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The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading global public relations firm, and StatSocial, a leading social media analytics platform, found that individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user. You can find the full study results here: http://bur.sn/uWqNT
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Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication.
THE GLOBAL CORPORATE
Gender and Age of Followers of Financial Companies
1.1x .9xless likely than the average user to be FEMALE
Followers are
more likely than the average user to be MALE
Followers are
1.2x more likely than the average user to be between the ages of36 AND 45
Followers are
33% of followers are between the ages of 26 AND 35
1.4x more likely than the average user to be between the ages of46 AND 55
Followers are
Locations, Work and Interests of Followers of Financial Companies
9.2xmore likely to be from COLOMBIAthan the average user
2.3xmore likely to be from ATLANTAthan the average user
FINANCIAL
INSURANCE
REAL ESTATE
LOS ANGELES LONDONATLANTACHICAGO
NEW YORK
FOLLOWERS OF FINANCIAL COMPANIES ARE MORE LIKELY THAN THE AVERAGE USER TO WORK IN
TOP FIVE CITIES followers are from
TRAVELFOODBUSINESS SPORTS EDUCATIONPOLITICS COOKING MUSIC
FOLLOWERS ARE MORE LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN
Followers are
Followers are
Followers of Financial Companies
614x
2.4xNETWORK SIZE
.7xLESS LIKELY TO BE INTERESTED IN VIDEO GAMES
.8xLESS LIKELY TO BE INTERESTED IN HOME & GARDEN
300AVERAGE TWITTER USER
985FOLLOWERS OF FINANCIAL COMPANIESvs.
STRONGER THAN AVERAGE TWITTER USERS
THEY HAVE A SOCIAL PULL
Social pull measures how well followers are connected across social media.
FinancialCompanies
Twitter Influence StudyWho is following large global companies on Twitter?
The average Twitter user has approximately 300 connections across all social media platforms, and followers of financial companies average 985 connections across all social media platforms.
Followers of financial companies have an average network size 2.4 times that of average Twitter users
