Building Women-Focused Finance

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Building Women-Focused Finance: The Global-Local ExperienceRyan Newton

Women’s World Banking

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Building Women-Focused Finance

#bwffconf

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Impact of savings on youth & community—especially girls

“Girl Effect”: Impact of learning positive savings habits at an early age

Building Women-Focused Finance

#bwffconf

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Impact of savings on financial institutions

• Better retention, acquisition, and cross-sell opportunities

• Capture higher percentage of household’s “savings wallet”

• Demonstrate social responsibility

• Gain loyalty of next generation of adult customers

Building Women-Focused Finance

#bwffconf

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Audience Response Questions

What do you think is the most important component in youth savings program design?

A) Product Features

B) Marketing

C) Financial Education

Building Women-Focused Finance

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An effective youth savings program consists of youth-friendly product design, marketing & FE; and requires institutional alignment

Youth-Controlled / Youth-InclusiveAccount opening requirementsLow minimum balance requirementsMinimal fees and competitive interest rate

Youth-friendly marketing materialsIntegrated, ongoing financial education Awareness-building and outreachIncentives

Staff trainingDelivery channelsOperations, MIS, and processes

Product Design

Marketing & Financial Education

Institutional Alignment

Building Women-Focused Finance

#bwffconf

6

Audience Response Questions

How many youth do you think have opened savings accounts at the financial institutions with whom Women's World Banking has worked?

A) Between 40,000 and 50,000

B) Between 10,000 and 15,000

C) Between 20,000 and 25,000

Building Women-Focused Finance

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Incubation & Scale at Women’s World Banking