Thailand’s and Japan ‘s innovation

Naphasorn SrichaiTakumi Yano

1.Innovation is the use of new knowledge to offer a new product or service that customers want” “A new way of doing things (termed invention by some authors) that is commercialised.

2.The process of innovation cannot be separated from a firm’s strategic and competitive context”

3.“New combinations”

Definition of Innovation

Innovation

Product Innovatio

n

Process Innovatio

n

Service Innovatio

n

Innovation platform

adopt innovation to developing and improve new products by adding value

either through increasing efficiency and usage qualification or extanding

product life and storage

Use innovation to develop and improve manufacturing processes for increased efficiency in the areas of

new materials,production time,damage rales and waste from production processes.

apply innovation to develop and improve service patterns and methods,while offering more

variety,faster and more convenient services.

Adaptation to the business sector

- Differentiates their products to serve greater customer demand- increase opportunity in determining higher selling prices.

- Reduce operating costs and increase

revenue amidst intense price competition.

-Create the service differentiation to achieve customer

satisfaction.

Business benefits

Example Product Innovation

Example Process Innovation

Example Service Innovation

Example in JAPAN

CASE 回転寿司　KAITEN_ZUSHI

Conveyor belt sushi

Innovation

NEW COMBINATION

Conveyorbelt sushi

NEW VALUE & ADDED VALUE

・We can eat sushi cheaper and cheaper than used to.(in Japan)

・ Conveyorbelt sushi can save time. (We do not need to wait.)

NEW INNOVATION

TOUCH SCREEN

The Shinkansen

Thailand Paper UmbrellaExample in

THAILAND

Thailand Paper Umbrella

The two materials used in the making of Borsarng's umbrellas and other related products, Sa Paper and

Bamboo,that is a New Combinations

Product innovation

Example in THAILAND

Oryze 2 Way Powder: Jasmine Rice on Vimeo

Product innovation

ORYZEA is the patent beauty product from the combining of the best innovation from two countries, Thailand and Japan.

Oryze make from rice and nature materials

Every step of the production uses the best and qualified innovation to keep every valuable and essential substance in the jasmine rice so we can have the best raw material suitable for the product.

Example in THAILAND

Oryze 2 Way Powder: Jasmine Rice on Vimeo

Example in THAILAND

Oryze Ingredients:

Oryze 2 Way Powder: Jasmine Rice on Vimeo

Example in THAILAND

We have many chance to make innovation.

THANK YOU