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See What I Mean Pt. 2 (Case Studies)

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We all work with information. In our web sites. Our web apps. Print communications. Graphs, and charts. But how exactly do you present information in a way that simplifies the complex, communicates powerfully, and actually delights people? In this presentation, Stephen Anderson and I share some of our information design secrets. From travel plans to search results to quarterly earnings statements—here's a handful of information design and data visualization case studies, identifying principles that apply to just about any project. Learn how to identify and group related information, create a visual hierarchy, draw focus to the most important content, use images appropriately, see familiar data in a fresh new way, and much more!

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Page 1: See What I Mean Pt. 2 (Case Studies)
Page 2: See What I Mean Pt. 2 (Case Studies)

ATTENTION SLIDESHARERS:This presentation is part 2 of a 2 part presentation.

The first half of this presentation can be viewed at:www.slideshare.net/stephenpa

Page 3: See What I Mean Pt. 2 (Case Studies)

Travel Network User Experience | sabreux.comhttp://flickr.com/photos/juanignaciosl/237734498/

CASESTUDIES

Page 4: See What I Mean Pt. 2 (Case Studies)

After:

Before:

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Before:

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Before:

This was uneccesary

Page 7: See What I Mean Pt. 2 (Case Studies)

Hid Additional Filter

Before:

Page 8: See What I Mean Pt. 2 (Case Studies)

Before:

Changed label

Page 9: See What I Mean Pt. 2 (Case Studies)

Added ‘task-based’ language

Before:

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Changed to most used

filter

Before:

Page 11: See What I Mean Pt. 2 (Case Studies)

After:

Before:

Page 12: See What I Mean Pt. 2 (Case Studies)

INFO DESIGN & TATTOOS

Page 13: See What I Mean Pt. 2 (Case Studies)

INFO DESIGN & TATTOOSHELLO.

I’m Travis’s Dad

Page 14: See What I Mean Pt. 2 (Case Studies)
Page 15: See What I Mean Pt. 2 (Case Studies)
Page 16: See What I Mean Pt. 2 (Case Studies)
Page 17: See What I Mean Pt. 2 (Case Studies)
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Scary looking monsterthing on my forearm. Don’t tell mom.

Page 19: See What I Mean Pt. 2 (Case Studies)
Page 20: See What I Mean Pt. 2 (Case Studies)

Confusing language

Page 21: See What I Mean Pt. 2 (Case Studies)

Unclear workflow

Page 22: See What I Mean Pt. 2 (Case Studies)

HUH?

Page 23: See What I Mean Pt. 2 (Case Studies)

INDIANA?

Page 24: See What I Mean Pt. 2 (Case Studies)

Not a cleanpage break

Page 25: See What I Mean Pt. 2 (Case Studies)

MARKED FOR LIFE TATTOO MODIFICATION INFORMATIONNOTE: The information below is required by the Indiana Health Department. All information will kept confidential.LAST NAME:1

FIRST NAME:

I!M GETTING A:2

Tattoo Piercing FROM: Mark Isaacs, Owner Other artist:

4 Use the diagram below to indicate where your tattoo(s) or piercing(s) will be located:

FRONTBACK

RIGHT EAR LEFT EAR

SIGNATURE:5

DATE: - -I hereby affirm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge. GUARDIAN CONSENT (ONLY NEEDED FOR MINORS)

GUARDIAN SIGNATURE:

DATE: - -By signing as the above minor’s legal guardian I take full responsibility for any legal issues that may take place in reference to the above

minor. Also by signing I give Marked for Life Tattoo consent to perform the above modification on the listed minor. I understand that I

must be present and sign for any future modifications while the above listed is under the legal age . I affirm under the penalties of purgery that the foregoing statements are true/correct to the best of my knowledge.

3 Please describe your Tattoo(s) or Piercing(s):

MARKED FOR LIFE TATTOO CUSTOMER INFORMATION

LAST NAME:1

FIRST NAME:

STREET:2

CITY:STATE:

ZIPCODE:

DAYTIME PHONE:3

EVENING PHONE:- -

- -

IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature:

4

Photo ID provided (check one):

Driver’s License

Student ID

State ID

Employee ID

Other photo ID:

Signature ID provided (check one):

Credit/Debit card

Calling card

Wholesale membership card

Hunting/Fishing license

Other:

Please attach your ID’s to this form so they can be photocopied.

