In Search of East Internet Company

By

Prashant Singh

www.knowprashant.blogspot.com

WHO AM I ??

What this Talk is about ?

• This talk is about those people who are not in this room .

The People who thinks Internet is a FAD

• Why do they think so?

• Are they Right ?

Do you know & Love these companies ?

Let’s Make Them Look more cute

$ 15 Billion $ 580 Million

$ 800 Billion $ 1.3 Billion

$ 550 Million $ 100Million

$ 90 Million

Lets Put These Number in perspective

$ 500 Million

$ 16.8 Billion

$ 100 Million

What's Going On Here ??

What's the revenue Model ??

ADVERTISEMENT ??

YOU GOT TO BE KIDDING

What Value is being created by them ?

Audience ?

Why ??

Advertisement is not among worlds top 20 industries

Less than 25% of Advertisement Budget is spent online

We need to understand the value proposition of these companies

& we can take a Little Help from History

History of Exploratory Colonization

What the Hell is that ?

1264: Marco Polo Discovered China

1492: Christopher Columbus discover America

20th MAy 1498 : Vasco Da Gama discovers india

200 Years of Exploration and Discovery of New World and What was the Economic Logic/justification behind that ?

Land Grab .. = Put your Country’s Flag there

Write a Book /Memoir = Symbolic Value

Establish Political Alliance = Strategic First Mover Advantage

These Reason were OK But By No Mean Enough to justify Economic Aspect of these expeditions

1617 East India Company was Formed & Granted Trade rights In India

East India Company was First to realize the commercial value offered by New World

This value was in cotton, silk, indigo dye, saltpeter, tea and opium.

By Getting “Value “ Right they got Business RIGHT

REST IS HISTORY

Internet is a New World and it Offers a different type of Value

Lesson [Not] Learned ??

New World Offer New Value . Business in New World Need

To capitalize on those values

Internet Value Proposition?

Can you Elaborate ??

Back to History Again

Hunter Gatherers

Agri Centric

Industrial

Organizational

Information

Cyberspace G

radu

al shift in

value aw

ay from

Natu

re

Some Case studies

Net Addition to Physical world = 0

First Communication Medium with Reach(Braodcast),Immediacy

,Interactivity,Lifespan

Aggregation + Sorting of Human Feedback

Some New Frontier of Value Creation

Escape from REAL World ? Transcending Geographies

Semantic Analysis of DATA

Decentralized ,Equal Opportunity,HighQuality Information Repository

Web Is Waiting for Its EAST India Company

Hopefully it will be from India

Thanks

Any Question???