Hindustan Petroleum Corporation Limited

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PROJECT REPORTON

“HINDUSTAN PETROLEUM CORPORATION LIMITED”

Submitted in Partial fulfi l lment of the requirements for the award of Degree

Bachelor of Business Administration

Batch: 2009-2012

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Hindustan Petroleum Corporation Limited

Submitted by: Under Guidance o f :

Deepa Bansal Mrs . Shveta chawla

Bharat i Vidyapeeth Univers i ty , School of Distance Educat ion,

Academic Study Center: BVIMR, New Delhi

An ISO 9001:2008 Certified InstituteNAAC Accredited Grade “A” University

STUDENT UNDERTAKINGSTUDENT UNDERTAKING

I De epa Bans a l have com ple t ed t he i ndus t r i a l expos u re i n I De epa Bans a l have com ple t ed t he i ndus t r i a l expos u re i n

“H indus t an P e t ro l eum co rpo ra t i on l im i t e d” unde r t he gu idanc e o f “H indus t an P e t ro l eum co rpo ra t i on l im i t e d” unde r t he gu idanc e o f

Mrs . S hve t a Chaw la i n t he pa r t i a l f u l f i l lme n t o f t he r e qu i r em en t fo r Mrs . S hve t a Chaw la i n t he pa r t i a l f u l f i l lme n t o f t he r e qu i r em en t fo r

t he a wa rd o f Bach le lo r o f bus ines s admin i s t r a t i onBA o f BV U , SD E, t he a wa rd o f Bach le lo r o f bus ines s admin i s t r a t i onBA o f BV U , SD E,

Ac adem ic s tudy ce n t r e BV IM R, New D e lh i . Th i s i s an o r i g ina l p i eceAc adem ic s tudy ce n t r e BV IM R, New D e lh i . Th i s i s an o r i g ina l p i ece

o f work & I have ne i the r c op ied a nd no r subm i t t ed i t e a r l i e r o f work & I have ne i the r c op ied a nd no r subm i t t ed i t e a r l i e r

e l s ew he re .e l s ew here .

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Hindustan Petroleum Corporation Limited

DEEPA BANSALDEEPA BANSAL

DECLARATIONDECLARATION

Thi s i s t o c e r t i f y t ha t I have com pe ted a p ro j ec t “H P CL” unde r t he Th i s i s t o c e r t i f y t ha t I have com pe ted a p ro j ec t “H P CL” unde r t he

gu idanc e o f “S H VE TA CHA WLA ” i n t he pa r t i a l f u l f i l lme n t o f t he gu idanc e o f “S H VE TA CHA WLA ” i n t he pa r t i a l f u l f i l lme n t o f t he

r equ i r e men t fo r t he aw ard o f Ba che lo r s o f Bus ines s Adm in i s t r a t i on r equ i r e men t fo r t he aw ard o f Ba che lo r s o f Bus ines s Adm in i s t r a t i on

f rom Bha r t i V idyape e th U n ive r s i t y , De lh i . T h i s i s an o r ig i na l p i e ce f rom Bha r t i V idyape e th U n ive r s i t y , De lh i . T h i s i s an o r ig i na l p i e ce

o f work & I have no t subm i t t ed i t e a r l i e r e l sew he re .o f work & I have no t subm i t t ed i t e a r l i e r e l sew he re .

DE EP A BAN S AL .DE EP A BAN S AL .

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Hindustan Petroleum Corporation Limited

PREFACEPREFACE

This document is an attempt of an outsider to build perspective to the insiders. Its seen so

very often that an outsider sees and appreciate things which the insider cannot. Like the

Chinese traveler I have made an attempt to capture the current picture of Hindustan

Petroleum Corporation Limited.

This Document explain the industrial activities of HINDUSTAN PETROLEUM

CORPORATION LIMITED’ like it’s strategy, team working, growth speed and working

environment.

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Hindustan Petroleum Corporation Limited

ACKNOWLEDGEMENTACKNOWLEDGEMENT

Thi s p ro j e c t ha s bee n p r epa red a f t e r a l o t o f ana ly s i s r ega rd i ng the Th i s p ro j e c t ha s bee n p r epa red a f t e r a l o t o f ana ly s i s r ega rd i ng the

p roces s o f i ndus t r i a l r e l a t i ons & m arke t ing in t he i ndus t ry . I t w as p roces s o f i ndus t r i a l r e l a t i ons & m arke t ing in t he i ndus t ry . I t w as

made poss ib l e and w as compl e t ed s ucc es s fu l ly due to a f ew peop le made poss ib l e and w as compl e t ed s ucc es s fu l ly due to a f ew peop le

who ha ve been i n s t rumen t fo r i t s s ucces s . To w hom I w an t t o who ha ve been i n s t rumen t fo r i t s s ucces s . To w hom I w an t t o

exp re s s my deep s ens e o f g r a t i t ude .exp re s s my deep s ens e o f g r a t i t ude .

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Hindustan Petroleum Corporation Limited

I t ake t h i s oppo r tun i ty t o c onvey my dee p r ega rds and g r a t i t ude t o I t ake t h i s oppo r tun i ty t o c onvey my dee p r ega rds and g r a t i t ude t o

Dr . S .S V ernaka r , D i r e c to r , BV IM R, New D e lh i , Mr . G aga n Grove r , Dr . S .S V ernaka r , D i r e c to r , BV IM R, New D e lh i , Mr . G aga n Grove r ,

Ac adem ic Co-o rd ina to r , BV IMR, N ew D e lh i , & M s . S hve t a Chaw la , Ac adem ic Co-o rd ina to r , BV IMR, N ew D e lh i , & M s . S hve t a Chaw la ,

F acu l t y , BVIM R, N ew De lh i f o r h i s enc ou ragem en t t o unde r t ake t h i sF acu l t y , BVIM R, N ew De lh i f o r h i s enc ou ragem en t t o unde r t ake t h i s

P ro j ec t .P ro j ec t .

