expHand Presentation

Empowering The Individual

xpHand

www.exphand.com

Frank Nemirofsky, Founder, CEO, ChairmanFormer CEO SmartTV at Warner Bros. Inventor Site Based Media and expHand IP

Chris Cookson, Co-Founder, President, Board MemberFormer Warner Bros. and Sony Pictures President of Technology

John Major, Board Member Former CTO Motorola, Chairman Broadcom

Jim Wiatt, Board MemberFormer William Morris Agency CEO, Chairman

John Gottschalk, Advisory BoardFormer CEO, publisher Omaha World-Herald, Woodrow Wilson Award for Public Service

Martin Cooper, Advisory BoardBoard of Advisors, Inventor of the Cell Phone, Marconi Award Winner

Daniel Yergin, PhD, Advisory BoardVice Chairman IHS, Pulitzer Prize Winner, Cambridge Energy Association

Jack Wakshlag, PhD, Advisory BoardFormer Chief Research Officer CNN and Turner Broadcasting for140 countries

Whos Who exphands Board and AdvisorsexpHands development teams are from the senior levels of leading media, technology,communications, and data companies.Confidential and Proprietary expHand, Inc. 2016

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EXPHAND IS NOT A SET OF APPS BUT WILL BE A COMPONENT OF THE OPERATING SYSTEMON ALL SMART DEVICES

Confidential and Proprietary expHand, Inc. 2016Open the smart device and the expHand is on the screen waiting to facilitate your daily activities

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expHand empowers the individual

.

Transforms and connects all media, contentand advertising from passive to interactiveand individually targeted.

Reinventing payment and data.

Revolutionizing networked connectivity.

The Networks of Things: Our world personalized, a paradigm shift greater than the advent of the internet and The Internet of Things.

Connecting an analog and digital fabric that touches all aspects of peoples lives

Confidential and Proprietary expHand, Inc. 2016

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EXPHAND ALSO EMPOWERS ALL INDUSTRIESThrough Our SmartData & AnalyticsEnterprises creating connected customers preferences,habits, and context woven together to makedaily experiences simple, enjoyable, and personalized.End-to-end understandings of the clients desired outcomes. The Platform (R)evolution: Defining ecosystems,redefining industries.Intelligent Enterprise: SmartData, smartersystemsbetter business and increased profits.Workforce Reimagined: Collaboration at theintersection of humans and machines.Enabling businesses to identify, measure, andpredict customers desired outcomes.

B2B, B2C, C2B, G2GConfidential and Proprietary expHand, Inc. 2016

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ACCENTURE TECHNOLOGY VISION 2015:expHand

Accenture Trend 1, The Internet of Me: expHand ahead of trend

Trend 2, Outcome Economy: expHand ahead of trend

Trend 3, Platform (R)evolution: expHand ahead of trend

Trend 4, Intelligent Enterprise: expHand ahead of trend

Trend 5, Workforce Reimagined: expHand ahead of trend

*Full report available

Confidential and Proprietary expHand, Inc. 2016

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The reinvention of mediaThe Ribbon - visible logo/bug/audio tone embedded in content and advertising. Reinventing the economic models of media, content and advertising.

Introducing the Ribbon

Confidential and Proprietary expHand, Inc. 2016

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Jack Jackson (MLJ) - repeat the animation 3 timesexpHands Bug Becomes the Metaphor for Ubiquitous Personalized Branding, Commerce and SmartData.

All everyone ever sees or hears is a Ribbon bug or bong

comment

Confidential and Proprietary expHand, Inc. 2016Worlds Only Encoding and Decoding of Merged Audio and Video Signals

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AdPlexing

Figure 2: The expHand AdPlexing process. Original captured Ribbon for $1.00 off a six-pack of Coke is supplemented by other offers selected automatically based on the users profile.Confidential and Proprietary expHand, Inc. 2016

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Patented LocalPlexingGeofenced ads from multiple local merchants to be received simultaneously then the user can choose one or multiple ads by touching the screen or voice command the smartphone or tablet.

Confidential and Proprietary expHand, Inc. 2016

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PayChoice THE ONLY PAYMENT COMPLETELY EMPOWERINGTHE INDIVIDUAL

Algorithm analyses and merges a multiple number of a users credit, debit, stored value, saving, checking, line of credit accounts, pay-as-you-go, Blockchain and other like methodologies maximizing the best way to pay, gain rewards, points etc. Moves PayPal, ApplePay, Samsung Pay and other like systems to become cross -payment / all-payment models.Provisional PatentConfidential and Proprietary expHand, Inc. 2016

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SITE-BASED INTERACTIVE, TARGETED, TRANSACTIONAL AND MEASUREABLE TV, AUDIO AND ONLINE NETWORKS

Positioned at sports stadiums, leagues, entertainment venues, retail malls, chains and many other locations.Delivering new revenues to all industry participants and new appeal to consumers.Completes the vertical with e-commerce engine and PayChoice

Provisional PatentConfidential and Proprietary expHand, Inc. 2016

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PERSONALIZED MARKET BASKET DATASENT WIRELESSLY TO EXPHANDS CLOUDAND A USERS PORTALVIA SMARTPHONE/SMART DEVICES

Facilitating transference of user commerce data Highly secure portal in the expHand cloud servers. Conduct commerce on the go with wireless terminalsPay and accept payments with smartphone/devicesRedeem and clear paperless coupons, loyalty offers etc.Attract new customers with a secure, simple newpurchase paradigm.

Provisional PatentConfidential and Proprietary expHand, Inc. 2016

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Empowering The Individual

THE ULTIMATE ON-DEMAND FACILITATOR

Confidential and Proprietary expHand, Inc. 2016Is It UBER or Lyft, Gett, Didi Kuaidi or Ola?

Is It Airbnbor VBRO, Flipkey or HomeEscape?

Provisional PatentReinventing On-demand services that covers all marketplaces (primarily mobile)offering convenient access for fulfillment of goods and services.Key Word: Arbitrage

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THE NETWORKS OF THINGSOnce a user opts in to The Networks of Things their specific activities and behaviors are joined together with a combination of networks, network components and or things to form personalized networks of all types. These Network of Things will empower the individual to positively enhance and influence their lifestyle in any way they choose.

Theres never been a class of networks thats moreabout you.

The Internet of Me: Our world, personalized.As everyday objects are going online, so too are experiencescreating an abundance of digital channels that reachdeep into every aspect of individuals lives.Accenture Technology Vision 2015Confidential and Proprietary expHand, Inc. 2016

Provisional Patent

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Big Data is Obsolete!INTRODUCING SmartData and Analytics Each users individual lifestyle, activities, preferences, habits, commerce, post commerce and objectives. Continuously updating a complete user profile that only expHand can obtain. This matchless data makes the analysis of each user highly reliable using information not found in traditional models. Packaged as per a clients guidelines the value of SmartData is more efficient and instructive than Big Data. SmartData incorporates many of expHands patents.Persona

Ribbon

LocalPlexing

Individual Activity Analysis

eCDDN

Personalized Market Basket Data Sent Wirelessly via Smartphone/ Smart Device.

Site-Based Individually Interactive, Targeted, Transactional and Measurable Network.

AdPlexing

Confidential and Proprietary expHand, Inc. 2016

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POTENTIAL TO BE ONE OF THE TOP EBITDAHIGH TECH COMPANYS IN THE WORLD BY YEAR 3

PROSPECTIVE INVESTORSHOULD DILIGENCE THECOMPANY FINANCIALPROJECTIONS Confidential and Proprietary expHand, Inc. 2016

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Ribbon $ X Bn ?

Revenues From All MediaContinuity of MessageNational To Local Online/Mobile WebNational To Local All TVNational To Local All PrintNational To Local All RadioAll Other Media * Ad Campaign Tracking* Total Ad Views * CrossMedia Downloads* mCommerce EnablerPost Commerce Analysis* Complete Revenue Model

National To Local Online/MobileNational To Local All TVNational To Local All PrintNational To Local All RadioAll Other Media * Limited Ad Campaign Tracking* Limited Ad Views * Limited Clicks/Downloads* Limited mCommerce EnablerPost Commerce Analysis* Limited Revenue ModelAdWords: $59Bn 2014 Online and Mobile Web Revenues Only

Ribbon Delivers up to $231Bnin New Revenues annually to Ad Agencies that Google Cant

Google AdWordsvs. expHand RibbonConfidential and Proprietary expHand, Inc. 2016

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TVNetworks & OTT

CableCompanies

SecondScreen

Print

Movies

VideoGames

MobileWeb

Online

OTH

Radio

SocialMedia

FinancialServices License fees for making all media content and advertising interactive.

License fees for creating all ads and content individually targeted.

License fees for making all local content and ads interactive and targeted Transaction fees from financial services.

Sale of SmartData grouped and customized data.

License fees from all marketing services*William Morris Revenue projection report available under MNDA. INITIAL REVENUE SOURCESConfidential and Proprietary expHand, Inc. 2016

UnmeasuredMedia /MarketingServices

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TVInternetNewspaperRadioMagazineOutdoor & Cinema

Total: Major Media *FROM ZENITHOPTIMEDIA2016 U.S. AD SPENDING FORECAST* expHand Creates the Only Continuity of Message Between All Major Media and Marketing Services, Google and Others Cannot. Major Media $189.8 billion est.Marketing Services 230.9 billion est. Combined for a record $420.6 billion $1,298 per person in the U.S.MAJOR MEDIA 2016 ($ BILLIONS) MARKETING SERVICES 2016 ($ BILLIONS)$ 67.0$ 59.7$ 18.5$ 17.8$ 17.1$ 9.8

$ 189.8$ 77.2$ 56.2$ 49.4$ 35.0 $ 8.1$ 5.0$ 230.9Sales PromotionTelemarketingDirect MailEvent SponsorshipDirectoriesPublic RelationsTotal: Marketing ServicesConfidential and Proprietary expHand, Inc. 2016

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Above graph taken from the Level 3 Communication website (www.level3videocloud.com)Confidential and Proprietary expHand, Inc. 2016LEVEL 3 STRATEGIC RELATIONSHIP

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EXPHAND SOFT LAUNCHLA #2 DMA 6 Weeks 250+ Brand @ $100,000 Participation Fee=$25M+

AT&T$1.44 Bn

Verizon$1.29 Bn

GEICO$1.16 Bn

Walmart$867 Mil

Sprint$828 Mil

Macys$757 Mil

McDonalds$935 Mil

Chevrolet$888 Mil

Toyota$736 Mil

Nissan$703 MilConfidential and Proprietary expHand, Inc. 2016

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TRUST IS PARAMOUNT: IPSMARTDATA, ETHICS & SECURITY

expHand will emphasize trust led by a Chief Ethics Officer.The teamwill build and govern a global ethics and privacy program. Initiatedata protection standards that govern our ethics and privacyinitiatives. The ethics teams activity will be audited by all Big Four audit companies asynchronously.

Cyber threats are continuous, expHand will continually evolve state-of-the-art multi-layered threat and resolution protection systems.

expHands applications are virtually boundless. Consumers are generating, and we will collect, analyze,and package, unprecedented volumes of data in all consumer and business sectors.Predicting peoples responses will never be fully accurate. As an ethical strategy expHand will State what we will do, do what we state, and empower the user.

www.exphand.comexpHand LOCAL MEDIA, DEVELOPMENT AND IMPLEMENTATION CENTER ALLIANCES

.Level 3 Communications provides the foundational platforms for expHandexpHand Technology throughput via Level 3 creates Universal CommunicationsReinventing the economic model for Level 3 Communications creating revenue sharing of all platform sectors

Confidential and Proprietary expHand, Inc. 2016

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Locating expHand Operations, Encoding and Transcoding, Cloud, SmartData and Analytics, Security, Financial Services, and Customer Care. Creating Hundreds of full-time and part-time positions, considerable number of scholarships, fellowships, and internships. Developing unique transfer technology agreements.

expHand + NIC AND LEVEL 3 Create a World Renowned Local Media Research, Development and Implementation Center and More at the Nebraska Innovation Campus. In cooperation with: Media networks O & Os and affiliates and all local media. Ad holding companys and their agencies. National, regional and local brands and merchants. Social media companies.

