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8/13/2019 Britannia Rahul Project - Collegeprojects1.Blogspot.in
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A
SUMMER TRAINING PROJECT REPORT
ON
EVALUATION OF TRAINING EFFECTIVENESS IN
BRITANNIA INDUSTRIES LTD.
IN THE PARTIAL FULFILMENTOF THE REQUIREMENT FOR THECOURSE OFBACHELORS OF BUSINESS ADMINISTRATION
(2007-2010)
SUBMITTEDBY:
Davinder Pal Singh
Regd. NO. - 2!.GI"#A.$
BBA %Final &ear'
G(r( Nana) In*+i+(+e , "anageen+ / In,ra+i,n Te0hn,l,g1
P(na3i Bagh4 Ne5 Delhi-662$
%Ailia+ed 317 G(r( Nana) Dev Univer*i+1 Ari+*ar'
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GUIDE CERTIFICATION
Th! ! "# $%&"' "h" "h% *+%$" "",% .EVALUATION OF TRAINING
EFFECTIVENESS IN BRITANNIA INDUSTRIES LTD/ ! #&, 3#&4 #'
M!/ D5%& P, Sh E,,6%" !"%" #' G& N4 I!"""% #'
M%6%" 8 IT9 N%3 D%,h !6""% *&", ',',,6%" #' "h%
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(2007-2010) %& "h% $% #' "h% $#66""%%/
( PROJECT GUIDE ) S"&% #' HOD
M!/ M%&
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AC8NO9LEDGE"ENT
Th% *&%!%" 3#&4 ! %''#&" "# "h !#6% ,h" # .EVALUATION OF
TRAINING EFFECTIVENESS IN BRITANNIA INDUSTRIES LTD.:/
Th% 3#&4 3#, #" h5% %% *#!!,% "# $#6% "# "h% *&%!%" !h*%
3"h#" "h% ,% $%9 !*%&5!# h%,* "# 6% 6%& #' *%#*,%/
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*%#*,% 3h# h%,*% !**#&"% 6% & "h% $#&!%9 '#& $#6*,%"# #'
6 P+%$" R%*#&"/
Davinder Pal Singh
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TABLE OF CONTENTS
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Ch*"%&-2 O3e0+ive* And "e+h,d,l,g1
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OVERVIE9 OF T=E INDUSTR&
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"h% '$, %& 200-0 # "h% $4 #' !" !h#3 6'$"& !%&5$%
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009000 "#%! h5 12 ,!" %&9 ! $#6*&% "# "h% 7 "h #' "h% FMCG
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OVERVIE9 OF BRITANNIA INDUSTRIES LTD
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AC=IEVE"ENTS
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FACTS ABOUT BRITANNIA
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PROFILE OF T=E ORGANISATION
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PARENT GROUP
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BRITANNIA>S "ILESTONE
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6@@2
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B RITANNIA LOGO
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A,!# "h%&% ! &%% !"% %%"h "h% $#6* 6%9 3h$h %#"%! !&%" '#&
h%,"h ;," *$"!/
Th% H &%"# #' !,# .S9AST= 8=AO4 TAN "AN AGAO/
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"ISSION OF T=E CO"PAN&
T, d,ina+e +he ,,d and 3everage ar)e+ in India +hr,(gh a
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OBECTIVES OF T=E CO"PAN&
Th% #+%$"5%! #' "h% C#6* &%:
R%$"# $#!6%& $#6*,"!/
T# !"&" #$6%""# #' 6&4%" &%"&! %,%& 3!%/
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*$"! &% *!!% #"# "h% %" !"% #' *$"#/
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T# 66?% "h% $$%" &"%/
P "h% 666 "& !% '#& 6*#3%&/ 0
PRINCIPLES AND POLICIES OF T=E CO"PAN&
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C&%" h** $,6"% '#& 3#&4/
P !% '#& &%"& #' 6*#3%&/
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SOCIAL RESPONSIBILIT&
B&" &%$#?%! "! !#$, &%!*#!,"%!9 "h%!% &% 6'%!"% "h%
'#,,#3 5&#! 3!: -
T*(nai Relie- Th% B&" '6, &%!*#% "# "h% *$%!! #' &%,%'
&%h,""# 5#,"& #"#! ' "h% %6*,#%%! "h" 3%&% 6"$h% 3"h $!h
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Bri+annia I"G- B&" h! %% !*#&" "h% I M!$ G* " S" 5%&
C#,,%% " M6 '#& 20 %&! #3/ Th% , '%!"5,9 3h$h "4%! *,$%
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The Bri+annia Ari+ra Tenni* S0hee-Th! ! !$h%6% !*#!#&% B&"9
3h$h ! $#66""% "# *$ hh ;," "%! *,%&! #' I/ Th% !$h%6% h!