I t hank m y Fa mi l y and F r i ends fo r t he i r cons t an t encou rage men t I t hank m y Fa mi l y and F r i ends fo r t he i r cons t an t encou rage men t

wi thou t w h ic h I wou l d no t have been s ucces s fu l .w i thou t w h ic h I wou l d no t have been s ucces s fu l .

Las t bu t no t t he l e a s t , I t hank a l l t hos e peop l e w ho have d i r ec t l y o r Las t bu t no t t he l e a s t , I t hank a l l t hos e peop l e w ho have d i r ec t l y o r

i nd i r e c t l y con t r i bu t ed to t he com ple t ion o f t h i s p ro j ec t on H indus t a nind i r e c t l y con t r i bu t ed to t he com ple t ion o f t h i s p ro j ec t on H indus t a n

P e t ro l e um Corpo ra t ion L i mi t ed .P e t ro l e um Corpo ra t ion L i mi t ed .

DE EP A BAN S ALDE EP A BAN S AL

TABLE OF CONTENTSTABLE OF CONTENTS

S.NO. S .NO. TOPIC PAGE NO.TOPIC PAGE NO.

1 INTRODUCTION OF COMPANY

In t roduc t ion o f H PCL

Mi les tone s o f H P CL

2 INDUSTRIAL ANALYSIS

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Hindustan Petroleum Corporation Limited

Company p ro f i l e , O rgan i za t i ona l S t ruc tu r e

Board o f d i r e c to r s , P roduc t s o f H PCL

Recogn i t i on a nd awa rds , H i s to ry o f H P CL

S WOT ana l y s i s , M a j o r Compe t i t o r s

R e s e a r c h M e t h o d o l o g y

3 MARKETING STRATEGIES

F ive fo r ce mode l

F our p ’ s o f m arke t i ng mix

4 CORPORATE SOCIAL RESPONSIBILITY

Env i ronm en t P o l i c i e s

Corpo ra t e soc i a l r e spons ib i l i t y

5 KEY LEARNING AND RECOMMENDATION

Lea rn ing

Recom menda t ion

6. CONCLUSIONS AND SUGGESTION

OUR OBSERVATION,CONCLUSION

BIBLIOGRAPHY

O

EXECUTIVE SUMMARY:EXECUTIVE SUMMARY:

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Hindustan Petroleum Corporation Limited

Th i s p ro j e c t i s a n a t t e mp t t o g ive know le dge abou t H indus t a nTh i s p ro j e c t i s a n a t t e mp t t o g ive know le dge abou t H indus t a n

P e t ro l e um Corpo ra t ion L i mi t ed . I t a i ms to ma ke i t s r e ade r w e l lP e t ro l e um Corpo ra t ion L i mi t ed . I t a i ms to ma ke i t s r e ade r w e l l

ve r s ed w i th e ach and e ve ry a s pec t o f HP CL.ve r s ed w i th e ach and e ve ry a s pec t o f HP CL.

Industrial relations is the study of the processes of control over work relations; and

among these processes, those involving collective worker organization and action are of

particular concern. Industrial relations play a crucial role in establishing and maintaining

industrial democracy. In India, IR has passed through several stages. In pre independence

days, the employers had a commanding position and exploitation of workers was

predominant. Then in post independent era, interference of the government as a third

party made the industrial relations to certain degree in favor of workers. Labour laws,

closed economy and other legislatures strengthened the condition of the Labour, but did

not enhance productivity making the industrial revolution a mere dream in India. And

now post liberalization we see a change in the IR situation in India, the management

across the industry realizing the need and importance of collective bargaining and

participative management have started taking steps to reduce the interference of the

government. This is has resulted in weakening of trade unions and productivity

bargaining has become a trend resulting in the betterment of both management and

workers.

We can see the influence of HRD on the plant’s personnel functioning, which was solely

the prerogative of the top management or the corporate some years ago. Today latest

trends of HRD hit at the plant level and personnel departments drive them. OD,

organizational development, which is still a very new concept in India, has also started to

seep in at plant level. All this has resulted in a transformation of Industrial relations,

making personnel department a very strategic unit .

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Hindustan Petroleum Corporation Limited

OBJECTIVE OF STUDY:OBJECTIVE OF STUDY:

The objective to study this project as follows:

To study about this field of company.

To study about the growth and expansion of the company.

To study about its planning and strategies which they use to grow.

To study about its services towards under developing areas.

To compare with other companies.

Partnerships and diversification

Future business plans.

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Hindustan Petroleum Corporation Limited

SCOPE OF THE STUDY:SCOPE OF THE STUDY:

The Scope of the s tudy of th is projec t a re :The Scope of the s tudy of th is projec t a re :

1 . )1 . ) The p ro j ec t w i l l he lp t he o the r com pan ie s t o know more abou tThe p ro j ec t w i l l he lp t he o the r com pan ie s t o know more abou t

t h i s com pany .th i s com pany .

2 . )2 . ) The p ro j ec t w i l l he l p t o a t t r ac t t he t a rge t aud ienc e .The p ro j ec t w i l l he l p t o a t t r ac t t he t a rge t aud ienc e .

3 . )3 . ) By s tudy i ng th i s p ro j e c t , a t r ans pa rency w i l l gene ra t e be tw ee nBy s tudy i ng th i s p ro j e c t , a t r ans pa rency w i l l gene ra t e be tw ee n

t he c ompany and t he t a rge t cu s tom er s .t he c ompany and t he t a rge t cu s tom er s .

WE BELIEVE

Our Miss ion

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Hindustan Petroleum Corporation Limited

"HP CL , a long w i th i t s j o in t ven tu re s , w i l l be a f u l l y i n t eg ra t ed

compa ny in t he hyd roca rbons se c to r o f exp l o ra t i on and p roduc t ion ,

r e f in i ng and ma rke t ing ; f oc us i ng on enhance men t o f p roduc t iv i t y ,

qua l i t y and p ro f i t ab i l i t y ; c a r i ng fo r cus tome r s and e mp loye es ; c a r i ng

fo r env i ronm en t p ro t ec t i on and cu l tu r a l he r i t a ge .

