APRIL 2011 | VOLUME 49, NUMBER 4

Sweet Home ChicagoPrint Solutions Conference and Expo

to Offer Stellar Education, Trade Show in PSDA’s New Hometown

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Print Solutions Conference and Expo: The Most Anticipated Event of the YearPSDA’s signature annual gathering is a must for distributors and channel partners.

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• Bruce Cameron, President, Front Line Marketing

• Richard Colbary, Instructor and Author of Customer Service in the Printing Industry

• Sima Dahl, President, Parlay Communications Ltd.

• Andrew Davis, Chief Strategy Officer and Co-Founder, Tippingpoint Labs

• Pat Fortunato, Consulting Contributor, Intellective Solutions

• Susan Kelly, Vice President, Communication & Marketing Services, Xerox

• James Michelson, Principal, JFM Concepts

• Marianne Morrison, Director of Business Development Strategies, InfoTrends

• Claudia St. John, President, Affinity HR Group, LLC

• Steve Snyder, Chief Sales and Strategy Officer, Consent Media

Networking and ExhibitsThe Print Solutions Conference and Expo offers numerous opportunities to meet prospective partners and build relationships with existing clients. From a casual networking dinner on Tuesday evening to the PEAK Awards presentation, reception, Idea Exchange and Vendor Sessions on the Expo floor, attendees will be able to establish meaningful working relationships with colleagues from across North America.

Meanwhile, more than 150 companies will display and demonstrate the latest products and technologies. If you want to stay ahead of the curve, the Expo floor is where you’ll want to be.

• Achieving Customer Service Excellence

• Using Mobile Marketing to Drive Print Sales

• Positioning Print for Today’s Customer

• Building a Winning Cross-Media Campaign

• Using Social Media to Grow Your Business

• Selling Web-to-Print Solutions

Education programming on the second and third days of the conference — May 18 and 19 — includes tracks for sales, customer service, CEO/principals and technology. Sessions include:

• The Passion of Leadership • Market Trends that Matter • The Future of Digital Print • Becoming a High-Performing

Customer Service Team • Networking in a Digital Age • Adaptability in Selling • Making Sense of Employee

Assessments • The Power of Personalization • Creating a Winning Momentum

Respected SpeakersGain insights and participate in conversations with thought-leaders from within and beyond the print industry. Speakers include:

• Michael Becker, North American Managing Director, Mobile Marketing Association

• Michael Bann, Partner, Bann Business Solutions

The 2011 Print Solutions Conference and Expo, PSDA’s annual conference, is the most important event of the year for

distributors and channel partners who provide print and managed services to businesses. In fact, of all the large print and related industry shows, this is the only event focused on supporting printing professionals who provide print, marketing, and related services through independent distribution to end-user customers.

This year’s conference, May 17–19, is centrally located on Chicago’s Navy Pier, features highly relevant education and showcases the latest in print innovation from more than 200 exhibitors. Whether you are a business printer, graphic designer, agency, software company — or provider or buyer of print, marketing and related services — there’s no better place to get this type of exposure to print innovations and custom education.

This year’s education program has something for everyone, whether you are a principal or a sales, customer or technology professional.

Top-Notch Education As a direct result of PSDA member companies asking for a greater emphasis on education and peer-to-peer learning, the first day of the 2011 Print Solutions Conference and Expo — Tuesday, May 17 — features interactive workshops focusing on topics that are highly relevant to the PSDA community. These workshops have been developed with an emphasis on teaching, not lecturing, to increase the knowledge and effectiveness of PSDA member company employees. Conference education workshops address:

Use your mobile device to scan these QR codes and read more about the following offerings.