Confidential and Proprietary expHand, Inc. 2016

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The Peter Kiewit Institute

The Nebraska Innovation Campus

Jeffrey S. Raikes School of Computer Science and Management

College of Business Administration /MBA

Nebraska College of Law

College of Business Administration

College of Journalism and Mass Communications

Department of Psychology

Computer Science & Engineering

University of Nebraska Medical CenterThe Schools

Confidential and Proprietary expHand, Inc. 2016

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expHand + LEVEL 3 CO-LOCATING AT THE INNOVATION CAMPUSexpHand requires nothing less than the best data center and security services infrastructure available.Estimate based on initial 50 million usersSmartData: 900 Terabytes.Personalized Market Basket Data: 200 Terabytes.Individualized Activity Analytics: 450 Terabytes.

Confidential and Proprietary expHand, Inc. 2016

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Frank N (FN) - Frank N (FN [2]) -

ONCE EVERY SO OFTEN A COMPANY ARRIVES THAT CHANGES THE WORLD

Confidential and Proprietary expHand, Inc. 2016

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$25mm SERIES B ROUND USE OF FUNDS & TIMELINEConfidential and Proprietary expHand, Inc. 2016Continuing development of software components and platforms linkage with technical allies (Mo. 6)Paying corporate obligations ( Mo. 1)Finalizing rev. 1 development of the expHand mobile platform and testing (Mo. 4)Finalizing rev. 1 development of the backend cloud server engines and testing (Mo. 4)Finalizing rev. 1 data accumulation, analytics and packaging systems, and testing (Mo. 5)Finalizing rev. 1 user interface design and testing (Mo. 6)Training sales and marketing (Mo. 2) Executing sales and marketing activity (Mo. 6)LA and Omaha/Lincoln soft launch preparations (Mo. 8)Continuing review and revisions for all soft launch systems and analytics (Mo. 10)Preparing a soft launch white paper defining all systems, refinements of individualized brand, and total launch data (Mo. 10)Preparing for and undertaking national launch (Mo. 12)A contingency amount of 25% is to protect the company as it encounters unforeseen and undetermined expenses in preparation for early stage cash flow and other corporate expenses

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CONSERVATIVE REVENUE SUMMARY*

* Revenue Begins Month 9Confidential and Proprietary expHand, Inc. 2016Total media and marketing-services spending will reach a record $420.6 billion in 2016$1,298 per person inthe U.S. for 2016. A record amount.

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BACK-UP IP

Confidential and Proprietary expHand, Inc. 2016

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Key patents include the following

AdPlexingAdPlexing profiles the user based on purchase history, brand preferences, psychographics, lifestyle and other indicators, and then matches the users indicators to secondary Ribbon offerings from the same advertiser. These are then sent directly to the users smartphone, tablet and/or other personal device at the users command.

LocalPlexingLocalPlexing utilizes multiple split screens that run non-competitive, local, regional and national merchants ads simultaneously on the same screen across all media and then captured by the smartphone ortablet. LocalPlexing is geofenced allowing the user setting the radius within their local community.

RibbonexpHandsThe Network of Thingsmodelstartswithitspatentedmultimedia interactive coded Ribbon , a concealed watermarked, fingerprinted, audio/video stacked codingaddedtoanymedia (TV, audio, print, online etc.,) and embedded with interactiveinformation. This replaces bar codes, QR codes, keywords and other outdated technologies with a videoand anaudible sound that holds significantly more data than anyother technology.

Confidential and Proprietary expHand, Inc. 2016

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Patents continuedSite-Based Individually Interactive, Targeted, Transactional and Measurable NetworkDiscrete TV networks of interactive, targeted, transactional and measurable information that brings the full power of expHand to site-based locations, both individually and in networked groups. Sites include sports stadiums, malls, chain stores, department stores, big box stores, colleges and universities etc.

Personalized Market Basket Data Sent Wirelessly via Smartphone/TabletFull market basket data sent wirelessly to the expHand users smartphone and smart devices from any POS, then automatically and seamlessly uploaded to their expHand portal without intrusion or prior approval from merchant. Information is accumulated and analyzed to learn about the user lifestyle data.

Individual Activity AnalysisThe user is further empowered by expHand's opt-in IAA system, in which sophisticated sensing already built into todays smartphones (e.g., accelerometer, GPS, microphone, camera) and othersmart devices, generates data that is automatically analyzed. This data along with Ribbon, AdPlexed, LocalPlexed, and POS data, is used to create a continually evolvingelectronic portrait of the user's patterns, preferences, and responses across the full range of user experiences.

Confidential and Proprietary expHand, Inc. 2016

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Patents continuedThe Network of ThingsOnce a user opts into The Networks of Things, joins together unique combinations of networks, network components and or things to form personalized networks of all types. These Networks of Things will ultimately empower individuals to positively influence and enhance their lifestyles in any way they choose. expHand gives people the ability to shape their personal networks.

PayChoiceA method for analyzing an individuals different payment instruments to maximize the payment related values to the individual for purchases or other financial transactions. (See slide 11 for full descriptionPersonaA new model enabled by the Individual Activity Analytics IP that enables the continuous understanding of the individuals evolvingprofile anywhere, anytime. Persona, unlike push and or pull advertising is not controlled by the advertiser or ad agency. Persona empowers the individual and invites at the behest of the user a 1:1 relationship between users, brands, networks and all personalized communications.Confidential and Proprietary expHand, Inc. 2016

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Patents continuedOpt-ONUser preferences and SmartData we will be leveraged to present, in Real-time as well as future-forecast, individualized services and products. By including arbitration the user experience and Brand benefits will be enhanced in order to provide best-in-class services and pricing throughout the path-to-purchase.

Ad/Content EmpowermentAn expHand Ribbon offering a joint logo/bug featuring a secondary offer in a single Ribbon. Now a primary advertiser and, or content producer and an invited secondary.

SmartData and Analytics Individualized data of each users lifestyle, activities, preferences, habits, purchases, objectives etc. only expHand can obtain. This matchless SmartData makes the analysis of each user highly reliable using information not found in traditional applications.Confidential and Proprietary expHand, Inc. 2016

Future Patents: Moving forward, expHand will continue to imagine and develop inventions which evolve and advance both the consumer and commercial functions associated with networking people and related activity.

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Patent #DescriptionStatus7,672,532Anti-DitheringDithered Encoding and Decoding Information Transference System and MethodIssued7,319,862End-to-End: Video Code Couponing to mCommerceBlock-Based Encoding and Decoding Information Transference System and MethodIssued7,054,637Mobile Cloud EnablerIssued7,630,706Dynamically Distributed, Portal-Based Application Services Network Topology for Cellular SystemsIssued

7,240,075Pause then Coupon QueryInteractive Generating Query Related to Telastrator Data Designating at Least a Portion of the Still Image Frame and Data Identifying a User is Generated from the User Designating a Selected Region on the (Remote) Display ScreenIssued8,296,314Interactive Information Retrieval System Allowing for Graphical Generation of Informational QueriesIssued

ISSUED IPConfidential and Proprietary expHand, Inc. 2016

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IRRRequired InputTemplate Update:7/6/98Product Line:YEAR 0YEAR 1YEAR 2YEAR 3YEAR 4YEAR 55-YEARProject:12345AVEPROJECT INCLUDES THE FOLLOWING NEW PRODUCTS1Product Name# Units5,00066,197210,682463,501927,0021,854,004704,277ASP (Unit)$79$40$40$38$38$36$38COGS (Unit)$12$11$11$11$11$11$11Royalty (% Per Unit)$4.30$4.30$4.30$4.30$4.30$4.30$4R&D Amortization (Per Year)$0Gross Margin (1000s)$0$0$0$0$0$0$0Gross Margin %0%62%62%60%60%57%60%Revenues (1000s)$395$2,647$8,427$17,613$35,226$66,744$26,131Total Gross Margin (1000s, except Yr 1))$0$1,632$5,198$10,508$21,015$38,322$15,3352.Less: Summary Replaced Products-# Units0000000Sales (1000s)$0$0$0$0$0$0$0Total Gross Margin (1000s)$0$0$0$0$0$0$03.Plus: Summary-Additional Sales-Existing Products# Units0000000Revenues (1000s)$0$0$0$0$0$0$0Total Gross Margin (1000s)$0$0$0$0$0$0$0Net New Product Impact# Units5,00066,197210,682463,501927,0021,854,004704,277Sales (1000s)$395$2,647$8,427$17,613$35,226$66,744$26,131Gross Margin (1000s)$0$1,632$5,198$10,508$21,015$38,322$15,3350%EXPENSESStd RateR & D (1000s)$0Unusual Intro Expense (1000s)$0Sales & Mkting Expense (1000s)40%$158$1,059$3,371$7,045$14,090$26,698$10,453G&A Expense (1000s)10%$40$265$843$1,761$3,523$6,674$2,613S,G & A (1000s)$198$1,323$4,214$8,807$17,613$33,372$13,066Total Expenses (1000s)$198$1,323$4,214$8,807$17,613$33,372$13,066PRETAX PROFITStd Rate$0$308$984$1,701$3,402$4,950$2,269Tax Rate35.00%40%50%50%50%50%48%NET EARNINGS (1000s)$0$185$492$851$1,701$2,475$1,141CASH FLOWStd RateENDINGMfg Inv (1000s) (25% / 3.5 Turns)7.14%($28)($189)($413)($656)($1,258)($2,250)$4,766Demo Units Purchased50100100100100100100Demo Inventory (1000s) (# units x COGS)($1)($1)($1)($1)($1)($1)$6Accts Rec (1000s) (60 Days)16.7%($66)($376)($965)($1,534)($2,941)($5,264)$11,080Net Cash Flow$0($381)($887)($1,340)($2,499)($5,040)$15,951Cumulative$0$0$0$0$0$0Net Impact ProjectMaximum required Cash (1000s)$0NPV with 10% Hurdle rate (1000s)$0IRR (Internal Rate of Return)0.0%Description of Project/ Key assumptions:Product Line:0Project:0Existing Products Replaced by New ProductsTemplate Update:7/6/98YEAR 0YEAR 1YEAR 2YEAR 3YEAR 4YEAR 55-YEAR012345AVE1Replaced Units# Units0ASP (Unit)$0COGS (Unit)$0Royalty (% Per Unit)$0$0$0$0$0$0$0Software Amortization (Per Year)$0Gross Margin (1000s)$0$0$0$0$0$0$0Gross Margin %0%0%0%0%0%0%0%Revenues (1000s)$0$0$0$0$0$0$0Total Gross Margin (1000s)$0$0$0$0$0$0$02Replaced Units# Units0ASP (Unit)$0COGS (Unit)$0Royalty (% Per Unit)$0$0$0$0$0$0$0Software Amortization (Per Year)$0Gross Margin (1000s)$0$0$0$0$0$0$0Gross Margin %0%0%0%0%0%0%0%Revenues (1000s)$0$0$0$0$0$0$0Total Gross Margin (1000s)$0$0$0$0$0$0$03Replaced Units# Units0ASP (Unit)$0COGS (Unit)$0Royalty (% Per Unit)$0$0$0$0$0$0$0Software Amortization (Per Year)$0Gross Margin (1000s)$0$0$0$0$0$0$0Gross Margin %0%0%0%0%0%0%0%Revenues (1000s)$0$0$0$0$0$0$0Total Gross Margin (1000s)$0$0$0$0$0$0$0Summary-Existing Products Replaced# Units0000000Revenues (1000s)$0$0$0$0$0$0$0Total Gross Margin (1000s)$0$0$0$0$0$0$0Product Line:0Project:0Incremental Sales of Existing ProductsTemplate Update:7/6/98YEAR 0YEAR 1YEAR 2YEAR 3YEAR 4YEAR 55-YEAR012345AVE1Incremental Units# Units0ASP (Unit)$0COGS (Unit)$0Royalty (% Per Unit)$0$0$0$0$0$0$0Software Amortization (Per Year)$0Gross Margin (1000s)$0$0$0$0$0$0$0Gross Margin %0%0%0%0%0%0%0%Revenues (1000s)$0$0$0$0$0$0$0Total Gross Margin (1000s)$0$0$0$0$0$0$02Incremental Units# Units0ASP (Unit)$0COGS (Unit)$0Royalty (% Per Unit)$0$0$0$0$0$0$0Software Amortization (Per Year)$0Gross Margin (1000s)$0$0$0$0$0$0$0Gross Margin %0%0%0%0%0%0%0%Revenues (1000s)$0$0$0$0$0$0$0Total Gross Margin (1000s)$0$0$0$0$0$0$03Incremental Units# Units0ASP (Unit)$0COGS (Unit)$0Royalty (% Per Unit)$0$0$0$0$0$0$0Software Amortization (Per Year)$0Gross Margin (1000s)$0$0$0$0$0$0$0Gross Margin %0%0%0%0%0%0%0%Revenues (1000s)$0$0$0$0$0$0$0Total Gross Margin (1000s)$0$0$0$0$0$0$0Summary-Incremental Sales of Existing Products# Units0000000Revenues$0$0$0$0$0$0$0Gross Margin$0$0$0$0$0$0$0**********CALCULATION ONLY - DO NOT PRINT !CALCULATION ONLY - DO NOT PRINT !**********ROI GUESS:10%ROI Guess Pft300%Total Asset Valuation (Cum)--------Mfg Inventory7.1%0%-28-189-602-1258-2515-4766Sales Inventory0.0%0%00000Accounts Rec16.7%0%-66-442-1407-2941-5883-11146--------**********

