor, the doctor examines, takes temperature and writes prescription.Aspect particle “guo” shows that an action has happened some time in the past.Progressive aspect of an actin “zhengzai” Also the use if “zhe” with it.To welcome someone and to see off someone …. I cant go the airport to see you off… etc.

Module IVShipment. Is this the place to checking luggage?Basic dialogue on – Where do u work?Basic dialogue on – This is my addressBasic dialogue on – I understand ChineseBasic dialogue on – What job do u do?Basic dialogue on – What time is it now?

Module VBasic dialogue on – What day (date) is it today?Basic dialogue on – What is the weather like here.Basic dialogue on – Do u like Chinese food?Basic dialogue on – I am planning to go to China.

Examination Scheme:


Text & References:

“Elementary Chinese Reader, Part-2” Lesson 31-38

MANAGERIAL STRATEGIC RELATIONSHIP


Course Objective:The aim of this course is to develop the understanding of Managerial Strategic relationship based enterprise, new language of relationships, relationship management framework and moving value closer to customers.

Course Contents:

Module IThe relationship based enterpriseThe relationship based enterpriseThe new language of relationshipsThe exchange space, the relationship management framework

Module IIDialogue – An engaging conversationWhat kind of relationship do companies want?How do they faster them? How do they share control?

Module IIIDiscipline – About Choices of ManagementKnowing one organization, moving value closer to customer, measuring performance

Examination Scheme:


Text & References:

Ray Mckenzie , Relationship – Based Enterprise published by Mc Graw Hill

LEADING CHANGE IN CLOSELY-HELD FAMILY COMPANIES


Course Objective: Family-controlled private and public companies are the dominant form of enterprise worldwide, comprising more than 90% of all businesses. They are currently undergoing intense competitive transition in form and function and more than three trillion dollars of assets will change generational management during the next ten years. This course is designed for those persons who desire to understand the distinct strategies and practices of family-controlled companies and family wealth management. It will focus on shareholder decision making; financial and market driven options for long-run competitiveness, organizational structures, and management team issues; strategic planning from a resource-based perspective; transition planning for the corporate entity, wealth, leadership and relationships; family dynamics and communication issues; and leadership empowerment. The course is intended for those who plan to consult or provide professional services to family-controlled companies and for those planning a career in their family firm. It will present both a theoretical framework for understanding the family form of business organization and a practice perspective on consulting to family firms and/or working as a family member in the family business.

Course Contents:

Module IIntroduction and background on the family/private firm. A strategic management models for the family and the firm .Growing the family business, understanding the pattern of family business, family and board culture.

Module IIMeeting the challenges of destruction change.

Module III The impact of culture on the family firm, Stakeholders perceptions of culture and management practices in family and family firms.

Module IVPerceptions are reality: How family meetings lead to collective action. Communication skills and conflict resolutions; getting things straight, conflict management strategies used in successful family businesses.

Examination Scheme:


Text & References:[Text: A Bakr Ibrahim & Willard H Ellis, 1994, Family Business Management: Concepts and Practices, Published

by Kendall/hunt Publishing Company.

References: Butler, J.E, 2001, E – Commerce and Entrepreneurship, Information Age Chell, E. Haworth, J .M & Brearley, S. S, 1991, The Entrepreneurial Personality: Concepts, Cases And

Categories, Lomnon: Routledge Drucker, P, 1985, Innovation and Entrepreneurship, Heinemann Hisrich R, 2002,Innovation and Entrepreneurship, Mc Graw Hill Kao, J, 1995, Entrepreneurship, Prentice-Hall

MANAGING A GROWING BUSINESS


Course Objective:From start up enterprise to mature corporation an entrepreneurial firm passes many stages. This course highlights what must be accomplished during each stage to ensure continued development and provides practical guidance for implementing management systems. Course Contents:

Module IA Framework for developing successful organizations.How to build successful companies, identifying and surviving the first four stages of organizational growth.Recognizing growing pains and assessing the need for change

Module II-The new venture in expansion stage-The professional stage-The consolidation stage

Module IIIMastering the tools of Professional Management -Strategic Planning- Organizational Control System- Effective Leadership- Corporate Culture Management

Module IVRole of Entrepreneur in a growing and changing company- Managing the advanced stage of growth- The transition CEOs must make to survive beyond the entrepreneurial stage

Examination Scheme:


Text & References:

Text: Erric G. Flamholtz & Y Vonne Randle, Growing Pains by Published by: Jossey Bass

References: Craig Hall, Responsible Entrepreneur Published by Career Press Franklin Lakes, NJ Leonard A. Lavder, The Committed Enterprise Published by ButterNorth Heinemann S J Phansalker, Making Growth Happen Published by: Response book

CORPORATE CULTURE AND INTRAPRENEURSHIP


Course Objective:The aim of this course is to develop an understanding of issues related to corporate culture, entrepreneurship set up, requirements and understanding the methods leading to cultural advancements and handling of future challenges in intrapreneurship.

