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A presentation on the rules for programs in Broward County Libraries and advice on how to market your programs.
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Resources for all
Nuts and Bolts TrainingMarketing and Programming
in the current environmentpresented by
Lillian Coopersmith and Barbara Miller
Online calendar submissions
How To Get Information to your Customers about Your Programs
Newspaper and magazine online calendar submissions-email addresses are at end of most news stories◦Know the deadlines◦Know what they want
Religious editorsBook editorsChildren’s programming
It’s All Free
County Resources eCountyLine is produced
monthly by the Broward County Office of Public Communications – [email protected]
Sun E-News Library web page www.broward.org/library The best tool is the Event Management System –virtual calendar - http://bclnetex.browardlibrary.org/ Will be on library home page for the public in the near future Please contact Steve Rodeberg if you are not using EMS Paycheck stubs – [email protected] Cultural Directory – http://www.Broward.org/arts/culturaldirectory/cd_attractions.htm TV Floor Monitors with monthly programming information Email Lists of customers generated from individual programs Bookings is gone but E-Communications produces monthly fliers Submit information to address below M:\Common\!!!Listings for the E-Updates\!!!November 2009
Individual library page◦ http://www.broward.org/library/branch_mn.htm
Grant funds received fromSusan G. Komen for the Cure programs
One project and the options available for promotion
October is Breast Cancer Awareness Month
Library Publicity is everywhereFlyers, magazines, newspapers,check
stubs, TV monitor, library web page, interior bus cards, inserts in Chopin programs, signage, branch participation, Friends Book Fairs, branch tables, elevator signs, governmental center
Interior Bus Cards
In All Broward County Buses
Full page article
Family Life articleOctober edition
You Can Do this inMicrosoft Publisher
One page flyerPrinted at county
print shopInsert in October Chopin programElevator signs
Banner
Signage
2008 Main Library Pretty in Pink
Programming
Annual Program Goals-Themes◦ALA, Major Holidays
Know Your CommunityPartners are your best friends
◦Friends groups, Chopin, Komen for the CureSharing resourcesRisk Management Needs to KnowGrants – apply with approval from Regional
Manager◦Tara Zimmermann is our Grants Coordinator
Resources include: Grants.gov; ALA;BPLF
Meetings at the Library
Non profit group designation is found at Sunbiz.org
Room rental – County Administrative Code 37.10Deposit if paying for roomPolitical or Religious GroupsUse Event Management System to book
rooms-each branch should have a person who is assigned to input
reservations in EMSSolicitation approval is needed
◦Forms on BCL Net and BC Net
Exhibits and Displays
Insurance – Fill out the forms Fax to Risk Management Division 954-357-6545- fax Be sure you have signed by the exhibitor Exhibit Guidelines Insurance requirements Review with exhibitor
◦ Installation – check before hung to avoid censorship ◦ Length of time for exhibit◦ No prices displayed but need prices for insurance purposes that is
given to Risk Management
Sharing of Traveling Displays/Exhibits ◦ Stories to Share –Komen◦ SunWorks from NASA◦ Astronomy(SFAAA) Exhibit
Food and Liquor
Reception Catering
If you are catering or serving liquor at a reception, it is necessary to work with the Division of Risk Management
From the caterer, you will need to request a certificate of insurance with actual policy numbers which will show that the insurance coverage is in effect. Also, the insured caterer must have 30 days cancellation notice on the insurance policy. The Broward County Board of County Commissioners must be added as certificate holders.
When you receive certificates from vendors, please send to
[email protected] so you have approved certificates in plenty of time
Reporters/Film Crew
Reporters in BuildingWhen to speak directly to media – program
informationWhen to notify Library Director or Supervisor –
breaking news (budget, emergencies, crime)Filming in Library- $100 per hour in County Code
◦Broward Film Alliance www.browardalliance.orgApprovals needed from customers for photos that
we take for library publications –◦ Public Communications◦ BC Net under Forms
Questions?
Thank you for your interest.Questions