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CoverFinancial ModelSep-2012

AssumptionsexpHandAssumptionsRevenue & Expense AssumptionsRevenue Model1 - Penetration Rate Model1Advertising/Marketing Media Costs % of Monthly RevenuesYear 1Year 2Year 3Year 4Year 5Advertising/Marketing Spend % of Monthly Revenues (Month 10+)7.0%7.0%5.0%5.0%5.0%Minimum Advertising/Marketing Spend (First Nine Months)$1,500,000Minimum Advertising/Marketing Spend (First Nine Months) Per Month$166,667See Monthly Revenues SheetRevenue Start (Month) - Full Launch9Soft Launch Revenues - Months Prior to Full Launch2Advertiser's Licensing FeesNumber of Soft Launch Licenses Sold250Average revenue per license to expHand - soft launch$100,000$ 250,000$ 0.01051$ 25,000Revenue Sensitivity (Soft Launch)100%$ 500,000$ 0.015102$ 30,000Average revenue per license to expHand - soft launch$100,000$ 750,000$ 0.020153$ 35,000Soft launch sales commissions20%$ 1,000,000$ 0.025204$ 40,000$ 1,250,000$ 0.030255$ 45,000Sales Commissions on Ribbon Placement & Adplexing20%$ 1,500,000$ 0.035306$ 50,000$ 1,750,000$ 0.040357$ 55,000Revenue Sensitivities (From Base Case - Penetration Rate Model Only)100%$ 2,000,000$ 0.045408$ 60,000$ 2,250,000$ 0.050459$ 65,000Subscriber Base$ 2,500,000$ 0.0555010$ 70,000Total Cell User ModelNO$ 2,750,000$ 0.0605511$ 75,000Smart Phone Only ModelYES$ 3,000,000$ 0.0656012$ 80,000$ 3,250,000$ 0.0706513$ 85,00050%100$ 120,000,0003.00%$ 0.215Cashflow Assumptions60%125$ 130,000,0003.50%$ 0.22070%150$ 140,000,0004.00%$ 0.225Accounts Receivable75%175$ 150,000,0004.50%$ 0.230Months (max 3)3.080%200$ 160,000,0005.00%$ 0.23590%225$ 170,000,0005.50%$ 0.240Accounts PayableMonth95%250$ 180,000,0006.00%$ 0.245COGS (max 3)1.0100%275$ 190,000,0006.50%$ 0.250S, G&A (max 3)1.0300$ 200,000,0007.00%$ 0.255Taxes (max 3)3325$ 210,000,0007.50%$ 0.2601350$ 220,000,0008.00%$ 0.265Investment capital raised for the business$20,000,0002375$ 230,000,000$ 0.270% of capital raised subject to commissions / fees100%3400$ 240,000,000$ 0.275Contingent financing fees0%$0425$ 250,000,000$ 0.280Net to company for capital subject to fees$20,000,000450$ 260,000,000$ 0.285Investment capital raised not subject to fees$0475$ 270,000,000$ 0.290Subotal net investment capital$20,000,000500$ 280,000,000$ 0.295525$ 290,000,000$ 0.300Legal & Other Financing Costs$1,250,000550$ 300,000,000575$ 310,000,000600$ 320,000,000625$ 330,000,000650$ 340,000,000675$ 350,000,000700$ 360,000,000725$ 370,000,000750$ 380,000,000775$ 390,000,000800$ 400,000,0008258508258508759009259509751000

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Sources & UsesSummary - Smart Phone Users Model (Base Case Only)MAKE SURE TOTAL SMART PHONE USER MODEL IS CHOSENexpHand Forecast - Sources & Uses (Through Soft Launch)SourcesCapital Raise (Equity)$20,000,000UsesUp-Front Legal & Other Financing Costs$1,250,000Payroll$5,750,920Rent$270,000Sales, Marketing & Advertising$1,575,000Consulting$450,000Technology Development & Licensing$3,880,000Legal$840,000Other Operating Expenses$1,201,458Furniture & Equipment$843,000Potential Income Taxes (Dependant on timing of Soft Launch)$1,000,000Operating Expense Reserves$3,500,000Contingency($560,378)Total Uses$20,000,000