Course Contents: Module IMeaning Corporate Culture, Basic Distinction between corporate culture & Entrepreneurship setup, Linkage of risk involvement.

Module II Importance of Intrapreneurship in Corporate sector, Major investment in corporate cultures, Issues in Intrapreneurship & Requirements. Module IIIGlobal Economy & Cultural diversity, Training of culture advancement, setting up linkage, future challenges in intrapreneurship , outcomes of diversity.

Examination Scheme:


Text & References:

Siropolis, Entrepreneurship & Small Business Management. Mark D. Csordos, Business Lesson for Entrepreneurship.

ENTREPRENEURIAL MANAGEMENT IN TURNAROUNDENVIRONMENT


Course Objective:The Entrepreneurial Manager is: The pursuit of opportunity beyond the resources currently controlled. When an existing company is failing to achieve its financial plan and is on the verge of financial distress, there is the potential for a great opportunity and there is also the possibility of a great failure. This course will focus on how a manager can analyze the potential for opportunity in these Turnaround situations and how, if the decision is made to pursue the opportunity, to develop a plan of action that will lead to the realization of value. The course will show that Entrepreneurial behavior is not limited only to startup companies and small rapidly growing companies.

Course Contents:

The course will be organized around the life cycle of a Turnaround. The first part of the course will address the question of whether or not the company is worth saving. Like a battlefield surgeon the Turnaround manager must decide where to spend time. Will this company fail no matter what the manager does, or will the investment of time and resources exceed the income in the future even if the company survives? This section will introduce various analytical techniques and procedures that will help the manager decide whether or not to commit to the Turnaround. Once the manager is committed to the Turnaround, the first step is to stop the negative cash flow. This will require some quick and decisive action to increase the margins and reduce the overhead costs. The successful Turnaround manager must focus on short term action plans to make the business healthy. Once this is accomplished the manager may have the luxury to entertain longer term actions If the manager is successful in stopping the negative cash flow, then it will be possible to address longer term issues such as new product introductions and long range marketing efforts and to possibly attract additional financing. This phase of the Turnaround will also look at building a stable management team that can lead to growth and future profitability. Many of the managers that are attracted to this environment do not see themselves as the managers in a stable environment. However, if there is to be value creation a team that can run the company in the future must be put in place and a strategy and organization developed to offer long term stability.The first 20 sessions of the course will be primarily case oriented with some additional readings and some in class speakers.

Students electing to write a report will spend the rest of the term on this project. The topics for reports will be identified during the first part of the term by groups of students in 2 to 3 people teams. Teams will be self organized and can review potential topics suggested by the instructor, however, each team will be responsible for submitting a one page written proposal for review and approval before beginning work. It is expected that most reports will be retrospective and discuss a successful Turnaround situation. However, a team may find an ongoing Turnaround they wish to study or they may identify a situation where the Turnaround was not undertaken after analysis indicated that the opportunity was not attractive. Reports may also focus on a particular issue common to Turnarounds. The team will interview a set of practitioners for their opinion on this issue and then generalize based on these field interviews There will considerable flexibility in defining a topic.

Student who chooses not to write a report will have 9 more sessions that will focus on Analytical Techniques that are relevant in a Turnaround situation. Many of these sessions will be multiple day exercises where a significant amount of data will be reviewed and analyzed to obtain useful information for the Turnaround Manager. Some of the topics currently being considered are: (1) Creating detailed Cash Flow Projections for a Manufacturing company in distress, and (2) Using historical data to develop Customer and Product Profitability.

This section of the course will be refined in the coming months. Students selecting this option will take a final exam which will be based on the topics and concepts covered in the first 20 sessions of the course.

This course will complement Creating Value through Corporate Restructuring because the focus will be on operations and the role of management in creating greater asset value. If this is accomplished the ability to financially restructure the liabilities and ownership of the company should be enhanced.

