Marketing Solutions

SGD $150k+ Aged 18 - 3493%

2xmore likely than Affluent

GenX to gain wealth from their own business

AffluentMillennials are

Definition of Affluent Millennials

born in the1980’s to1990’s

net investible assets excluding real estate

hold a graduate degree or higher

Soloist conduct their own research and make

decisions

45%Affluent Millennials seek contentfrom Financial Services brandson Social Media

Top Financial Contentsought by Affluent Millennials

Affluent Millennialsare open to financialofferings from non-financial brands

#1

Informationon Financial

Products/Services

Expert Commentaryon Markets

Personal Investing

Affluent MillennialsSINGAPORE

Validatorconduct their own

research but validate decisions with advisors

54%

59%

How Affluent Millennialsmake investment decisions

36%

#2 #3

Top brandsbeing considered

*GenX = Aged 35 - 49Read more: LinkedIn and IPSOS Affluent Millennials Research Study, Singapore, 2015