Beer Market in India 2014-2018

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India: An Overview

Facts and Figures• India is the seventh largest country by area, the second

most populous country after China with over 1.2 billion people, and the most populous democracy in the world.

• It is neighbored by the Indian Ocean in the south, the Arabian Sea in the southwest, and the Bay of Bengal in the southeast.

• It closely shares land borders with Pakistan in the west; China, Nepal, and Bhutan in the northeast; and Burma and Bangladesh in the east.

• The Indian economy is considered to be the world's tenth largest by nominal GDP and third largest by PPP. Currently, India is one of the fastest growing major economies and is considered a newly industrialized country.

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Alcohol Market in India

Facts and Figures

• The Alcohol market in India can be segmented into four categories: IMFL, CL, Beer, and Imported Liquor.

• Revenue generated from the IMFL and CL segments is considerably higher than that generated from the Beer segment.

• However, the Beer segment is the fastest growing Alcoholic Beverage segment in India by consumption and revenue share.

Alcohol Market in India

Beer

IMFL

Imported Liquor

CL

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Scope of the Report

Market Overview• Our Beer Market in India report covers the present scenario and the growth prospects of the Beer market in

India for the period 2013-2018. • To calculate the market size, it considers revenue generated through the sales of beer; it also considers beer

consumption in the country. • In terms of alcohol content, the market is divided into two segments: Strong Beer and Mild Beer. In terms of

type, the report includes standard lager, premium lager, and other beer. • In India, the sale of beer is mainly through the following distribution channels: specialist retailers, on-trade

distributors, and supermarkets/hypermarkets.• The report also presents the regional segmentation of the Beer market in India, which is divided on the basis

of sales and consumption of beer in various regions in India. It presents the vendor landscape and corresponding detailed analysis of the major market vendors.

• In addition, it discusses the major drivers that influence the growth of the market and the challenges faced by vendors and the market at large. The report also outlines the key trends emerging in the market that are likely to contribute to the growth of the Beer market in India during the forecast period.

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Market Size and Forecast

Growth Rate by Revenue

• The Beer market in India was valued at US$4.13 billion in 2013 and is expected to reach US$9.03 billion by 2018, growing at a CAGR of 16.94 percent.

Growth Rate by Volume

• Total beer sales in India were 2,248.53 million liters in 2013 and are expected to increase to 4,438.47 million liters by 2018, growing at a CAGR of 14.57 percent.

Beer Market in India

Strong Beer

Mild Beer

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Key Vendors

Carlsberg India Pvt. Ltd.• Carlsberg India Pvt. Ltd. is India's third largest beer company. The company operates across India and has breweries in Paonta Sahib,

Alwar, Aurangabad, Kolkata, and Hyderabad. Recently, the company expanded its business in India by setting up its sixth and seventh breweries. The sixth brewery was introduced after the acquisition of a local brewery in Dharuhera, Haryana, and the seventh is under construction in Patna, Bihar.

Mohan Meakin Ltd.• Mohan Meakin Ltd. is a pioneer in the Liquor industry. It has made steady progress and established breweries and distilleries in various

parts of the country. It has also earned a good reputation in the market by delivering a wide number of highly successful products. The company manufactures various types of beer and blended malt whiskies such as rum, gin, and vodka.

SABMiller India Ltd.• SABMiller India Ltd. is a subsidiary of SABMiller plc. It is a multinational brewing and beverage company. With respect to revenue, the

company is the world's second largest brewer after Anheuser-Busch InBev. It is also a major bottler for Coca-Cola. The company has become one of the global leaders in the Beer market by excelling locally, nurturing strong and local brands, and building brand portfolios that meet the needs of consumers in each of its markets. Consequently, the company leads both emerging and developed markets worldwide.

United Breweries Ltd.• United Breweries Ltd. is an Indian-based conglomerate company headquartered in Bangalore. The company is involved in the business of

alcoholic beverages, leather products, ready-made garments, investments, property development, maintenance, training, airlines, and other activities. In the Alcoholic Beverage segment, the company markets its beer under the Kingfisher brand and owns various other brands. United Breweries is India's largest producer of beer with a market share of more than 50 percent by volume.

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Market Drivers, Challenges, and Trends

Drivers• Increase in Disposable Income• Increasing Young Population• Changing Lifestyles

Challenges• Restrictions on Advertising Alcoholic Beverages• Inadequate Infrastructure for Distribution• Heavy Taxation on Beer• Increasing Vendor Competition

Trends• Growing Demand for Barley • Increasing Preference for Strong Beer• Increasing Availability of Imported Beer

Photo by: Michelle Tribe via Flickr (cc)

A detailed analysis of each market driver, challenge and

trend is available in our report: Beer Market in India 2014-2018

.

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Buying Criteria

Key

• The impact of the buying criteria is graded on the basis of the intensity and duration of their influence on the current market landscape. The magnitude of the impact has been categorized as described below:

• Low: Negligible or no impact on the market landscape

• Moderate: Medium-level impact on the market

• High: Very high impact, with radical influence on the growth of the market

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Access the Report

To view the full report on the Beer Market in India 2014-2018, click on the

link below:

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India: An Overview

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India: An Overview

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