SIGNATURE:6

DATE:- -

I hereby affirm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge.

DATE OF BIRTH:5

/ / If you are under 18, a guardian will need to sign for you (below)

!

GUARDIAN CONSENT (ONLY NEEDED FOR MINORS)

By signing as the above minor’s legal guardian I take full responsibility for any legal issues that may take place in reference to the above

minor. Also by signing I give Marked for Life Tattoo consent to perform the above modification on the listed minor. I understand that I

must be present and sign for any future modifications while the above listed is under the legal age .

I affirm under the penalties of purgery that the foregoing statements are true/correct to the best of my knowledge.

LAST NAME:

FIRST NAME:

STREET:

CITY:STATE:

ZIPCODE:

DAYTIME PHONE:EVENING PHONE:

- -

- -

IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature:

Photo ID provided check one):

Driver’s License

Student ID

State ID

Employee ID

Other photo ID:

Signature ID provided check one):

Credit/Debit card

Calling card

Wholesale membership card

Hunting/Fishing license

Other:

Please attach your ID’s to this form so they can be photocopied.

GUARDIAN SIGNATURE:

DATE:- -

DATE OF BIRTH:/ /

NOTE: The information below is required by the Indiana Health Department. All information will kept confidential.

Page 26: See What I Mean Pt. 2 (Case Studies)

MARKED FOR LIFE TATTOO CUSTOMER INFORMATION

LAST NAME:1 FIRST NAME:

STREET:2 CITY: STATE: ZIPCODE:

DAYTIME PHONE:3 EVENING PHONE:- - - -

IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature:4

Photo ID provided (check one):

Driver’s License

Student ID

State ID

Employee ID

Other photo ID:

Signature ID provided (check one):

Credit/Debit card

Calling card

Wholesale membership card

Hunting/Fishing license

Other:

Please attach your ID’s to this form so they can be photocopied.

SIGNATURE:6 DATE: - -

I hereby affirm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge.

DATE OF BIRTH:5 / / If you are under 18, a guardian will need to sign for you (below)!

GUARDIAN CONSENT (ONLY NEEDED FOR MINORS)

By signing as the above minor’s legal guardian I take full responsibility for any legal issues that may take place in reference to the above

minor. Also by signing I give Marked for Life Tattoo consent to perform the above modification on the listed minor. I understand that I

must be present and sign for any future modifications while the above listed is under the legal age .

I affirm under the penalties of purgery that the foregoing statements are true/correct to the best of my knowledge.

LAST NAME: FIRST NAME:

STREET: CITY: STATE: ZIPCODE:

DAYTIME PHONE: EVENING PHONE:- - - -

IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature:

Photo ID provided check one):

Driver’s License

Student ID

State ID

Employee ID

Other photo ID:

Signature ID provided check one):

Credit/Debit card

Calling card

Wholesale membership card

Hunting/Fishing license

Other:

Please attach your ID’s to this form so they can be photocopied.

GUARDIAN SIGNATURE: DATE: - -

DATE OF BIRTH: / /

NOTE: The information below is required by the Indiana Health Department. All information will kept confidential.

Page 27: See What I Mean Pt. 2 (Case Studies)

MARKED FOR LIFE TATTOO CUSTOMER INFORMATION

LAST NAME:1 FIRST NAME:

STREET:2 CITY: STATE: ZIPCODE:

DAYTIME PHONE:3 EVENING PHONE:- - - -

IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature:4

Photo ID provided (check one):

Driver’s License

Student ID

State ID

Employee ID

Other photo ID:

Signature ID provided (check one):

Credit/Debit card

Calling card

Wholesale membership card

Hunting/Fishing license

Other:

Please attach your ID’s to this form so they can be photocopied.

SIGNATURE:6 DATE: - -

I hereby affirm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge.

DATE OF BIRTH:5 / / If you are under 18, a guardian will need to sign for you (below)!