Monthly RevenuesSmart Phone Subscribers DataYear 1Year 2Year 3Year 4Year 5StartM1M2M3M4M5M6M7M8M9M10M11M12M13M14M15M16M17M18M19M20M21M22M23M24M25M26M27M28M29M30M31M32M33M34M35M36M37M38M39M40M41M42M43M44M45M46M47M48M49M50M51M52M53M54M55M56M57M58M59M60# of total smart phone users United States190,000,000199,500,000209,475,000219,948,750230,946,188190,000,000190,475,000190,951,188191,428,565191,907,137192,386,905192,867,872193,350,042193,833,417194,318,000194,803,795195,290,805195,779,032196,268,479196,759,151197,251,048197,744,176198,238,537198,734,133199,230,968199,729,046200,228,368200,728,939201,230,762201,733,838202,238,173202,743,768203,250,628203,758,754204,268,151204,778,822205,290,769205,803,996206,318,506206,834,302207,351,388207,869,766208,389,441208,910,414209,432,690209,956,272210,481,163211,007,366211,534,884212,063,721212,593,880213,125,365213,658,179214,192,324214,727,805215,264,624215,802,786216,342,293216,883,149217,425,356217,968,920218,513,842219,060,127219,607,777220,156,797smart phone account growth (%)5.0%5.0%5.0%5.0%5.0%expHand subscriber market share (%)10.00%20.00%25.00%30.00%35.00%0.83%1.67%2.50%3.33%4.17%5.00%5.83%6.67%7.50%8.33%9.17%10.00%10.83%11.67%12.50%13.33%14.17%15.00%15.83%16.67%17.50%18.33%19.17%20.00%20.42%20.83%21.25%21.67%22.08%22.50%22.92%23.33%23.75%24.17%24.58%25.00%25.42%25.83%26.25%26.67%27.08%27.50%27.92%28.33%28.75%29.17%29.58%30.00%30.42%30.83%31.25%31.67%32.08%32.50%32.92%33.33%33.75%34.17%34.58%35.00%Total expHand Network Subscribers19,000,00039,900,00052,368,75065,984,62580,831,1661,583,3333,174,5834,773,7806,380,9527,996,1319,619,34511,250,62612,890,00314,537,50616,193,16717,857,01519,529,08021,209,39522,897,98924,594,89426,300,14028,013,75829,735,78031,466,23833,205,16134,952,58336,708,53438,473,04740,246,15241,187,32542,132,95343,083,05144,037,63644,996,72545,960,33446,928,48047,901,17948,878,44949,860,30650,846,76651,837,84752,833,56653,833,93954,838,98455,848,71756,863,15757,882,32058,906,22359,934,88460,968,32062,006,54863,049,58764,097,45465,150,16566,207,74067,270,19568,337,54969,409,81970,487,02371,569,18072,656,30773,748,42274,845,54375,947,69077,054,879Revenue Asssumption DataYear 1Year 2Year 3Year 4Year 5M1M2M3M4M5M6M7M8M9M10M11M12M13M14M15M16M17M18M19M20M21M22M23M24M25M26M27M28M29M30M31M32M33M34M35M36M37M38M39M40M41M42M43M44M45M46M47M48M49M50M51M52M53M54M55M56M57M58M59M60AdPlexingoffers sent to end user (per month)30.037.545.052.560.0303030303030303030303030383838383838383838383838454545454545454545454545535353535353535353535353606060606060606060606060precentage offers redeemed15.00%17.50%20.00%22.50%25.00%5.00%5.83%6.67%7.50%8.33%9.17%10.00%10.83%11.67%12.50%13.33%14.17%15.00%15.21%15.42%15.63%15.83%16.04%16.25%16.46%16.67%16.88%17.08%17.29%17.50%17.71%17.92%18.13%18.33%18.54%18.75%18.96%19.17%19.38%19.58%19.79%20.00%20.21%20.42%20.63%20.83%21.04%21.25%21.46%21.67%21.88%22.08%22.29%22.50%22.71%22.92%23.13%23.33%23.54%23.75%23.96%24.17%24.38%24.58%24.79%25.00%purchase transactions/month from ad/offers4.56.69.011.815.01.82.02.32.52.83.03.33.53.84.04.34.55.75.85.95.96.06.16.26.36.36.46.56.68.08.18.28.28.38.48.58.68.78.88.99.010.610.710.810.911.011.211.311.411.511.611.711.813.613.813.914.014.114.314.414.514.614.814.915.0RIBBON Captured - Purchased/RedeemedRIBBONS captured per month20.025.030.035.040.02.003.505.006.508.009.5011.0012.5014.0015.5017.0018.5020.0020.4220.8321.2521.6722.0822.5022.9223.3323.7524.1724.5825.0025.4225.8326.2526.6727.0827.5027.9228.3328.7529.1729.5830.0030.4230.8331.2531.6732.0832.5032.9233.3333.7534.1734.5835.0035.4235.8336.2536.6737.0837.5037.9238.3338.7539.1739.5840.00percentage captures redeemed25.00%27.50%30.00%32.50%35.00%10.00%11.25%12.50%13.75%15.00%16.25%17.50%18.75%20.00%21.25%22.50%23.75%25.00%25.21%25.42%25.63%25.83%26.04%26.25%26.46%26.67%26.88%27.08%27.29%27.50%27.71%27.92%28.13%28.33%28.54%28.75%28.96%29.17%29.38%29.58%29.79%30.00%30.21%30.42%30.63%30.83%31.04%31.25%31.46%31.67%31.88%32.08%32.29%32.50%32.71%32.92%33.13%33.33%33.54%33.75%33.96%34.17%34.38%34.58%34.79%35.00%purchase transactions/month from ribbon capture5.06.99.011.414.00.40.60.91.21.51.92.32.83.33.84.45.05.15.35.45.65.85.96.16.26.46.56.76.97.07.27.47.67.77.98.18.38.48.68.89.09.29.49.69.810.010.210.410.610.811.011.211.411.611.812.012.212.412.712.913.113.313.513.814.0General Purchase Assumptionsaverage transaction value ($)$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00$40.00basis point revenue per transaction (%)0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%0.30%total revenue per redeemed offer/sale ($)$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12$0.12Cost Assumptionsdirect cost per ad sent$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015direct cost per purchase transaction$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015direct cost per redemption/sale transaction$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015$0.015Advertising Revenue ($)Year 1Year 2Year 3Year 4Year 5M1M2M3M4M5M6M7M8M9M10M11M12M13M14M15M16M17M18M19M20M21M22M23M24M25M26M27M28M29M30M31M32M33M34M35M36M37M38M39M40M41M42M43M44M45M46M47M48M49M50M51M52M53M54M55M56M57M58M59M60xUS TV Ad Revenue$67,000,000,000$68,005,000,000$69,025,075,000$70,060,451,125$71,111,357,892Monthly5,583,333,3335,583,333,3335,583,333,3335,583,333,3335,583,333,3335,583,333,3335,583,333,3335,583,333,3335,583,333,3335,583,333,3335,583,333,3335,583,333,3335,667,083,3335,667,083,3335,667,083,3335,667,083,3335,667,083,3335,667,083,3335,667,083,3335,667,083,3335,667,083,3335,667,083,3335,667,083,3335,667,083,3335,752,089,5835,752,089,5835,752,089,5835,752,089,5835,752,089,5835,752,089,5835,752,089,5835,752,089,5835,752,089,5835,752,089,5835,752,089,5835,752,089,5835,838,370,9275,838,370,9275,838,370,9275,838,370,9275,838,370,9275,838,370,9275,838,370,9275,838,370,9275,838,370,9275,838,370,9275,838,370,9275,838,370,9275,925,946,4915,925,946,4915,925,946,4915,925,946,4915,925,946,4915,925,946,4915,925,946,4915,925,946,4915,925,946,4915,925,946,4915,925,946,4915,925,946,491Annual Ad revenue increase (percent)1.50%1.50%1.50%1.50%1.50%(above row assumes ad spend is even throughout the year. Not really true, but we can work with it)XPercentage of TV Ads Ribbon Encoded15.00%20.00%25.00%30.00%35.00%1.25%2.50%3.75%5.00%6.25%7.50%8.75%10.00%11.25%12.50%13.75%15.00%15.42%15.83%16.25%16.67%17.08%17.50%17.92%18.33%18.75%19.17%19.58%20.00%20.42%20.83%21.25%21.67%22.08%22.50%22.92%23.33%23.75%24.17%24.58%25.00%25.42%25.83%26.25%26.67%27.08%27.50%27.92%28.33%28.75%29.17%29.58%30.00%30.42%30.83%31.25%31.67%32.08%32.50%32.92%33.33%33.75%34.17%34.58%35.00%Value of Ads with Ribbons$10,050,000,000$13,601,000,000$17,256,268,750$21,018,135,338$24,888,975,262$69,791,667$139,583,333$209,375,000$279,166,667$348,958,333$418,750,000$488,541,667$558,333,333$628,125,000$697,916,667$767,708,333$837,500,000$873,675,347$897,288,194$920,901,042$944,513,889$968,126,736$991,739,583$1,015,352,431$1,038,965,278$1,062,578,125$1,086,190,972$1,109,803,819$1,133,416,667$1,174,384,957$1,198,351,997$1,222,319,036$1,246,286,076$1,270,253,116$1,294,220,156$1,318,187,196$1,342,154,236$1,366,121,276$1,390,088,316$1,414,055,356$1,438,022,396$1,483,919,277$1,508,245,823$1,532,572,368$1,556,898,914$1,581,225,459$1,605,552,005$1,629,878,550$1,654,205,096$1,678,531,642$1,702,858,187$1,727,184,733$1,751,511,278$1,802,475,391$1,827,166,835$1,851,858,278$1,876,549,722$1,901,241,166$1,925,932,610$1,950,624,053$1,975,315,497$2,000,006,941$2,024,698,384$2,049,389,828$2,074,081,272XRIBBON Placement Fee (Percentage)7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%TV RIBBON Engine Placement Revenue$381,062,500$842,978,646$1,097,211,088$1,358,880,833$1,628,153,798Monthly$4,885,417$9,770,833$14,656,250$19,541,667$24,427,083$29,312,500$34,197,917$39,083,333$43,968,750$48,854,167$53,739,583$58,625,000$61,157,274$62,810,174$64,463,073$66,115,972$67,768,872$69,421,771$71,074,670$72,727,569$74,380,469$76,033,368$77,686,267$79,339,167$82,206,947$83,884,640$85,562,333$87,240,025$88,917,718$90,595,411$92,273,104$93,950,797$95,628,489$97,306,182$98,983,875$100,661,568$103,874,349$105,577,208$107,280,066$108,982,924$110,685,782$112,388,640$114,091,499$115,794,357$117,497,215$119,200,073$120,902,931$122,605,789$126,173,277$127,901,678$129,630,079$131,358,481$133,086,882$134,815,283$136,543,684$138,272,085$140,000,486$141,728,887$143,457,288$145,185,689Revenue Sensitivity100%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%TV RIBBON Engine Placement Revenue$381,062,500$842,978,646$1,097,211,088$1,358,880,833$1,628,153,798Monthly$4,885,417$9,770,833$14,656,250$19,541,667$24,427,083$29,312,500$34,197,917$39,083,333$43,968,750$48,854,167$53,739,583$58,625,000$61,157,274$62,810,174$64,463,073$66,115,972$67,768,872$69,421,771$71,074,670$72,727,569$74,380,469$76,033,368$77,686,267$79,339,167$82,206,947$83,884,640$85,562,333$87,240,025$88,917,718$90,595,411$92,273,104$93,950,797$95,628,489$97,306,182$98,983,875$100,661,568$103,874,349$105,577,208$107,280,066$108,982,924$110,685,782$112,388,640$114,091,499$115,794,357$117,497,215$119,200,073$120,902,931$122,605,789$126,173,277$127,901,678$129,630,079$131,358,481$133,086,882$134,815,283$136,543,684$138,272,085$140,000,486$141,728,887$143,457,288$145,185,689Total US Magazines, Newspapers & Outdoor$45,400,000,000$46,081,000,000$46,772,215,000$47,473,798,225$48,185,905,198Monthly3,783,333,3333,783,333,3333,783,333,3333,783,333,3333,783,333,3333,783,333,3333,783,333,3333,783,333,3333,783,333,3333,783,333,3333,783,333,3333,783,333,3333,840,083,3333,840,083,3333,840,083,3333,840,083,3333,840,083,3333,840,083,3333,840,083,3333,840,083,3333,840,083,3333,840,083,3333,840,083,3333,840,083,3333,897,684,5833,897,684,5833,897,684,5833,897,684,5833,897,684,5833,897,684,5833,897,684,5833,897,684,5833,897,684,5833,897,684,5833,897,684,5833,897,684,5833,956,149,8523,956,149,8523,956,149,8523,956,149,8523,956,149,8523,956,149,8523,956,149,8523,956,149,8523,956,149,8523,956,149,8523,956,149,8523,956,149,8524,015,492,1004,015,492,1004,015,492,1004,015,492,1004,015,492,1004,015,492,1004,015,492,1004,015,492,1004,015,492,1004,015,492,1004,015,492,1004,015,492,100Annual Ad revenue increase (percent)1.50%1.50%1.50%1.50%1.50%(above row assumes ad spend is even throughout the year. Not really true, but we can work with it)XPercentage of Print Ads Ribbon Encoded15.00%20.00%25.00%30.00%35.00%1.25%2.50%3.75%5.00%6.25%7.50%8.75%10.00%11.25%12.50%13.75%15.00%15.42%15.83%16.25%16.67%17.08%17.50%17.92%18.33%18.75%19.17%19.58%20.00%20.42%20.83%21.25%21.67%22.08%22.50%22.92%23.33%23.75%24.17%24.58%25.00%25.42%25.83%26.25%26.67%27.08%27.50%27.92%28.33%28.75%29.17%29.58%30.00%30.42%30.83%31.25%31.67%32.08%32.50%32.92%33.33%33.75%34.17%34.58%35.00%Value of Ads with Ribbons$6,810,000,000$9,216,200,000$11,693,053,750$14,242,139,468$16,865,066,819$47,291,667$94,583,333$141,875,000$189,166,667$236,458,333$283,750,000$331,041,667$378,333,333$425,625,000$472,916,667$520,208,333$567,500,000$592,012,847$608,013,194$624,013,542$640,013,889$656,014,236$672,014,583$688,014,931$704,015,278$720,015,625$736,015,972$752,016,319$768,016,667$795,777,269$812,017,622$828,257,974$844,498,326$860,738,679$876,979,031$893,219,384$909,459,736$925,700,089$941,940,441$958,180,793$974,421,146$1,005,521,421$1,022,005,378$1,038,489,336$1,054,973,294$1,071,457,252$1,087,941,209$1,104,425,167$1,120,909,125$1,137,393,082$1,153,877,040$1,170,360,998$1,186,844,956$1,221,378,847$1,238,110,064$1,254,841,281$1,271,572,498$1,288,303,715$1,305,034,932$1,321,766,150$1,338,497,367$1,355,228,584$1,371,959,801$1,388,691,018$1,405,422,235XRibbon Placement Fee (Percentage)7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%Print RIBBON Engine Placement Revenue$258,212,500$571,212,396$743,483,334$920,793,878$1,103,256,454$3,310,417$6,620,833$9,931,250$13,241,667$16,552,083$19,862,500$23,172,917$26,483,333$29,793,750$33,104,167$36,414,583$39,725,000$41,440,899$42,560,924$43,680,948$44,800,972$45,920,997$47,041,021$48,161,045$49,281,069$50,401,094$51,521,118$52,641,142$53,761,167$55,704,409$56,841,234$57,978,058$59,114,883$60,251,708$61,388,532$62,525,357$63,662,182$64,799,006$65,935,831$67,072,656$68,209,480$70,386,499$71,540,376$72,694,254$73,848,131$75,002,008$76,155,885$77,309,762$78,463,639$79,617,516$80,771,393$81,925,270$83,079,147$85,496,519$86,667,704$87,838,890$89,010,075$90,181,260$91,352,445$92,523,630$93,694,816$94,866,001$96,037,186$97,208,371$98,379,556Revenue Sensitivity100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%Print RIBBON Engine Placement Revenue$258,212,500$571,212,396$743,483,334$920,793,878$1,103,256,454$3,310,417$6,620,833$9,931,250$13,241,667$16,552,083$19,862,500$23,172,917$26,483,333$29,793,750$33,104,167$36,414,583$39,725,000$41,440,899$42,560,924$43,680,948$44,800,972$45,920,997$47,041,021$48,161,045$49,281,069$50,401,094$51,521,118$52,641,142$53,761,167$55,704,409$56,841,234$57,978,058$59,114,883$60,251,708$61,388,532$62,525,357$63,662,182$64,799,006$65,935,831$67,072,656$68,209,480$70,386,499$71,540,376$72,694,254$73,848,131$75,002,008$76,155,885$77,309,762$78,463,639$79,617,516$80,771,393$81,925,270$83,079,147$85,496,519$86,667,704$87,838,890$89,010,075$90,181,260$91,352,445$92,523,630$93,694,816$94,866,001$96,037,186$97,208,371$98,379,556US Radio Revenue$17,600,000,000$18,216,000,000$18,853,560,000$19,513,434,600$20,196,404,811Monthly1,466,666,6671,466,666,6671,466,666,6671,466,666,6671,466,666,6671,466,666,6671,466,666,6671,466,666,6671,466,666,6671,466,666,6671,466,666,6671,466,666,6671,518,000,0001,518,000,0001,518,000,0001,518,000,0001,518,000,0001,518,000,0001,518,000,0001,518,000,0001,518,000,0001,518,000,0001,518,000,0001,518,000,0001,571,130,0001,571,130,0001,571,130,0001,571,130,0001,571,130,0001,571,130,0001,571,130,0001,571,130,0001,571,130,0001,571,130,0001,571,130,0001,571,130,0001,626,119,5501,626,119,5501,626,119,5501,626,119,5501,626,119,5501,626,119,5501,626,119,5501,626,119,5501,626,119,5501,626,119,5501,626,119,5501,626,119,5501,683,033,7341,683,033,7341,683,033,7341,683,033,7341,683,033,7341,683,033,7341,683,033,7341,683,033,7341,683,033,7341,683,033,7341,683,033,7341,683,033,734Annual Ad revenue increase (percent)3.50%3.50%3.50%3.50%3.50%(above row assumes ad spend is even throughout the year. Not really true, but we can work with it)XPercentage of Radio Ads Ribbon