I t w i l l a l s o a t t a in sca l e d ime ns i ons by d i ve r s i fy ing in to o the r ene rgy

r e l a t ed f i e ld s and by t a k ing up t r a nsna t iona l ope ra t i ons . "

Our Vis ion

To be a Wor ld C l a ss Ene rgy Company know n fo r ca r i ng and

de l i gh t ing the cus tom er s w i th h igh qua l i t y p roduc t s and innova t ive

se rv i ce s ac ro s s dome s t i c and i n t e rna t iona l m arke t s wi th agg re s s i ve

g rowt h a nd de l ive r i ng s upe r io r f i nanc i a l pe r fo rm ance . The Compa ny

wi l l be a mode l o f exce l l e nce i n m ee t ing s oc i a l comm i tm en t ,

env i ronm en t , hea l th a nd s a f e t y no rm s and i n e mp loyee w e l f a r e a nd

r e l a t i ons

CHAPTER-1CHAPTER-111

Hindustan Petroleum Corporation Limited

INDUSTRY PROFILEINDUSTRY PROFILE

INTRODUCTION

HPCL is a Fortune 500 company, with an annual turnover of  Rs. 1,08,599 Crores and

sales/income from operations of Rs 1,14,889 Crores (US$ 25,306 Millions) during FY

2009-10, having about 20% Marketing share in India and a strong market infrastructure.

HPCL operates 2 major refineries producing a wide variety of petroleum fuels &

specialties, one in Mumbai (West Coast) of 6 .5 Million Metric Tonnes Per Annum

(MMTP A) capacity and the other in Vishakapatnam, (East Coast) with a capacity of

8.3 MMTPA. HPCL holds an equity stake of 16.95% in Mangalore Refinery &

Petrochemicals Limited, a state-of-the-art refinery at Mangalore with a capacity of 9

MMTPA. In addition, HPCL is constructing a refinery at Bhatinda, in the state of Punjab,

as a Jo i n t ven tu re w i th     Mi t t a l Ene rgy Inves tmen t s P t e . L td .

HPCL also owns and operates the largest Lube Refinery in the country producing Lube

Base Oils of international standards, with a capacity of 335 TMT. This Lube Refinery

accounts for over 40% of the India's total Lube Base Oil production.

HP CL was fo rme d in 1974 on na t iona l i za t i on o f ES S O Ind ia

ope ra t i ons . The ope ra t i ons o f Ca l t ex we re m erged in 1976 .

H i ndus t an Pe t ro l eum Corpo ra t ion L im i t e d t oda y   i s t he s ec ond

l a rge s t i n t e g ra t ed o i l r e f i n ing and m arke t i ng compa ny in Ind i a a nd

a l s o a fo r t une 500 compa ny wi th a t u rnove r o f Rs .646 .89 b i l l i on

(US $ 14 ,709 M i l l i ons ) . T he Corpo ra t ion has a l r eady been iden t i f i e d

by t he G ove rnm en t o f I nd i a a s a c ompany wh i ch has t he po t e n t i a l t o

becom e a g loba l g i a n t . The company e mp loys abou t 11 ,088 peop le

and has a marke t va lue o f U S $2 .73 b i l l i on a s o f 2005 . I t f a ce s s t i f f

compe t i t i on f rom Bha ra t Pe t ro l e um a nd Ind i a n O i l Co rpo ra t ion . I t i s

a me ga P ub l i c Se c to r U nde r t a k ing (P SU ) w i th N av ra tna s t a t u s .

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Hindustan Petroleum Corporation Limited

HPCL FY10 profit up 126%

Hindustan Petroleum Corporation Limited reported sales of petroleum products

(including exports) during the year 2009-10 at an all time high of 26.3 million tones,

registering an increase of 3.5% over the previous year. The pipeline thruput increased to

11.95 million tonnes as compared to 10.58 million tonnes in the previous year, a growth

of nearly 13%. Turnover for the year amounted to Rs. 1,08,599 crores.

The refineries at Mumbai and Visakh processed 15.76 million tonnes of crude with the

combined GRM recorded at US $ 2.68 /bbl.

On the financial front, the Profit after Tax (PAT) increased by 126% from Rs.575 crores

in the previous year to Rs 1,301 crores during the current year. The higher PAT was

achieved after absorbing an under-recovery of Rs 1,225 crores on sales of sensitive

petroleum products during the year. There was a sharp reduction in the  interest cost to 

Rs 904 crores, lower by Rs 1179 crores from the earlier year. The depreciation charge

was Rs 1,164 crores vis-à-vis Rs 981 crores of the earlier year mainly due to

commissioning of the Euro IV fuel projects at Mumbai and Visakh refineries.

For the year 2009-10, HPCL has proposed a dividend of Rs 12.00 per share, which is

higher than that of last year at Rs 5.25 per share. The dividend would result in a total

payout of Rs 473 crores including dividend distribution tax.

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Hindustan Petroleum Corporation Limited

MILESTONES OF HPCL

The year 2009-10 witnessed many milestones in HPCL and its joint ventures

:

The facilities for Euro III / Euro IV petrol production at Mumbai Refinery and at

Visakh Refinery have been commissioned during this year.

The 9 MMTPA  JV Refinery at Bathinda, being constructed by HPCL – Mittal

Energy Ltd. (HMEL) has achieved over 80% overall progress, about 2% ahead of

schedule. Mechanical completion is expected by March, 2011.

A Rs 600 crores, 250 Kms product pipeline from Bathinda Refinery to Delhi, being

constructed by HPCL, is nearing completion.

At Mumbai, the Lube Refinery is being upgraded to produce Group II & III Base

Oils at a cost of Rs 1,000 crores. The project is under commissioning.

