When Brands start defining "me"

mEFriday, November 20, 2009

Youwhat makes ME different than

Friday, November 20, 2009

©2009 all rights reserved

“i am what i am”



surrounded

with

i am what i am



do brands really have define us?


bmwblackberryjack daniels



levi’s®

ipod

mini


golf gtiiphone

smirnoff


y r we so

BrandedFriday, November 20, 2009

brandadverts 0

7.5

15

22.5

30

1998 2008

South Africa Measured Adspend in ZAR BILLIONS OMD 2009


24.5 billionadvertising

BeveragesRetail

Health & BeautyBanking & Insurance

Travel Leisure & TransportEducation & Government


24.5 billionadvertising

Retail 24.6% Travel Leisure & Transport 14.69%

Banking & Insurance 11.7%Health & Beauty 8.0%

Beverages 6.1%

Education & Government 7.3%

65%OMD 2009


16 1,7


individualwho is the south african audience?


southafrica

48 million population47% 16+

30% have full time work90% under 30 are single

75% of the unemployed are under 35’s 28% have matric certificate

Consumerscope 2009


individual42+ million cellphones26+ million pairs of jeans

40+ million Red Bull cans


damn modern consumerism!


2000

X1.25 mil

1839-1859




the greatest inequalities attract little attention...but when everything is more or less equal, the slightest variations are noticed.

1876 de toquville


carrelationship

home


society or

anxietyFriday, November 20, 2009



healtheconomiceducation

be faithful stay hiv negative

spend responsibly

outcomes = employable


a word from our sponsor...


health


economic


education


brands influencesocieties


youth EXPECT brands to influencesociety


GOV’T BUSINESS

responsibilityrevenuecomplianceconstituency

consumertaxationregulationresponsibility


old responsibility

How much to give

Who toTracking the PR impact


Young connexopportunity

What are we best placed to change for the better

Integrate investment into our business model

Tracking impact against the issue


opportunitysocial impact

customersgovernment

employeesinvestment community


i want

you to...i wantto...


adthink communities



HIV



300,000


!"#$%&'%($%

)'#(*+($,%


!"#$

%&'()$

*+,!$


impactyouthFriday, November 20, 2009

>90% appropriate for brand>85% cool

>28% spontaneous mention


EXPECT brands to influence

society

TextmEFriday, November 20, 2009

+ -Friday, November 20, 2009

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mailto:[email protected]

mailto:[email protected]

Economy & Finance

When Brands start defining "me"