GUARDIAN CONSENT (ONLY NEEDED FOR MINORS)

By signing as the above minor’s legal guardian I take full responsibility for any legal issues that may take place in reference to the above

minor. Also by signing I give Marked for Life Tattoo consent to perform the above modification on the listed minor. I understand that I

must be present and sign for any future modifications while the above listed is under the legal age .

I affirm under the penalties of purgery that the foregoing statements are true/correct to the best of my knowledge.

LAST NAME: FIRST NAME:

STREET: CITY: STATE: ZIPCODE:

DAYTIME PHONE: EVENING PHONE:- - - -

IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature:

Photo ID provided check one):

Driver’s License

Student ID

State ID

Employee ID

Other photo ID:

Signature ID provided check one):

Credit/Debit card

Calling card

Wholesale membership card

Hunting/Fishing license

Other:

Please attach your ID’s to this form so they can be photocopied.

GUARDIAN SIGNATURE: DATE: - -

DATE OF BIRTH: / /

NOTE: The information below is required by the Indiana Health Department. All information will kept confidential.

Guided workflow

Page 28: See What I Mean Pt. 2 (Case Studies)

MARKED FOR LIFE TATTOO CUSTOMER INFORMATION

LAST NAME:1 FIRST NAME:

STREET:2 CITY: STATE: ZIPCODE:

DAYTIME PHONE:3 EVENING PHONE:- - - -

IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature:4

Photo ID provided (check one):

Driver’s License

Student ID

State ID

Employee ID

Other photo ID:

Signature ID provided (check one):

Credit/Debit card

Calling card

Wholesale membership card

Hunting/Fishing license

Other:

Please attach your ID’s to this form so they can be photocopied.

SIGNATURE:6 DATE: - -

I hereby affirm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge.

DATE OF BIRTH:5 / / If you are under 18, a guardian will need to sign for you (below)!

GUARDIAN CONSENT (ONLY NEEDED FOR MINORS)

By signing as the above minor’s legal guardian I take full responsibility for any legal issues that may take place in reference to the above

minor. Also by signing I give Marked for Life Tattoo consent to perform the above modification on the listed minor. I understand that I

must be present and sign for any future modifications while the above listed is under the legal age .

I affirm under the penalties of purgery that the foregoing statements are true/correct to the best of my knowledge.

LAST NAME: FIRST NAME:

STREET: CITY: STATE: ZIPCODE:

DAYTIME PHONE: EVENING PHONE:- - - -

IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature:

Photo ID provided check one):

Driver’s License

Student ID

State ID

Employee ID

Other photo ID:

Signature ID provided check one):

Credit/Debit card

Calling card

Wholesale membership card

Hunting/Fishing license

Other:

Please attach your ID’s to this form so they can be photocopied.

GUARDIAN SIGNATURE: DATE: - -

DATE OF BIRTH: / /

NOTE: The information below is required by the Indiana Health Department. All information will kept confidential.clear

description of what is needed

(and why)

Page 29: See What I Mean Pt. 2 (Case Studies)

MARKED FOR LIFE TATTOO CUSTOMER INFORMATION

LAST NAME:1 FIRST NAME:

STREET:2 CITY: STATE: ZIPCODE:

DAYTIME PHONE:3 EVENING PHONE:- - - -

IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature:4

Photo ID provided (check one):

Driver’s License

Student ID

State ID

Employee ID

Other photo ID:

Signature ID provided (check one):

Credit/Debit card

Calling card

Wholesale membership card

Hunting/Fishing license

Other:

Please attach your ID’s to this form so they can be photocopied.

SIGNATURE:6 DATE: - -

I hereby affirm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge.

DATE OF BIRTH:5 / / If you are under 18, a guardian will need to sign for you (below)!

GUARDIAN CONSENT (ONLY NEEDED FOR MINORS)

By signing as the above minor’s legal guardian I take full responsibility for any legal issues that may take place in reference to the above

minor. Also by signing I give Marked for Life Tattoo consent to perform the above modification on the listed minor. I understand that I

must be present and sign for any future modifications while the above listed is under the legal age .

I affirm under the penalties of purgery that the foregoing statements are true/correct to the best of my knowledge.