Single Point Mooring (SPM) system at Vishakapatnam has been mechanically

completed at a cost of Rs 550 crores. This will enable receipt of crude in Very Large

Crude Carriers (VLCCs) of 250,000 MT as against current cargo size of 130,000

MT.

Construction of five major oil installations has been initiated at Ennore, Visakh,

Bokaro, Bihta and Tikri Kalan. Additionally, new LPG plants are also coming up at

Visakh, Hazira and Bathinda.  HPCL would be investing over Rs 2,500 crores in

these projects which would be completed progressively during the year 2010-11.

A new wholly owned subsidiary, HPCL Biofuels Limited, was incorporated in

October, 2009 to produce ethanol (for blending with petrol) in East and West

Champaran districts in Bihar. These projects are expected to be commissioned by

December, 2010 and will benefit large number of farmers besides providing 12 MW

electricity in each of the districts. The total cost of the two projects is over Rs 700

crores.

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Hindustan Petroleum Corporation Limited

MAJOR EVENTS OF HPCL:

14 Sep 2010 Hindustan Bhawan honoured with Energy Saving rating

12 Feb 2009 QC Lab at Mazgaon Lube Plant receives NABL Accredation

03 Feb 2009 Mundra - Delhi Pipeline (MDPL) dedicated to the Nation

20 Jan 2009 Shri M K Bagai bestowed with Lifetime Achievement Award

22 Oct 2008 HP Aviation Commissions 18th ASF at Mundra

15 Oct 2008 New Company, Creda-HPCL Biofuel Limited Incorporated.

11 Sep 2008 HPCL & Renuka Sugars in Joint Venture for Ethanol Production

12 Aug 2008 e-fuel Campaign Launched in Mumbai

10 Aug 2008 HP Aviation Commissions 17th ASF at Tirupathi

05 Aug 2008 Rajahmundry LPG Plant Commissioned.

01 Aug 2008 HPCL opens new Depot at Mughalsarai

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Hindustan Petroleum Corporation Limited

CHAPTER-2CHAPTER-2

INDUSTRIAL ANALYSISINDUSTRIAL ANALYSIS

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Hindustan Petroleum Corporation Limited

COMPANY PROFILECOMPANY PROFILE

HINDUSTAN PETROLEUM CORP. LTD .

Type : P ub l i c (N S E, BS E)

F ounded :1976

He adqua r t e r s :Mum ba i

Indus t ry :P e t ro l e um

P roduc t s :Oi l , Lub r i can t s

Empl oyees :11 ,088

Webs i t e :h t t p : / / h i ndus t anpe t ro l eum .com

Hindustan Petroleum Corporation Limited (HPCL) (BSE: 500104, NSE: HINDPETRO),

a state-owned oil company of the Government of India located at Mumbai, India and is a

Fortune 500 company of India listed at number 311[3] in the global 500 rankings, with an

annual turnover of over 1,16,428 Crores and sales/income from operations of Rs 1,31,802

Crores (US$ 25,618 Millions) during financial year 2008-09, about 20% Marketing share

in India and a strong market infrastructure. Corresponding figures for financial year

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Hindustan Petroleum Corporation Limited

2007-08 are: Turnover- Rs 1,03,837 crores, and sales/income from Operations- 1,12,098

Crores (US$ 25,142 Million).

HPCL operates 2 major refineries[4] producing a wide variety of petroleum fuels &

specialties, one in Mumbai (West Coast) of 6.5 Million Metric Tonnes Per Annum

(MMTPA) capacity and the other in Vishakapatnam, (East Coast) .

ORGANIZATIONAL STRUCTURE OF HPCL :

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Hindustan Petroleum Corporation Limited

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Hindustan Petroleum Corporation Limited

BOARD OF DIRECTORS

 

Co rpo ra t e Logo

 

S Roy Choudhury , Cha i rm an & Ma nag ing Di r ec t o r

 

S Roy Choudhury ,   D i r ec t o r - Ma rke t i ng (Add l . Cha rge )

     

V V iz i a s a r adh i , D i r ec t o r - Hum an Res ou rces

 

B Mukhe r j ee , D i r ec t o r - F inance  

K M ura l i , D i r ec t o r - Re f ine r i e s

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Hindustan Petroleum Corporation Limited

PRODUCTS OF HPCL :

1 . P e t ro l Know n a s M oto r S p i r i t (MS ) i n Oi l I ndus t ry . H PCL

marke t s t he p roduc t t h rough i t s r e t a i l pumps s p rea d a l l ove r

I nd i a . I t s p r i nc ip l e c onsum er s a r e r egu l a r pe r sona l ve h i c l e

owne r s .

2 . D i e s e l K now n a s Hi gh S peed Di e s e l (HS D ) i n O i l I ndus t ry .

HP CL marke t s t he p roduc t s t h rough i t s r e t a i l pum ps a s w e l l a s

t e rm ina l s and depo t s . I t s cons umer s a r e no t on l y r egu l a r a u to

owne r s bu t a l s o t r a nspo r t agenc i e s , i ndus t r i e s e t c .

3 . Lub r i c an t s [ 8 ] H P CL i s t he ma rke t l e a de r i n l ub r i can t and

a s soc i a t ed p roduc t s . I t c omma nds ove r 30% o f m arke t sha r e i n

t h i s s ec t o r . The popu l a r b r ands o f HP lube s a r e Laa l G hoda ,

Mi l cy , T handa Ra j a , K oo lga rd e t c .

4 . LP G [ 9 ] A popu l a r b r and i n ma i n ly u rban a r e a s .

5 . Av i a t i on Tu rb ine Fue l [ 1 0 ] Wi t h ma j o r AS F (Ai r S e rv i ce

F ac i l i t y ) p r e s en t i n a l l ma jo r a i rpo r t s o f I nd i a , H P CL i s a key

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Hindustan Petroleum Corporation Limited

p l aye r i n t h i s se c to r supp l y ing AT F to ma j o r a i r l i ne s . I t ha s an

acc ompl i shm en t o f s o r t s t o s upp ly fue l t o U S A i r F o rce 1 .