Examination Scheme:


Text & References:

Text: Robert P. Hisrich & Michael P. Peters, Entrepreneurship, Tata McGraw Hill

References: Raymond W Y Kao, Tan Wee Ling, Entrepreneurship and Enterprise Development in Asia, Prentice Hall Mary Coulter, Entrepreneurship in Action, Prentice Hall. Dr. Aruna Kaulgad, Entrepreneurship Management , Thomson

CUSTOMER RELATIONSHIP MANAGEMENT


Course Objective:The traditional marketing needs a new framework in the customer age. The concept of CRM is not new, neighborhood retailers have been establishing genuine customer relationships, sincere bonds of trust and familiarity that lasted for decades and passed from generation to generations. In the new knowledge society managing customer relationships has become even more pertinent and needs a structured approach in understanding the various facets linked with it. Therefore CRM today examines the observable, quantifiable relationship building techniques and explains how they can be adapted for use by large, multinational businesses. The emphasis is on enhancing life time value of customers and developing partnering relationships with profitable loyal customersThe course aims to help our student managers understand the concept and practice of CRM, thereby inculcating in them the “CRM MINDSET”, which in turn will enable them to occupy some of the positions like:- Customer Care/ Customer Relationship Managers- Call Centre ManagersIn various B 2 B and B 2 C organizations.To address these objectives, the course aims to:Enhance the understanding of various strategic and tactical approaches, tools and support systems that companies are implementing to develop effective relationship with key customers- Develop Managerial insights into the role, value and prospects of CRM in the process of forming,

managing, measuring and enhancing customer relationships.

Course Contents:

Module I: Introduction to CRM - The CRM Promise Concept & Philosophy of CRMRationale and Benefits of CRMCRM as a processEvolution of CRMEmerging issues and future trends of CRM.

Module II: Managing Key Customers Types of CustomersDefinition of Key Account Management (KAM)Defining and selecting key accountsPlanning, organizing and implementing strategies for key account managementKey Relationship Management Module III: Creating Customer Value Through CRM Customer ValueCustomer Life time Value: Concept and Measurement Measuring Equity in Customer RelationshipsCRM Metrices

Module IV: Customer Experience MarketingTypes of CRMTypes of Customer Experience5 Es of Experiential MarketingA Framework for Experiential MarketingDelivering Compelling Customer ExperiencesEXQUAL-Instrument for measuring customers perception of ‘Experiential Quality’

Module V: CRM Strategies Strategies for Customer RetentionStrategies for Service Recovery and Complaint ManagementCRM Strategies for Key Relationship Management

Examination Scheme:


Text & References:

Text: Jill Dyche, 2001, The CRM Handbook-A Business Guide to Customer Relationship Management by

Pearson Education Anton , Customer Relationship Management: The Bottom Line to optimizing your ROI

References: Gosney JW, 2001, Customer relationship Essentials by Prentice –Hall India Swift,Ronald S, 2001, Accelerating Customer Relationships by,PHI Gureja,Gopal E, 1997, Creating Customer Value by Tata-McGraw Hill JN Sheth, Atul Parvatiyar ,G.Shainesh, 2001, Customer Relationship Management by Tata Mc GrawHill Brown,Stanley A, 2001, Customer Relationship Management by John Wiley& Sons Gardial,Woodruff, 2001 Latest Approaches to understanding Customer Values & Satisfaction, Infinity

Book Anderson ,Kristin, 2002, Customer Relationship Management by Tata McGraw-Hill Payne,Adrian,Woburn-Butterworth-Heinemann, 1996, Relationship Marketing

ADVERTISING AND SALES PROMOTION


Course Objective:To familiarize students with advertising concepts and strategies, the methods and tools used. Enabling them to develop advertising strategies and plans and to develop the judgment parameters required in product management, to evaluate advertising.

Course Contents:

Module IThe Ad Business, the Agency, Role of Research, Positioning, Campaign Development, Campaign implementation.

Module II Creating the Ad, Presentation, Media, Media Planning, Production Print, Production – other Media.

Module IIIEvent Marketing – Surrogate, Advertising etc., Sales Promotion – New Direction in Marketing, New Product Launches, Concept Promotion Vs Existing Category Advertising.

