M-commerce today and tomorrow…

Stephen PhilipsSales Manager, PayPal Nederland en België

2001 2002

2004

2007

20102011

LOGIN REVIEWPAYMENT

COMPLETE

DONE

1998

MOBILE IS IN OUR DNA

PAYPAL = MOBILE IS IN OUR DNA

Confidential and Proprietary

• HQ: San Jose, California

• Opgericht : 1998, gekocht door eBay in 2002

• Europese Bank licentie: Luxemburg 2007

• Reach : 15K+ banking partners, 57 financiële netwerken

• Gebruikers: 106 M actief, 190 landen, 24 valuta

• Totale Betaal Volume: $118B (+28%)

19% van alle e-commerce betalingsverkeer loopt via PayPal

Bereik: NL 2,5 M gebruikers, BL; 1,4 M gebruikers

NL: 30% van twinkle top 100 accepteert PayPal

BL: 54% van e-commerce bedrijven accepteert al PayPal

• Groei: 14K nieuwe accounts per week in NL en 7K in BE

PAYPAL = 19 % VAN WW E-COMMERCE

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Innovatie Award 2011

106M actieve acc. wereldwijdIncl. 67 miljoen in Europa

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PAYPAL POSTITIE IN HET ECO SYSTEEM

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BETALEN ENE-COMMERCE

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VOORDELEN PAYPAL

1. Veilig• Winkelen zonder creditcard- of

bankgegevens bij elke website achter hoeven te laten

• Goede bescherming tegen spoof & phishing

2. Gratis• Gratis voor kopers, geen verborgen kosten

3. Gemak (de WOW-factor)• Zeer gemakkelijk aanmelden• Niet opnieuw financiële of adresinformatie

intypen bij betalingen• Betalen met 3 muiskliks• Geen token nodig; betalen vanaf elke

locatie

4. Kopen bij buitenlandse webshops• PayPal werkt wereldwijd hetzelfde

5. Vrienden en familie• Gemakkelijk betalen aan vrienden en

familie zonder bankgegevens te delen

1. Makkelijk in het gebruik• Wereldwijde standaard• Gemakkelijk aanmelden• Gemakkelijk te integreren op uw site• Geen creditcard contract nodig• PayPal logo wekt vertrouwen op• Complete betaaloplossing (creditcard & alle

banken) • Makkelijk in het gebruik• Ook voor terugkerende betalingen• Ook voor microbetalingen

2. Hogere omzet• Toegang tot wereldwijde PayPal

klantenbestand• Hogere conversie door verkort bestelproces

3. Hogere marges• Verlaging verlies door fraude• Beter dan automatische incasso omdat er geen

incassorisico is

4. Betere cashflow• PayPal is real time; Geld direct op uw rekening,

geen overschrijvingsduur tussen banken

Kopers Webwinkel

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ONZE PRODUCTENVOOR UW OPLOSSINGEN?

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MOBILE EXPRESS CHECKOUT (MEC)

CHECKOUT LOGIN REVIEW PAYMENT COMPLETE

SCAN & CLICK PAYPAL FLOW

DONE

GREAT FOR CUSTOMERS

– Faster, easier customer experience

– Simply scan and click

– Eliminates additional data entry

GREAT FOR THE MERCHANT

– Improve mobile conversion and customer loyalty

– Small incremental integration effort for merchants already integrated with Express Checkout

Confidential and Proprietary

BUY YOUR TICKET WITH..,PATHE MOBILE IN NL

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SEND A CARD WITH THEBPOST APPLICATION

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BUT, TODAY IS ABOUT MOBILE…

..and taking away the hurdles in mobile payments is a key factor for successful m-Commerce models

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MOBIEL GEBRUIK IN BE

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M-COMMERCE IS HERE, NOW…

NEW OPPORTUNITIES

• m-Commerce to represent 20% of e-commerce by 20152

• Mobile devices will ‘close the loop‘ by getting customers back into the stores

• Mobile offers merchant a new way to acquire customers

1) Morgan Stanley 2) ABI Reserach

TRENDS

• Rakuten (Japan) sales already 20% via mobile1

• eBay, Inc.:

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IF EU FOLLOWS US TREND, M-COMMERCE WILL AT LEAST DOUBLE

m-Commerce adoption in US twice as high as in Europe, and still growing…

WHO IS THE MOBILE SHOPPER, AND WHAT DO THEY BUY?

A VERY attractive consumer for any retailer…

36% make a purchase on their phone while in-store

83% are between 18-44 years old

72% are smartphone owners

54% are male, 46% are female

52% make more than $50k a year; 32% make more than $75k a year

32% have an iPad

Source: Insight Express

18%

19%

22%

22%

23%

28%

30%

30%

31%

31%

36%

38%

43%

Groceries

Streaming Movie

Airline Tickets

CD

Hotel

DVD/Blu-Ray

Clothing

Books

Electronics

Music (other than MP3)

App

Ringtone

MP3 Music

Buying digital goods (as expected)… & a lot more!

Confidential and Proprietary

2020 VISIE: 50 MILLIONDEVICES LINKED

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MOST ATTRACTIVE SEGMENT: “DUAL OWNERS”

17PayPal Mobile Confidential and ProprietarySource: PayPal & Ipsos Mobile Usage & Attitude Research, October 2011

Highly Engaged with Mobile:• Make 2x as many mobile purchases as smartphone-only buyers (40% made >20 purchases in past 12 months)• Make purchases as frequently as online purchases

Incremental Spenders:• 60% indicated higher overall spending due to their mobile purchase activity (vs. 29% for smartphones)

High Value Customers: • 67% Male; 37 yrs old, $120K average Household Income, 65% with kids

Tablet owners may be enticed to spend more due to the larger screen/keyboard and touchscreen capabilities. Retailers should think about how dual owners use both devices in complementary ways to shop their brand.

Different set of shopping

activities for each device

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WHAT’S THE RELATIONSHIP BETWEEN MOBILE AND POINT OF SALE? POS Needs Mobile in order to

be successful …

… Does Mobile need POS in order to be successful?

MobilePoint of Sale

Confidential and Proprietary

A WALLET JUST LIKE YOUR LEATHER ONE… BUT BETTER

PROMOTIES & COUPONS LOYALITEIT

IN-STORE PRIJSVERGELIJKING

BOODSCHAPPEN-LIJSTJES

WINKELLOKATIE

BETALING

MOBILECOMMERCE

SCANNEN

€$£

THANK YOU.Stephen Philips

Sales Manager, The Netherlands & Belgium

http://www.paypal.nl/ http://www.paypal.be