Encoded15.00%20.00%25.00%30.00%35.00%1.25%2.50%3.75%5.00%6.25%7.50%8.75%10.00%11.25%12.50%13.75%15.00%15.42%15.83%16.25%16.67%17.08%17.50%17.92%18.33%18.75%19.17%19.58%20.00%20.42%20.83%21.25%21.67%22.08%22.50%22.92%23.33%23.75%24.17%24.58%25.00%25.42%25.83%26.25%26.67%27.08%27.50%27.92%28.33%28.75%29.17%29.58%30.00%30.42%30.83%31.25%31.67%32.08%32.50%32.92%33.33%33.75%34.17%34.58%35.00%Value of Ads with Ribbons$2,640,000,000$3,643,200,000$4,713,390,000$5,854,030,380$7,068,741,684$18,333,333$36,666,667$55,000,000$73,333,333$91,666,667$110,000,000$128,333,333$146,666,667$165,000,000$183,333,333$201,666,667$220,000,000$234,025,000$240,350,000$246,675,000$253,000,000$259,325,000$265,650,000$271,975,000$278,300,000$284,625,000$290,950,000$297,275,000$303,600,000$320,772,375$327,318,750$333,865,125$340,411,500$346,957,875$353,504,250$360,050,625$366,597,000$373,143,375$379,689,750$386,236,125$392,782,500$413,305,386$420,080,884$426,856,382$433,631,880$440,407,378$447,182,876$453,958,374$460,733,873$467,509,371$474,284,869$481,060,367$487,835,865$511,922,761$518,935,401$525,948,042$532,960,683$539,973,323$546,985,964$553,998,604$561,011,245$568,023,885$575,036,526$582,049,166$589,061,807XRIBBON Placement Fee (Percentage)7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%Radio RIBBON Engine Placement Revenue$100,100,000$225,802,500$299,693,048$378,479,325$462,413,518Monthly$1,283,333$2,566,667$3,850,000$5,133,333$6,416,667$7,700,000$8,983,333$10,266,667$11,550,000$12,833,333$14,116,667$15,400,000$16,381,750$16,824,500$17,267,250$17,710,000$18,152,750$18,595,500$19,038,250$19,481,000$19,923,750$20,366,500$20,809,250$21,252,000$22,454,066$22,912,313$23,370,559$23,828,805$24,287,051$24,745,298$25,203,544$25,661,790$26,120,036$26,578,283$27,036,529$27,494,775$28,931,377$29,405,662$29,879,947$30,354,232$30,828,516$31,302,801$31,777,086$32,251,371$32,725,656$33,199,941$33,674,226$34,148,511$35,834,593$36,325,478$36,816,363$37,307,248$37,798,133$38,289,017$38,779,902$39,270,787$39,761,672$40,252,557$40,743,442$41,234,326Revenue Sensitivity100%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%Radio RIBBON Engine Placement Revenue$100,100,000$225,802,500$299,693,048$378,479,325$462,413,518Monthly$1,283,333$2,566,667$3,850,000$5,133,333$6,416,667$7,700,000$8,983,333$10,266,667$11,550,000$12,833,333$14,116,667$15,400,000$16,381,750$16,824,500$17,267,250$17,710,000$18,152,750$18,595,500$19,038,250$19,481,000$19,923,750$20,366,500$20,809,250$21,252,000$22,454,066$22,912,313$23,370,559$23,828,805$24,287,051$24,745,298$25,203,544$25,661,790$26,120,036$26,578,283$27,036,529$27,494,775$28,931,377$29,405,662$29,879,947$30,354,232$30,828,516$31,302,801$31,777,086$32,251,371$32,725,656$33,199,941$33,674,226$34,148,511$35,834,593$36,325,478$36,816,363$37,307,248$37,798,133$38,289,017$38,779,902$39,270,787$39,761,672$40,252,557$40,743,442$41,234,326US Online$59,700,000,000$68,655,000,000$75,520,500,000$79,296,525,000$80,485,972,875Monthly4,975,000,0004,975,000,0004,975,000,0004,975,000,0004,975,000,0004,975,000,0004,975,000,0004,975,000,0004,975,000,0004,975,000,0004,975,000,0004,975,000,0005,721,250,0005,721,250,0005,721,250,0005,721,250,0005,721,250,0005,721,250,0005,721,250,0005,721,250,0005,721,250,0005,721,250,0005,721,250,0005,721,250,0006,293,375,0006,293,375,0006,293,375,0006,293,375,0006,293,375,0006,293,375,0006,293,375,0006,293,375,0006,293,375,0006,293,375,0006,293,375,0006,293,375,0006,608,043,7506,608,043,7506,608,043,7506,608,043,7506,608,043,7506,608,043,7506,608,043,7506,608,043,7506,608,043,7506,608,043,7506,608,043,7506,608,043,7506,707,164,4066,707,164,4066,707,164,4066,707,164,4066,707,164,4066,707,164,4066,707,164,4066,707,164,4066,707,164,4066,707,164,4066,707,164,4066,707,164,406Annual Ad revenue increase (percent)15.00%10.00%5.00%1.50%1.50%(above row assumes ad spend is even throughout the year. Not really true, but we can work with it)XPercentage of online/second screen content Ribbon Encoded15.00%20.00%25.00%30.00%35.00%1.25%2.50%3.75%5.00%6.25%7.50%8.75%10.00%11.25%12.50%13.75%15.00%15.42%15.83%16.25%16.67%17.08%17.50%17.92%18.33%18.75%19.17%19.58%20.00%20.42%20.83%21.25%21.67%22.08%22.50%22.92%23.33%23.75%24.17%24.58%25.00%25.42%25.83%26.25%26.67%27.08%27.50%27.92%28.33%28.75%29.17%29.58%30.00%30.42%30.83%31.25%31.67%32.08%32.50%32.92%33.33%33.75%34.17%34.58%35.00%Value of Ads with Ribbons$8,955,000,000$13,731,000,000$18,880,125,000$23,788,957,500$28,170,090,506$62,187,500$124,375,000$186,562,500$248,750,000$310,937,500$373,125,000$435,312,500$497,500,000$559,687,500$621,875,000$684,062,500$746,250,000$882,026,042$905,864,583$929,703,125$953,541,667$977,380,208$1,001,218,750$1,025,057,292$1,048,895,833$1,072,734,375$1,096,572,917$1,120,411,458$1,144,250,000$1,284,897,396$1,311,119,792$1,337,342,188$1,363,564,583$1,389,786,979$1,416,009,375$1,442,231,771$1,468,454,167$1,494,676,563$1,520,898,958$1,547,121,354$1,573,343,750$1,679,544,453$1,707,077,969$1,734,611,484$1,762,145,000$1,789,678,516$1,817,212,031$1,844,745,547$1,872,279,063$1,899,812,578$1,927,346,094$1,954,879,609$1,982,413,125$2,040,095,840$2,068,042,359$2,095,988,877$2,123,935,395$2,151,881,914$2,179,828,432$2,207,774,950$2,235,721,469$2,263,667,987$2,291,614,505$2,319,561,024$2,347,507,542XRIBBON Placement Fee (Percentage)7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%7.00%Online/Second Screen RIBBON Engine Placement Revenue$339,543,750$851,035,938$1,200,461,281$1,538,022,183$1,842,793,421Monthly$4,353,125$8,706,250$13,059,375$17,412,500$21,765,625$26,118,750$30,471,875$34,825,000$39,178,125$43,531,250$47,884,375$52,237,500$61,741,823$63,410,521$65,079,219$66,747,917$68,416,615$70,085,313$71,754,010$73,422,708$75,091,406$76,760,104$78,428,802$80,097,500$89,942,818$91,778,385$93,613,953$95,449,521$97,285,089$99,120,656$100,956,224$102,791,792$104,627,359$106,462,927$108,298,495$110,134,063$117,568,112$119,495,458$121,422,804$123,350,150$125,277,496$127,204,842$129,132,188$131,059,534$132,986,880$134,914,227$136,841,573$138,768,919$142,806,709$144,762,965$146,719,221$148,675,478$150,631,734$152,587,990$154,544,247$156,500,503$158,456,759$160,413,015$162,369,272$164,325,528Revenue Sensitivity100%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%100.00%Online/Second Screen RIBBON Engine Placement Revenue$339,543,750$851,035,938$1,200,461,281$1,538,022,183$1,842,793,421Monthly$4,353,125$8,706,250$13,059,375$17,412,500$21,765,625$26,118,750$30,471,875$34,825,000$39,178,125$43,531,250$47,884,375$52,237,500$61,741,823$63,410,521$65,079,219$66,747,917$68,416,615$70,085,313$71,754,010$73,422,708$75,091,406$76,760,104$78,428,802$80,097,500$89,942,818$91,778,385$93,613,953$95,449,521$97,285,089$99,120,656$100,956,224$102,791,792$104,627,359$106,462,927$108,298,495$110,134,063$117,568,112$119,495,458$121,422,804$123,350,150$125,277,496$127,204,842$129,132,188$131,059,534$132,986,880$134,914,227$136,841,573$138,768,919$142,806,709$144,762,965$146,719,221$148,675,478$150,631,734$152,587,990$154,544,247$156,500,503$158,456,759$160,413,015$162,369,272$164,325,528Total Advertising Revenue ($)$1,078,918,750$2,491,029,479$3,340,848,751$4,196,176,219$5,036,617,192$13,832,292$27,664,583$41,496,875$55,329,167$69,161,458$82,993,750$96,826,042$110,658,333$124,490,625$138,322,917$152,155,208$165,987,500$180,721,747$185,606,118$190,490,490$195,374,861$200,259,233$205,143,604$210,027,976$214,912,347$219,796,719$224,681,090$229,565,462$234,449,833$250,308,240$255,416,571$260,524,903$265,633,234$270,741,565$275,849,897$280,958,228$286,066,560$291,174,891$296,283,223$301,391,554$306,499,885$320,760,338$326,018,704$331,277,070$336,535,436$341,793,802$347,052,169$352,310,535$357,568,901$362,827,267$368,085,633$373,343,999$378,602,366$390,311,099$395,657,826$401,004,553$406,351,281$411,698,008$417,044,736$422,391,463$427,738,190$433,084,918$438,431,645$443,778,373$449,125,100Projected Direct CostsYear 1Year 2Year 3Year 4Year 5Ad Delivery Costscost per ad/offer ($)$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02$0.02ads/offers per subscriber per year360450540630720x303030303030303030303030383838383838383838383838454545454545454545454545535353535353535353535353606060606060606060606060annual cost per subscriber ($)$5.40$6.75$8.10$9.45$10.80x$0.45$0.45$0.45$0.45$0.45$0.45$0.45$0.45$0.45$0.45$0.45$0.45$0.56$0.56$0.56$0.56$0.56$0.56$0.56$0.56$0.56$0.56$0.56$0.56$0.68$0.68$0.68$0.68$0.68$0.68$0.68$0.68$0.68$0.68$0.68$0.68$0.79$0.79$0.79$0.79$0.79$0.79$0.79$0.79$0.79$0.79$0.79$0.79$0.90$0.90$0.90$0.90$0.90$0.90$0.90$0.90$0.90$0.90$0.90$0.90AdPlexing Delivery Direct Cost($)$56,603,485$206,889,565$376,414,459$552,087,662$767,416,060x$712,500$1,428,563$2,148,201$2,871,428$3,598,259$4,328,705$5,062,782$5,800,501$6,541,878$7,286,925$8,035,657$8,788,086$11,930,285$12,880,119$13,834,628$14,793,829$15,757,739$16,726,377$17,699,759$18,677,903$19,660,828$20,648,550$21,641,089$22,638,461$27,801,445$28,439,743$29,081,059$29,725,404$30,372,789$31,023,225$31,676,724$32,333,296$32,992,953$33,655,706$34,321,567$34,990,547$41,606,433$42,394,227$43,185,700$43,980,865$44,779,736$45,582,327$46,388,651$47,198,721$48,012,552$48,830,157$49,651,550$50,476,745$58,635,149$59,586,966$60,543,176$61,503,794$62,468,837$63,438,321$64,412,262$65,390,676$66,373,580$67,360,989$68,352,921$69,349,391Revenue Sensitivity100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%AdPlexing Delivery Direct Cost($)$56,603,485$206,889,565$376,414,459$552,087,662$767,416,060x$712,500$1,428,563$2,148,201$2,871,428$3,598,259$4,328,705$5,062,782$5,800,501$6,541,878$7,286,925$8,035,657$8,788,086$11,930,285$12,880,119$13,834,628$14,793,829$15,757,739$16,726,377$17,699,759$18,677,903$19,660,828$20,648,550$21,641,089$22,638,461$27,801,445$28,439,743$29,081,059$29,725,404$30,372,789$31,023,225$31,676,724$32,333,296$32,992,953$33,655,706$34,321,567$34,990,547$41,606,433$42,394,227$43,185,700$43,980,865$44,779,736$45,582,327$46,388,651$47,198,721$48,012,552$48,830,157$49,651,550$50,476,745$58,635,149$59,586,966$60,543,176$61,503,794$62,468,837$63,438,321$64,412,262$65,390,676$66,373,580$67,360,989$68,352,921$69,349,391Sale CommissionsTV RIBBON Placement Commision Rate (%)20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%TV RIBBON Placement Commision ($)$76,212,500$168,595,729$219,442,218$271,776,167$325,630,760x$977,083$1,954,167$2,931,250$3,908,333$4,885,417$5,862,500$6,839,583$7,816,667$8,793,750$9,770,833$10,747,917$11,725,000$12,231,455$12,562,035$12,892,615$13,223,194$13,553,774$13,884,354$14,214,934$14,545,514$14,876,094$15,206,674$15,537,253$15,867,833$16,441,389$16,776,928$17,112,467$17,448,005$17,783,544$18,119,082$18,454,621$18,790,159$19,125,698$19,461,236$19,796,775$20,132,314$20,774,870$21,115,442$21,456,013$21,796,585$22,137,156$22,477,728$22,818,300$23,158,871$23,499,443$23,840,015$24,180,586$24,521,158$25,234,655$25,580,336$25,926,016$26,271,696$26,617,376$26,963,057$27,308,737$27,654,417$28,000,097$28,345,777$28,691,458$29,037,138Print RIBBON Placement Commision Rate (%)20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%Print RIBBON Placement Commision ($)$51,642,500$114,242,479$148,696,667$184,158,776$220,651,291x$662,083$1,324,167$1,986,250$2,648,333$3,310,417$3,972,500$4,634,583$5,296,667$5,958,750$6,620,833$7,282,917$7,945,000$8,288,180$8,512,185$8,736,190$8,960,194$9,184,199$9,408,204$9,632,209$9,856,214$10,080,219$10,304,224$10,528,228$10,752,233$11,140,882$11,368,247$11,595,612$11,822,977$12,050,342$12,277,706$12,505,071$12,732,436$12,959,801$13,187,166$13,414,531$13,641,896$14,077,300$14,308,075$14,538,851$14,769,626$15,000,402$15,231,177$15,461,952$15,692,728$15,923,503$16,154,279$16,385,054$16,615,829$17,099,304$17,333,541$17,567,778$17,802,015$18,036,252$18,270,489$18,504,726$18,738,963$18,973,200$19,207,437$19,441,674$19,675,911Radio RIBBON Placement Commision Rate (%)20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%Radio RIBBON Placement Commision ($)$20,020,000.00$45,160,500.00$59,938,609.50$75,695,865.05$92,482,703.70x$256,666.67$513,333.33$770,000.00$1,026,666.67$1,283,333.33$1,540,000.00$1,796,666.67$2,053,333.33$2,310,000.00$2,566,666.67$2,823,333.33$3,080,000.00$3,276,350.00$3,364,900.00$3,453,450.00$3,542,000.00$3,630,550.00$3,719,100.00$3,807,650.00$3,896,200.00$3,984,750.00$4,073,300.00$4,161,850.00$4,250,400.00$4,490,813.25$4,582,462.50$4,674,111.75$4,765,761.00$4,857,410.25$4,949,059.50$5,040,708.75$5,132,358.00$5,224,007.25$5,315,656.50$5,407,305.75$5,498,955.00$5,786,275.40$5,881,132.37$5,975,989.35$6,070,846.32$6,165,703.29$6,260,560.27$6,355,417.24$6,450,274.22$6,545,131.19$6,639,988.16$6,734,845.14$6,829,702.11$7,166,918.65$7,265,095.62$7,363,272.59$7,461,449.56$7,559,626.52$7,657,803.49$7,755,980.46$7,854,157.43$7,952,334.39$8,050,511.36$8,148,688.33$8,246,865.30Online/Second Screen RIBBON Placement Commision Rate (%)20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%Online/Second Screen RIBBON Placement Commision ($)$67,908,750.00$170,207,187.50$240,092,256.25$307,604,436.56$368,558,684.12x$870,625.00$1,741,250.00$2,611,875.00$3,482,500.00$4,353,125.00$5,223,750.00$6,094,375.00$6,965,000.00$7,835,625.00$8,706,250.00$9,576,875.00$10,447,500.00$12,348,364.58$12,682,104.17$13,015,843.75$13,349,583.33$13,683,322.92$14,017,062.50$14,350,802.08$14,684,541.67$15,018,281.25$15,352,020.83$15,685,760.42$16,019,500.00$17,988,563.54$18,355,677.08$18,722,790.63$19,089,904.17$19,457,017.71$19,824,131.25$20,191,244.79$20,558,358.33$20,925,471.88$21,292,585.42$21,659,698.96$22,026,812.50$23,513,622.34$23,899,091.56$24,284,560.78$24,670,030.00$25,055,499.22$25,440,968.44$25,826,437.66$26,211,906.88$26,597,376.09$26,982,845.31$27,368,314.53$27,753,783.75$28,561,341.76$28,952,593.02$29,343,844.28$29,735,095.53$30,126,346.79$30,517,598.05$30,908,849.31$31,300,100.56$31,691,351.82$32,082,603.08$32,473,854.33$32,865,105.590%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%x$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00Total Sales Commision ($)$127,855,000$282,838,208$368,138,884$455,934,942$546,282,051x$1,639,167$3,278,333$4,917,500$6,556,667$8,195,833$9,835,000$11,474,167$13,113,333$14,752,500$16,391,667$18,030,833$19,670,000$20,519,635$21,074,219$21,628,804$22,183,389$22,737,974$23,292,558$23,847,143$24,401,728$24,956,313$25,510,897$26,065,482$26,620,067$27,582,271$28,145,175$28,708,078$29,270,982$29,833,885$30,396,789$30,959,692$31,522,596$32,085,499$32,648,403$33,211,306$33,774,210$34,852,170$35,423,517$35,994,864$36,566,211$37,137,558$37,708,905$38,280,252$38,851,599$39,422,946$39,994,293$40,565,640$41,136,987$42,333,959$42,913,877$43,493,794$44,073,711$44,653,628$45,233,546$45,813,463$46,393,380$46,973,297$47,553,215$48,133,132$48,713,049

