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Web 2.0 and what it means for brokering and intermediation Presentation by Peter Ballantyne and Chris Addison, Euforic/R4D (Netherlands) at the Locating the Power of the In-between conference
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Web 2.0and research
Chris Addison and Peter Ballantyne
Johannesburg2 July 2008
agenda
• Intro, peter
• Buzz – you and web2
• A couple of web2 shop windows– R4D– Brussels briefings
• Euforic’s web2 high street, chris
• Buzz – web2 for you?
• Conclusions
Web 2.0From ‘places to visit’ to ‘spaces to interact’
• User-generated content– ‘anyone can be an author, publisher, or broadcaster’
• User ‘re-mixed’ content– ‘anyone can run a web site’
• Tools enabling inter-connections and interactions – ‘anyone can be a communicator’
The new tools• Blogs: originally personal ‘diary’ sites of individuals• Wikis: co-edited and updated web spaces• Social bookmarking: web bookmarks indexed (tagged)
across the internet (instead of in local browsers). • RSS Feeds: applications that produce automatic
updates when a particular content service is updated.• Social networking sites: ‘meeting spaces’ for
individuals and organizations to build relationships• Multi-media sharing sites: Spaces to publish and share
images, photos, audio, video, etc.• Mapping tools. Different content embedded in maps• Mash-ups: different content combined to produce
something new
User generated content
Blogs
Videos, photos, slides
Wikis
Social bookmarking
• http://del.icio.us
• www.simpy.com
• www.citeulike.com
• www.connotea.org
• www.furl.net
RSS Feeds
Personalising
Mash-ups
Shared notions
• Open content that ‘flows’ – across platforms, across orgs, …
• Low ‘threshold’ to create and use
• Peer to peer, expectation of reciprocity, commentary,
• Mindset – recognizes diversity, values knowledge and efforts of others, encourages collaboration
Implications
• We can use the tools and mash content for ‘internal’ info and knowledge sharing– Behavior and attitudes
• Our ‘products’ need to be web 2 or web2 friendly– Passports to travel
• We need to go to the communities and users– Use their tools– Learn to ‘let go’
From their own correspondent - Aid agency workers are increasingly acting as reporters and filmmakers for the UK mediaGlenda Cooper, The Guardian, Monday November 5 2007
• “New technology is altering how we report, where we report from and who is doing the reporting of disasters. And that means that journalists and aid agencies are having to rethink their roles.”
• “Reporters can get what they need direct from the public. The result: aid agencies are turning their own staff into citizen journalists and filmmakers, in order to get their message across.”
BUZZ
• You and Web 2
Web2 Shop Windows
R4D
£billions
researchers taxpayers journalists development sector
Why the Service Exists
research for development
20,000 outputs
?Search
Projects
Organisations
Documents
External web pagesBrowse
Summaries News and Case Studies
Dialogue
individuals and groups
SubscribeRSS and Newsletter
What the Service Does
How the Service is Provided
Reflections on the ServiceQuadrupling visits in last monthsConsultation and strategy launch
Need to improve retrieval for synonyms and related terms
RSS for each topic and country with email.Statistics on click through and web2 hosts.XML outputs for all options from database. Dynamic thematic pages with RSS feeds. Consultation using blog with videos for launch
Take Away Message
Turn a website into a service
with web2 and a new communications strategy
Brussels Development Briefings
outputs from brussels briefings
63Videos
30+Presentations
5 briefings50 web pages
newsfeeds
emailReaders200 references
Metrics
2007 2008 TOTAL
Blog EN views 7,573 7,444 15,017
Blog FR views 2,279 2,747 5,026
Videos views 2,501 4,749 7,250
Presentations views 4,654 13,549 18,203
Feeds views 585 5,159 5,744
Wiki’s views 40 183 223
17,632 33,831 51,463
Euforic in the web2 high street
http://www.euforic.orghttp://www.slideshare.net/euforichttp://euforic.blip.tvhttp://euforic.blogspot.comhttp://del.cio.us/euforichttp://www.google.com/igoogle/base/apps/cse
Our virtual office
Our House
The front door
News
Photos
Presentations
video
Home interiors
There’s few people here becausewe now have a virtual office andstaff are based around europe.
skyp
e
Web2 High StreetWe use:GmailGapps
CoopSETranslate
GbaseAnalytics
Day to day tagging
eudevdays r4d
brubriefweb2fordev
climate_change
Must save to flickr and tagThis photo
web2fordev on website,wiki,facebook group
Web2 High Street
eudevdays r4d
brubriefweb2fordev
climate_change
+
Your community
•Feature each others feeds
•Use common tags
•Use common services
•Your information is routed to relevant websites (shop windows)
Simple publishing on blogs
Writing together with wikis
Tagging content to travel
Don’t hide from web 2, mash it up!
Feeding across sites and platforms
BUZZ
• Web 2 for you?