HOW TO FOSTER ENGAGEMENT AND PASSION?

September 2015 | © METRO AG 2015

HR Minds, Vienna

HOW TO FOSTER ENGAGEMENT AND PASSION?

Classification level: Public September 2015 | © METRO AG 2015 1

METRO GROUP, Germany

MIND AND/OR HEART?

2013



HOW DO YOU CREATE ENERGY IN

YOUR ORGANISATION?



??????????? Intensity of

OrganizationalEnergy Resignation

ZoneComfort

Zone

AggressionZone

PassionZone

Quality of Organizational Energy

high

low

positivenegative

Four Energy Zones*.

In which ENERGY ZONE is your organisation?

*H. Bruch/B. Vogel: Fully Charged: How Great Leaders Boost Their Organization'sEnergy and Ignite High Performance, HBK, 2011



AGENDA

Learnings from different perspectives

How did the Campus Week develop?

20152013

Media channels



GROUP STRUCTURE – PROFILES AT A GLANCE.1

METRO AG

A leading international playerin cash-and-carrywholesale trade

Europe’s No. 1 consumer electronics

retailer; one of thelargest discount

providers in German-language

online sites

One of the leading operators

of hypermarkets in Germany

The market leader in the department storesegment in Germany

and Belgium

Companies

1On 15 June 2015, METRO GROUP announced the sale of Galeria Kaufhof to the Canadian-based Hudson’s Bay Company. The transaction is planned to be completed by the end of September 2015.



GROUP STRUCTURE – KEY DATA AT A GLANCE.1

Status: 30 September 2014

1On 15 June 2015, METRO GROUP announced the sale of Galeria Kaufhof to the Canadian-based Hudson’s Bay Company. The transaction is planned to be completed by the end of September 2015.2Before special items

Sales €30.5 billion €20.1 billion €8.4 billion €3.1 billion

EBIT2 €1,125 million €335 million €81 million €193 million

Locations 766 986 311 137

Countries 28 15 2 2



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Brief description

Organisations at the Campus in Düsseldorf:

METRO AGMETRO Cash & CarryMETRO Cash & Carry GermanyMETRO SYSTEMSMETRO LOGISTICSRealMetro Cash & Carry StoreMedia MarktFood Store

Employees:Administration: ~ 4000Stores: ~ 300

CAMPUS@DUESSELDORF



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Campus Week 2013 – WHY?

merger of two holdings employee engagement

low

no clear roles

people think in silos

„no energy“



Campus Week – HOW?



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Campus Week 2015 – TOPICS (1)



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Campus Week – TOPICS (2)

Customer Centricity & Business Excellence

2014

2015



CAMPUS WEEK – IMPRESSIONS & EMOTIONS 2013 - 2015

Sommerfest: „nice ending in the right setting“

“multifaceted & diverse event”

Blind Lunch: „must be continued“

“Direct exchange regardless of function and hierarchy”

„feedback of participants was welcome and appreciated and should be kept“

BE LIKE MADONNA: „engaging and empowering““



Learnings from different perspectives (1)

Dear Colleagues,

Do you engage in a social or ecological project during your leisure time? If this is the case, then you are invited to tell us a little more about your volunteer work in the framework of our Care & Share Initiative. It will be worth the while: at the end, three projects, associations or organisations will receive a donation for their good cause in the amount of € …. each.Personal Social

Engagement

Tap into employees‘ experience and passion



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Guiding Principles: How can we make them experienceable?

Challenges / Competitions:What are your ideas to involve participants

AND our audience?

Building up a support team and creating commitment early on

Participation / Engagement: How can we get people into action?

First workshop end of January 2015



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Be business relevant

Focus on two strategic business topics:

• Customer Centricity

• Business Excellence

Horeca* Traders

InstitutionsServices

Cash & Carry Customer Groups

*Hotels/Restaurants/Catering




Be relevant for employees

https://united-pp.metrogroup-networking.com/



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Media channels

Our way to move this company forward.



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Media channels – UNITED

Our way to move this company forward.

BUNDLE KNOWLEDGE Identifies expertsAvoids double work and improves coordinationShares knowledgeImproves best practices

PROMOTING ENGAGEMENT Solves problems faster and betterIntegrates non-key stakeholdersSimplifies process structures

FOSTERING EMPLOYEESGives employees a voicePromotes important suggestions and innovationsEnhances engagement, satisfaction & loyalty

OPPORTUNITY FOR DIALOGCreates social-media dialogs (many-to-many)Gives work a personal touchNetworks people globally and personally across hierarchy levels.

https://united-pp.metrogroup-networking.com/



Media channels – USAGE

Personal invitation fromCHRO

Daily updatesthroughout theweek everymorning

Invitation forfeedback withlink to UNITED

METRO NEWS

Registrationfor sessions(Sharepoint)

Posting & sharing news, photos, pictures etc.METRO NEWSChatsLink to registration pageMediathek (films from sessions, presentations etc.)Documents for support team

• UNITED went live later than expected.

• Not all works councils agreed to use UNITED.

• We applied a multi-channel strategy with mediabreaks.



http://www.humanresourcesmanager.de/



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Feedback

Category:Internal Communication

Employee – Event



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Campus Week 2016 – ?????????



CONTACT.

METRO GROUPUdo StauberHR Processes, Analytics & Projects Metro-Strasse 140235 DüsseldorfGermanyPhone: +49 (211) 6886-4287E-mail: [email protected] Internet: www.metrogroup.de

Economy & Finance

HOW TO FOSTER ENGAGEMENT AND PASSION?