Examination Scheme:


Text & References:

Text: David Aaker, Advertising Management - Myers and Batra

References: Magazines – A&M, Brand Equity, Business World Wright, Winter, Ziegler, Advertising David Ogilvy, Trout and Ries, Advertising Sandage, Fryburger, Ratroll, Advertising Theory & Practice Strategic Brand Management, Creating and Sustaining Brand Equity Long term, 2001, Second Edition,

Kogan Page

SOCIAL AND RURAL MARKETING


Course Objective:To understand marketing in rural India. To be aware of the success stories and failures in rural Indian Marketing.

Course Contents:

Module IRural marketing an overview, principles of marketing as relevant to rural marketing changing concept of marketing, profiles of urban/ customers and differences in their characteristics.

Module IIFeatures of rural markets/ infrastructure, products and services in the rural markets and channels of distribution and trade management.

Module IIITransportation and communication, advertising and sales promotion strategies for rural marketing and characteristics of pricing in rural markets for different products and factors influencing.

Module IVMarketing objectives, sales target strategies, organizing for rural marketing and new product launch techniques for rural markets.

Module VMarketing strategies, policy, sales management practices training, motivation and Examination.

Module VIRural Market research and market information system and a glimpse of the future of rural marketing.

Examination Scheme:


Text & References:

Text: Ram Krishan , Rural & Agricultural Marketing, Jenis Publication House

References: Raja Gopal, Development Policy Planning Practice, Rawat Publication Sanal Kumar, Rural Marketing, Sage Publication

NEGOTIATIONS AND BUSINESS GROWTH


Course Objective:The objective of the course is to acquaint students understand the importance of negotiations in the growth of business. Besides this, the students are expected to be oriented to various techniques of negotiation and transactions.

Course Contents: Module I: Negotiation – An OverviewFoundations of all Negotiations, Meaning & Need of Negotiation, Principles of Negotiation, Alternative approaches, Developing of Negotiation Styles

Module II: The Planning Stage Task Issues – Information, Concession Patterns, Power, Process Issues – Objectives, Sequence Planning & Long term planning Fabric of a Negotiation

Module III: Mastering NegotiationMastering Competitive Negotiation with its phases, Mastering Persuasion, Power and Compromise, Mastering commonly made mistakes in Negotiation, Mastering non verbal behaviors

Module IV: Dealing with problems in NegotiationFinding Deviations, Inadequate planning and preparation, Dealing with planning problems, Relationship Management & Failures to achieve

Examination Scheme:


Text & References:

Text: Nierenberg, Juliet and S. Ross, Irene: The Secrets of Successful Negotiation, Duncan Baird Publishers

References: Evans, Eric: Mastering Negotiations, Viva Books Private Limited Scott, Bill; The Skills of Negotiating Reading Material: Colosi , Thomas : A Core Model of Negotiation Reading Material: Leritz , Len : Negotiating with Problem People Reading Material: C. Keiser, Thomas: Negotiating with Customer You can’t Afford to Lose

BUSINESS TO BUSINESS MARKETING


Course Objective:The objective of this course is to evolve students understand & analysis intricacies in Business to Business Marketing with an interactive approach to address various strategic issues involving People, Product & Processes in Business to Business Marketing. This cause world prepare the student to face the future challenges with strong conceptual background and make them aware of corporate performance, governance and services ethics enabling them to become successful business mangers.

Course Contents:

Module IIntroduction to Business-to-Business Management, classifying customer, organizations and markets, organizational buying and buying behaviour.

Module IISegmenting, Targeting and Positioning, Planning and Positioning the value offering, Innovation branding and competitiveness.

Module IIIBusiness to Business Marketing,: Developing and Managing the Customer Relationship, Channel Relationships.

Module IVCommunication with the market, Business Ethics and Crisis Management.

Examination Scheme:


Text & References:

Text: Vitale, Giglierans, Business-to-Business Marketing Published by South-Nestern.

References: Don Peppess and Martha Rogess, One to one Business to Business Published by Currency Doubleday Victor L. Hunter, Business to Business Marketing, Published by NTC Business Books Arthur B Sculley & W. William A Woods, Business to Business Marketing Published by Harper Business

SUPPLY CHAIN MANAGEMENT AND LOGISTICS


Course Objective:The aim of this course is to develop the understanding of the various components of the integrated supply chain. The learning is focused on developing the supply chain to suit domestic as well as global markets.

