Embed Size (px)
DESCRIPTION
The third issue of the Pretotyping Primer Series. Don't ask. Literally!
Citation preview
@Lionzan @PretotypeCo
Pretotyping Primer Series
What the Heck isPretotyping? #3
Leonardo ZangrandoEuropean Pretotyping Agitator
Pretotype.co.uk
@Lionzan @PretotypeCo
HOW CAN WEVALIDATE
THE MARKETW/O PRODUCT?
@Lionzan @PretotypeCo
JustDON'Task!
Literal ly
@Lionzan @PretotypeCo
Interviews
Questionnaires
Focus Groups
@Lionzan @PretotypeCo
@Lionzan @PretotypeCo
JustDON'Task!
LITERALLY
Interviews
Questionnaires
Focus Groups
@Lionzan @PretotypeCo
@Lionzan @PretotypeCo
Ideas+
Opinions=
TROUBLE@Lionzan @PretotypeCo
@Lionzan @PretotypeCo
Find ways toMEASURE
actual COMMITTMENT
rather than OPINIONS
@Lionzan @PretotypeCo
Find ways toMEASURE
actual COMMITTMENT
rather than OPINIONS
@Lionzan @PretotypeCo
Find ways toMEASURE
actual COMMITTMENT
rather than OPINIONS
@Lionzan @PretotypeCo
Ideas + Opinions
False Posit ives
@Lionzan @PretotypeCo
@Lionzan @PretotypeCo
Ideas + Opinions
False Negatives
@Lionzan @PretotypeCo
@Lionzan @PretotypeCo
NO PRODUCT,NO QUESTIONS,NO-W WHAT?
@Lionzan @PretotypeCo
It's time to Pretotype!
@Lionzan @PretotypeCo
Pretotyping =
validating market interest and actual use of a potential
innovation
with the minimum investment of time
and resources
@Lionzan @PretotypeCo
to be continued. . .fol low us on
@Lionzan & @PretotypeCoSl ideshare.net / leozan