LAST NAME: FIRST NAME:

STREET: CITY: STATE: ZIPCODE:

DAYTIME PHONE: EVENING PHONE:- - - -

IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature:

Photo ID provided check one):

Driver’s License

Student ID

State ID

Employee ID

Other photo ID:

Signature ID provided check one):

Credit/Debit card

Calling card

Wholesale membership card

Hunting/Fishing license

Other:

Please attach your ID’s to this form so they can be photocopied.

GUARDIAN SIGNATURE: DATE: - -

DATE OF BIRTH: / /

NOTE: The information below is required by the Indiana Health Department. All information will kept confidential.

Previously this was looked

over

Page 30: See What I Mean Pt. 2 (Case Studies)

MARKED FOR LIFE TATTOO MODIFICATION INFORMATION

NOTE: The information below is required by the Indiana Health Department. All information will kept confidential.

LAST NAME:1 FIRST NAME:

I!M GETTING A:2 Tattoo Piercing FROM: Mark Isaacs, Owner Other artist:

4 Use the diagram below to indicate where your tattoo(s) or piercing(s) will be located:

FRONT BACK RIGHT EAR LEFT EAR

SIGNATURE:5 DATE: - -

I hereby affirm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge.

GUARDIAN CONSENT (ONLY NEEDED FOR MINORS)

GUARDIAN SIGNATURE: DATE: - -

By signing as the above minor’s legal guardian I take full responsibility for any legal issues that may take place in reference to the above

minor. Also by signing I give Marked for Life Tattoo consent to perform the above modification on the listed minor. I understand that I

must be present and sign for any future modifications while the above listed is under the legal age .

I affirm under the penalties of purgery that the foregoing statements are true/correct to the best of my knowledge.

3 Please describe your Tattoo(s) or Piercing(s):

Page 31: See What I Mean Pt. 2 (Case Studies)

MARKED FOR LIFE TATTOO MODIFICATION INFORMATION

NOTE: The information below is required by the Indiana Health Department. All information will kept confidential.

LAST NAME:1 FIRST NAME:

I!M GETTING A:2 Tattoo Piercing FROM: Mark Isaacs, Owner Other artist:

4 Use the diagram below to indicate where your tattoo(s) or piercing(s) will be located:

FRONT BACK RIGHT EAR LEFT EAR

SIGNATURE:5 DATE: - -

I hereby affirm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge.

GUARDIAN CONSENT (ONLY NEEDED FOR MINORS)

GUARDIAN SIGNATURE: DATE: - -

By signing as the above minor’s legal guardian I take full responsibility for any legal issues that may take place in reference to the above

minor. Also by signing I give Marked for Life Tattoo consent to perform the above modification on the listed minor. I understand that I

must be present and sign for any future modifications while the above listed is under the legal age .

I affirm under the penalties of purgery that the foregoing statements are true/correct to the best of my knowledge.

3 Please describe your Tattoo(s) or Piercing(s):

Type of “modification”

Page 32: See What I Mean Pt. 2 (Case Studies)

MARKED FOR LIFE TATTOO MODIFICATION INFORMATION

NOTE: The information below is required by the Indiana Health Department. All information will kept confidential.

LAST NAME:1 FIRST NAME:

I!M GETTING A:2 Tattoo Piercing FROM: Mark Isaacs, Owner Other artist:

4 Use the diagram below to indicate where your tattoo(s) or piercing(s) will be located:

FRONT BACK RIGHT EAR LEFT EAR

SIGNATURE:5 DATE: - -

I hereby affirm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge.

GUARDIAN CONSENT (ONLY NEEDED FOR MINORS)

GUARDIAN SIGNATURE: DATE: - -

By signing as the above minor’s legal guardian I take full responsibility for any legal issues that may take place in reference to the above

minor. Also by signing I give Marked for Life Tattoo consent to perform the above modification on the listed minor. I understand that I

must be present and sign for any future modifications while the above listed is under the legal age .

I affirm under the penalties of purgery that the foregoing statements are true/correct to the best of my knowledge.

3 Please describe your Tattoo(s) or Piercing(s):

What is it

Page 33: See What I Mean Pt. 2 (Case Studies)

MARKED FOR LIFE TATTOO MODIFICATION INFORMATION

NOTE: The information below is required by the Indiana Health Department. All information will kept confidential.