Course Contents:

Module I: Introduction of Logistics & SCM Evolution of Logistics and Supply Chain Management; Importance of SCM in the overall functioning of organization; Customer Focus in Supply Chain; Developing Competitive Advantage through SCM by focusing on customer satisfaction and corporate profitability.

Module II: Strategic Issues in SCM Value chain and value delivery system; Facilities Decisions; Transportation Choices, 3PL & 4 PL; Role, Objectives & Policies of Purchasing in Supply Chain; Vendor Relationships; Distribution Channel Design; Information Flow in Supply Chain; Strategic Alliances & Inter-corporate cooperation.

Module III: Functional Roles in SCM Marketing; Sales; Forecasting; Customer Service; R & D; Production and Inter- functional coordination.

Module IV: Managing the Supply ChainBenchmarking; Reengineering; IT Enabled Supply Chain Management; Application of ERP, JIT and Quality Management; Value Engineering/Analysis; Retailing Management; Optimization of Supply Chain; Organization Design; Performance Measurement in SCM.

Module V: SCM in Global Perspective Global Markets - Motives and Development; Managing the International Supply Chain Operations; Supply Chain Reconsideration to suit the Global Environment; Risk Involved in International Markets; Benchmarking Global Supply Chains.

Examination Scheme:


Text & References:

Text: Gattorna J.L. & Walters D.W. 1996, Managing The Supply: A Strategy Perspective, MacMillan Business

References: Agarwal D.K., 2003, A textbook of Logistics and Supply Chain Management, MacMillan India Ltd. Mentzer John T., 2001, Supply Chain Management, Sage Publications, Inc. Sahay B.S. 1999, Supply Chain Management: For Global Competitiveness, 1st Ed. MacMillan India Pvt.

Ltd.

SERVICE OPERATIONS MANAGEMENT


Course Objective:The objective of the course is to understand the growing significance and impact of services on the growth and economy and the scientific ways to run the operations so as to optimize the business and brand returns.

Course Contents:

Module I: Service as StrategyConcepts and understanding, Brand significance and impact on businesses Nature of services and service products, customer centric operations and building services for competitive advantage.

Module II: Building and Development of Service SystemsStandard and branded services, Technology impact, Design and development of service products and delivery systems. Human Resource in Services

Module III: Operating Service Systems Managing Demand and supply of services, Speed and quality of services, Total Quality Systems, Tools and techniques for total quality and continuous improvements, Management and controls, Productivity and performance measurements

Module IV: Service Business Model Service Business model understanding and significance. Service Value chain Outsourcing and its management, Service business and delivery network, connectivity and brand value creation through outsourced network

Module V: Building Customer LoyaltyUnderstanding and significance of customer loyalty. Creating loyal customers through services , Loyalty tracking, Customizing services, segmenting services, taking services to the doorsteps of customers.

Examination Scheme:


Text & References:

Text: Gengiz Hakserver, Barry Rendes, Robert Russel & Robert Murdich, Service Management & Operations

References: Rust, Zahorik & Keiningham, Service Marketing Kenneth E. Clow & David L. Kurtz, Service Marketing

OPERATIONS MANAGEMENT AND STRATEGY


Course Objective:The aim of this course is to develop an understanding of the role of operations strategy and various other issues related to developing and incorporating of operation strategy and the methods by which best strategies can be adopted and implemented.

Course Contents:

Module I: Introduction Introduction, Role and Objectives of Operations Strategy, Incorporating Operations Strategy in the Corporate Strategy, Dynamics of process-product life cycles, Defining a Operations Strategy in Overall Environment, Manufacturing Implications of Corporate Marketing Decisions.

Module II: Developing Operations StrategyPrinciples and Concepts of Developing a Operations Strategy, Process of Operations Strategy Formulation, Methodology of Developing Operations Strategy, Business Implication of Process Choice, Product Profiling, Manufacturing Audit Approach, Manufacturing Restructuring, Infrastructure Development. Module III: Implementation of Operations StrategyPrinciples and Concepts of Focused Manufacturing, Involvement of Human Aspects, Effect of Technology Advancement and Technology Management, Integration of Operations Strategy Planning and Technology Planning, Pre-requisites of Organized and Focused Manufacturing Strategy & Unit.