RECOGNITION AND AWARDS

HP CL has w on s eve ra l aw ards i n t he yea r 2009 -10 . A       b r i e f a ccoun t

o f t he a ch i eve men t s i n 2009 -10 fo l low s .

Aw ards / Re cogn i t i ons 2009

HP CL Wins CIO 100 A w ard fo r t he fou r th T i me i n a Row

Ind i r a G andh i Ra jbhas ha P u ra ska r

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Hindustan Petroleum Corporation Limited

En te rp r i s e Connec t Aw ard 2009

S AIL HR E xce l l ence A w ard

HISTORY OF HPCL :

1952 : The Com pany w as i nco rpo ra t ed i n t he name o f

S tand ard V acu um R ef i n i n g Comp an y o f In d ia

L imi te d on Ju ly 5 , 1952

1962 : On 31s t M arc h ,1962 the nam e w as changed t o ES SO

S tand ard R ef in in g C omp any o f I n d i a L imi te d .

1974 : Hi ndus t an P e t ro l eum Corpo ra t ion L imi t ed com es in to

be ing a f t e r t he t ake ove r and me rge r o f e r s tw h i l e Ess o

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Hindustan Petroleum Corporation Limited

S tand ard  and Lu be In d ia L imi ted

1976 : Ca l t ex O i l Re f in ing ( Ind i a ) L td . - CO RIL   i s t ak en

over b y th e Gove rn men t o f In d ia  wi th an

Ord in an ce   in 1976 ,   su b s eq ue nt l y ra t i f i ed by an Ac t

in 1977 an d  merge d w i th HP CL in 1978 .

1979 : Kos an G as Compa ny , th e con ces s ion ar ie s o f H PC L

in th e d omes t i c LPG mark et , are tak en over an d

merge d w i th HPC L .

HP CL thus comes in t o be ing a f t e r me rg ing fou r d i f f e r en t

o rgan i s a t i ons a t d i f f e r en t po i n t s o f t im e .

SWOT ANALYSIS

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Hindustan Petroleum Corporation Limited

HINDUSTAN PETROLEUM SWOT ANALYSIS REPORTS:

Brows e a l l H indus t a n P e t ro l eum S WOT A na l ys i s r epo r t s w h ic h

inc l ude a n i n t e rna l and ex t e rna l s t r a t e g i c a s se ss me n t o f H indus t an

P e t ro l e um ' s s t r eng th s , wea knes se s , oppo r tun i t i e s a nd t h r ea t s . Thes e

compre hens ive H indus t an P e t ro l eum SW OT Ana lys i s r epo r t s p rov ide

you a n in -de p th s t r a t eg i c a na ly s i s o f t he com pany ' s bus i ness and

ope ra t i ons . Each r e po r t t a kes pos i t i ve o r ne ga t i ve f i nd i ngs f rom any

in t e rna l a na ly s i s ( i . e . s t r e ng th s o r we aknes se s r e spec t ive ly ) and

pos i t i ve o r nega t ive f i nd i ngs f rom the e x t e rna l ana l y s i s ( i . e .

oppo r tun i t i e s o r t h r e a t s r e spe c t ive ly ) o f H indus t an P e t ro l e um. The

r epo r t s t yp i ca l ly i nc l ude the fo l l ow ing a na ly s i s : bus ines s

de s c r ip t i on , co rpo ra t e s t r a t egy , S WO T A na lys i s ( s t r eng th s ,

we aknes s , oppo r tun i t i e s and th r e a t s ) , compa ny h i s to ry , ma jo r

p roduc t s and s e rv i ce s , key com pe t i t o r s , s en i o r emp l oyees , impor t an t

l oca t ions a nd s ubs id i a r i e s , m anufac t u r ing f a c i l i t i e s and f i nanc i a l

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p e r fo rma nce . P l ea s e v i ew t he t ab l e o f con ten t s t o unde r s t and the

spe c i f i c con te n t s f o r each r e po r t .

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COMPETITORS OF HPCL:

L a s t P r i c e M a r k e t C a p .( R s . c r . )

S a l e sT u r n o v e r

N e t P r o f i t T o t a l A s s e t s

R e l i a n c e 1 , 0 3 2 . 5 0 3 3 7 , 9 3 7 . 2 5 1 9 2 , 4 6 1 . 0 0 1 6 , 2 3 6 . 0 0 1 9 9 , 6 6 5 . 3 0

I O C 3 3 9 . 3 0 8 2 , 3 8 0 . 4 3 2 6 9 , 1 3 6 . 0 3 1 0 , 2 2 0 . 5 5 9 5 , 1 1 9 . 0 8

B P C L 6 1 3 . 5 5 2 2 , 1 8 2 . 4 2 1 3 5 , 3 3 1 . 4 8 7 3 5 . 9 0 3 5 , 2 8 1 . 9 1

E s s a r O i l 1 2 6 . 8 0 1 7 , 3 1 6 . 6 6 3 7 , 6 5 2 . 0 0 - 5 1 4 . 0 0 1 5 , 0 2 7 . 3 8

H P C L 3 5 8 . 4 5 1 2 , 1 3 8 . 0 9 1 2 4 , 7 5 2 . 4 2 5 7 4 . 9 8 3 2 , 8 6 0 . 3 4

M R P L 6 4 . 3 5 1 1 , 2 7 7 . 9 7 3 2 , 2 8 7 . 9 4 1 , 1 1 2 . 3 8 7 , 2 9 2 . 9 6

C h e n n a i P e t r o l 2 2 1 . 3 0 3 , 2 9 5 . 4 1 2 4 , 9 2 7 . 2 6 6 0 3 . 2 2 7 , 5 3 9 . 9 7

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PIE CHART FOR NET PROFIT OF VARIOUS COMPANIES

RESEARCH METHODOLOGY

DESIGNThe research undertaken is Secondary. It required a summary or collection of existing

data. Secondary data means data that are already available i.e., they refer to the data

which have already been collected and analysed by someone else. Secondary data may

either be published data or unpublished data. Secondary data sources are in the form of

Written Documents: like books, previous research reports, newspaper, magazine and

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journal content, websites as well as government and NGO statistics. This research helped

in getting the answers to some core issues thus exploring the topic broadly.