,&% *$% !%5%&, $h6*#! !$h ! L%%& P%! 3h# h5% h" ,&%,! "#
"h% $#"&/ Th% !$h%6% ! ',, &%!%", *&6/ T& ! % *% "h%
hh%!" ;," $#$h%! #"h I ' #5%&!%!/
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BRITANNIA-T=E CORPORATE CITIEN
B&" $#!"", %&$h%! "h% ,5%! #' !# 6 *%#*,% "hh "!
*h,"h*$ %''#&"!/
"i**i,narie* , Chari+17 S**#&" h! %% $#!!"%", *% "# "h% M!!#&%! #'
Ch&" (M#"h%& T%&%!) C,$""/ A !*%$, *&66% $,,% .9e Care 3! & "#
*% #**#&""%! "# "h% %& *&5,%%/ D#"#! #' !$"!9 '#&6! %"$/ &%
*% &%,&,/
S* S,0ie+1 , 8arna+a)a7 B&" ,!# !**#&"! "h% S*!"$! S#$%" #'
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ORGANISATION C=ART
Fig 1.1- The flowchart of Organization
PERSONNEL "ANAGE"ENT C=ART
Fig 1.2- The flowchart of Personnel Department
- 2> -
PERSONNEL
MANAGER
SALES
MANAGER
STANDARDS
MANAGER
FINANCE
MANAGER
PRODUCTION
PLANNING
MANAGER
SYSTEM
MANAGER
UNIT HEAD
SECRETARY TO
R/P/MANAGER
PERSONNEL
OFFICERS
ASSISTANT
PERSONNEL OFFICERS
REGIONALPERSONNEL
MANAGER
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EHISTING ORGANISATION STRUCTURE OF T=E CO"PAN&
Th% %!" #&?"# !"&$"&% #' B&" I!"&%! L" ! 5!#,!% !
'#,,#3!:
U" H% K 1
M%&! K 20
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T%&&"#& S,%! I$h&% K >
=#&4%&! K 0>
LABOUR UNIONS
Th%&% &% "3# #! B&" I!"&%! L"/
1) M?##& U# (B&" B!$" C#/)/ I" ! '',"% "# I T&% U#
C#$, (INTUC)/
2) &!/ Th% ,!" !%"",%6%" 3! #% 2001/ Th%&% #$$&&%
,"",% ""# " "h% "6% #' !%"",%6%"/
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PRODUCTS
BISCUITS
CA
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PROBLE"S OF T=E ORGANISATION IN RESPECT OF T=E
TRAINING NEEDS
Th% "& %*&"6%" #' "h% C#6* ! $#'"% 3"h "h% '#,,#3
*,%6!:
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- Th% "& 5% "# "h% %6*,#%%! ! #" !"&?%/
- N# 3#&4-!" h! %% #% # "h% &%;&%6%" #' "&/
- N# -h#!% "& *&66%! h5% %% $#$"%/
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S9OT ANAL&SIS
Th% S=OT ,!! #' "h% $#6* &%'%&! "# "h% !"&%"h! 8 3%4%!!%! h%&%"
"h% #&?"# 8 "h% #**#&""%! 8 "h&%"! '$% "h%6 ' "h% %56%"9
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*$%!! ! 3%,, ! !h#&"-"%&6 *,! %%% "# "" "h% !"&"%$ #+%$"5% #' "h%
#&?"#/
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#&?"#/ Th% '#&6"# 5% "h% #&?"# h! %% !% "# $&& #" "h%
,!!/ Th% !"&%"h!9 3%4%!!%!9 #**#&""%! 8 "h&%"! %"'% &% %6%&"% !'#,,#3!:
STRENGT=S7
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5&#! "& *&66%!/
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9EA8NESSES7
%& ,6"% *$" %*#&"!/
L6"% *$" *#&"'#,#/
I "%&6! #' "& %%!9 "h% C#6* #%! #" h5% !!"%6"$ "&
*#,$%!/
OPPORTUNITIES7
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A6*,% !$#*% '#& "h% *$" 5%&!'$"#/
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*&66%! '#& "! #''$%&! !"''/
T=REATS7
