How to Begin with a Startup - Faboulous food's

Fabulous Food’sFabulous Food’sA Home Cooked Catering Chain..

EMBA - 34 - Group 2 - ITM - Project Finance

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Group MembersGroup MembersKarunakar NiwateTheresa TumkurShital PawarPrashant MirguleShahzad SakharkarRinki Haldar


Fabulous Food’s Catering Services

Agenda for Startup Agenda for Startup Executive SummaryBusiness and Project DescriptionMarket Analysis and Strategy Financial SummarySWOT Analysis


Executive SummaryExecutive Summary


Key Info on ProjectKey Info on Project


Particulars InformationProject Tenure 6 YearsDebtCapitalTotal Investment

8,00,00027,00,00035,00,000

Interest rate on Debt 12%Organization Type Proprietorship FirmBusiness Line CateringBusiness Segment Office Catering

Event CateringNo. of Employees FourLocation of BusinessTarget Area

Kharghar, Navi MumbaiMumbai and Navi Mumbai

Project Project IdeaIdea

Diverse group of professionals who are having similar sets of goals and a common idea, to become a successful ENTREPRENEUR.

Introduction of Project Taking a commercial premises on leased based at Kharghar in Navi

Mumbai to start a CATERING SERVICE business which provides catering services for various occasions include birthday parties, weddings and office catering in Mumbai as well as Navi Mumbai Arena

Our total Investment in venture included equipments, labor hiring for manual operation, rent for premises, electricity and maintenance.

We are DIFFERENT – because we are customer focused and we use skilled chefs and cooks to cater food requirement of customer.

We are going very hygienic and try to make our operation in more eco-friendly manner through less use of plastic etc.



Weighted Average Cost of Capital (WACC) is 18.51%

Business & Project Business & Project DescriptionDescription


How We Will Make How We Will Make Money…?Money…?


The prospective project will provide food catering services to different occasions as per customer requirement in Mumbai and Navi Mumbai . The services caters Veg and Non-Veg group of customers.

The various Catering Services include,

Catering and food services to wedding occasions We also provide office Lunch catering services to

offices to serve their employees and company can customized their menu requirement

Catering Services to small birthday parties Catering and food services to other small

occasions include engagements, college Festivals and School picnics etc.

How Much we will chargeHow Much we will charge (The Pricing Strategy) (The Pricing Strategy)


Our Pricing Structure is as follows,Our pricing strategy is affordable as compared to other market players. Below pricing structure for events and applicable for first year and appropriate changes will made as per the market conditions

• Further, our Pricing Strategy will differ for small party occasions as per Menu requirement.• Additional Charges may applicable for decoration, Ice cream and special menu if prescribed by the customer.

Market Analysis and Market Analysis and StrategyStrategy



Geographic Profile (Location)• We are coming in

Kharghar, which is a node of city of Navi Mumbai . Kharghar is located on the Sion Panvel Highway at a less than one hour drive from the heart of Mumbai city.

• Kharghar is one of these 14 nodes and is being developed by CIDCO for an estimated population of about 500,000

• Kharghar is well connected to the industrial hub which starts from Thane and Belapur.

• Availability of rental space at reasonable costs

Demographic Profile

• Navi Mumbai was envisaged to be a place where people would work and live. Mix of office and residential spaces

• Perfect for our business – we cater to both corporates and individuals.

• Income level of population residing in Navi Mumbai is fairly high. Hence, propensity to spend is high

• Nowadays, families usually celebrate even the smallest occasions and the task of cooking is outsourced.

Marketing Marketing StrategyStrategy


• We plan to tie-up with event management companies

• We have existing agreements with our corporate clients to use our services for their events

• We also have tie-ups with educational institutions and travel agencies.

• We have exclusive tie-ups with few banquet halls for providing catering for all events organised in their premises

In addition to the above, we advertise in print and electronic media

Promotional Strategies…We Promotional Strategies…We IntroducedIntroduced


Banner’s

Pamphlet’s

TV Commercial

Financial Financial SummarySummary


YOY Cost IncreaseYOY Cost Increase


YOY Growth in SalesYOY Growth in Sales


Cash Flow and Discounted Cash Flow and Discounted CashflowCashflow


Key RatiosKey Ratios


Investment Criteria

Ratio

NPV 5,06,233

IRR 22.67%

Payback 3years ,10 month and 21 days – Simple5 Years, 6 months and 13 days - Discounted

BCR 1.14

NBCR 0.14


Strengths Weakness• Lean Structure• Less overhead costs • Experienced and skilled manpower• Good Network and marketing set up• Ability to churn out new recipes • Capable of making different type of international cuisines

• Can provide services only in limited geographical areas due to small set up• Unable to renew contracts with existing clients at competitive rates• Business limited to catering - demand for total event mgmt is increasing

Opportunity Threats• Increased purchasing power • Lifestyle change

• Long working hours• Celebration of occasions, festivals in groups

• Raw materials costs are volatile• Entry of corporate like Sodexco in office catering space• Increased competition from local caterers

SWOT SWOT AnalysisAnalysis

Economy & Finance

How to Begin with a Startup - Faboulous food's