Due to time limitations and also accessibility to a defined sample size, the nature of this

exercise was more of an exploratory nature and therefore depended on survey of existing

information and literature connected to training methodology and also interaction with

experienced individuals.

Research design in case of exploratory research studies:

Exploratory research studies are also termed as formulative research studies. The main

purpose of such studies is that of formulating a problem for more precise investigation or

of developing the working hypothesis from an operational point of view. The major

emphasis in such studies is on the discovery of ideas and insights.

In such studies:

Non-probability sampling designs are used 

Data requirements are vague

The objective is general rather than specific

No definite recommendations are made as a result of the analysis

The exploratory research is carried out by using survey of existing literature, survey of

experienced individuals and analysis of case-studies.

Generally, the following three methods in the context of research design for such studies

are talked about :

The survey of concerning literature

The experience survey &

The analysis of ‘insight-stimulating’ examples.

1. The survey of concerning literature- This happens to be the most simple and fruitful

method of formulating precisely the research problem or developing hypothesis.

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Hypothesis stated by earlier workers may be reviewed and their usefulness be evaluated

as a basis for further research.

Sometimes the works of creative writers also provide a fertile ground for

hypothesis – formulation.

2. Experience survey - It means the survey of people who have had practical experience

with the problem to be studied. The object of such survey is to obtain insight into the

relationships between variables and new ideas relating to the research problem. For such

a survey, people who are competent and can contribute new ideas may be carefully

selected as respondents to ensure a representation of different types of experience. This

survey may as well provide information about the practical possibilities for doing

different types of research.

3. Analysis of ‘insight-stimulating’ examples – This is also a fruitful method for

suggesting hypotheses for research. It is particularly suitable in areas where there is little

experience to serve as a guide. This method consists of the intensive study of selected

instances of the phenomenon in which one is interested. For this purpose the existing

records, if any, may be examined, the unstructured interviewing may take place, or some

other approach may be adopted.

Thus, in an exploratory or formulative research study which merely leads to

insights or hypothesis, whatever method or research design outlined above is adopted, the

only thing essential is that it must continue to remain flexible so that many differentfacets

of a problem may be considered as and when they arise and come to the notice of the

researcher.

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CHAPTER-3CHAPTER-3

MARKETING STRATEGIESMARKETING STRATEGIES

Five force model of HPCL:

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MARKETING MIX

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P’s of Marketing – The Marketing Mix strategies

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The t e rm “ marke t ing mi x” w as co ined i n t he e a r ly 1950s by Ne i l

Bo rden in h i s A mer i c an M arke t ing As s oc i a t i on p r e s iden t i a l add re ss .

Th i s i s one o f t he p r e l im ina ry knowl edge eve ry marke t e r mus t have

and i s cons ide red t o be t he ba s i c s o f eve ry ma rke t i ng the o ry , w h ich

eme rged hence fo r th .

The  bas i c  ma j o r  marke t ing m anagem en t   dec i s i ons c an

be   c l a s s i f i ed   i n one o f t he fo l l owi ng fou r ca t e go r i e s ,

name ly  P roduc t ,  P r i ce ,  P lace   (d i s t r i bu t ion ) and  P romot i on .

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FOUR P'S

Elements of the market ing mix are of ten refer red to as the "Four P's" :

P roduc t - I t i s a t ang i b l e ob j ec t o r an i n t a ng ib l e s e rv i c e t ha t i s

mas s p roduce d o r manufa c tu r ed on a l a rge sca l e wi th a s pec i f i c

vo lume o f un i t s . I n t ang ib l e p roduc t s a r e s e rv i ce ba se d l i ke t he

t ou r i s m indus t ry & the ho t e l i ndus t ry o r codes -bas ed p roduc t s

l i ke ce l l phone loa d and c r ed i t s . T yp ica l e xample s o f a ma ss

p roduced t ang ib l e ob j ec t a r e t he mo to r c a r and the d i s posa b le

r azo r

P r i ce – The p r i ce i s t he amoun t a cus tom er pa ys fo r t he

p roduc t . The bus ines s ma y inc r ea s e o r dec r ea s e t he p r i ce o f

p roduc t i f o the r s to r e s have the s am e p roduc t .

P l ace – P l ace r ep re s en t s t he l oca t ion w he re a p roduc t c a n be

pu rchas ed . I t i s o f t en r e f e r r ed t o a s t he d i s t r i bu t ion cha nne l . I t

c an inc l ude a ny phys i ca l s t o r e a s we l l a s v i r t ua l s t o r e s on the

In t e rne t .

P romot i on represents all of the communications that a marketer may use in the

marketplace. Promotion has four distinct elements: adve r t i s i ng , pub l i c

r e l a t i ons , p e r s ona l s e l l i ng and sa l e s p romot ion .

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PERFORMANCE MANAGEMENT  In our endeavor to effectively analyze the performance of our training and

mentoring programs, we have developed robust and objective performance

management processes which strive to effectively tread through our employees’

hopes and aspirations. It is all about endorsing an empowering environment

which takes you to your best. And we'll make sure you get valuable feedback,

coaching, and knowledge from the people you work with.

 

Career progression at HPCL is ensured through objective appraisal of

performance. Our performance appraisal process is based on Balanced

Scorecard Approach and is more than just assessment. It enables the employees

to identify and develop their strengths and weaknesses and align them towards

organizational objectives through counseling, mentoring and additional inputs

through specific training programmes.

