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The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading global public relations firm, and StatSocial, a leading social media analytics platform, found that individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user. You can find the full study results here: http://bur.sn/uWqNT
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Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication.
THE GLOBAL CORPORATE
Gender and Age of Followers of Retail Companies
32%
46%
of followers are between the ages of 26 AND 35
of followers areMALE
1.1xmore likely than the average user to be FEMALE
Followers are
Location, Work and Interests of Followers of Retail Companies
8x
MOVIESMUSICSPORTS COOKING TRAVEL
PUBLIC SECTOR
FOOD/BEVERAGE
MUSIC
PETS
LONDON CHICAGOCINCINNATINEW YORK
ATLANTA
ART
TOP FIVE CITIES followers are from FOLLOWERS OF RETAIL
COMPANIES ARE MORE LIKELY THAN THE AVERAGE USER TO WORK IN
FOLLOWERS ARE MORE LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN
more likely to be from CINCINNATI than the average user
Followers are
Followers of Retail Companies
329x
2.2xNETWORK SIZE
.7xLESS LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN TECHNOLOGY
300AVERAGE TWITTER USER
902 FOLLOWERS OF RETAIL COMPANIESvs.
STRONGER THAN AVERAGE TWITTER USERS
THEY HAVE A SOCIAL PULL
FOLLOWERS ARE
RetailCompanies
Twitter Influence StudyWho is following large global companies on Twitter?
The average Twitter user has approximately 300 connections across all social media platforms, while the average follower of retail companies has approximately 902 connections across all social media platforms.
Followers of retail companies have an average network size 2.2 times that of the average Twitter user
Social pull measures how well followers are connected across social media.