Don’t Let your Board be Bored by Donor Relations!

Lynne M. Wester

@donorguru

AFP Toronto Fundraising Day

Involvement vs. Commitment

How do you feel about soliciting and asking for money?

How do you feel when you write a check to your favorite organization?

Too Much Looks Like Everything Else

Why Not?

WHAT WE THINK DONORS WANT

• Gifts

• Plaques

• Certificates

• Donor Honor Roll

• Fancy Events

WHAT DONORS REALLY WANT

Access

Information

Experiences

You Don’t Have to Solicit

• Make Friends for the Cause

• Identify Your Organization’s VIP Friends

• Open the Door with Advice Visits

• Gather Friends with Small Socials

• Become a Tour Guide-And Show How We Change the World

• Acknowledge Donors’ Generosity

Tell the right stories

to the right people

at the right time.

WE NEED:

• More imaginative and courageous communications

• All we need to do is to write brilliantly, package it superbly, and to present it in a way that will captivate, thrill and inspire

THANK YOU!

• Lynne M. Wester

• @donorguru

• Friend Me!

• Connect with me!

• www.donorrelationsguru.com

• lynne@donorrelationsguru.com