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I5!# #' '#&% &! "h! !%6%"/
C#6*%""# ' !6,, !$,% &%#, *,%&!/
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Th% C#6* 6 ,##!% hh, "&% !"'' "# "! $#6*%""#&!/
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Cha
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OBECTIVES OF T=E STUD&
Th% '&!" 8 '#&%6#!" !"%* &%!%&$h 3#&4 ! "# %"' "h% *,%6! #&#+%$"5%! # 3h$h "h% &%!%&$h%& h! "# 3#&4 #/ Th%&% &% "3# "*%! #' #+%$"5%! 6%"
"h! !"9 ! %*,% %,#3:
OBJECTIES
T# ,?% "h% %!" "& *&$"$%!9 "! %''%$"5%%!! &%$#66%
6%!&%! "# 6*% "h% "& *&$"$%! "h% #&?"#/
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*%&!#%, %*&"6%" &%$#66% $h%! ' %$%!!&/
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&%!*%$" #' "& $"5"%! !%!" ,"%&"5%!/
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SCOPE OF T=E STUD&
T& E''%$"5%%!! ! "h% *$%!! 3h%&% "h% 6%6%" '! #" h#3
%''%$"5% " h! %% " "& %5%,#* "h% %6*,#%%! #&?"#/
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%5%,#*6%" !!"%6 6#&% %''%$"5%/
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%6*,#%%!/
I" %"'%! "h% "& 8 %5%,#*6%" %%! *&%!%" 6# "h% %6*,#%%!/
"ANAGERIAL USEFULNESS OF T=E STUD&
Th% %''%$"5%%!! #' "h% "& *&66%! $ % %!",!h% "hh "h!
!"/
Th! !" h%,*! "# %&!"9 ,?% 8 **, "h% $#&% $#$%*"! #' "&
#&?"#/
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M%&! 3#, 4#3 3h" %6*,#%%! "h4 #' "h% "& %5%,#*6%"
*&66%! 64% $h%! ' %$%!!&/
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"ET=ODOLOG&
E5%& *+%$" 3#&4 ! !% # $%&" 6%"h##,#9 3h$h ! 3 "#
!!"%6"$,, !#,5% "h% *,%6 #& "" "! #+%$"5%!/ I" ! 5%& 6*#&"" %,%
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(Research )etho$olog& comprises of $efining * re$efining pro+lems' collecting'
organizing *e,alating $ata' maing $e$ctions *researching to conclsions./
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A,!! #' '%%$4
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SELECTION OF SA"PLE SIE
Th% C#6* h! "#", !"&%"h #' #''$%&! 0> 3#&4%&!/ I #&%& "# "4%
&%!#,% !6*,% !?% #" "# !"& "h% '$"# #' "h% #&?"#9 !6*,%
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#&?"#/
SA"PLING TEC=NIUE USED
Th% "%$h;% #' Rand, Sa
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DATA COLLECTION
T# %"%&6% "h% ***&"% " '#& &%!%&$h 6, "3# 4! #' " 3!
$#,,%$"% 6%, *&6& 8 !%$#& " ! %*,% %,#3:
PRIMARY DATA
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SECONDARY DATA
S%$#& " ! $#,,%$"% ' *&%5#! &%!%&$h%! ,"%&"&% "# ',, "h%
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T%" B##4!
A&"$,%!
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STATISTICAL TOOLS USED
Th% 6 !""!"$, "##,! !% '#& "h% $#,,%$"# ,!%! #' " "h!
*+%$" &%:
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P% Ch&"!
T,%!