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CHAPTER-4CHAPTER-4

CORPORATE SOCIALCORPORATE SOCIAL

RESPONSIBILITYRESPONSIBILITY

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ENVIRONMENTENVIRONMENT

Mission & SHE Pol icy

Mission

To have sa f e , hea l thy and po l lu t i on f r ee env i ronmen t i n and a round

a l l ou r r e f ine r i e s , p l an t s , f a c i l i t i e s a nd o the r p r e mis e s a t a l l t ime s ;

i n s t i l l aw are ness i n t he s e a r ea s , i nc lud i ng r e l eva n t l a ws , i n a l l

emp l oyees , t he i r f ami l i e s and the comm un i t i e s i n wh i ch we ca r ry ou t

ou r ac t i v i t i e s .

Environment Pol icy

The Corpo ra t ion i s c ommi t t ed t o conduc t i t s ope ra t i on in s uch a

manne r a s compa t ib l e w i th env i ronmen t and econom ic deve lopm en t

o f t he c ommun i ty .

Heal th Pol icy

To p rov ide a s t r uc tu r ed p rog ram to l ook a f t e r and p romote t he hea l th

o f v i t a l “H uma n Resou rc e” , e s s en t i a l f o r p roduc t iv i t y and

e f f ec t i vene ss o f t he Corpo ra t i on .

Safe ty Pol icy

As an i n t eg ra l pa r t o f i t s bus i nes s , H P CL be l i eve s t ha t no w ork o r

se rv i ce o r ac t i v i t y i s s o im por t an t o r u rgen t t ha t s a f e t y be

ove r looke d o r comprom is ed .

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CORPORATE SOCIAL RESPONSIBILITY

Promis ing whatever i t t akes to make a d i f ference:

HP CL has s u r e l y paved t he wa y in t he r i gh t d i r ec t i on wi th

exem pla ry con t r i bu t ions . H P CL ' s i n i t i a t i ve s have c r ea t ed va lue i n

t he fo l l ow ing d ive r se ways –

HP CL ' s i n i t i a t i ve s have m ade no t ab l e d i f f e r enc es i n f i e l d s a s

d ive r s e a s educ a t i on , i n f r a s t ruc tu r e , w e l f a r e m eas u re s , hea l th and

hyg iene , voca t iona l t r a in i ng & em ploymen t ge ne ra t i on , t r a in ing

in se l f - r e l i ance , am en i t i e s f o r t he s u f f e r e r s o f na tu r a l d i sa s t e r s

and env i ronmen t a l p ro t e c t i on .

1 . The funds fo r d i f f e r en t CS R p ro j e c t s have be en cons i s t en t ly

a l l oca t ed in a t r ans pa ren t m anne r . H P CL fo l l ows an a l l oca t ion

p roces s ba s ed on c omple t e eva lua t ion and benchma rk

s t anda rd i za t i on .

2 . A F ounda t i on has been e s t ab l i she d to t a ke up p ro j ec t s o f

Na t iona l s i gn i f i ca nce . Th i s i n i t i a t i ve ha s he lpe d t o i de n t i fy t he

impa c t s o f p ro j e c t s keep i ng na t i ona l i n t e r e s t i n mind .

3 . HP CL has s e t exem pla ry o rgan i za t iona l c ompe t ency in

ca r ry i ng ou t com plex and de mand i ng p ro j ec t s .

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SOME PLANS UNDER CSR:-

Swablamban : - Impa r t ed voca t iona l t r a i n ing in va r ious t r ades t o

550 you th t h rough Confe de ra t i on o f I nd i an Indus t ry (C I I ) .

Navjyot : - P rov ided r egu la r hea l th check -up and hea l t h c a r e

se rv i ce s t o 3100 s l um ch i l d r en f rom t he r e s e t t l em en t c o lon ie s i n

Baw ana D i s t . i n t he s t a t e o f H a ryana , t h rough Na v jyo th i De lh i

P o l i ce Founda t ion .

Nanhi Kal i : - S ponso red 500 g i r l s t uden t s f rom the va r ious

Gov t . S choo l s i n t he Me hboobnaga r and P ade ru Di s t r i c t s i n

Andhra P ra des h . Unde r t h i s s ponso r s h ip , Co rpo ra t ion p rov ide s

books , N o tebooks , U n i fo rm s inc l ud ing Foo t wa re a nd

app l i cab l e f ee s .

Muskan: - Trans fo rmi ng the l i ve s o f 100 s t r ee t / o rphan

ch i l d r en . T hes e c h i ld r e n a r e hous ed in a N GO she l t e r home a t

Tugh la kabad and J aha ng i rpu r i a t D e lh i .

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CHAPTER-5CHAPTER-5

KEY LEARNING ANDKEY LEARNING AND

RECOMMENDATIONRECOMMENDATION

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LEARNING’SLEARNING’S

I ha ve l ea rned lo t o f t h ings t h rough t h i s i ndus t r i a l r epo r t . I t i s a

g r ea t expe r i e nce o f m ak ing indus t r i a l r e po r t on t h i s Com pany .  HP CL

compa ny ope ra t i ng in Ind i a ba s ed in Mum ba i .

F o l low ing a r e t he l e a rn ing a bou t t he company f rom th i s i ndus t r i a l

p ro j ec t :

Hi s t o ry o f t he H P CL.

Vi s i on and mi ss ion o f t he H PCL .

Board o f t he d i r ec t o r s o f t he H PCL .

P roduc t s o f t he H P CL.

Compe t i t o r s o f t he company .

P romot i ona l S t r a t eg i e s o f Com pany .

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RECOMMENDATION

Improve t he pe r fo rm ance o f E mploye es i n t he i r r e s pec t i ve

a s s i gnmen t s .

Enhanc e compe tenc i e s t o t a ke up h ighe r r e spons ib i l i t i e s .

S t r eng the n the L eade r s h ip P ipe l ine .

Br ing cu l tu r a l change f rom Comma nd & Con t ro l t o Te am bas ed

s t ruc tu r e .