Educational Sessions Conference Speakers Networking Opportunities

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Tuesday, May 17

8:00 a.m. – 5:00 p.m.Customer Service TrackAchieving Customer Service Excellence*

Richard Colbary, Instructor and Author of Customer Service in the Printing IndustryBruce Cameron, Front Line MarketingClaudia St. John, Affinity HR Group, LLC

*Participants are encouraged to take a DISC profile, one of the most widely used behavioral assessment tools, prior to the session. It is available to session participants at a 70 percent discount through April 15. Learn more at www.psda.org/conference.

8:00 a.m. – 12:00 p.m.Technology TrackUsing Mobile Marketing to Drive Print Sales

Michael Becker, Mobile Marketing AssociationSteve Snyder, Consent MediaMichael Baan, Baan Business Solutions

9:00 a.m. – 12:00 p.m.Sales/CEOs TrackPositioning Print for Today’s Customer

Andrew Davis, Tippingpoint LabsFollowed by Print Innovations by PSDA Members

1:00 p.m. – 5:00 p.m.Technology TrackUsing Social Media to Grow Your Business

Sima Dahl, Parlay Communications, Ltd.

CEOs TrackBuilding a Winning Cross-Media Campaign

James Michelson, JFM Concepts

Sales TrackSelling Web-to-Print Solutions

Pat Fortunato, Global Network Consulting Services

7:00 p.m. – 10:00 p.m.Optional Networking Dinner

Wednesday, May 18

8:00 a.m. – 9:30 a.m.Association Update

Bill Prettyman, PSDA Board PresidentMatt Sanderson, PSDA Executive Vice President

Opening Keynote: “The Passion of Leadership”

Henry S. Givray, President & Chief Executive Officer, SmithBucklin Corporation

9:45 a.m. – 11:30 a.m.Sales Track Networking in a Digital Age

Sima Dahl, Parlay Communications, Ltd.

Customer Service Track Becoming a High-Performing Customer Service Team

Claudia St. John, Affinity HR Group, LLC

CEOs TrackMarket Trends That Matter

Marianne Morrison, InfoTrends

Technology TrackThe Future of Digital Print

Moderated by Eric Hawkinson, Dscoop

Print Solutions Conference and Expo Schedule at a GlanceThe following Schedule at a Glance shows only brief details of the comprehensive educational, networking and business development programming planned during the 2011 Print Solutions Conference and Expo. For more details about all events, visit www.psda.org/conference.

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11:45 a.m. – 12:30 p.m.PEAK Awards Presentation

12:30 p.m. – 5:00 p.m.Expo Hall Open, featuring Vendor Presentations

and Idea Exchange Centers

12:30 p.m. – 1:30 p.m.Lunch in Expo Hall

1:30 p.m. – 2:30 p.m.Idea Exchange Center: The Business Implications

of Current Trends

Facilitated by Marianne Morrison, InfoTrends

2:45 p.m. – 3:45 p.m. Idea Exchange Center: Showcasing Innovative

Products and Solutions

4:00 p.m. – 5:00 p.m.Idea Exchange Center: Sourcing Skills

and Best Practices

Featuring Charlie Roberts, PSDA Sourcing Staff

Thursday, May 19

8:00 a.m. – 9:00 a.m. Sales TrackAdaptability in Selling

Pat Fortunato, Global Network Consulting Services

CEOs Track Making Sense of Assessments

PSDA panel moderated by:Claudia St. John, Affinity HR Group, LLC

Technology Track The Power of Personalization

Susan Kelly, Xerox

9:15 a.m. – 10:15 a.m.Closing Keynote: “Creating a Winning Momentum”

Krish Dhanam, Chief Executive Officer, Training International

10:15 a.m. – 2:00 p.m.Expo Hall Open

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Programming for Your Professional Focus As a direct result of PSDA members asking for a greater emphasis on education and peer-to-peer learning, the first day of the 2011 Print Solutions Conference and Expo – Tuesday, May 17 – features interactive workshops focusing on sales, customer service, technology, and management topics that are highly relevant to the PSDA community. These workshops have been developed with an emphasis on teaching, not lecturing, to increase the knowledge and effectiveness of PSDA member company employees. Educational programming on the second and third days of the conference – Wednesday, May 18, and Thursday, May 19 – includes focused sessions presented in tracks for CEOs/principals, sales professionals, and customer service representatives.