LI"ITATIONS OF T=E STUD&
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Q%!"#&% ! !+%$"% "# %&&!/
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E''%$"5% "& ! "h% ,%& %*%&%$%
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TRAINING PROGRA""ES IN BIL
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*%&'#&6$% &5% $,"&% 3"h &%"%& $$#"," &%!*#!," " ,, ,%5%,!/ T#
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THE ARIOUS TRAINING PROGRAMMES ATTENDED BY THE OFFICERS OF
BIL: -
!.no Training programmes Dration No. of
participants
Designation
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11 O$$*"#, h%,"h
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1@ T& '#& IN
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TRAINING IN BRITANNIA INDUSTRIES LTD.
B&" I!"&%! L"/ *%! "& "# ,, "! %6*,#%%! ! *%& "h% *#,$ #'
"h% #&?"#/
PURPOSE OF TRAINING: T# %!&% 5,," #' "&% 6*#3%&/
SCOPE7 A,, $"%#&%! #' %6*,#%%! B!$" *,"/
FLO9 C=ART OF TRAINING PROCEDURE
Fig 0.1 The training proce$re
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IDENTIFICATION OF NEEDS
"anageen+ S+a
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S+a and 9,r)er*
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PREPARATION OF TRAINING PLAN
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INDUCTION TRAINING
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TRAINING EFFECTIVENESS
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TRAINING OF AN OFFICER
Fig 0.2 Flowchart for Training of an Officer
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TRAINING OF A 9OR8ER
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R%!*#!%!
S", &%% 1@
M#%&"%, &%% @ 20
C" S 10
M#%&"%,
D!&%%
@ 20
S", D!&%% 2
T#", 0 100
strongly
disagree
5%
moderately
agree
20%
strongly agree 45%
can't say
10%
moderately
disagree
20%
INTERPRETATION
&%!*#%"! '%%, "h" "h% $&%!% "h% &"# #' "h% "& *&66%! 3#,
% %%'$, " 2 ''%& "# "h! #*#/ G# "h% 6+#&"9 "h% #&!"#
!h#, 64% &%;&% $h%! "# $&%!% "h% &"# #' "h% *&66%! ,!# "4%
"h% #*# #' "h% 3#&4%&! "# h5% %''%$"5% "& !%!!#/
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) Th% "& 3! %''%$"5% 6* #& #-"h%-+# %''$%$/
O*"#! N#/ #' R%!*#%"! #'
R%!*#!%!
S", &%% 1 >7M#%&"%, &%% 10 2
C" S 1>
M#%&"%,
D!&%%
1
S", D!&%% 10
T#", 0 100
moderately
disagree
15%
can't say
13%
strongly agree
37%
moderately
agree
25%
stronglydisagree
10%
INTERPRETATION
2 &%!*#%"! %,%5% "h" "h% "& *&66%! $&%!% "h%& +# %''$%$ "
2 !&%% "# "h!/ Th% &%!*#%"! 3%&% #' "h% #*# "h" h5 $&&%" "#*$! '#&
"h% "& *&66%! ,!# !#6% !%!!#! %"%&, '$," 3#, h%,* "h%6
$&%!% "h%& # "h% +# %''$%$/
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7) Th% 6%& #' "& *&66%! #&?% '#& 3#&4%&! %& &% !''$%"/
O*"#! N#/ #' R%!*#%"! #'
R%!*#!%!
S", &%% 7 1@M#%&"%, &%% 1
C" S 10
M#%&"%,
D!&%%
1 >7
S", D!&%% @ 20
T#", 0 100
strongly
disagree
20% moderately
agree
15%
strongly agree
18%
can't say
10% moderately
disagree 37%
INTERPRETATION
>> &%!*#%"! %,%5% "h" "h% 6%& #' "& *&66%! #&?% %& &%
!''$%"9 " 6+#&" #' 7 !&%%! "# "h!/ Th% #&?"# !h#, %!&%
6,"*,% *&66%! '#& "h% 3#&4%&! h%$% %,% "h%6 6* "h%& !4,,!
4#3,%%/
@) Th% *&"$*"# #' 3#&4%&! "& *&66% 3#, h%,* $&%!% "!
%''%$"5%%!!/
O*"#! N#/ #' R%!*#%"! #'
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R%!*#!%!