Leve rage t e chno logy i n human r e s ou rce s de ve lopme n t .

F ac i l i t a t e l e a rn ing i n t he o rga n iza t ion and bu i ld   a "Le a rn ing

Orga n iza t ion" .

Bui ld s u f f i c i en t f l ex i b i l i t y i n t o t he em p loyme n t cyc l e and

empha s i ze d i f f e r en t r e wards and c u l tu r a l e l e men t s t o mo t i va t e

t hem emot iona l ly and in t e l l e c t ua l ly .

P u t mec han i s ms in p l ace t o ens u re t ha t a l l emp l oyees can s ee

and unde r s t a nd sen i o r mana gemen t ’ s c once rn fo r t hem

co l l ec t i ve ly a nd i t s v i s ion fo r t he fu tu r e o f t he o rgan i za t ion .

Es se n t i a l l y , t h i s comes dow n to tw o-w ay com mun ic a t ion .

Ke ep ing e mp loyee s i n fo rmed i s a p r e r equ i s i t e .

Cha l l eng ing w ork – A ss oc i a t e s hou ld f i nd h i s / he r j ob

cha l l eng i ng . I t c an be deve lope d by the e mp loye r by

encou ra g ing a s soc i a t e s t o t ake i n i t i a t i ve , be i ng open to

change , t o l e r a t i ng unc e r t a i n ty , coa ch ing and de ve lop i ng

peop le ’ s s k i l l s , and ho ld i ng peop le a ccoun ta b l e fo r t he i r

pe r fo rma nce .

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CHAPTER-6CHAPTER-6

CONCLUSION ANDCONCLUSION AND

SUGGESTIONSSUGGESTIONS

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OUR OBSERVATION : -

HP CL ’s d i s t r i bu t ion s t r eng th i n r e t a i l m a rke t c a n be w e l l

u t i l i z e d in t he com ing ye a r s by expec t ed g row th in t r ans po r t

s e c to r .

HP CL has s t a r t ed t he p roces s o f i nves t i ng in upg rad i ng

con f igu ra t i ons o f i t s r e f ine r i e s t o be ab l e t o p roduce pe t ro l and

d i e s e l t ha t mee t g loba l env i ronm en t s t anda rds .

LP G i s emerg i ng a s an a l t e rna t ive au t o fue l i n s ome r eg i ons o f

t he c oun t ry . H PCL s t ands t o ga i n f rom th i s deve lopme n t .

Grow th i n powe r se c to r w i l l a l s o s uppo r t dem and fo r g r ades o f

d i e s e l .

HP CL ma kes s u r e t ha t t he i nve n to r i e s a r e p rope r ly t r ans po r t e d

t o i t s de s t i ned w arehous es o r t he r e t a i l ou t l e t s . I t m a in t a in s a

p rope r qua l i t y a nd quan t i t y con t ro l t o avo i d ca se s o f p i l f e r age

and o the r un fo re s een c i r cums tanc es .

They con t r i bu t e t ow ards t he s oc i e ty by s p read i ng s oc i a l

mes s ages t h rough t he i r p romot iona l a c t i v i t i e s .

The c ompany p l ans w e l l i n a dvance fo r t he fu tu r e i nven to ry

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CONCLUSION:CONCLUSION:

Ac cord ing t o t he l i t e r a tu r e r e sea r ch , s k i l l va r i e t y , t a s k i de n t i t y , t a s k

s i gn i f i c ance , a u tonomy , f e edback , e nv i ronme n t , j ob s ecu r i t y , and

compe nsa t ion a r e t he m os t c r i t i c a l f ac t o r s f o r t he mo t i va t i on o f

emp l oyees and the i r s a t i s f a c t i on w i t h t he j ob . Thes e f ac to r s

r ep re s en t ed the ba s i s f o r t he emp i r i ca l r e s ea r c h .

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SUGGESTIONS:

(1 ) The s t ronge s t mo t i va to r r ega rd ing a l l s ubg roups i s t he f eedba ck .

The re fo re , s pec i a l a t t en t i on shou l d be g ive n to t ha t f ac t o r i n o rde r

t o i nc r ea s e t he i n t e rna l m o t iva t ion and j ob sa t i s f ac t i on .

(2 ) One shou l d have i n mind t ha t t he env i ronm en t and c ompens a t ion

do no t a c tua l ly p r e se n t m o t iva to r s . H owe ve r , t he i r f u l f i l lm en t t o a

ce r t a in ex t en t p rov i des t he ba s i s f o r t a k ing adva n tage o f c ha l l enges

i n t he j ob and t o r educe j ob d i s sa t i s f ac t i on .

(3 ) In add i t i on , s pec i a l a t t en t ion s hou ld be g i ven to t he sk i l l a spe c t

and the compens a t ion , s i nce t hey ma ke a con t r ibu t i on to t he we l l

be ing o f hum ans and p rov ide t he ba s i s f o r t he u se o f c ha l l enges

o f f e r ed by t he j ob .

(4 ) F u r the rmore , a l l f a c to r s exa mine d in t h i s s t udy con t r ibu t e t o t he

o rgan iz a t i ona l comm i tm en t o f em p loyee s . The in t r i n s i c f ac to r s , on

t he one hand , m ay i n f luenc e a pe r s on ' s w i l l i ngnes s t o expend

cons ide ra b l e e f fo r t s t owa rd the goa l s o f t he company and to r e ma i n

i n t he compa ny ( a t t i t ud ina l com mi t men t ) . The ex t r i n s i c f a c to r s , on

t he o t he r hand , m ay con t r i bu t e t o t he beha v io ra l comm i tm en t .

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BIBLIOGRAPHY:

Secondary Research:

WEBSITES:

ww w .h indus t anpe t ro l e um.com

ww w .goog le . c om

ww w .a l t av i s t a . com

ww w .moneyc on t ro l . c om

ww w .agenc y faqs . c om

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