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Web 2.0 for nonprofits
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Social Media Marketing and Campaigning for Nonprofits:
Your Place on MySpace, YouTube, Facebook, and More
Michael Hoffman, CEO,
See3 Communications
www.see3.net
Email Marketing
Women in Development North
The Mercifully Brief Real World Guide to…Raising Thousands (if not Tens of Thousands) of Dollars with Email
By Madeline Stanionis
What is Social Media Marketing
What does this mean for nonprofits?
Case study: Amnesty Int’l USA
Where do you start? How do you use these tools?
Women in Development North
Web 2.0 = Social Web• Social Networking
• Myspace/Facebook/LinkedIn/Orkut• Blogs
• http://blog.see3.net• RSS
• Feedburner• Social Bookmarking
• Del.icio.us/Stumble Upon• Social News
• Digg/Reddit/Newsvine• Wikis
• Wikipedia• Virtual Worlds
• Second Life •Video/Photo Sharing
• YouTube/Flickr/DoGooder.TV
Women in Development North
Dollars for Darfur
2 hs students + Save Darfur Coalition + MySpace/Facebook
=
Over $300,000 raised in 6 months
Women in Development North
MySpace Impact Channel
• Launched March 2007
• Organizations & Individuals rallying behind a cause
• Awards $10K monthly to the organization that creates the most impact
Women in Development North
Causes on Facebook by Project Agape• 2.5 million users• over $300,000 raised for nonprofits and politicians
Groups
• Nonprofits on Facebook• Related to your issues
Women in Development North
Where do you start? How do you use these tools?
• Map the Community
Women in Development North
Online Community Map
Women in Development North
Where do you start? How do you use these tools?
• Map the Community• Participate• Go deep - work the existing community• Focus on influencers• Be reactive• Tell your story
• Why people give• Call to action• Be portable to be viral
Women in Development North
And she told 2 friends and so on and so on…
• RSS• Banners• Widgets• Video
Be portable.
Women in Development North
Millions served daily.
Each day:
100,000,000 video views
75,000 new videos uploaded
• Create a branded account, channel, and groups, and upload videos regularly
• Use effective keywords in tags and descriptions
• Make and respond to comments
• Coordinate promotion to your list and via partners to reach threshold for Most Viewed
Women in Development North
Campaign components:• Videos• Email• Landing page• Blog marketing• Great execution
Campaign Results:• Biggest non-December fundraising month ever• Biggest list-building month ever• White House shifted rhetoric on Guantanomo
Women in Development North
TAKE AWAYS• Google Alerts• Comments SEO• Coordinated YouTube strategy• AOL banner PSA• See3 email list
Women in Development North
www.see3.net
