Beer Market in Europe 2015-2019

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Beer Market in Europe 2015-2019

The report discusses the following in-depth:

• Market Size and Forecast

• Market Segmentation

• Buying Criteria

• Vendor Landscape

• Business Segmentation

• Geographical Segmentation

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Beer Market in Europe 2015-2019,

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Key Trends

Technavio’s Senior Analyst says, “Rise in base of beer consumers and increase in disposable income coupled with creative marketing by brewers are the major drivers contributing to growth of the beer market in Europe. Other key factors contributing to growth are health benefits associated with beer, availability of low/non-alcoholic beer, and a wider variety of beers with rich flavor and aroma.”

• Beer, the most widely consumed beverage in Europe after tea and water, is brewed with four main ingredients. Beer is an integral part of Europe's heritage. Europe is the world's second largest beer producer.

• Technavio's analysts forecast the beer market in Europe to grow at a CAGR of 1.94% (in value) over the period 2014-2019.

• Understanding the key drivers influencing the market

• Understanding the challenges faced by the market

• Activities of various stakeholders involved

• Key focus areas for the vendors

• Major trends that will shape the future of this market

• Vendor landscape and trajectory of the market

• Conclusion

Scope of The Report

A detailed analysis of each market driver, challenge

and trend isavailable in our report:

Beer Market in Europe 2015-2019

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Vendors

To understand the vendor landscape and

for a full list of vendors view our report:

Beer Market in Europe 2015-2019

Carlsberg

Heineken

SABMiller

Carlsberg was established in 1876 and is headquartered in Copenhagen, Denmark. It produces and manufactures beer and other beverage-related products across Western Europe, Eastern Europe, Asia, and ROW through export and license agreements.

Heineken was founded in 1864 and is headquartered in Amsterdam, the Netherlands. The company primarily engages in the brewing and selling of beer worldwide. It offers beer, soft drinks, cider, and other beverages. It operates as a subsidiary of Heineken Holding.

Established in 1895, SABMiller is headquartered in London, UK. It is a beverage manufacturing company that offers beers and soft drinks to millions of people worldwide. As of April 2014, more than 140,000 SABMiller beer bottles are consumed worldwide every day.

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Market Landscape

• Though the beer market in Europe has been growing at a flat rate post the recession of 2008, increase in product offerings and shift in preference toward flavored and low/non-alcoholic beers are likely to propel market growth during the forecast period.

• Launch of low-calorie beers will also have a positive impact on growth of the market during the forecast period.

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Key Buying Criteria Parameter Details

Alcohol Content

Alcohol content is important as consumers have specific preferences regarding the strength of beer.

Brand Value Consumers usually have a strong brand association with beer.

Price Beer should be sold at a reasonable price.

Type of Packaging Consumers prefer different types of packaging such as cans, glass bottles, and beer bottles.

• Growth Forecasts?

• Market Analysis?

• Revenue Forecasts?

• Regional and Country level Analysis?

• Competitive Structure?

• Emerging Trends?

• Vendor Landscape?

• Other?

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Beer Market in Europe 2015-2019

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