LAST NAME:1 FIRST NAME:

I!M GETTING A:2 Tattoo Piercing FROM: Mark Isaacs, Owner Other artist:

4 Use the diagram below to indicate where your tattoo(s) or piercing(s) will be located:

FRONT BACK RIGHT EAR LEFT EAR

SIGNATURE:5 DATE: - -

I hereby affirm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge.

GUARDIAN CONSENT (ONLY NEEDED FOR MINORS)

GUARDIAN SIGNATURE: DATE: - -

By signing as the above minor’s legal guardian I take full responsibility for any legal issues that may take place in reference to the above

minor. Also by signing I give Marked for Life Tattoo consent to perform the above modification on the listed minor. I understand that I

must be present and sign for any future modifications while the above listed is under the legal age .

I affirm under the penalties of purgery that the foregoing statements are true/correct to the best of my knowledge.

3 Please describe your Tattoo(s) or Piercing(s):

Page 34: See What I Mean Pt. 2 (Case Studies)

MARKED FOR LIFE TATTOO MODIFICATION INFORMATION

NOTE: The information below is required by the Indiana Health Department. All information will kept confidential.

LAST NAME:1 FIRST NAME:

I!M GETTING A:2 Tattoo Piercing FROM: Mark Isaacs, Owner Other artist:

4 Use the diagram below to indicate where your tattoo(s) or piercing(s) will be located:

FRONT BACK RIGHT EAR LEFT EAR

SIGNATURE:5 DATE: - -

I hereby affirm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge.

GUARDIAN CONSENT (ONLY NEEDED FOR MINORS)

GUARDIAN SIGNATURE: DATE: - -

By signing as the above minor’s legal guardian I take full responsibility for any legal issues that may take place in reference to the above

minor. Also by signing I give Marked for Life Tattoo consent to perform the above modification on the listed minor. I understand that I

must be present and sign for any future modifications while the above listed is under the legal age .

I affirm under the penalties of purgery that the foregoing statements are true/correct to the best of my knowledge.

3 Please describe your Tattoo(s) or Piercing(s):

Eyes abovethe waist

PLZ.

Page 35: See What I Mean Pt. 2 (Case Studies)

MARKED FOR LIFE TATTOO MODIFICATION INFORMATION

NOTE: The information below is required by the Indiana Health Department. All information will kept confidential.

LAST NAME:1 FIRST NAME:

I!M GETTING A:2 Tattoo Piercing FROM: Mark Isaacs, Owner Other artist:

4 Use the diagram below to indicate where your tattoo(s) or piercing(s) will be located:

FRONT BACK RIGHT EAR LEFT EAR

SIGNATURE:5 DATE: - -

I hereby affirm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge.

GUARDIAN CONSENT (ONLY NEEDED FOR MINORS)

GUARDIAN SIGNATURE: DATE: - -

By signing as the above minor’s legal guardian I take full responsibility for any legal issues that may take place in reference to the above

minor. Also by signing I give Marked for Life Tattoo consent to perform the above modification on the listed minor. I understand that I

must be present and sign for any future modifications while the above listed is under the legal age .

I affirm under the penalties of purgery that the foregoing statements are true/correct to the best of my knowledge.

3 Please describe your Tattoo(s) or Piercing(s):

MARKED FOR LIFE TATTOO CUSTOMER INFORMATION

LAST NAME:1 FIRST NAME:

STREET:2 CITY: STATE: ZIPCODE:

DAYTIME PHONE:3 EVENING PHONE:- - - -

IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature:4

Photo ID provided (check one):

Driver’s License

Student ID

State ID

Employee ID

Other photo ID:

Signature ID provided (check one):

Credit/Debit card

Calling card

Wholesale membership card

Hunting/Fishing license

Other:

Please attach your ID’s to this form so they can be photocopied.

SIGNATURE:6 DATE: - -

I hereby affirm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge.

DATE OF BIRTH:5 / / If you are under 18, a guardian will need to sign for you (below)!