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Revenue SummaryexpHandRevenue ProjectionsREVENUESAssumptions1234567891011121314151617181920212223242526272829303132333435363738394041424344454647484950515253545556575859606162636465666768Year 1Year 2Year 3Year 4Year 5Soft Launch RevenuesMonth Start7Number of Soft Launch Licenses Sold250Average Revenue Per License$ 100,000Soft Launch Revenues$0$0$0$0$0$0$25,000,000$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0Number Value- 0- 0- 0- 0- 0- 0- 0- 0123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960YESMonth Start9TV Ribbon Placement Revenue$4,885,417$9,770,833$14,656,250$19,541,667$24,427,083$29,312,500$34,197,917$39,083,333$43,968,750$48,854,167$53,739,583$58,625,000$61,157,274$62,810,174$64,463,073$66,115,972$67,768,872$69,421,771$71,074,670$72,727,569$74,380,469$76,033,368$77,686,267$79,339,167$82,206,947$83,884,640$85,562,333$87,240,025$88,917,718$90,595,411$92,273,104$93,950,797$95,628,489$97,306,182$98,983,875$100,661,568$103,874,349$105,577,208$107,280,066$108,982,924$110,685,782$112,388,640$114,091,499$115,794,357$117,497,215$119,200,073$120,902,931$122,605,789$126,173,277$127,901,678$129,630,079$131,358,481$133,086,882$134,815,283$136,543,684$138,272,085$140,000,486$141,728,887$143,457,288$145,185,689Print Ribbon Placement Revenue$3,310,417$6,620,833$9,931,250$13,241,667$16,552,083$19,862,500$23,172,917$26,483,333$29,793,750$33,104,167$36,414,583$39,725,000$41,440,899$42,560,924$43,680,948$44,800,972$45,920,997$47,041,021$48,161,045$49,281,069$50,401,094$51,521,118$52,641,142$53,761,167$55,704,409$56,841,234$57,978,058$59,114,883$60,251,708$61,388,532$62,525,357$63,662,182$64,799,006$65,935,831$67,072,656$68,209,480$70,386,499$71,540,376$72,694,254$73,848,131$75,002,008$76,155,885$77,309,762$78,463,639$79,617,516$80,771,393$81,925,270$83,079,147$85,496,519$86,667,704$87,838,890$89,010,075$90,181,260$91,352,445$92,523,630$93,694,816$94,866,001$96,037,186$97,208,371$98,379,556Online Ribbon Placement Revenue$4,353,125$8,706,250$13,059,375$17,412,500$21,765,625$26,118,750$30,471,875$34,825,000$39,178,125$43,531,250$47,884,375$52,237,500$61,741,823$63,410,521$65,079,219$66,747,917$68,416,615$70,085,313$71,754,010$73,422,708$75,091,406$76,760,104$78,428,802$80,097,500$89,942,818$91,778,385$93,613,953$95,449,521$97,285,089$99,120,656$100,956,224$102,791,792$104,627,359$106,462,927$108,298,495$110,134,063$117,568,112$119,495,458$121,422,804$123,350,150$125,277,496$127,204,842$129,132,188$131,059,534$132,986,880$134,914,227$136,841,573$138,768,919$142,806,709$144,762,965$146,719,221$148,675,478$150,631,734$152,587,990$154,544,247$156,500,503$158,456,759$160,413,015$162,369,272$164,325,528Radio Ribbon Placement Revenue$1,283,333$2,566,667$3,850,000$5,133,333$6,416,667$7,700,000$8,983,333$10,266,667$11,550,000$12,833,333$14,116,667$15,400,000$16,381,750$16,824,500$17,267,250$17,710,000$18,152,750$18,595,500$19,038,250$19,481,000$19,923,750$20,366,500$20,809,250$21,252,000$22,454,066$22,912,313$23,370,559$23,828,805$24,287,051$24,745,298$25,203,544$25,661,790$26,120,036$26,578,283$27,036,529$27,494,775$28,931,377$29,405,662$29,879,947$30,354,232$30,828,516$31,302,801$31,777,086$32,251,371$32,725,656$33,199,941$33,674,226$34,148,511$35,834,593$36,325,478$36,816,363$37,307,248$37,798,133$38,289,017$38,779,902$39,270,787$39,761,672$40,252,557$40,743,442$41,234,326Total Ribbon Placement Revenues$0$0$0$0$0$0$0$0$13,832,292$27,664,583$41,496,875$55,329,167$69,161,458$82,993,750$96,826,042$110,658,333$124,490,625$138,322,917$152,155,208$165,987,500$180,721,747$185,606,118$190,490,490$195,374,861$200,259,233$205,143,604$210,027,976$214,912,347$219,796,719$224,681,090$229,565,462$234,449,833$250,308,240$255,416,571$260,524,903$265,633,234$270,741,565$275,849,897$280,958,228$286,066,560$291,174,891$296,283,223$301,391,554$306,499,885$320,760,338$326,018,704$331,277,070$336,535,436$341,793,802$347,052,169$352,310,535$357,568,901$362,827,267$368,085,633$373,343,999$378,602,366$390,311,099$395,657,826$401,004,553$406,351,281$411,698,008$417,044,736$422,391,463$427,738,190$433,084,918$438,431,645$443,778,373$449,125,100Clients1252503755006257508751,0001,1251,2501,3751,5001,6251,7501,8752,0002,1252,2502,3752,5002,6252,7502,8753,0003,2503,5003,7504,0004,2504,5004,7505,0005,2505,5005,7506,0006,3756,7507,1257,5007,8758,2508,6259,0009,3759,75010,12510,50011,00011,50012,00012,50013,00013,50014,00014,50015,00015,50016,00016,500Revenue by Month$2,083,333$4,166,667$6,250,000$8,333,333$10,416,667$12,500,000$14,583,333$16,666,667$18,750,000$20,833,333$22,916,667$25,000,000$27,083,333$29,166,667$31,250,000$33,333,333$35,416,667$37,500,000$39,583,333$41,666,667$43,750,000$45,833,333$47,916,667$50,000,000$54,166,667$58,333,333$62,500,000$66,666,667$70,833,333$75,000,000$79,166,667$83,333,333$87,500,000$91,666,667$95,833,333$100,000,000$106,250,000$112,500,000$118,750,000$125,000,000$131,250,000$137,500,000$143,750,000$150,000,000$156,250,000$162,500,000$168,750,000$175,000,000$183,333,333$191,666,667$200,000,000$208,333,333$216,666,667$225,000,000$233,333,333$241,666,667$250,000,000$258,333,333$266,666,667$275,000,000Total Client Revenue$0$0$0$0$0$0$0$0$2,083,333$4,166,667$6,250,000$8,333,333$10,416,667$12,500,000$14,583,333$16,666,667$18,750,000$20,833,333$22,916,667$25,000,000$27,083,333$29,166,667$31,250,000$33,333,333$35,416,667$37,500,000$39,583,333$41,666,667$43,750,000$45,833,333$47,916,667$50,000,000$54,166,667$58,333,333$62,500,000$66,666,667$70,833,333$75,000,000$79,166,667$83,333,333$87,500,000$91,666,667$95,833,333$100,000,000$106,250,000$112,500,000$118,750,000$125,000,000$131,250,000$137,500,000$143,750,000$150,000,000$156,250,000$162,500,000$168,750,000$175,000,000$183,333,333$191,666,667$200,000,000$208,333,333$216,666,667$225,000,000$233,333,333$241,666,667$250,000,000$258,333,333$266,666,667$275,000,000Total Revenues$0$0$0$0$0$0$25,000,000$0$15,915,625$31,831,250$47,746,875$63,662,500$79,578,125$95,493,750$111,409,375$127,325,000$143,240,625$159,156,250$175,071,875$190,987,500$207,805,080$214,772,785$221,740,490$228,708,194$235,675,899$242,643,604$249,611,309$256,579,014$263,546,719$270,514,424$277,482,128$284,449,833$304,474,906$313,749,905$323,024,903$332,299,901$341,574,899$350,849,897$360,124,895$369,399,893$378,674,891$387,949,889$397,224,887$406,499,885$427,010,338$438,518,704$450,027,070$461,535,436$473,043,802$484,552,169$496,060,535$507,568,901$519,077,267$530,585,633$542,093,999$553,602,366$573,644,432$587,324,493$601,004,553$614,684,614$628,364,675$642,044,736$655,724,796$669,404,857$683,084,918$696,764,978$710,445,039$724,125,100

