LinkedIn Basics & Best Practices AHML April 2015

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  • The Basics & Best Practices brought to you by

    Bruce A. Bennett

    Career Coach Corner

  • 2

    Introduction & Overview for session

    Introduction

    Media & Marketing Research Career

    Networking Groups JPL, CLPL, NTS, Harper College

    McHenry County Workforce Network Volunteer

    LinkedIn Workshop Presenter at Harper College WorkNet Center

    Overview

    LinkedIn

    Settings

    Navigation tabs

    Best practices

    Editing & building your profile

    Let's Get Started

  • 3

    Notes & Goals for session

    General Notes for Today eCopy of deck is available upon request or Slideshare

    My contact info is on last page

    Workshop is interactive

    Red Arrows

    Parking lot

    Best Practice

    Goals Personalize

    Best Practices

    Suggested Activities

  • 4

    LinkedIn - What is it & Why use it?

    Over 347 million professionals use LinkedIn to exchange information, ideas and opportunities

    Virtual Resume

    Business Social Networking Site

    Create an Internet Presence

    Research Individual or Company

    Norm Galvin at InsightsNow

    Corina Eliason at ForeSee

    Find Employment Opportunities

  • 5

    LinkedIn Navigation Tab - Home

  • 6

    Finding LinkedIn Settings

  • 7

    LinkedIn Settings - 4 Tabs

  • 8

    LinkedIn Navigation Tab - Profile

  • 9

    LinkedIn Navigation Tab - Connections

  • 10

    LinkedIn Navigation Tab - Jobs

  • 11

    LinkedIn Tab - Interests / Companies

  • 12

    LinkedIn Tab - Interests / Groups

  • 13

    LinkedIn Tab - Interests / Groups

  • 14

    LinkedIn Tab - Interests / Groups

  • 15

    LinkedIn Tab - Interests / Groups

  • 16

    LinkedIn Tab - Interests / Pulse

  • 17

    LinkedIn Tab - Interests / Education

  • 18

    LinkedIn Best Practices

    1. 100% Complete profile with photo

    2. Headline descriptive and accurate, not title

    3. Summary and specialties section

    4. Utilize Skills section and other key words

    5. Group discussions & participation

    6. Companies follow targets for changes

    7. Jobs create search agent & review saved searches

    8. Activity updates

    9. Who Viewed Your Profile?

  • 19

    Best Practice - Headline

  • 20

    Best Practice - Your Activity

  • 21

    Best Practice - Summary & Specialties

  • 22

    Best Practice - Skills & Endorsements

  • 23

    Best Practice - Group Participation

  • 24

    Best Practice - Group Participation

  • 25

    Best Practice - Follow Companies

  • 26

    Best Practice - Job Search Agent

  • 27

    Best Practice - Job Search Agent

  • 28

    Best Practice - Job Search Agent

  • 29

    Best Practice - Network Activity

  • 30

    Best Practice - Whos Viewed You?

  • 31

    Best Practice - Whos Viewed You?

  • 32

    Best Practice - Whos Viewed You?

  • 33

    LinkedIn Suggested Activities

    Who is viewing your profile?

    Read network activity from your connections

    Build your network of connections

    Join industry or specialty related LinkedIn groups

    Post activity update, e.g. reading a book, attending a

    seminar, trade show or conference

    Review Companies Followed updates

    Connections

    Review discussions in your LinkedIn Groups

  • 34

    LinkedIn - Home Page & Connecting

  • 35

    LinkedIn - Connecting with Someone

  • 36

    LinkedIn - Connecting with Someone

  • 37

    LinkedIn - Connecting with Someone

  • 38

    LinkedIn - Connecting with Someone

  • Questions?

    Feel free to follow up later or

    connect with me on LinkedIn

    Contact Info:

    Bruce A. Bennett

    Mobile: 815-302-9552

    Email: BruceABennett@comcast.net

    LinkedIn: http://www.linkedin.com/in/bruceabennett

    Career Coach Corner Blog: http://bruce73.wordpress.com/