Module IV: Redefining Operations StrategyValue of Response Time and Product Variety in Operations Strategy, Management of Quality, Planning and Controlling System, Accounting & Financial Perspectives and Manufacturing System, Improving Manufacturing Process by Redefining & Restructuring Process Positioning

Examination Scheme:


Text & References:

Text: Hill T. , Manufacturing Strategy: The Strategic Management of Manufacturing Function, 2nd Ed. MacMillan

References: Voss C.A. 1992, Manufacturing Strategy: Process and Contents, Chapman & Hall Samson D. 1991, Manufacturing and Operations Strategy, Prentice Hall Harrison M. 1993, Operations Management & Strategy, Pitman Publishing Slack, Chambers, Hardland, Harrison, Johnston 1995, Operations Management, Pitman Publishing Harvard Business Review Articles on Manufacturing Strategy, HBR

PROCESS ANALYSIS, APPLICATIONS AND IMPROVEMENT


Course Objective: The objectives of this course are to familiarize students to carry out analysis of various manufacturing processes with a view to achieve improvement in productivity and performance within the overall corporate objectives. The student should become aware of the major process improvement methodologies and their application. The course content lays emphasis on the organizational aspects of the manufacturing process instead of the technological aspects.

Course Contents:

Module I: Manufacturing processes and interfaceProcesses and their functions, importance, objectives of analysis, methods, Interface with other disciplines, Manufacturing cycle, stages and the criteria

Module II: Process selectionProduct variety and volume, Product-process matrix, Production structures, Flow process , Continuous process, Batch process, Job-shop, Cellular, Project. Flexible manufacturing systems

Module III: Examination of processesParameters of Examination, Lead-time, Set-up time, Throughput Cycle, Cycle timeProcess cost, Quality, measures of process quality, cost of quality. Flexibility, measures of flexibilityProductivity, measures of productivity. Performance Measurement System

Module IV: BenchmarkingReference points, Alignment with corporate objectives and Operations Strategy. Benchmarking various types. Level of Competitiveness

Module V: Improvement methodologiesGroup Technology, JIT, Lean Production, Kanban, Cellular Manufacturing, Theory of Constraints, Optimized Production Technology, Concurrent Engineering, Business Process Reengineering, Agile Manufacturing, Virtual Manufacturing

Examination Scheme:


Text & References:

Text: Gideon Halevi Restructuring the Manufacturing Process, APICS Series on Resource Management

References: Nicholas, Competitive Manufacturing Management, Tata McGraw Hill Joseph S Martinich, Production and Operations Management, John Wiley Chase, Davis, Fundamentals of Operations Management, AquilanoIrwin McGraw Hill Gerhard J Plenert, International Operations Management, Copenhagen Business School Press James B Dilworth, Operations Management, The Dry den Press

WORLD CLASS MANUFACTURING SYSTEM


Course Objective:The objective is to familiarize the students with WCM practices and their importance to enhance competitiveness in international markets. The aim is to develop understanding about the practical aspects of selection of process technology, management of technological resources and to make the students familiar with the changes required in the operational technology with rapidly changing environment.

Course Contents:

Module I: WCM Introduction and ModelsThe evolution of WCM; First principles of WCM; Hall’s framework of Value added Engineering; Schonbergers’ framework of WCM; Gunn’s model of WCM; Maskells’ model of WCM Module II: Practices and Systems for WCMInformation Management Tools: Kanban; Bar Code; Materials Processing Tools: Flexible Manufacturing Systems; Lean Production, Poka Yoke; Rapid Prototyping; Customer Interface; Supplier Interface; Quality in WCM – Deming’s Approach; Shingo’s Approach; Knowledge Management

Module III: WCM in PracticeReal corporate world examples & exposure of WCM practices

Module IV: Product & Technology ManagementMarket research, brand strategy and market entry, new product development and market support, Managing product development teams, Management of research & development, Strategic alliances and intellectual property; Competition and Technology, Concurrent Engineering, Dimensions of technology; Technology Strategy, Back office v/s Front office technology, Technology for manufacturing units, types of technology; Degree of Automation, Process of adoption & integration of technology; degree of integration; Feedback systems, control systems, Reliability, Technology comparison, tools of technology control, Replacement of obsolete technology.

Examination Scheme:


Text & References:

Text: Richard J. Schonberger, World Class Manufacturing: The Lessons of Simplicity Applied (Hardcover)

References: Dennis P. Hobbs, Lean Manufacturing Implementation: A Complete Execution Manual for Any Size

Manufacturer

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