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COGSexpHandCost of Goods Sold ProjectionsREVENUES12345678910111213141516171819202122232425262728293031323334353637383940414243444546474849505152535455565758596061626364656667681Soft Launch Licenses$0$0$0$0$0$0$25,000,000$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0Ribbon Placement$0$0$0$0$0$0$0$0$13,832,292$27,664,583$41,496,875$55,329,167$69,161,458$82,993,750$96,826,042$110,658,333$124,490,625$138,322,917$152,155,208$165,987,500$180,721,747$185,606,118$190,490,490$195,374,861$200,259,233$205,143,604$210,027,976$214,912,347$219,796,719$224,681,090$229,565,462$234,449,833$250,308,240$255,416,571$260,524,903$265,633,234$270,741,565$275,849,897$280,958,228$286,066,560$291,174,891$296,283,223$301,391,554$306,499,885$320,760,338$326,018,704$331,277,070$336,535,436$341,793,802$347,052,169$352,310,535$357,568,901$362,827,267$368,085,633$373,343,999$378,602,366$390,311,099$395,657,826$401,004,553$406,351,281$411,698,008$417,044,736$422,391,463$427,738,190$433,084,918$438,431,645$443,778,373$449,125,100Total Revenues$0$0$0$0$0$0$25,000,000$0$13,832,292$27,664,583$41,496,875$55,329,167$69,161,458$82,993,750$96,826,042$110,658,333$124,490,625$138,322,917$152,155,208$165,987,500$180,721,747$185,606,118$190,490,490$195,374,861$200,259,233$205,143,604$210,027,976$214,912,347$219,796,719$224,681,090$229,565,462$234,449,833$250,308,240$255,416,571$260,524,903$265,633,234$270,741,565$275,849,897$280,958,228$286,066,560$291,174,891$296,283,223$301,391,554$306,499,885$320,760,338$326,018,704$331,277,070$336,535,436$341,793,802$347,052,169$352,310,535$357,568,901$362,827,267$368,085,633$373,343,999$378,602,366$390,311,099$395,657,826$401,004,553$406,351,281$411,698,008$417,044,736$422,391,463$427,738,190$433,084,918$438,431,645$443,778,373$449,125,100No Value- 0- 0- 0- 0- 0- 0- 0- 0123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960COST OF GOODS SOLDS%1234567891011121314151617181920212223242526272829303132333435363738394041424344454647484950515253545556575859606162636465666768Soft Launch Sales Commissions20.0%$0$0$0$0$0$0$5,000,000$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0Ad Delivery Costs$0$0$0$0$0$0$0$0$712,500$1,428,563$2,148,201$2,871,428$3,598,259$4,328,705$5,062,782$5,800,501$6,541,878$7,286,925$8,035,657$8,788,086$11,930,285$12,880,119$13,834,628$14,793,829$15,757,739$16,726,377$17,699,759$18,677,903$19,660,828$20,648,550$21,641,089$22,638,461$27,801,445$28,439,743$29,081,059$29,725,404$30,372,789$31,023,225$31,676,724$32,333,296$32,992,953$33,655,706$34,321,567$34,990,547$41,606,433$42,394,227$43,185,700$43,980,865$44,779,736$45,582,327$46,388,651$47,198,721$48,012,552$48,830,157$49,651,550$50,476,745$58,635,149$59,586,966$60,543,176$61,503,794$62,468,837$63,438,321$64,412,262$65,390,676$66,373,580$67,360,989$68,352,921$69,349,391Sales Commissions - Ribbon Placement & Adplexing20.0%$0$0$0$0$0$0$0$0$1,639,167$3,278,333$4,917,500$6,556,667$8,195,833$9,835,000$11,474,167$13,113,333$14,752,500$16,391,667$18,030,833$19,670,000$20,519,635$21,074,219$21,628,804$22,183,389$22,737,974$23,292,558$23,847,143$24,401,728$24,956,313$25,510,897$26,065,482$26,620,067$27,582,271$28,145,175$28,708,078$29,270,982$29,833,885$30,396,789$30,959,692$31,522,596$32,085,499$32,648,403$33,211,306$33,774,210$34,852,170$35,423,517$35,994,864$36,566,211$37,137,558$37,708,905$38,280,252$38,851,599$39,422,946$39,994,293$40,565,640$41,136,987$42,333,959$42,913,877$43,493,794$44,073,711$44,653,628$45,233,546$45,813,463$46,393,380$46,973,297$47,553,215$48,133,132$48,713,049Technology Licenses$0$0$0$0$0$0$0$0$927,778$1,886,356$2,844,933$3,803,511$4,762,089$5,720,667$6,679,245$7,637,823$8,596,400$9,554,978$10,513,556$11,472,134$12,493,217$12,831,704$13,170,191$13,508,678$13,845,181$14,183,668$14,522,155$14,860,642$15,199,129$15,537,616$15,876,103$16,214,590$17,313,578$17,667,585$18,021,592$18,375,600$18,724,474$19,078,481$19,432,489$19,786,496$20,140,503$20,494,511$20,848,518$21,202,525$22,190,775$22,555,180$22,919,584$23,283,989$23,643,844$24,008,249$24,372,653$24,737,058$25,101,463$25,465,868$25,830,272$26,194,677$27,006,092$27,376,621$27,747,149$28,117,677$28,530,672$28,901,200$29,271,728$29,642,257$30,012,785$30,383,313$30,753,841$31,124,369Technology Licenses - Billings and Systems1.00%$0$0$0$0$0$0$0$0$138,323$276,646$414,969$553,292$691,615$829,938$968,260$1,106,583$1,244,906$1,383,229$1,521,552$1,659,875$1,807,217$1,856,061$1,904,905$1,953,749$2,002,592$2,051,436$2,100,280$2,149,123$2,197,967$2,246,811$2,295,655$2,344,498$2,503,082$2,554,166$2,605,249$2,656,332$2,707,416$2,758,499$2,809,582$2,860,666$2,911,749$2,962,832$3,013,916$3,064,999$3,207,603$3,260,187$3,312,771$3,365,354$3,417,938$3,470,522$3,523,105$3,575,689$3,628,273$3,680,856$3,733,440$3,786,024$3,903,111$3,956,578$4,010,046$4,063,513$4,116,980$4,170,447$4,223,915$4,277,382$4,330,849$4,384,316$4,437,784$4,491,251Other Direct Variable Expenses2.00%$0$0$0$0$0$0$0$0$276,646$553,292$829,938$1,106,583$1,383,229$1,659,875$1,936,521$2,213,167$2,489,813$2,766,458$3,043,104$3,319,750$3,614,435$3,712,122$3,809,810$3,907,497$4,005,185$4,102,872$4,200,560$4,298,247$4,395,934$4,493,622$4,591,309$4,688,997$5,006,165$5,108,331$5,210,498$5,312,665$5,414,831$5,516,998$5,619,165$5,721,331$5,823,498$5,925,664$6,027,831$6,129,998$6,415,207$6,520,374$6,625,541$6,730,709$6,835,876$6,941,043$7,046,211$7,151,378$7,256,545$7,361,713$7,466,880$7,572,047$7,806,222$7,913,157$8,020,091$8,127,026$8,233,960$8,340,895$8,447,829$8,554,764$8,661,698$8,768,633$8,875,567$8,982,502Monthly COGS Totals$0$0$0$0$0$0$5,000,000$0$3,694,413$7,423,189$11,155,541$14,891,481$18,631,025$22,374,185$26,120,974$29,871,407$33,625,497$37,383,257$41,144,702$44,909,845$50,364,789$52,354,226$54,348,338$56,347,141$58,348,671$60,356,911$62,369,896$64,387,644$66,410,171$68,437,497$70,469,638$72,506,612$80,206,541$81,915,000$83,626,477$85,340,983$87,053,395$88,773,992$90,497,652$92,224,384$93,954,202$95,687,116$97,423,138$99,162,278$108,272,188$110,153,484$112,038,460$113,927,128$115,814,952$117,711,045$119,610,872$121,514,445$123,421,779$125,332,887$127,247,783$129,166,480$139,684,533$141,747,198$143,814,255$145,885,721$148,004,078$150,084,409$152,169,197$154,258,458$156,352,209$158,450,466$160,553,245$162,660,562Technology ROYALTY%1234567891011121314151617181920212223242526272829303132333435363738394041424344454647484950515253545556575859606162636465666768Gross Ribbon Placement & AdPlexing Revenues$0$0$0$0$0$0$0$0$13,832,292$27,664,583$41,496,875$55,329,167$69,161,458$82,993,750$96,826,042$110,658,333$124,490,625$138,322,917$152,155,208$165,987,500$180,721,747$185,606,118$190,490,490$195,374,861$200,259,233$205,143,604$210,027,976$214,912,347$219,796,719$224,681,090$229,565,462$234,449,833$250,308,240$255,416,571$260,524,903$265,633,234$270,741,565$275,849,897$280,958,228$286,066,560$291,174,891$296,283,223$301,391,554$306,499,885$320,760,338$326,018,704$331,277,070$336,535,436$341,793,802$347,052,169$352,310,535$357,568,901$362,827,267$368,085,633$373,343,999$378,602,366$390,311,099$395,657,826$401,004,553$406,351,281$411,698,008$417,044,736$422,391,463$427,738,190$433,084,918$438,431,645$443,778,373$449,125,100Revenue deductions for royalty calculationTech. Development (including Tech Development)$333,333$333,333$333,333$333,333$333,333$333,333$333,333$333,333$333,333$333,333$333,333$333,333$333,333$333,333$333,333$333,333$333,333$333,333$333,333$333,333$333,333$333,333$333,333$333,333$291,667$291,667$291,667$291,667$291,667$291,667$291,667$291,667$291,667$291,667$291,667$291,667$333,333$333,333$333,333$333,333$333,333$333,333$333,333$333,333$333,333$333,333$333,333$333,333$366,667$366,667$366,667$366,667$366,667$366,667$366,667$366,667$366,667$366,667$366,667$366,667$0$0$0$0$0$0$0$0Hosting/Maintenance$50,000$50,000$50,000$66,667$66,667$66,667$66,667$66,667$66,667$66,667$66,667$66,667$66,667$66,667$66,667$66,667$66,667$66,667$66,667$66,667$66,667$66,667$66,667$66,667$116,667$116,667$116,667$116,667$116,667$116,667$116,667$116,667$116,667$116,667$116,667$116,667$133,333$133,333$133,333$133,333$133,333$133,333$133,333$133,333$133,333$133,333$133,333$133,333$150,000$150,000$150,000$150,000$150,000$150,000$150,000$150,000$150,000$150,000$150,000$150,000$0$0$0$0$0$0$0$0Technology Licenses - Harris$0$0$0$0$0$0$0$0$138,323$276,646$414,969$553,292$691,615$829,938$968,260$1,106,583$1,244,906$1,383,229$1,521,552$1,659,875$1,807,217$1,856,061$1,904,905$1,953,749$2,002,592$2,051,436$2,100,280$2,149,123$2,197,967$2,246,811$2,295,655$2,344,498$2,503,082$2,554,166$2,605,249$2,656,332$2,707,416$2,758,499$2,809,582$2,860,666$2,911,749$2,962,832$3,013,916$3,064,999$3,207,603$3,260,187$3,312,771$3,365,354$3,417,938$3,470,522$3,523,105$3,575,689$3,628,273$3,680,856$3,733,440$3,786,024$3,903,111$3,956,578$4,010,046$4,063,513$4,116,980$4,170,447$4,223,915$4,277,382$4,330,849$4,384,316$4,437,784$4,491,251Encoding/Billing Lic.$8,333$8,333$8,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$20,000$20,000$20,000$20,000$20,000$20,000$20,000$20,000$20,000$20,000$20,000$20,000$25,000$25,000$25,000$25,000$25,000$25,000$25,000$25,000$25,000$25,000$25,000$25,000$30,000$30,000$30,000$30,000$30,000$30,000$30,000$30,000$30,000$30,000$30,000$30,000$0$0$0$0$0$0$0$0Encoding Enhancement$8,333$8,333$8,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$20,000$20,000$20,000$20,000$20,000$20,000$20,000$20,000$20,000$20,000$20,000$20,000$25,000$25,000$25,000$25,000$25,000$25,000$25,000$25,000$25,000$25,000$25,000$25,000$30,000$30,000$30,000$30,000$30,000$30,000$30,000$30,000$30,000$30,000$30,000$30,000$0$0$0$0$0$0$0$0Mwallet Development$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$13,333$20,000$20,000$20,000$20,000$20,000$20,000$20,000$20,000$20,000$20,000$20,000$20,000$25,000$25,000$25,000$25,000$25,000$25,000$25,000$25,000$25,000$25,000$25,000$25,000$30,000$30,000$30,000$30,000$30,000$30,000$30,000$30,000$30,000$30,000$30,000$30,000$0$0$0$0$0$0$0$0Total deductions$413,333$413,333$413,333$440,000$440,000$440,000$440,000$440,000$578,323$716,646$854,969$993,292$1,131,615$1,269,938$1,408,260$1,546,583$1,684,906$1,823,229$1,961,552$2,099,875$2,247,217$2,296,061$2,344,905$2,393,749$2,470,926$2,519,769$2,568,613$2,617,457$2,666,301$2,715,144$2,763,988$2,812,832$2,971,416$3,022,499$3,073,582$3,124,666$3,249,082$3,300,166$3,351,249$3,402,332$3,453,416$3,504,499$3,555,582$3,606,666$3,749,270$3,801,854$3,854,437$3,907,021$4,024,605$4,077,188$4,129,772$4,182,356$4,234,939$4,287,523$4,340,107$4,392,690$4,509,778$4,563,245$4,616,712$4,670,179$4,116,980$4,170,447$4,223,915$4,277,382$4,330,849$4,384,316$4,437,784$4,491,251Net Revenue for royalty calculation$0$0$0$0$0$0$0$0$13,253,969$26,947,938$40,641,906$54,335,875$68,029,844$81,723,813$95,417,781$109,111,750$122,805,719$136,499,688$150,193,656$163,887,625$178,474,529$183,310,057$188,145,585$192,981,113$197,788,307$202,623,835$207,459,363$212,294,890$217,130,418$221,965,946$226,801,474$231,637,002$247,336,824$252,394,072$257,451,320$262,508,568$267,492,483$272,549,731$277,606,979$282,664,227$287,721,476$292,778,724$297,835,972$302,893,220$317,011,068$322,216,850$327,422,633$332,628,415$337,769,198$342,974,980$348,180,763$353,386,545$358,592,328$363,798,110$369,003,893$374,209,675$385,801,321$391,094,581$396,387,841$401,681,101$407,581,028$412,874,288$418,167,548$423,460,808$428,754,069$434,047,329$439,340,589$444,633,849Technology Royalty7.0%$0$0$0$0$0$0$0$0$927,778$1,886,356$2,844,933$3,803,511$4,762,089$5,720,667$6,679,245$7,637,823$8,596,400$9,554,978$10,513,556$11,472,134$12,493,217$12,831,704$13,170,191$13,508,678$13,845,181$14,183,668$14,522,155$14,860,642$15,199,129$15,537,616$15,876,103$16,214,590$17,313,578$17,667,585$18,021,592$18,375,600$18,724,474$19,078,481$19,432,489$19,786,496$20,140,503$20,494,511$20,848,518$21,202,525$22,190,775$22,555,180$22,919,584$23,283,989$23,643,844$24,008,249$24,372,653$24,737,058$25,101,463$25,465,868$25,830,272$26,194,677$27,006,092$27,376,621$27,747,149$28,117,677$28,530,672$28,901,200$29,271,728$29,642,257$30,012,785$30,383,313$30,753,841$31,124,369Max Technology Royalty$ 25,000,000

