10.20.2005

Developers: New Kingmakers

Digital London March 2012

2

Software is eating the World

3

The Developers Strike Back

4

Fragmentation of Everything

5

Explosion of Forms

6

Forage

7

Then Forge

8

On Quality

9

Craft Trumps Outsourcing

10

Microsoft vs Apple

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12

No Permission Required

13

When Web Companies Grow Up

14

Language Tiers

15

Developers Drive Microsoft Strategy

“We saw more and more people were writing cloud applications in Java.” - Amitabh Srivastava, Microsoft SVP Server and Cloud Division, announcing “first class support” for Java in Azure

16

A New Realism

“We need to think more like the web…. one stack to run them all has gone away. This stuff about single vendor stacks is behind us. The days of recruiting developers to where you are is over. You have to go to where they are.”

Tim O’Brien Microsoft Platform Strategy Group general manager

17

Rise of the APIs

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Rise of the API Giants

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Credits

Photos:

SF in Cloud – SF ChronicleCraftsman – A. Davey on Flickr

VC chart data from the National Venture Capital Association and the Center for Venture Research, via @cbtacy from AppFog