GUARDIAN CONSENT (ONLY NEEDED FOR MINORS)

By signing as the above minor’s legal guardian I take full responsibility for any legal issues that may take place in reference to the above

minor. Also by signing I give Marked for Life Tattoo consent to perform the above modification on the listed minor. I understand that I

must be present and sign for any future modifications while the above listed is under the legal age .

I affirm under the penalties of purgery that the foregoing statements are true/correct to the best of my knowledge.

LAST NAME: FIRST NAME:

STREET: CITY: STATE: ZIPCODE:

DAYTIME PHONE: EVENING PHONE:- - - -

IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature:

Photo ID provided check one):

Driver’s License

Student ID

State ID

Employee ID

Other photo ID:

Signature ID provided check one):

Credit/Debit card

Calling card

Wholesale membership card

Hunting/Fishing license

Other:

Please attach your ID’s to this form so they can be photocopied.

GUARDIAN SIGNATURE: DATE: - -

DATE OF BIRTH: / /

NOTE: The information below is required by the Indiana Health Department. All information will kept confidential.

Page 36: See What I Mean Pt. 2 (Case Studies)

MARKED FOR LIFE TATTOO MODIFICATION INFORMATION

NOTE: The information below is required by the Indiana Health Department. All information will kept confidential.

LAST NAME:1 FIRST NAME:

I!M GETTING A:2 Tattoo Piercing FROM: Mark Isaacs, Owner Other artist:

4 Use the diagram below to indicate where your tattoo(s) or piercing(s) will be located:

FRONT BACK RIGHT EAR LEFT EAR

SIGNATURE:5 DATE: - -

I hereby affirm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge.

GUARDIAN CONSENT (ONLY NEEDED FOR MINORS)

GUARDIAN SIGNATURE: DATE: - -

By signing as the above minor’s legal guardian I take full responsibility for any legal issues that may take place in reference to the above

minor. Also by signing I give Marked for Life Tattoo consent to perform the above modification on the listed minor. I understand that I

must be present and sign for any future modifications while the above listed is under the legal age .

I affirm under the penalties of purgery that the foregoing statements are true/correct to the best of my knowledge.

3 Please describe your Tattoo(s) or Piercing(s):

MARKED FOR LIFE TATTOO CUSTOMER INFORMATION

LAST NAME:1 FIRST NAME:

STREET:2 CITY: STATE: ZIPCODE:

DAYTIME PHONE:3 EVENING PHONE:- - - -

IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature:4

Photo ID provided (check one):

Driver’s License

Student ID

State ID

Employee ID

Other photo ID:

Signature ID provided (check one):

Credit/Debit card

Calling card

Wholesale membership card

Hunting/Fishing license

Other:

Please attach your ID’s to this form so they can be photocopied.

SIGNATURE:6 DATE: - -

I hereby affirm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge.

DATE OF BIRTH:5 / / If you are under 18, a guardian will need to sign for you (below)!

GUARDIAN CONSENT (ONLY NEEDED FOR MINORS)

By signing as the above minor’s legal guardian I take full responsibility for any legal issues that may take place in reference to the above

minor. Also by signing I give Marked for Life Tattoo consent to perform the above modification on the listed minor. I understand that I

must be present and sign for any future modifications while the above listed is under the legal age .

I affirm under the penalties of purgery that the foregoing statements are true/correct to the best of my knowledge.

LAST NAME: FIRST NAME:

STREET: CITY: STATE: ZIPCODE:

DAYTIME PHONE: EVENING PHONE:- - - -

IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature:

Photo ID provided check one):

Driver’s License

Student ID

State ID

Employee ID

Other photo ID:

Signature ID provided check one):

Credit/Debit card

Calling card

Wholesale membership card

Hunting/Fishing license

Other:

Please attach your ID’s to this form so they can be photocopied.

GUARDIAN SIGNATURE: DATE: - -

DATE OF BIRTH: / /

NOTE: The information below is required by the Indiana Health Department. All information will kept confidential.

{NEW CUSTOMER

Page 37: See What I Mean Pt. 2 (Case Studies)

MARKED FOR LIFE TATTOO MODIFICATION INFORMATION

NOTE: The information below is required by the Indiana Health Department. All information will kept confidential.

