TCI 2016 Charting and Orchestrating Cluster Initiatives by Means of a Cluster Map

Titel presentatie[Naam, organisatienaam]

Working Day - Track: Academic TrackCollaborative Learning

Frederik M. Metzger, Petra Puechner, Jonathan Loeffler

Charting and Orchestrating Cluster Initiatives by Means of a Cluster Map

Charting and Orchestrating Cluster

Initiatives by Means of a Cluster Map

Frederik M. Metzger, Petra Puechner, Jonathan LoefflerSteinbeis-Europa-Zentrum, Stuttgart/Karlsruhe, Germany

19th TCI Global ConferenceTrack “Entrepreneurial Ecosystems:

supporting collaboration and learning in clusters”

3

Parent Operation

Main Value Chain Components

Machining(Separative)

Turning

Milling (Cubic)

Grinding

Complete Machining

Hybrid Manufacturing

Upstream Value Chain Components

Downstream Value Chain Components

Massive Forming

Material Production

Material ExpertiseIn-House Transport

Module Assembly/Examination

Supporting Infrastructure Automation Tools Environmental

Tech./RecyclingMachine

Manufacturing

Other PartnersBanks Lawyers

Technology Fields

Short Part Turning

Sliding Headstock

Material Technology Tools

Multi-Spindle Drilling

Machining Centres

Milling Machines

Measurement Technology

Switch Plate

Process Creation Refining (Optimisation)

Coating

Thermal Treatment

Storage/Logistics

Cleaning

Trading

Packaging

Cooling Lubricants R&D Services Fundamental

R&DProduct/Process

R&D (Application)

Measurement Services/Labs

Measurement Manufacturing Certification

Machining Services

Investors Municipalities Education Partners

Additive Manuf.Ultrasonic

Welding/ Pressing/ Jointing

Laser Processing

Barrel FinishingPolishing Deburring Super

Finishing Rolling

Labelling/ Documenting

Cleaning/ Conservation

Legend Strongly represented Par-par Weakly

represented© 2016 Steinbeis-Europa-Zentrum

MediumHigh

Significance of internal strategic view

Cluster map: Illustrating the status quo of a cluster

However: How can we represent and orchestrate the future development of a cluster initiative?

– Using the cluster map as an interactive cluster orchestration tool

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Barrel FinishingPolishing


Short Part Turning

Sliding Headstock

Machining Centres



Deburring

Laser Processing

Material Tech. Tools

Milling Machines

Additive Manuf.

Switch Plate

Ultrasonic

Rolling

Measure-ment Tech.

Super Finishing

Massive Forming

Trading


Module Assembly/

Examination

Coating Thermal Treatment

Turning

Milling (Cubic)Process Creation Complete Machining

Material Production

Material Expertise

Cleaning

In-House Transport

Storage/ LogisticsPackagingAutomation

Measurement Manufacturing

Tools Machine Manufacturing

Environm. Tech./Recycling

Cooling Lubricants

Product/Process R&D (App)

Fundamental F&D Certification

R&D Services/Labs


Current Status/ Endowment

Future Position

Internal Strategic View

Grinding

15

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With the cluster map matrix we know how to develop the cluster strategically

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Weak1

Medium2

Strong3

Supreme4

StrongMediumWeak

321

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Now, it‘s your turn #11. Fill-in the cluster map

for your cluster (min. 8 components)

2. How do you rate each component?• Strong• Medium• Weak

(5 mins)

Parent Operation

Main Value Chain Components

Machining(Separative)

Turning

Milling (Cubic)

Grinding

Complete Machining


Upstream Value Chain Components

Downstream Value Chain Components

Massive Forming

Material Production

Material ExpertiseIn-House Transport

Module Assembly/Examination

Supporting Infrastructure Automation Tools Environmental

Tech./RecyclingMachine

Manufacturing

Other PartnersBanks Lawyers

Technology Fields

Short Part Turning

Sliding Headstock

Material Technology Tools


Machining Centres

Milling Machines

Measurement Technology

Switch Plate

Process Creation Refining (Optimisation)

Coating

Thermal Treatment

Storage/Logistics

Cleaning

Trading

Packaging

Cooling Lubricants R&D Services Fundamental

R&DProduct/Process

R&D (Application)


Measurement Manufacturing Certification

Machining Services

Investors Municipalities Education Partners

Additive Manuf.Ultrasonic


Laser Processing

Barrel FinishingPolishing Deburring Super

Finishing Rolling



Legend Strongly represented Par-par Weakly

represented© 2016 Steinbeis-Europa-Zentrum

MediumHigh

Significance of internal strategic view

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Now, it‘s your turn #21. Rate the components

in the cluster map• One red point• Two red points= Strategic development

2. Fill-in the cluster map matrix according to the right-hand table

Current status/

endowmentRed points Sum

Future position(vertical

dimension)1 0 1 1

1 1 2 2

1 2 3 3

2 0 2 2

2 1 3 3

2 2 4 4

3 0 3 3

3 1 4 4

3 2 5 4!

