Digital InspirationStrategy for Scotland’s Digital Media Industry

Increase number & scale of companies platforms

Encourage companies to play greater role in distribution & interactivity

Develop more sophisticated understanding of value to be derived from sector

Greater commitment to improving performance of creative ‘value-chain’

More profitable leverage of IPR

Pilot programme of tax & fiscal benefits for Dundee

Greater investor awareness &investor readiness

Cultivate more ambitious national culture of acquisition

Key Recommendations

Digital Media Industry Map

OPPORTUNITIES

Infrastructure investment Next generation technologies Barriers to market low Digitally sophisticated customers Links to exploit digital media in other industries Regional spend targets for broadcasting

THREATS

Other nations and regions investing heavily in the sector Lack of supply of good propositions Distribution and large companies not embedded in the local economy Talent competition

WEAKNESSES

Not enough large companies Weak in distribution Limited focus for content topics Low ambitions for growth in many companies Lack of specialist investors Poor connections between research and company base

STRENGTHS

Good company base with leading business key segments Research strength in games, informatics and digital design Strategic focus Industry leadership Reputation for creative excellence

Scotland the SWOT

Innovation Find new markets & opportunities e.g. B2B More collaboration with technology providers, content producers & academia Innovate in business models

Interactive Distribution Platforms Improve place in distribution & value chain Support development of new platforms Align inward investment effort Encourage inward migration

Internationalisation Prioritise companies native to internet Encourage niche offering on global market Align agencies to promote inward investment

Investment Make use of existing R&D tax credits Stimulate a more acquisitive culture Attract specialist investors Deliver new fiscal measures for games sector

Infrastructure Encourage growth of organic communities Attract & retain talent Promote tri-central area & develop DMQs

Education sector Enable speedy & profitable partnerships Realistic pricing structures for tertiary education Curriculum should develop digital literacy & promote economic value of creative arts

Public sector Increase pace & value of support Prioritise investment for platforms Ensure funds are transparent & dynamic.

Areas for Action

To double the value of sector revenues to £6.3bn by 2012.

More companies

More companies of scale

Moving up the value chain

Increasing employment

Growing our reputation

Target

The Strategy in a Nutshell