Embed Size (px)
DESCRIPTION
What is social media? Why is it relevant to not for profit organisations? What should I be doing? How do I find the time? How do measure what works? Is it worth it?Form a lunchtime seminar delivered by Mark Walker in Community Base, Brighton on Thursday 28 October 2010
Citation preview
An introduction to social mediaMark Walker, SCIPRegional ICT Champion for the South East
About SCIP
• Web Design• Tech Support• Training
Effective use of IT• More efficient use of time and resources• More effective services and support
About this session
• Social Media– What is it?– Who uses it?– Why should I use it?– How do I use it?– When should I do it?– What next?
Context
Who is using the internet?
• Young People• Older People• Wealthy People• Poor People• People With Disabilities• Geographic Communities• Communities of Interest• Government• Business• Individuals
• Your Colleagues• Your Volunteers• Your Friends• Your Family• Your Funders• Your Partners• Your Customers• Your Competitors• Your Suppliers
Who doesn’t use the internet?
• 10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009]
• Of the 4 million, 39% are over 65, 38% are unemployed and 19% are families with children.
• 70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007]
• 70% of people over 65 have never used the internet [ONS 08]
What can you use the internet for?
• Listening• Collaboration• Productivity• Interaction• Branding• Development• Trust• Fundraising• Communications• Information
Communications
Better Services
Income
How to make an impact online
Think internet first
• Low cost• High impact• Share your stories• Hear other voices• Always on• Felixible, dynamic
So What Should I Do?
Step 1: Start Listening
• Join In– Twitter– Tweetdeck– Facebook– LinkedIn
– Image from www.flickr.com by
– Melvin Gaal (Mindsharing.eu)
Tweetdeck
Step 2: Look and Learn
• Get Digging– Online– Offline– Guides– Blogs– Podcasts– News– Books
Step 2: Look and Learn
• Who is doing what?• How much time do
they put in?• What do they get
out of it?• What works?• What do I prefer?
Step 2: Look and Learn
• Clients• Colleagues• Competitors• Search on Twitter• Use LinkedIn Groups• Who follows who?• Who blogs?• What do they say?
• 20 minute steps– Check out who’s doing what– TweetDeck– Tidy up your LinkedIn profile– Research your competition– Post a blog entry – Read a book – online or offline– Review your plans– Measure results
Image from Flickr.com by Leo Reynolds
Step 3: Find the time!
• Start with where you are now• Set achievable goals• Think about campaigns
– SCIP Workshop: Get to Grips with Social Media• Three hours, practical, hands on• Questionnaire about current issues
– One-to-one help• Regular• Coaching not teaching
Next Steps
Useful Guides
• www.icrossing.co.uk/what-we-think– Twitter 101– What is Social Media?
• www.nixonmcinnes.co.uk– Download Marketing Guides
• Me and My Web Shadow– Buy it online at
amzn.to/mayfieldwebshadow
Keep In Touch
• www.scip.org.uk• www.seictchampion.org.uk• www.ictchampions.org.uk• www.markwalker.net• www.slideshare.net/scipmark• Twitter @scipmark• LinkedIn scipmark• SCIP List
Good luck!
This workshop is based on the work of:
• Mark Walker• @scipmark 01273 234049• www.seictchampion.org.uk
• Regional ICT Champions: www.ictchampions.org.uk
