Digital Content Industry

Roadmapping Study

Digital Content Industry

Roadmapping Study

1.3 1.3 Observations Observations Of The Digital Of The Digital

Content Content IndustryIndustry

1.3 1.3 Observations Observations Of The Digital Of The Digital

Content Content IndustryIndustry

Highly fragmented Highly fragmented industryindustry

Highly fragmented Highly fragmented industryindustry

Content CreationContent CreationService ProvisionsService ProvisionsContent CreationContent Creation

Service ProvisionsService Provisions

Optimistic about Optimistic about the futurethe future

Optimistic about Optimistic about the futurethe future

• Greatest is expected in the Greatest is expected in the computer games industry.computer games industry.

• New console developments will New console developments will create both winners and losers.create both winners and losers.

Features in Features in common within common within

the industrythe industry

Features in Features in common within common within

the industrythe industry

• Creativity and intellectual property.Creativity and intellectual property.

• Reliant on technology Reliant on technology infrastructure. infrastructure.

• Employs contractors. Employs contractors.

• Customers willing to pay for Customers willing to pay for quality.quality.

That vary That vary significantly on significantly on

some levels within some levels within the industrythe industry

That vary That vary significantly on significantly on

some levels within some levels within the industrythe industry

• Companies generally align Companies generally align themselves with their end themselves with their end customer (i.e. advertising). customer (i.e. advertising).

• Strongly identify with a particular Strongly identify with a particular sector, such as computer games sector, such as computer games and film.and film.

1.4 Nature Of 1.4 Nature Of The Firms The Firms Within The Within The IndustryIndustry

1.4 Nature Of 1.4 Nature Of The Firms The Firms Within The Within The IndustryIndustry

Profile of companies Profile of companies within the digital within the digital content industrycontent industry

Profile of companies Profile of companies within the digital within the digital content industrycontent industry

ProfileProfileProfileProfile

Profitability within Profitability within digital content the digital content the

industryindustry

Profitability within Profitability within digital content the digital content the

industryindustry

ProfitabilityProfitabilityProfitabilityProfitability

Highly profitable Highly profitable businesses within businesses within

the digital the digital content industrycontent industry

Highly profitable Highly profitable businesses within businesses within

the digital the digital content industrycontent industry

• Higher turnovers.Higher turnovers.

• Produce services rather than Produce services rather than products.products.

• Are exporters.Are exporters.

• Produce advertisements and print Produce advertisements and print publications as a key output.publications as a key output.

Employees within Employees within the digital the digital

content industrycontent industry

Employees within Employees within the digital the digital

content industrycontent industry

• Average number of full-time staff Average number of full-time staff 22.22.

• Full-time employees tends to be Full-time employees tends to be greater in more established greater in more established businesses.businesses.

• For every two full-time staff For every two full-time staff members employed there is one members employed there is one part-time staff member.part-time staff member.