Earning Your Media

Global Ad Spend

It’s All Up And To The Right

Global Stock Markets

You Can’t Defy Gravity For Long

It’s Time To Start Earning Your Media In Addition To Buying It

Paid vs Earned Media

http://darmano.typepad.com/logic_emotion/2009/02/thoughts-on-bought-earned.html - David Armano

Story Time

KogiBBQhttp://twitter.com/kogibbq

The Jonas Brothers

“Nabbr has delivered more than 28 million video views in two months for the Jonas Brothers and helped their first single, ‘Mandy,’ reach No. 4 on MTV’s TRL with virtually no radio airplay.”

http://gigaom.com/2008/07/02/those-jonas-brothers-sure-do-get-around-online/

Mandy Episode 1

Men With Cramps

http://dandelion.com/

Monk-E-Mail

http://www.oddcast.com/

A Typical Traditional Ad Campaign

Need to vet these numbers. Totally made up right now.

A Typical Earned Media Campaign

Need to vet these numbers. Totally made up right now.

So How Do VCs Work With Agencies?

Venture Capital Funds Startups

Agencies Advise Marketers, Develop Creative, Buy Media

How VCs Can Help

Fund New Kinds Of Agencies To Work With And Possibly Buy

Need some more examples of new kinds of agencies. Not all of these are funded by Union Square Ventures

Fund New Kinds of Ad Networks To Buy Media From

Fund Earned Media Platforms To Run Earned Media Campaigns On

Five “Wild Ass Guesses”

Questions?