Read the schedule at a glance for more information about sessions and speakers and see which sessions are recommended for you.

For Sales ProfessionalsDo you have what it takes to stand out in a crowd? What about an entire social media landscape? PSDA offers a series of sessions dedicated to helping you increase your value to your organization and the customers. With workshops on selling web-to-print, mobile marketing, and exploring the potential of digital print and social media, you will hear how to go outside the box and think beyond print sales. Breakout sessions titled “Networking in a Digital Age” and “Adaptability in Selling” will help you take your sales to the next level.

For Customer Service Representatives (CSRs)Changes in the distributed print industry lead to a new way of dealing with customers. Through an intensive one-day workshop titled “Achieving Customer Service Excellence” to a networking event with your fellow CSRs, you will learn how to better understand the customer’s point of view to connect you to their needs and challenges and help you provide the best solutions for them. Hear how to work with your fellow team members to build a customer-focused team at your organization.

For Technology ProfessionalsEver-present print industry technologies are shaping the ways we do business. Mobile marketing, cross-media marketing, digital printing, pURLs: The buzz words are there, now what are you going to do with them? Hear from PSDA members, experts in the field, and industry leaders on what the next advancements are and how you can use them to grow your business.

For CEOs and Principals The 2011 Print Solutions Conference and Expo offers multiple opportunities for peer-to-peer conversations about the challenges and issues you are facing as a business owner and how to resolve them. Learn how to hire and retain the right mix of team members through assessment testing. Discover the latest report findings from InfoTrends to help plan for 2012 and beyond. Learn about the latest trends in web-to-print through workshops on mobile marketing, cross-media marketing, and how to use social media for your business.

PSDA Conference Offers Education, Inspiration

Educational Tracks

Programming at the 2011 Print Solutions Conference and Expo includes something for everyone, with comprehensive educational tracks and engaging keynotes.

Hungry? Text to Win! Attending the 2011 Print Solutions Conference and Expo? Text PSDA to 70000* to get alerts about the conference and be entered to win a $200 gift certificate for dinner at your favorite Chicago restaurant. The winner will be announced during the Print Solutions Conference and Expo.

*Text message and data rates may apply.

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Henry S. GivrayChairman, President and Chief Executive Officer, SmithBucklin

Opening KeynoteGivray’s presentation, “The Passion of Leadership,” will help you identify opportunities to grow as leaders, offering a working framework for defining, understanding, and measuring

leadership capacity and performance. PSDA recently spent a few moments talking with Givray about what he’ll discuss at the Print Solutions Conference and Expo.

Q. What will people learn from your presentation?There’s no playbook or instruction manual that guarantees success for an organization managing through difficult, uncertain times or capitalizing on opportunities during good times. However, there is one clear certainty: All of the best strategies, creative ideas, and brilliant game plans cannot succeed or be sustained without strong and effective leadership. But leadership is not something bestowed upon you or granted to you by virtue of your title or position. In fact, leadership is invited and can only be given willingly by others based on who you are and what you do, and it is revealed by what you inspire and what you enable.

Q. What keeps you motivated?I’ve been a passionate student of leadership for as long as I can remember. I have this unquenchable thirst to continue to learn and grow in order to earn the privilege of being called a leader. I’m simply in awe of the power and impact of great leaders and the profound difference one person can make.

Q. What piece of advice has had the greatest impact on your business and professional growth?Focus and prioritize your time and energy on things that only you can do.

Krish DhanamChief Executive Officer, Training International Inc.

Closing KeynoteDhanam’s presentation, “Creating a Winning Momentum,” will show attendees how to take what they learned at the 2011 Print Solutions Conference and Expo to build upon their business foundations

and achieve key objectives. He’ll also explain how to apply concepts for embracing adaptability and adjusting positively to changes that come along.