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Operating ExpensesexpHandForecast Operating ExpensesSALES AND MARKETINGQ1-Yr1Q2-Yr1Q3-Yr1Q4-Yr1Q1-Yr2Q2-Yr2Q3-Yr2Q4-Yr2Q1-Yr3Q2-Yr3Q3-Yr3Q4-Yr3Q1-Yr4Q2-Yr4Q3-Yr4Q4-Yr4Q1-Yr5Q2-Yr5Q3-Yr5Q4-Yr5123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960Office Rent10,00015,00020,00025,00025,00025,00025,00030,00030,00030,00030,00035,00035,00035,00035,00040,00040,00040,00040,00045,0003,3333,3333,3335,0005,0005,0006,6676,6676,6678,3338,3338,3338,3338,3338,3338,3338,3338,3338,3338,3338,33310,00010,00010,00010,00010,00010,00010,00010,00010,00010,00010,00010,00011,66711,66711,66711,666.6711,666.6711,666.6711,666.6711,666.6711,666.6711,666.6711,666.6711,666.6713,333.3313,333.3313,333.3313,333.3313,333.3313,333.3313,333.3313,333.3313,333.3313,333.3313,333.3313,333.3315,000.0015,000.0015,000.00Telecom2,5002,5003,5003,5005,0005,0005,0005,0006,2506,2506,2506,2507,0007,0007,0007,0007,5007,5007,5007,5008338338338338338331,1671,1671,1671,1671,1671,1671,6671,6671,6671,6671,6671,6671,6671,6671,6671,6671,6671,6672,0832,0832,0832,0832,0832,0832,0832,0832,0832,0832,0832,0832,333.332,333.332,333.332,333.332,333.332,333.332,333.332,333.332,333.332,333.332,333.332,333.332,500.002,500.002,500.002,500.002,500.002,500.002,500.002,500.002,500.002,500.002,500.002,500.00Office Supplies10,00010,00010,00010,00015,00015,00015,00015,00020,00020,00020,00020,00025,00025,00025,00025,00030,00030,00030,00030,0003,3333,3333,3333,3333,3333,3333,3333,3333,3333,3333,3333,3335,0005,0005,0005,0005,0005,0005,0005,0005,0005,0005,0005,0006,6676,6676,6676,6676,6676,6676,6676,6676,6676,6676,6676,6678,333.338,333.338,333.338,333.338,333.338,333.338,333.338,333.338,333.338,333.338,333.338,333.3310,000.0010,000.0010,000.0010,000.0010,000.0010,000.0010,000.0010,000.0010,000.0010,000.0010,000.0010,000.00Travel & Entertainment50,00050,00050,00075,000100,000100,000100,000100,000100,000100,000125,000125,000125,000125,000150,000150,000150,000150,000175,000175,00016,66716,66716,66716,66716,66716,66716,66716,66716,66725,00025,00025,00033,33333,33333,33333,33333,33333,33333,33333,33333,33333,33333,33333,33333,33333,33333,33333,33333,33333,33341,66741,66741,66741,66741,66741,66741,666.6741,666.6741,666.6741,666.6741,666.6741,666.6750,000.0050,000.0050,000.0050,000.0050,000.0050,000.0050,000.0050,000.0050,000.0050,000.0050,000.0050,000.0058,333.3358,333.3358,333.3358,333.3358,333.3358,333.33Legal5,0005,0005,0005,0005,0005,0005,0005,0007,5007,5007,5007,50010,00010,00010,00010,00012,50012,50012,50012,5001,6671,6671,6671,6671,6671,6671,6671,6671,6671,6671,6671,6671,6671,6671,6671,6671,6671,6671,6671,6671,6671,6671,6671,6672,5002,5002,5002,5002,5002,5002,5002,5002,5002,5002,5002,5003,333.333,333.333,333.333,333.333,333.333,333.333,333.333,333.333,333.333,333.333,333.333,333.334,166.674,166.674,166.674,166.674,166.674,166.674,166.674,166.674,166.674,166.674,166.674,166.67Recruiting10,00010,00010,00010,00015,00015,00015,00015,00020,00020,00020,00020,00025,00025,00025,00025,00030,00030,00030,00030,0003,3333,3333,3333,3333,3333,3333,3333,3333,3333,3333,3333,3335,0005,0005,0005,0005,0005,0005,0005,0005,0005,0005,0005,0006,6676,6676,6676,6676,6676,6676,6676,6676,6676,6676,6676,6678,333.338,333.338,333.338,333.338,333.338,333.338,333.338,333.338,333.338,333.338,333.338,333.3310,000.0010,000.0010,000.0010,000.0010,000.0010,000.0010,000.0010,000.0010,000.0010,000.0010,000.0010,000.00Customer Service25,00025,000100,000100,000100,000100,000150,000150,000150,000150,000200,000200,000200,000200,000250,000250,000250,000250,000300,000300,0008,3338,3338,3338,3338,3338,33333,33333,33333,33333,33333,33333,33333,33333,33333,33333,33333,33333,33350,00050,00050,00050,00050,00050,00050,00050,00050,00050,00050,00050,00066,66766,66766,66766,66766,66766,66766,666.6766,666.6766,666.6766,666.6766,666.6766,666.6783,333.3383,333.3383,333.3383,333.3383,333.3383,333.3383,333.3383,333.3383,333.3383,333.3383,333.3383,333.33100,000.00100,000.00100,000.00100,000.00100,000.00100,000.00Customer Service Outsourcing- 0- 039,583358,233721,6531,090,5171,464,8871,844,8262,230,3942,621,6572,997,6633,231,3412,604,1803,739,6383,962,6344,188,7714,418,0864,650,6114,886,3843,390,194- 0- 0- 0- 0- 0- 0- 0- 039,58379,365119,344159,524199,903240,484281,266322,250363,438404,829446,425488,227530,235572,450614,872657,503700,344743,395786,656830,129873,815917,713961,8261,006,1541,029,6831,053,3241,077,0761,100,941233,439233,4391,173,2121,197,5291,221,9611,246,5081,271,1691,295,9461,320,8391,345,8481,370,9751,396,2181,421,5791,447,0581,472,6561,498,3721,524,2081,550,1641,576,2401,602,4361,628,7541,655,1931,681,7551,708,439Finance / Accounting5,0005,0005,0005,00010,00010,00010,00010,00015,00015,00015,00015,00020,00020,00020,00020,00025,00025,00025,00025,0001,6671,6671,6671,6671,6671,6671,6671,6671,6671,6671,6671,6673,3333,3333,3333,3333,3333,3333,3333,3333,3333,3333,3333,3335,0005,0005,0005,0005,0005,0005,0005,0005,0005,0005,0005,0006,666.676,666.676,666.676,666.676,666.676,666.676,666.676,666.676,666.676,666.676,666.676,666.678,333.338,333.338,333.338,333.338,333.338,333.338,333.338,333.338,333.338,333.338,333.338,333.33Miscellaneous10,00010,00010,00010,00015,00015,00015,00015,00020,00020,00020,00020,00025,00025,00025,00025,00030,00030,00030,00030,0003,3333,3333,3333,3333,3333,3333,3333,3333,3333,3333,3333,3335,0005,0005,0005,0005,0005,0005,0005,0005,0005,0005,0005,0006,6676,6676,6676,6676,6676,6676,6676,6676,6676,6676,6676,6678,333.338,333.338,333.338,333.338,333.338,333.338,333.338,333.338,333.338,333.338,333.338,333.3310,000.0010,000.0010,000.0010,000.0010,000.0010,000.0010,000.0010,000.0010,000.0010,000.0010,000.0010,000.00Sales/Marketing Materials25,00025,00025,00025,00050,00050,00050,00050,00075,00075,00075,00075,000100,000100,000100,000100,000125,000125,000125,000125,0008,3338,3338,3338,3338,3338,3338,3338,3338,3338,3338,3338,33316,66716,66716,66716,66716,66716,66716,66716,66716,66716,66716,66716,66725,00025,00025,00025,00025,00025,00025,00025,00025,00025,00025,00025,00033,333.3333,333.3333,333.3333,333.3333,333.3333,333.3333,333.3333,333.3333,333.3333,333.3333,333.3333,333.3341,666.6741,666.