S", &%% 20
M#%&"%, &%% 2>
C" S 1>
M#%&"%,
D!&%%
10
S", D!&%% 2
T#", 0 100
moderately
disagree
10%
can't say
13% strongly agree
49%
moderately
agree
23%
strongly
disagree
5%
INTERPRETATION
72 &%!*#%"! '%%, "h" *&"$*"5% "%&$"5% "& !%!!# $#, *%
6#&% 3&%%!! 4#3,%% !6,, !* #' "6% ! $#6*&% "# $,!!#6
"%$h/ 1> &%!*#%"! $#, #" $#66%" # "h! 1 !&%% "# "/
) P,%!% !%!" $h%! # 3#, ,4% "# h5% "h% %!" "&
*&66%!/
Th% 6+#& !%!"#! '#& $h%! "h% %!" "& *&66%! &% !
'#,,#3!:-
Th% 3#&4%&! 3%&% #' "h% #*# "h" %"%&, '$," !h#, % **#"% '#& "h%
"& *&66%!/
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Th% *%&# #' "h% "& !%!!#! !h#, % 6%"%/
Th% &"% #' "h% "& *&66%! #&?% %& !h#, % $&%!%/
E5%& #% !h#, %" $h$% "# ""% "h% "& *&66%!/
D#$6%"&%! #"h%& ',6! &%," "# !!%! #' 6#"5"#9 "%6 ,!h#, % !$&%%%/
P&$"$, %6*,%! !h#, % !% "# 64% "h! %! "# %&!" & "h%
"& !%!!#!/
B%""%& "%$h#,#$, ! 6%"h#! !h#, % !% "# 64% "h% "&
!%!!#! %$"/
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Cha
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FINDINGS
Th% 6+#& '! #' "h% *+%$" &% %6%&"% ! '#,,#3!:
T& ! $#!%&% ! *#!"5% !"%* "#3&! 6%""# #' "h% 4#3,%% !%
"h% &%!*#%"!/
Th% #+%$"5%! #' "h% "& *&66%! 3%&% , 4#3 "# "h% &%!*#%"!
*&#& "# ""% "h%6/
Th% "& *&66%! 3%&% %;"%, %!% "# $"%& "# "h% %5%,#*6%",
%%! #' "h% &%!*#%"!/
S#6% #' "h% &%!*#%"! !%!"% "h" "h% "6% *%&# #' "h% "& *&66%!
3%&% ,%!! "h! %% "# % $&%!%/
S#6% #' "h% &%!*#%"! ,!# !%!"% "h" !% #' ,"%!" "& 6%"h#! 3,,
%h$% "h% %''%$"5%%!! #' "h% "& *&66%!/
S#6% &%!*#%"! %,%5% "h" "h% "& !%!!#! $#, % 6% 6#&% %$" '
"h% !%!!#! h %% 6#&% "%&$"5% ,% 3"h "h% $&&%" *&$"$%! "h%
6&4%"/
Th% "& ! !% 3%&% h%,*', 6* "h% #5%&,, %''%$"5%%!! #' "h%
"& *&66%!/
Th% "& *&66%! 3%&% ,% "# 6*% #-"h%-+# %''$%$/
S#6% &%!*#%"! ,!# &%$#66%% "h" "h% 6%& #' "& *&66%! %
$&%!%/
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BIBLIOGRAP=&
BOO8S
T& P&$"$% B,$43%,,
H6 R%!#&$% M%6%" C/B/G*"
H6 R%!#&$% M%6%" T/N/Ch&
H6 C*", J#&,
SITES
333/##,%/$#6
333/34*%/ %$$,#*%/$#6
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http://www.google.com/http://www.wikipedia./http://www.wikipedia./http://www.google.com/http://www.wikipedia./
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ANNEURE
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UESTIONNAIRE
D%!"#:
D%*&"6%":
Please rate the estions 3where applica+le4 on the scale of 1-5 where the
nmerals signif& the following6-
- S", A&%% - M#%&"%, A&%% - C" S 2- M#%&"%,
D!&%%
6- S", D!&%%
1) H#3 6 "& *&66%! h5% # ""%% & "h% ,!"
%&!
¨ 0- ¨ -10
¨ 11-1 ¨ M#&% "h 1
2) Th% *&66% #+%$"5%! 3%&% 4#3 "# # %'#&% ""% "/
>) Th% "& *&66% 3! &%,%5" "# #& %5%,#*6%", %%!/
) Th% *%&# #' "& !%!!# 3! !''$%" '#& "h% ,%&/
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