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WHAT IS MULTI-AUDIENCE COMMUNICATION ANYWAY?
FOLLOW US ON TWITTER: /ADVENTUREHOUSE
WWW.ADVENTUREHOUSEGROUP.COM
A LONG TIME AGO IN A WORLD FAR, FAR AWAY,
A LONG TIME AGO IN A WORLD FAR, FAR AWAY,
CORPORATE COMMUNICATIONS USED TO BE SO SIMPLE.
YOU SOLD A PRODUCT
OR A SERVICE
TO ONE TARGET AUDIENCE.
WITH A CLEAR END-BENEFIT
BUTTODAY...
increase ROI by 7%
increaseusage by3.5%
penetratenew marketby 2010YOU SELL
CUSTOMIZED SOLUTIONSTAILORED TO UNIQUE NEEDS
BUT DELIVERING THESE SOLUTIONSISN’T SO EASY!
THERE ARE MANY MORE
LAYERS TO PENETRATE
BEFORE REACHING...
THE END-USER.
WHAT DO YOU DO?
DEVELOP A MULTI-AUDIENCE COMMUNICATIONS STRATEGY
WHAT’S THAT?
IT’S A PRE-PACKAGED COMBO PLATTER OF...
KNOWLEDGE TOOLS
B2B2C COMMUNICATIONS
B2B2B COMMUNICATIONS
CUSTOMIZABLE TEMPLATES
LAUNCH TIMELINE
B2B COMMUNICATIONS
HOW DOES IT WORK?
FIRST. DO A DEEP DIVE INTO THE NEEDS OF YOUR END-USER.
(profile, objectives)
SECOND. IDENTIFY THEIR PAIN POINTS.
(what keeps ‘em up at night)
THIRD. CONNECT YOURPRODUCT VALUE
TO END-USERNEEDS
(how it alleviates the pain)
FOURTH. PLAN THE ROUTE THAT THE
INFORMATION WILL NEED TO TRAVEL TO REACH...
THE END-USER.
S
AND LAST. MAKE IT EASY TO IMPLEMENT.(provide the means and the tools)
E
I STILL DON’T GET IT.
OK. HERE’S AN EXAMPLE...
YOU HAVE A PRODUCT
YOU NEED TO COMMUNICATE THE PRODUCT BENEFITS TO THE END-USER
END-USER
BUT YOU FIRST MUST SELL THE PRODUCT TO THE DECISION-MAKER OF COMPANY 1
COMPANY 1
END-USER
COMPANY 1 NEEDS TO DEMONSTRATE PRODUCT VALUE TO THEIR CUSTOMER:
COMPANY 2
COMPANY 1
END-USER
COMPANY 2
COMPANY 2 BUYS INTO SOLUTION BUT NEEDS THE TOOLS TO SPEAK EFFECTIVELY TO THEIR END-USER
COMPANY 1
END-USER
COMPANY 2 COMPANY 2
MOVING HER TO ACTION.
YOU COMPANY 1: MANAGEMENT COMPANY 2: MANAGEMENT COMPANY 2: MARKETING COMPANY 2: END-USER
B2B2C
MULTI-AUDIENCE COMMUNICATION CONNECTS THE B’s & C’s
B2B2BB2B
YOU COMPANY 1: MANAGEMENT COMPANY 2: MANAGEMENT COMPANY 2: MARKETING COMPANY 2: END-USER
PROVIDING EACH AUDIENCE WITH THE RIGHT INFORMATION AND TOOLS
B2B TOOLS:• Solution-based sales materials• Thought leadership• Case studies, research• Product materials
YOU COMPANY 1: MANAGEMENT COMPANY 2: MANAGEMENT COMPANY 2: MARKETING COMPANY 2: END-USER
PROVIDING EACH AUDIENCE WITH THE RIGHT INFORMATION AND TOOLS
B2B2B
B2B2B TOOLS:• Solution-based sales materials• Product materials• Communications program, templates, guide• Implementation timeline
B2B TOOLS:• Solution-based sales materials• Thought leadership• Case studies, research• Product materials
YOU COMPANY 1: MANAGEMENT COMPANY 2: MANAGEMENT COMPANY 2: MARKETING COMPANY 2: END-USER
PROVIDING EACH AUDIENCE WITH THE RIGHT INFORMATION AND TOOLS
B2B2B
B2B TOOLS:• Solution-based sales materials• Thought leadership• Case studies, research• Product materials
B2B2B TOOLS:• Solution-based sales materials• Product materials• Communications program, templates, guide• Implementation timeline
B2B2C TOOLS:Ongoing end-user communication to promote product valueand benefits
IN A STREAMLINED DELIVERY MECHANISM
MAKING COMPLEX COMMUNICATIONS
SIMPLE ONCE AGAIN.
TWITTER/adventurehouse
WEBwww.adventurehousegroup.com
WANT TO LEARN MORE?
CONTACTAlexander Acker212-243-6867 [email protected]
