Marketing Solutions
SGD $150k+ Aged 18 - 3493%
2xmore likely than Affluent
GenX to gain wealth from their own business
AffluentMillennials are
Definition of Affluent Millennials
born in the1980’s to1990’s
net investible assets excluding real estate
hold a graduate degree or higher
Soloist conduct their own research and make
decisions
45%Affluent Millennials seek contentfrom Financial Services brandson Social Media
Top Financial Contentsought by Affluent Millennials
Affluent Millennialsare open to financialofferings from non-financial brands
#1
Informationon Financial
Products/Services
Expert Commentaryon Markets
Personal Investing
Affluent MillennialsSINGAPORE
Validatorconduct their own
research but validate decisions with advisors
54%
59%
How Affluent Millennialsmake investment decisions
36%
#2 #3
Top brandsbeing considered
*GenX = Aged 35 - 49Read more: LinkedIn and IPSOS Affluent Millennials Research Study, Singapore, 2015