(5 mins)

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Comparing both views allows starting a discussion of the cluster’s future orientation

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3

4

6

7

8

9

11

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1

3

48

9

10

7

2

11

5

6




Short Part Turning

Sliding Headstock

Machining Centres



Deburring

Laser Processing


Milling Machines

Additive Manuf.

Switch Plate

Ultrasonic

Rolling

Measure-ment Tech.

Super Finishing

Massive Forming

Trading


Module Assembly/

Examination


Turning

Milling (Cubic)Process Creation

GrindingComplete Machining

Material Production

Material Expertise

Cleaning

In-House Transport





Cooling Lubricants



R&D Services/Labs



StrongMediumWeak

Weak1

Medium2

Strong3

Supreme4

Weak1

Medium2

Strong3

Supreme4

StrongMediumWeak

Future Position

Future Position

Internal Strategic View Trend View

Laser Processing

ToolsAdditive Manuf.

Switch Plate

UltrasonicRolling

Measure-ment Tech.

Super Finishing

Massive Forming Trading

Material Production



Cooling Lubricants



R&D Services/Labs


Material Tech.


Deburring Welding/ Pressing/ Jointing

Milling Machines


Module Assembly/

Examination



Automation


Turning


In-House Transport

Storage/ LogisticsPackaging

Grinding


Sliding Headstock

Machining Centres

Short Part Turning

Material Expertise

Storage/ Logistics


15

10

12

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8

Now it‘s your turn #3• Which 4 trends are the most relevant ones for your cluster?• Fill-in the “Trends/Cluster map matrix conversion“ table• Put the 4 most relevant trends in the column header• Put the 4 most relevant components in the row header• Determine which trend impacts which component• Calculate the row sum• Determine which quartile (1 – 4) the component belongs to

(7 mins)

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This is how it worksTrend ➔Component ↓

Additive manu-facturing

Hybrid manu-facturing

Offshoring … Row Sum Quartile (1 – 4)

Material Expertise 1 1 0 2 2


0 0 1 1 1

Short Part Turning 1 0 1 2 2

Turning 1 1 1 3 4

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Comparing both views allows starting a discussion of the cluster’s future orientation

2

3

4

6

7

8

9

11

12


1

3

48

9

10

7

2

11

5

6




Short Part Turning

Sliding Headstock

Machining Centres



Deburring

Laser Processing


Milling Machines

Additive Manuf.

Switch Plate

Ultrasonic

Rolling

Measure-ment Tech.

Super Finishing

Massive Forming

Trading


Module Assembly/

Examination


Turning

Milling (Cubic)Process Creation

GrindingComplete Machining

Material Production

Material Expertise

Cleaning

In-House Transport





Cooling Lubricants



R&D Services/Labs



StrongMediumWeak

Weak1

Medium2

Strong3

Supreme4

Weak1

Medium2

Strong3

Supreme4

StrongMediumWeak

Future Position

Future Position


Laser Processing

ToolsAdditive Manuf.

Switch Plate

UltrasonicRolling

Measure-ment Tech.

Super Finishing

Massive Forming Trading

Material Production



Cooling Lubricants



R&D Services/Labs


Material Tech.


Deburring Welding/ Pressing/ Jointing

Milling Machines


Module Assembly/

Examination



Automation


Turning


In-House Transport

Storage/ LogisticsPackaging

Grinding


Sliding Headstock

Machining Centres

Short Part Turning

Material Expertise

Storage/ Logistics


15

10

12

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Determining the cooperation needs of the cluster

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StrongMediumWeak

Weak1

Medium2

Strong3

Supreme4

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10

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Demand

Supply

Core Competency

Poor Dogs

Weak1

Medium2

Strong3

Supreme4

StrongMediumWeak

Future Position


Future Position



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11

5

6

1

10

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Some contributions• Extending the concept of the cluster map by adding the dynamic

future perspective• Converting the cluster map into a strategic decision-making tool• Weighted view: Internal strategic view and “external” trends view

➔Allows the strategic development of a cluster initiative➔Contributes to cluster identity➔Orchestrating a cluster initiative

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Thank you!

Paper:Metzger, FM.; Puechner, P.; Loeffler, J. (2016): Charting and Orchestrating Cluster

Initiatives by Means of a Cluster Map

Dr. Frederik MetzgerSteinbeis-Europa-Zentrum, Stuttgart, Germany

[email protected].: +49 711 123-4042

10.11.16

Economy & Finance

TCI 2016 Charting and Orchestrating Cluster Initiatives by Means of a Cluster Map