Transcript
Page 1: Wurlwind LinkedIn Survey April 2013

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LinkedIn: - valuable sales tool? - untapped resource? - or white elephant?

LinkedIn Usage Survey Results: We asked Business Owners around Bristol To answer 7 questions to let use know …

... what they were using LinkedIn for? ... what they were aware it could do? ... what their future intentions are?

How do you compare against these businesses?

Page 2: Wurlwind LinkedIn Survey April 2013

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Are your customers on LinkedIn?84% responded that their customers were on LinkedIn

Page 3: Wurlwind LinkedIn Survey April 2013

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What do You use LinkedIn for?53% use LinkedIn as a directory - to check people out

Page 4: Wurlwind LinkedIn Survey April 2013

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What does your Company use LinkedIn for?

A few companies are active on LinkedIn, but most are not

Page 5: Wurlwind LinkedIn Survey April 2013

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Awareness of features for Individuals<20% knew about some key features for Personal Profiles

Page 6: Wurlwind LinkedIn Survey April 2013

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Awareness of features for Companies<20% new about some key features for Company Profiles

Page 7: Wurlwind LinkedIn Survey April 2013

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What are your intentions for LinkedIn?43% are stuck – understanding benefits but not taking action

Page 8: Wurlwind LinkedIn Survey April 2013

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Which areas are you most interested in? Top interests: How to generate inquiries, leads & opportunities!

Page 9: Wurlwind LinkedIn Survey April 2013

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Find out how you can use LinkedIn more effectively

to support sales …

Contact Mark Stonham Email [email protected] Follow @markjstonham Connect on LinkedIn

Contact Wurlwind Wurlwind Website

Find and Follow us: Wurlwind on LinkedIn @wurlwind_li @wurlwind_scrm