LAST NAME:1 FIRST NAME:

I!M GETTING A:2 Tattoo Piercing FROM: Mark Isaacs, Owner Other artist:

4 Use the diagram below to indicate where your tattoo(s) or piercing(s) will be located:

FRONT BACK RIGHT EAR LEFT EAR

SIGNATURE:5 DATE: - -

I hereby affirm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge.

GUARDIAN CONSENT (ONLY NEEDED FOR MINORS)

GUARDIAN SIGNATURE: DATE: - -

By signing as the above minor’s legal guardian I take full responsibility for any legal issues that may take place in reference to the above

minor. Also by signing I give Marked for Life Tattoo consent to perform the above modification on the listed minor. I understand that I

must be present and sign for any future modifications while the above listed is under the legal age .

I affirm under the penalties of purgery that the foregoing statements are true/correct to the best of my knowledge.

3 Please describe your Tattoo(s) or Piercing(s):

MARKED FOR LIFE TATTOO CUSTOMER INFORMATION

LAST NAME:1 FIRST NAME:

STREET:2 CITY: STATE: ZIPCODE:

DAYTIME PHONE:3 EVENING PHONE:- - - -

IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature:4

Photo ID provided (check one):

Driver’s License

Student ID

State ID

Employee ID

Other photo ID:

Signature ID provided (check one):

Credit/Debit card

Calling card

Wholesale membership card

Hunting/Fishing license

Other:

Please attach your ID’s to this form so they can be photocopied.

SIGNATURE:6 DATE: - -

I hereby affirm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge.

DATE OF BIRTH:5 / / If you are under 18, a guardian will need to sign for you (below)!

GUARDIAN CONSENT (ONLY NEEDED FOR MINORS)

LAST NAME: FIRST NAME:

STREET: CITY: STATE: ZIPCODE:

DAYTIME PHONE: EVENING PHONE:- - - -

IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature:

Photo ID provided check one):

Driver’s License

Student ID

State ID

Employee ID

Other photo ID:

Signature ID provided check one):

Credit/Debit card

Calling card

Wholesale membership card

Hunting/Fishing license

Other:

Please attach your ID’s to this form so they can be photocopied.

NOTE: The information below is required by the Indiana Health Department. All information will kept confidential.

RETURNING CUSTOMER

Page 38: See What I Mean Pt. 2 (Case Studies)
Page 39: See What I Mean Pt. 2 (Case Studies)

In June 2004, my 4-year-old son was diagnosed with Type I Diabetes...

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Page 45: See What I Mean Pt. 2 (Case Studies)

INTERFACE CHALLENGE

IS THERE A BETTER WAY TO DISPLAY SEARCH RESULTS?

Page 46: See What I Mean Pt. 2 (Case Studies)

STANDARD TEXT RESULTS TAILORED RESULTS ON VIEWZI

http://www.viewzi.com/

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http://www.viewzi.com/

STANDARD TEXT RESULTS TAILORED RESULTS ON VIEWZI

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http://www.viewzi.com/

STANDARD TEXT RESULTS TAILORED RESULTS ON VIEWZI

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My shopping patterns...

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Google - see what comes up

see what most people think

in-depth review; camera timeline

photos taken with camera + popularity

pricing (as an indicator of quality)

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What’s not important!

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Inspiration!

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Results arranged on a

timelineOLDER NEWEST

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(from Flickr and Amazon sales ranking)POPULARITY

`

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(from Amazon)Customer Reviews`

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(from Amazon)Customer Reviews`

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REVIEWS

PRICING

SPECS

PH

OTOS

(Hover state)

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REVIEWS

PRICING

SPECS

PH

OTOS

View more on Flickr

(Photos taken with

this camera from Flickr)

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etc.

REVIEWS

PRICING

SPECS

PH

OTOS

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Sneak Peek:

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WHAT DID YOU COME UP WITH?

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CREATE A CONSISTENT VISUAL LANGUAGE

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HEY!

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“I said something worth remembering”

Stephen Anderson

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Thanks!STEPHEN P. ANDERSON

poetpainter.comslideshare.net/stephenpa

TRAVIS ISAACS

travisisaacs.comslideshare.net/tbisaacs