Q. What has made you passionate about the topics you deliver?

As an observer of human behavior, I enjoy being a catalyst and facilitating positive reactions in cultures while staying objective to the process. Having traversed much of the globe in the last two decades, I have come to the understanding that though human beings live, look, and learn differently, their core dreams and aspirations are always the same. If you can meet them at their point of discomfort and provide practical and pragmatic solutions, everyone will feel better about their individual opportunities for success.

Q. What piece of advice has had the greatest impact on your business and professional growth?

There was one habit of the heart that I acquired from my mentor and hero Zig Ziglar – that anything worth doing was worth doing poorly until you could learn to do it well. He was quoting another person, but it gave me a new passion to be excited about innovation and possibility. Failure, according to Ziglar, was an event – never a person. The second was a Malcolm Muggeridge quote that stated there was no new news, just old news happening to new people. This allowed me to seek guidance from those that had already fulfilled most of their earthly journey. In a world of change and supposed progress, I was looking to people from a bygone era for advice. Greatest thing I ever did.

Keynote Speakers’ Perspectives Inspire and MotivateThe 2011 Print Solutions Conference and Expo features two keynote addresses designed to call out your potential for leadership and motivate you to take your business to the next level.

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115 3M Promotional Markets Department921 AccuLink1018 Adcraft Decals Inc.212 AmeriCAL Inc.713 AmeriPrint Corp.201 Apex Business Systems405 Apex Color – member of Strategic Print Alliance803 Appleton815 Arjobex920 ASI (Advertising Specialty Institute)704 B&W Press204 Badger Tag & Label917 Bertek Systems Inc.702 Bestforms Inc.123 BindTech Inc.106 Blue Frog Printing412 Broker Forms 914 Business Cards Plus611a C.E. Printed Products101 Carbonless and Cut Sheet Forms Inc.1020 Carol Ann Marketing817 Central States Business Forms110 Champion Printing Inc.924 Chicago Tag & Label Inc.307 Continental Datalabel506 Convert-all Inc.107 Cook Receipt Book Mfg. Inc.

925 Corporate Disk Company211 CPI Card Group802 Custom Index Inc.1105 Data Label Inc.611 Data Management Center916 Data Management Inc.418 Data Papers Inc.810 DataMart Direct Inc.811 Datatel Resources Corporation521 Dayton Mailing Services Inc. (DMS)103 Delforms801 Demand Bridge, LLC102 DFS Group504 Discount Labels/Lancer Label525 Diversified Labeling Solutions501 e-Quantum Inc.424 EAGLE Graphic’s Inc.1101 Ennis Inc.1019 Exhibitor Education Session Theater121 Falcon Press904 Falls Cities Printing Inc.417 Flottman Company816 FME/Forms Manufacturers Equipment210 Folder Express818 Folien Fischer USA Inc.600 Formax1123 FormStore Incorporated

716 Foster Printing Service1016 Futek Forms, Tags & Labels723 GDS Business Displays112 GF Labels310 Gill Studios Inc.321 Glatfelter Carbonless & Printing Papers617 Golden Business Forms Inc.603 Graphic Dimensions Inc.814 Greystone Print Solutions517 growll.com416 Gussco Mfg LLC411 HC Miller825 Herald Multiforms206 Hess Print Solutions1117 Highland Computer Forms Inc.612 Hodgins Engraving Co. Inc.214 Hoosier Data Forms601 Hospital Forms & Systems Corp.520 ID Label Inc.819 Identity Group | Business Stationery217 Imprintor/Badge-A-Minit807 Independent Printing Company507 InfoSeal, LLC514 Integrated Print & Graphics621 International Label Mfg., LLC113 JBM Envelope618 JFM Concepts

ENTRANCE

CONFERENCE PREVIEW — EXHIBITOR FLOOR PLAN

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522 KDM Products820 Keystone Printing Group1115 Label Art317 Label World610 Labels West Inc.918 LASER EXCEL624 LTi Printing111 Magnets 4 Media104 Mailers Haven LLC711 MAR Graphics812 Marathon Label200 Marketing4 Inc.607 Megaform Computer Products1008 MICR Express823 Mtivity1022 N.E.W. Printing719 Navitor912 New Century Envelope215 Northeastern Envelope408 Paitec USA724 Paper Systems Inc.822 PartnerPrinting.Com722 PCI Paper Conversions Inc.207 Pilgrim Plastics323 Presentation Folder Inc.511 Primacompanies – Primadata622 Print Professional (formerly BFL&S Magazine)

910 PrintBestBuy906 Printco Inc.308 PrinterPresence by Firespring300 PRINTGRAPHICS, INC. – member of

Strategic Print Alliance919 PRINTSouth Corporation500 PrintXcel/Printegra/VersaSeal718 Priority Systems518 Pro-Bind100 Prodigital Printing312 Promotional Products Association International425 Proximity Marketing1011 PSDA and Print Solutions Magazine225 Pyramid Checks & Printing124 Quick Tab II Inc.325 Rainbow Polybag Co.407 Regal Envelope700 Repacorp Inc.619 Rose Printing Co.922 RR Donnelley908 SAFEChecks1121 Safeguard Business Systems423 SAGE-Quick Technologies Inc.923 Silvanus Products213 Specialty Graphics105 Star Filing707 Strata-Tac Inc.

301 Strategic Print Alliance907 Stylecraft Printing/Stylerite Label720 Superior Print Inc.419 TABBIES, Div. of Xertrex International Inc.523 Tamarack Products Inc.313 Team Concept Printing510 TFP Data Systems202 The Envelope Express Inc.401 The Flesh Company – member of

Strategic Print Alliance902 The Leslie Company319 The Marek Group623 The Tab Shoppe LTD1025 Thorn Hill Printing Inc.324 Univenture Inc.1111 Universal Manufacturing Company516 USA/docufinish911 Ward/Kraft Inc.1024 Web Graphics717 West Point Products413 Western States Envelope & Label901 Wilmer502 Wisco Envelope/National Imprint Corporation1003 Wise616 Xetex Business Systems Inc.

ENTRANCE

All information is subject to change.

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Meet Your PSDA Staff TeamWhile at the 2011 Print Solutions Conference and Expo, you’ll have the opportunity to meet members of the PSDA staff team from the association’s Chicago and Washington, D.C., offices. Throughout the event, PSDA staff will be available in the PSDA booth on the Expo floor and in special networking sessions. Look for details on specific meet-and-greet times in the onsite guide in Chicago.

Matt SandersonExecutive Vice PresidentChicago Office

Murphy GoodworthEventsChicago Office

Julie FerryEducation and ProgramsChicago Office

Jackie HilmesEventsChicago Office

Lydia GoesselEducation and ProgramsChicago Office

Eric JohnsonEventsChicago Office

Joanne BonaminioEventsChicago Office

Maggie MadrigalEventsChicago Office

Laura PabstEventsChicago Office

Jason RoeFinancial ManagementChicago Office

Denis JanisInformation TechnologyChicago Office

Nathan DavisMarketing & CommunicationsChicago Office

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Marcie ValerioMarketing & CommunicationsChicago Office

John DelavanPublishing (Print Solutions)Chicago Office

Ryan AbellSalesWashington, DC Office

Breon BakerOperationsChicago Office

Frances MoffettPublishing (Print Solutions)Chicago Office

Dave MerliSalesWashington, DC Office

Ben BarclayOperationsChicago Office

Amie ShakPublishing (Print Solutions)Chicago Office

Charlie RobertsSourcingWashington, DC Office

Barbara O’ConnorOperationsChicago Office

Bill WargoPublishing (Print Solutions)Chicago Office